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Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion and Storyteq Platforms for Omni-Channel Advertising Execution

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– New integration of AdFusion™ and Storyteq platforms designed to close marketing execution gap through automated ad management, creative versioning, and campaign delivery at scale

DENVER and LONDON, June 13, 2024 /PRNewswire/ — In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.

Storyteq and AdFusion Strategic Integration

The new integration leverages AdFusion’s advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq’s cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include:

Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market.Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities.Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment.Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement.Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics.

Executive Statements

Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, “Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed.”

Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.”

Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024.

About Comcast Technology Solutions

Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.

About Inspired Thinking Group

Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/comcast-technology-solutions-and-inspired-thinking-group-announce-strategic-integration-of-adfusion-and-storyteq-platforms-for-omni-channel-advertising-execution-302171421.html

SOURCE Comcast Technology Solutions

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Aprecomm Upends the CX Industry with Appointment of Philippe Alcaras to its Advisory Board

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Industry leader Philippe Alcaras, former CEO of Airties, has joined Aprecomm as an advisor, bringing unparalleled knowledge and experience to guide its leadership team.

BANGALORE, India, April 28, 2025 /PRNewswire/ — Today, Aprecomm, the intuitive network and customer experience platform provider, announced a major coup by appointing former Airties CEO and highly experienced telecom leader Philippe Alcaras as an advisor. Presiding over Airties during a time of substantial growth, when the company expanded its footprint into new markets, Philippe brings the experience and business acumen necessary to support and advise Aprecomm’s Executive Team as global demand for its AI-driven customer experience (CX) platform continues to grow at pace.

“Aprecomm has already secured over 20% of the Indian fixed broadband market and is supplying close to 50 service providers with its customer experience optimization software,” said Philippe Alcaras, Aprecomm’s latest advisor. “With the penetration of managed WiFi estimated at only 15-30% globally [1], Aprecomm has a huge opportunity to disrupt the market with its AI data-driven approach and fast speed to market—I’m excited to join Pramod and his Team and support this high-growth phase.”

Among several key focus areas, Philippe will bring extensive experience to help guide the company’s positioning and narrative for investor outreach and fundraising initiatives, support engagement with strategic customers and partnerships, ⁠and provide ongoing input and feedback on corporate governance, product strategy, and roadmap development.

“I’m thrilled to welcome Philippe, who will provide his expertise and advice to the Company during our next growth phase,” said Pramod Gummaraj, Founder & CEO, Aprecomm. “Philippe’s knowledge will be invaluable as we continue to disrupt the industry, helping service providers harness AI’s power to serve their subscribers better, bringing joy to online experiences while achieving significant operational savings through our intuitive and self-healing approach to network management.”

Serving both residential and business subscribers, Aprecomm’s CX suite helps broadband service providers (BSPs) transform their connectivity approaches. By utilizing sophisticated artificial intelligence, including a unique quality of experience algorithm, Aprecomm is paving the way for intuitive zero-touch networks. Aprecomm adopts a self-optimizing and self-healing approach to managed WiFi, adjusting the network to accommodate the unique needs of each user and the application they are using. Aprecomm’s advanced analytics and automated support tools provide access to real-time data, enabling service providers to monitor end-to-end network performance. Its CX suite is field-proven [2] for enhancing subscriber satisfaction and reducing operational costs.

About Philippe Alcaras
Based in Dubai (UAE), Philippe Alcaras holds non-executive positions as Chairman of OnRobot (Odense, Denmark), Chair of the Advisory Board at Vianeos (Paris, Dubai), and Board Member at S3 Connected Health (Dublin). From 2012 to 2022, Philippe was the CEO of Airties, leading the company to become a global leader in home network WiFi performance. He also served as the General Manager of Philips Home Networks, CEO of Nagra France, and General Manager of Digital TV Devices at Vantiva. Philippe graduated with an MBA from KEDGE (Marseille) and is certified as an INSEAD International Director.

Aprecomm harnesses the power of AI to provide a unique applications suite that enables service providers to create self-optimizing and self-healing broadband networks.

Our quality-of-experience engine monitors and optimizes WiFi performance to ensure consumers enjoy the best possible internet experience. At the same time, our cloud-based support applications leverage real-time data to predict and resolve customer service issues before they happen, saving providers time and money.

Aprecomm manages over 7 million home and business locations, partnering with more than 45 service providers worldwide.

We’re making intuitive, self-healing networks a reality.

Follow Aprecomm on LinkedIn here.

#IntuitiveNetworks
#BringingJoyToOnline

Visit www.aprecomm.ai to discover more.

Press contact:

corporatecomms@aprecomm.ai

[1] Various industry estimates
[2] Excitel case study

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Logo:  https://mma.prnewswire.com/media/2672542/Aprecomm_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/aprecomm-upends-the-cx-industry-with-appointment-of-philippe-alcaras-to-its-advisory-board-302437529.html

SOURCE Aprecomm

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Centric PLM for Food & Beverage and Grocery Tackle Tariffs Head-On

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Real-time data, cost simulation and supplier management are all strategies employed by Centric PLM to combat tariff uncertainty

CAMPBELL, Calif., April 28, 2025 /PRNewswire-PRWeb/ — Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

With the recent burst of tariff activity, food & beverage companies and grocery retailers are faced with widely fluctuating ingredient costs. Changes in regulations are happening day-by-day and consumer response is also factoring into sales, so there is no time for consultation and lengthy analyses; response to tariffs must be reactive and swift.

