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Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion and Storyteq Platforms for Omni-Channel Advertising Execution

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– New integration of AdFusion™ and Storyteq platforms designed to close marketing execution gap through automated ad management, creative versioning, and campaign delivery at scale

DENVER and LONDON, June 13, 2024 /PRNewswire/ — In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.

Storyteq and AdFusion Strategic Integration

The new integration leverages AdFusion’s advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq’s cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include:

Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market.Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities.Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment.Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement.Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics.

Executive Statements

Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, “Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed.”

Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.”

Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024.

About Comcast Technology Solutions

Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.

About Inspired Thinking Group

Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more.

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SOURCE Comcast Technology Solutions

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Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

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January 13, 2025

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SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

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SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

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January 13, 2025

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SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

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MitrEarth, a knowledge platform, identifies risk points, provides disaster warning, reduces losses

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January 13, 2025

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BANGKOK, Thailand, Jan. 13, 2025 /PRNewswire/ — MitrEarth, an innovative online platform developed by Chulalongkorn University lecturers, simplifies geological knowledge and provides cutting-edge topographic data for each Thai province. It identifies risk points, delivers disaster warnings, and enhances community preparedness. The platform gained prominence when heavy rains and muddy water devastated Mae Sai District, Chiang Rai Province, raising urgent questions: Where will the water flow? Will it reach our homes? Should we prepare to relocate?

Created by Prof. Dr. Santi Phailobli from Chulalongkorn University’s Department of Geology, MitrEarth addresses these concerns. Since its launch in 2019, it has become a trusted source for disaster-related information, gaining over 200,000 followers. Its topographic maps, developed using GIS tools and satellite data, enable users to understand their local terrain and assess disaster risks. These maps have been utilized by local authorities and public pages for disaster warnings and response planning.

During recent floods in Chiang Rai, Lampang, and Sukhothai, MitrEarth’s maps provided actionable insights. Pages like Chiang Rai Conversation and Ramrome Weather cited MitrEarth to warn residents in vulnerable areas. As Dr. Santi emphasizes, “Disasters, whether rare or frequent, can cause immense damage. Understanding geology helps us communicate and prepare effectively, reducing impacts.”

Dr. Santi’s platform also serves as an educational tool, offering free access to maps and resources for both teaching and disaster management. He advocates integrating disaster education into school curriculums, ensuring everyone understands local risks such as floods, mudslides, and tsunamis. Notably, he highlights the severe 2001 Phetchabun mudslide, which claimed 136 lives, as a reminder of the need for vigilance.

MitrEarth’s GIS maps play a crucial role in disaster management, offering detailed, real-time data tailored to various scenarios. The platform also collaborates with Chulalongkorn University’s Digital War Room, integrating predictive tools for floods and landslides. While Dr. Santi acknowledges AI’s potential in disaster forecasting, he believes Thailand lacks sufficient data for reliable implementation.

Despite these challenges, Dr. Santi remains committed to expanding MitrEarth’s capabilities. He continues to refine data sets, improve map accessibility, and engage directly with communities to enhance disaster preparedness. For those seeking to understand and mitigate natural disasters, MitrEarth offers a vital resource.

Explore more at the Facebook page mitrearth or mitrearth.org.

Read the full article at https://www.chula.ac.th/en/highlight/207225/

Media Contact:        

Chula Communication Center
Email: Pataraporn.r@chula.ac.th     

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mitrearth-a-knowledge-platform-identifies-risk-points-provides-disaster-warning-reduces-losses-302348829.html

SOURCE Chulalongkorn University Communication Center

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