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Consumers Spend Twice as Much When Paying with Credit Card-Linked Installments Versus Traditional Buy Now, Pay Later Plans, According to Retailers

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6 months ago

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New Report from Splitit and PYMNTS Finds That Seventy-Two Percent of Retailers Prefer Card-Linked Installment Options Over Other BNPL Programs

Almost 90% of Merchants Believe Card-Linked Installments Boost Customer Acquisition and Retention, Compared to Just 64% For BNPL Pay-in-3 Plans

ATLANTA, June 21, 2024 /PRNewswire/ — Consumers are spending twice as much when they use their credit cards for interest-free installments compared to traditional Buy Now, Pay Later (BNPL) plans, according to new first-party research from Splitit and PYMNTS. The report, Merchants’ Evolving Perspective On the Value of Card-Linked Pay Later Plans, underscores the high value that card based installments offer to retailers. The survey also found that nearly three-quarters of merchants prefer card-linked installment options over traditional BNPL programs.

“Median spend on card-linked installments is over $1,000, compared to $386 on average for traditional BNPL plans,” said Nandan Sheth, Chief Executive Officer of Splitit. “Nearly 90% of merchants acknowledge that these card-linked plans drive higher sales conversion and enhance customer loyalty, marking a pivotal shift in the pay-later landscape. Therefore, it’s no surprise that nearly three-quarters of merchants prefer card-linked installments, and over a third believe their customers are very or extremely likely to switch merchants to use these plans, a 164% increase since December 2023.”

As customer acquisition and retention costs continue to skyrocket, card-linked installments are valued by nearly nine out of ten merchants (88%) to improve customer acquisition and retention. This is in comparison to 64% for traditional BNPLs.

Additional key findings from the study include:

82% of merchants confirm an increase in card-linked installments for in-store purchases over the past twelve months, compared to 67% of merchants reporting an increase in BNPL use in-store during the same period.

37% of merchants surveyed are now using card-linked installments, an increase of 16% over the past six months.

More than one-third of merchants believe that their customers are very or extremely likely to switch merchants in order to use a pay later plan linked to their existing credit card, which is up 164% since December 2023.

53% of merchants believe that consumers would purchase higher-priced items or services if consumers were aware of card-linked installment options prior to checkout.The top benefits merchants see when offering pay later plans include:Simplicity of receiving payments (94.5%)Customer Acquisition and Retention (87.9%)Sales advantage (75.8%)Reduced payment processing issues (74.7%)Security (53.8%)

“Card-linked installments cater to customers who don’t need new credit but value a faster checkout process,” continued Sheth. “This segment is being ignored by traditional BNPL lenders. Merchants view card-linked installments as incremental to legacy BNPL options, which force consumers to originate a new loan. Additionally, merchants appreciate that keeping installments on an existing card simplifies returns and other back-office processes. This combination is fueling the strong demand for card-linked installments among merchants.”

To learn more, download the full report.

Methodology
Merchants’ Evolving Perspective on the Value of Card- Linked Pay Later Plans is a PYMNTS Intelligence and Splitit collaboration. This edition examines merchants’ current support of and interest in offering various installment plans. It draws on insights from an original survey of 100 merchants with knowledge of and leadership responsibilities in AR, consumer billing and collections, and finance or financial operations. We conducted this survey from March 7 to March 28 and limited the sample to firms that met the following qualifications:

Generate revenue in eCommerce/eTail, education, restaurants, healthcare or medical, retail trade, or travel and leisure;Made more than 50% of their sales to consumers;Generate annual revenues greater than $50 million;Made sales with credit cards, store cards or BNPL.

About Splitit
Splitit is a global payment solution provider that lets shoppers use the credit they’ve earned by breaking up purchases into monthly interest-free installments using their existing credit card. Splitit enables merchants to improve conversion rates and increase average order value by giving customers an easy and fast way to pay for purchases over time without originating new credit. Splitit serves many of Internet Retailer’s top 500 merchants and is accepted by more than 1,500 eCommerce merchants in over 30 countries and shoppers in over 100 countries. 

Splitit Media Contact:
Berns Communications Group
Danielle Poggi
dpoggi@bcg-pr.com 

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SOURCE Splitit USA, Inc.