Real-time access to data becomes crucial in today’s circumstances. A modern PLM solution has modules that can facilitate agile product development, enabling companies to quickly adapt to market changes. By streamlining collaboration and workflow processes, food & beverage and grocery companies can revamp their offerings or develop new products that cater to evolving consumer demands and benefit from AI-functionalities like least cost formulation to protect margins. Agility is necessary for maintaining market relevance amid shifting market conditions.

With Centric PLM, companies can evaluate and compare suppliers, simulate costing scenarios, adjust landed cost calculations, support multi-sourcing strategies and facilitate quick supplier revision requests. With AI formula matching, developers get a head start in formulating the next new product. Centric PLM also manages packaging: from briefs, to specifications to artwork and labeling. Ingredient and nutrition label information is pulled directly from PLM into packaging, eliminating the chance for error when transferring data manually between systems.

To improve consumer experience across all touchpoints, Centric PXMTM, Centric product experience management, combines product information management (PIM), digital asset management (DAM), content syndication to e-comm sites, marketplaces and social media and digital shelf analytics (DSA). It captures demand signals from digital sales channels and shows consumer behavior in real-time, creating a continuous feedback loop, so brands can quickly adjust products, pricing and inventory to personalize customer experiences and increase sell-through in response to whatever the current conditions are.

Traditional ways of managing tariffs, often siloed within finance or sourcing teams no longer provide the visibility or speed businesses need to stay competitive. Navigating tariffs involves more than understanding costs; it also requires compliance with evolving international trade regulations. Non-compliance can lead to penalties and operational disruptions. Being aware of the latest regulatory changes through a comprehensive tech platform is key. Centric PLM integrates with regulatory databases like USDA FoodData Central, SR Legacy and CIQUAL. A partnership with the global regulatory and food safety service provider FoodChain ID, provides users with access to 220 global regulatory libraries.

“Completely market-driven, the breadth of Centric Software’s AI-powered technology solutions covers the end-to-end product lifecycle,” says Chris Groves, CEO of Centric Software. “Centric solutions, including PLM and PXM, provide robustness to food companies whose ingredients often hail from all corners of the globe. During times of economic volatility, Centric solutions equip food & beverage producers and retailers, including grocery which is often a diverse range of consumer goods products, to better handle market and supply chain disruptions.”

Learn how to mitigate retail uncertainty with Centric’s Tariff Hub

Request a demo 

Media Contact

Celia Newhouse, Centric Software, +14385015498, cnewhouse@centricsoftware.com, www.centricsoftware.com

View original content to download multimedia:https://www.prweb.com/releases/centric-plm-for-food–beverage-and-grocery-tackle-tariffs-head-on-302440562.html

SOURCE Centric Software

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Innodisk Paves the Way for Next-Gen Data Centers with its First PCIe Gen5 SSD Series

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TAIPEI, April 29, 2025 /PRNewswire/ — Innodisk, a leading industrial-grade flash storage provider, announces the launch of its latest PCIe Gen5 SSD series, designed to meet the OCP Data Center NVMe SSD spec v2.0 and the increasing demands of AI model training, big data analytics, and data-intensive environments.  

The new series supports multiple form factors, including U.2, as well as EDSFF E1.S, E3.S, and the brand-new E3.L for data center applications, catering to the diverse needs of enterprise and data center environments. This marks a new chapter for Innodisk in further fulfilling enterprise demands.

The Innodisk PCIe Gen5 SSD, built with the latest PCIe Gen 5 x4 interface and NVMe 2.0 protocol, overcomes the speed and latency limitations of traditional storage interfaces. With up to 128TB of high-density NAND storage, it delivers speeds of up to 14GB/s (read) and 10GB/s (write), enabling lightning-fast data transfers for data-intensive applications.

Enterprise data centers managing large-scale storage deployments and multi-tiered environments often require out-of-band and batch management capabilities, which present growing challenges. Innodisk PCIe Gen5 SSD addresses these demands with NVMe-MI for streamlined SSD management and multi-namespace support, ensuring scalable and efficient storage operations.

To ensure high quality and alignment with market trends, the PCIe Gen5 SSD aims to enhance integration with industry-leading data center standards, such as OCP Data Center NVMe SSD spec v2.0. Additionally, it is intended to be built for seamless integration with VMware, optimizing compatibility with virtualized environments and overall system performance.

Innodisk’s PCIe Gen5 SSD also features advanced security mechanisms, ensuring robust data protection and seamless integration. Secure Boot technology authenticates digital signatures during firmware updates, preventing unauthorized modifications and ensuring that only trusted firmware is executed.  

Other than that, Innodisk offers exceptional extensive firmware compatibility and customizable solutions, ensuring seamless integration into diverse enterprise environments.  

The Innodisk PCIe Gen5 SSD will be available starting Q2 2025. For more information, please visit www.innodisk.com.

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View original content:https://www.prnewswire.co.uk/news-releases/innodisk-paves-the-way-for-next-gen-data-centers-with-its-first-pcie-gen5-ssd-series-302439762.html

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