Connect with us

Technology

Minima, L1 blockchain, powers the world’s first on-chain race data logger for McLaren GT4 supercar at Spa

Published

on

Minima has partnered with data acquisition platform Influx to provide integrated data capture for the world’s most prestigious race teams

LONDON, June 12, 2024 /PRNewswire/ — Minima, a fully decentralised and device-agnostic L1 blockchain for DePIN projects is working with data platform Influx Technology to integrate a blockchain-powered data tracker into a McLaren GT4 supercar ahead of the world-famous Spa-Francorchamps in June. The data, acquired directly from the engine by the ‘DePIN Data Logger’, is secured by Minima’s blockchain which provides immutable data provenance. This unseen approach promises to elevate data capture and analysis to unprecedented levels for the world’s most prestigious racing teams.

Data points on over twenty parameters including vehicle ignition timing, braking, oil pressure, engine temperature, steering angle and rotation, as well as gear switching, are collected by the ‘DePIN Data Logger’ in real time. For instance, during a recent race test in the UK, engineers from the team discovered that one of the car’s wheels was turning 1/50th of a second slower than the others. Although this discrepancy might seem insignificant at first glance, it becomes vital throughout the course of a race when split seconds dictate the difference between winning and losing.

“This integration of blockchain technology into the data collection and transmission process is a revolution for motorsport. It goes beyond merely transferring data from a logger to a screen; it enables fans and officials to access relevant information in real time. Minima’s innovative capability to validate data as it is generated by the car ensures that teams receive reliable data precisely when needed, allowing for those critical split-second decisions from the pit wall,” said Oliver Plucknett, Race Lab team manager. “The ability to streamline all available data collected over a race enhances decision-making processes and overall performance.”

Minima’s innovative blockchain design secures the hash of the data, proving its history and integrity, while the actual data is stored on the device or in cloud storage, independent of validators’ permissions. Due to the low requirements to validate the data on the blockchain, any IoT device can operate a full node and collect its data. This allows data to be verified by other nodes on the network while being stored on the device itself.

“We believe that the full potential of blockchain has yet to be realised. To achieve mainstream adoption, it must provide real-world utility and seamless integration. We are collaborating with Influx to resolve a real challenge faced by the automotive industry. Running on the edge in the strictest automotive embedded environment, Minima ensures data is secured, maintaining audibility, trustworthiness, and compliance. This partnership sets a new standard in race data logging, combining cutting-edge blockchain technology with the prestige and precision of McLaren’s racing heritage in their GT4 supercar,” said Hugo Feiler, co-founder and CEO of Minima. 

As Mr Plucknett mentions, collecting data on an immutable ledger enables officials to ensure the cars comply with the competition rules. A major challenge in the industry is ensuring that cars observe the competition’s capping requirements. The regulatory body of SRO Motorsports Group competitions mandates that teams cap the performance of competing cars to maintain fairness. Since the factory settings of each vehicle vary, this regulation aims to level the playing field and ensure a fair race.

A common practice is to detune cars for testing laps and enhance their capabilities afterwards. However, this process is resource-intensive and typically only feasible for well-established teams. Integrating Minima’s node in the data acquisition devices of Influx will guarantee the integrity and transparency needed to verify competition compliance. It will revolutionise the industry and ensure the competitions are based solely on the drivers’ skills, not the engineers’ nimbleness.

“The unique aspect of using blockchain is ensuring that data can be collected and transmitted to the cloud without any risk of tampering or modification. Achieving this in a secure, anonymous, and immutable way has always been a challenge. We are partnering with Minima to ensure that every device is submitting the data we collect on the blockchain, and it’s permanently stored there,” said Lance Keen, CEO of Influx.

About Minima

Minima, the real-world blockchain, is a layer1 focused on everyday solutions through device-led infrastructure.

A unique Layer 1 blockchain, distinguished by its lightweight architecture that enables a full (constructing and validating) node to run on any mobile or IoT device, making it exceptionally adaptable for scaling Decentralised Physical Infrastructure Networks (DePIN). Minima’s technology is now supported by an expansive and engaged community of over 50,000+ node operators. Minima’s extensive network, one of the largest in the DePIN space, showcases its commitment to empowering users and developers to innovate and secure digital solutions in a decentralised world.

The blockchain is compact, quantum-resistant, and secured by every single user on the network. Learn more at minima.global.

Website | Twitter | LinkedIn | Discord 

About RACE LAB

RACE LAB is a McLaren customer racing team, created by Lucky Khera and Lee Frost in 2021. The founders wanted to partner with a leading brand in the industry, therefore naturally leaned towards one of the UK’s biggest and most precious brands in the automotive and motorsport industry – McLaren.

McLaren’s core team provides unparalleled assistance to the racing teams. Their commitment to ensuring that each team receives top-notch support is evident in their expert guidance and personalised service.

We have had massive success over the last two years—we have won races at the GT Cup, British GT, and McLaren Trophy, just to name a few. We will be forever grateful to our drivers Callum Davies and Sai Sanjay, as well as sponsors NAVOS and Fundment, for all the support, dedication, and perseverance!

About Influx Technology

Influx Technology is a leading innovator in the field of advanced automotive and industrial solutions. Specialising in cutting-edge diagnostic and data acquisition tools, Influx delivers high-performance products designed to meet the rigorous demands of modern engineering.

 With a strong commitment to quality and customer satisfaction, Influx empowers clients to achieve precision and efficiency in their operations, driving progress and success across various industries.

CONTACT

Ivan Zhelev
ivan.zhelev@athenalabs.com
+44 7717 825 660

Photo: https://mma.prnewswire.com/media/2436956/McLaren_team_Minima.jpg
Photo: https://mma.prnewswire.com/media/2436957/Feiler_Plucknett_Minima.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/minima-l1-blockchain-powers-the-worlds-first-on-chain-race-data-logger-for-mclaren-gt4-supercar-at-spa-302170974.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

Published

on

By

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lexmark-showcases-new-printers-and-technology-solutions-for-retailers-at-nrf-2025-302348628.html

SOURCE Lexmark

Continue Reading

Technology

Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

Published

on

By

Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

The following files are available for download:

View original content:https://www.prnewswire.com/news-releases/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-digitalization-302348632.html

SOURCE PRICER

Continue Reading

Technology

Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

Published

on

By

Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

View original content:https://www.prnewswire.com/news-releases/blue-owl-capital-expands-tennis-player-sponsorship-to-all-grand-slam-tournaments-in-2025-302348626.html

SOURCE Blue Owl Capital

Continue Reading

Trending