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Infidigit Welcomes Pinaki Gupta as an Advisor to Foster Leadership and Drive Strategic Growth

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December 26, 2024

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MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — Infidigit, an AI-enabled digital growth partner known for delivering exceptional results in SEO, CRO, and digital growth, welcomes Pinaki Gupta as Director – Strategy and Oversight. Pinaki’s vast experience in driving business transformation and fostering innovation will be instrumental in shaping Infidigit’s strategic direction and positioning the organisation for long-term success.

With a career spanning global enterprises such as Tata Interactive Systems and MPS Interactive and as the founder of Pisarto, a prominent home decor marketplace, Pinaki has consistently driven innovation and growth. His expertise will play a pivotal role in further scaling Infidigit’s vision and helping it explore untapped opportunities in the dynamic digital marketing ecosystem.

Sharing his thoughts, Pinaki Gupta, said, “Infidigit’s rise as a leader in digital marketing has been remarkable. Kaushal and his team have built an organisation with a strong culture of innovation and performance that truly sets them apart. I am excited to join Infidigit as an Advisor to bring a new perspective and help evaluate business opportunities and accelerate their growth journey. Together, we will focus on building strategic frameworks that ensure Infidigit continues to thrive in an evolving digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Pinaki and I share a long and fruitful professional history, during which I’ve consistently been impressed by his incisive strategic mind. His knack for challenging the status quo and driving transformative change makes him an ideal fit for Infidigit’s ambitious growth trajectory. We’re excited to leverage his mentorship as we reach new heights, fortify our leadership team, and continue delivering exceptional results for our clients.”

Infidigit, under Kaushal Thakkar’s leadership, has consistently set benchmarks in SEO, CRO, and digital growth strategies. With over 100 award-winning campaigns, Infidigit has delivered measurable results across industries. Pinaki’s addition to the leadership team further strengthens its mission of combining innovation, leadership, and performance to help businesses grow sustainably.

About Infidigit:

Infidigit, an AI-enabled digital growth partner, empowers top brands to achieve impactful results through SEO, ASO, CRO, and data-driven digital strategies. At the forefront of AI innovation in marketing, Infidigit is developing a SaaS product to further simplify SEO. With a proven track record of measurable success, Infidigit partners with startups, MSMEs, and enterprises across diverse industries, enabling them to thrive in the digital-first economy. Their commitment to excellence is underscored by over 100 award-winning campaigns recognized by prestigious platforms such as the SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies and Exchange4Media IDMA. Infidigit continues to set new standards in digital marketing, driving sustainable growth and unparalleled success for its clients.

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View original content to download multimedia:https://www.prnewswire.com/in/news-releases/infidigit-welcomes-pinaki-gupta-as-an-advisor-to-foster-leadership-and-drive-strategic-growth-302339145.html

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AU NOMO Credit Card: A Smart Way to Leverage Fixed Deposits

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1 hour ago

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December 26, 2024

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AHMEDABAD, India, Dec. 26, 2024 /PRNewswire/ — AU Small Finance Bank (AU SFB) has unveiled its latest offering, the AU NOMO Credit Card, a groundbreaking financial product that allows individuals to access credit while still growing their savings. This innovative credit card leverages the power of Fixed Deposits (FDs) as collateral, providing cardholders with enhanced purchasing power without compromising their long-term savings goals.

The AU NOMO Credit Card enables users to use their fixed deposits to secure a credit limit, offering a unique opportunity for first-time credit card applicants or individuals wanting to build their credit scores responsibly. This solution particularly benefits those with limited documentation or a lack of traditional credit history.

Key Features of the AU NOMO Credit Card

Contactless Payments: Enjoy secure and seamless tap-and-pay transactions for daily purchases.Card Liability Protection: Safeguards user against unauthorized transactions, card skimming, and online fraud with comprehensive liability coverage.Reward Points Program: User can earn reward points on retail, utility, and insurance transactions to maximize the value of their spending.Milestone Rewards: Unlock additional rewards for meeting specific quarterly spending goals.Lounge Access Benefits: Get complimentary access to domestic airport and railway lounges, subject to meeting spending criteria.Fuel Surcharge Waiver: Save on fuel transactions within a specified range with a surcharge waiver.

Eligibility Criteria

Here’s what one must know for eligibility criteria for AU NOMO credit card: 

Age: 18 to 75 yearsCitizenship: Indian ResidentFixed Deposit: Creation and maintenance of a fixed deposit with AU Small Finance Bank

The AU NOMO Credit Card (Credit Card against FD) offers an easy and seamless application process with a digital interface, making it accessible to anyone looking to leverage their savings for immediate spending power. The card promises to meet the needs of those starting their credit journey and those seeking additional flexibility in their financial dealings.

The AU NOMO Credit Card redefines the traditional approach to credit by allowing users to continue earning interest on their Fixed Deposits while enjoying the purchasing power that comes with a credit card. Whether for essential daily expenses or significant purchases, the AU NOMO Credit Card perfectly balances saving and spending, empowering individuals to achieve their financial goals without compromise.

For more information on the AU NOMO Credit Card, visit https://www.aubank.in/personal-banking/credit-cards/nomo-credit-card

About AU Small Finance Bank

AU Small Finance Bank, one of India’s leading small finance banks, is committed to transforming banking by focusing on customer-centric services and a deep understanding of the Indian market. More details on AU Small Finance Bank and its financial products like credit cards can be found online.

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View original content:https://www.prnewswire.com/in/news-releases/au-nomo-credit-card-a-smart-way-to-leverage-fixed-deposits-302338324.html

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Treat Yourself to a New Christmas Experience by Self-Gifting viaim’s AI Recording Earbuds, Perfect for a More Pleasant and Efficient Workplace

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1 hour ago

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December 26, 2024

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SINGAPORE, Dec. 26, 2024 /PRNewswire/ — As Christmas approaches, the concept of self-gifting has become more popular with top business executives to help them get into the holiday mood. Especially designed for the office, a gift of AI recording true wireless earbuds launched by viaim, an AI technology hardware company deeply rooted in the smart office sector, can improve work efficiency, thereby lifting the spirits and improving quality of life for busy workplace elites ahead of the busy and stressful holiday period.

The person who understands themselves best is themselves. It is in this spirit that viaim is encouraging people to give themselves some extra love and care during this holiday season because they deserve it. The Christmas self-gifting trend that has been gaining popularity in recent years sees people pay more and more attention to creating a higher quality life for themselves in their busy work lives. Especially towards the end of the year, consumers are choosing to treat themselves with practical and pleasant gifts for Christmas. Earbuds have become a solid choice for self-gifting because of their usefulness in multiple scenarios, allowing users to enjoy a quality listening experience during work meetings and holiday relaxation time.

The amazing features of the Viaim Nano+ and Viaim Air open-ear AI recording true wireless earbuds make them the perfect choice for self-gifting this Christmas

13 language transcription and real-time translation: During the Christmas holidays, many business professionals travel internationally with friends or spend the holidays with family in countries that don’t speak their native language. viaim headphones allow users to communicate with local people around the world, jumping the language barrier and making cross-border communication smoother and the journey more interactive, fun, and memorable.VIAIM AI Smart Assistant: Generate “Summaries“ and “To-Do Lists“ with one click to help quickly complete an annual report or New Year’s business plan, allowing the festive atmosphere to be enjoyed without missing any key points.Flash Record function: Whether it is to conceive new ideas for next year’s project or suddenly think of a perfect Christmas gift list, inspiration during the holidays is often fleeting. Long press the viaim earbuds for one-click flash recording to capture ideas as soon as the spark of inspiration comes to mind.Noise reduction and a comfortable wearing experience: High-quality 45db noise reduction can provide users with a moment of quietness at Christmas parties, and the comfortable and lightweight design is suitable for long-term wear, meaning a quiet and enjoyable listening atmosphere can be enjoyed during the holidays.

Cecile from VIAIM shared: “Christmas is the time of year to relax and be grateful. It is of course a time to give gifts and be generous to others, but we also must remember to be kind to the person that knows us best – ourselves. Through our brand vision of “work smarter, not harder,” we hope to help people find their own special holiday moments in their busy work life by using our super-efficient office earbuds, so that everyone can enjoy a more productive and enjoyable life experience. I would like to personally wish all our customers, both new and old, a peaceful, relaxing, and happy Christmas.”

About VIAIM

VIAIM is an innovative technology company in the consumer-goods sector. With a focus on versatile, multimodal interactions, we strive to provide effective solutions that meet users’ specific needs. By harnessing state-of-the-art technology, we bring our visionary ideals to life, helping people embrace the incredible possibilities the Company offers.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/treat-yourself-to-a-new-christmas-experience-by-self-gifting-viaims-ai-recording-earbuds-perfect-for-a-more-pleasant-and-efficient-workplace-302339158.html

SOURCE VIAIM

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