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In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging, New Report Finds

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Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, a 2024 research study from Rival Tech and Reach3 Insights found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. The research also suggests that hype for influencer marketing may be starting to backfire, with nearly 50% of Gen Zs saying they are “not very likely” or “not likely at all” to buy something recommended by influencers.

VANCOUVER, BC, May 29, 2024 /PRNewswire-PRWeb/ — Research from Rival Tech and Reach3 Leveraged Conversational Research to Uncover How Socio-Economic Forces Like Inflation are Impacting Gen Z Shopping Attitudes and Behaviors in 2024

“To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors,” said Andrew Reid, CEO and Founder of Rival Technologies.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty.

Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4% complete the purchase directly through social channels. In contrast, 88.2% buy via online marketplaces (Amazon, Etsy, etc.) and 74.6% through brand websites.

When asked which social media platforms they use to discover new brands, Gen Zs single out Instagram (70.3%), TikTok (34.3%), and YouTube (33.1%) as top channels.

The research also suggests that hype for influencer marketing may be starting to backfire. Nearly 50% of Gen Zs are “not very likely” or “not likely at all” to buy something recommended by influencers. Many Gen Zs who participated in the study described paid influencer partnerships as “very insincere” or “annoying.”

“Influencer marketing is at risk of facing a serious reckoning,” says Paula Catoira, Chief Marketing Officer at Rival Group, parent company of Rival Tech and Reach3. “To ensure ROI from influencer partnerships, brand marketers need to understand their Gen Z customers and align their marketing strategy with the need of this audience.”

Gen Z attitudes on sustainability also seem to be shifting. The report found that 42.9% of Gen Zs prefer sustainable products when available, but it’s not the only consideration. Budget and price are big factors in buying decisions. This helps explain why fast fashion, for example, continues to grow despite its impact on the environment—a phenomenon that was parodied in the recent season finale of “Saturday Night Live.”

“Our research highlights how the attitudes and behaviors of Gen Zs can shift significantly as they go through different life stages and as socio-economic factors evolve,” said Andrew Reid, CEO and Founder of Rival Technologies. “To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors.”

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival Technologies platform in April 2024. The research study captured quant, qual and video feedback, using a mobile-first approach that encouraged candid participation from Gen Zs. The Angus Reid Group provided sample for the study.

Since their inception in 2017, the conversational research approach that Rival Tech and Reach3 have pioneered has proven to be an effective way of engaging with modern consumers like Gen Zs. Today, companies like Warner Bros. Discovery, REVOLT TV, John Deere, Dell Technologies, and Coca-Cola use Rival’s technology to get ongoing insights that drive better business outcomes.

Media Contact

Kelvin Claveria, Rival Tech and Reach3, 1 6043511052, kelvin@rivaltech.com, https://www.rivaltech.com/

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SOURCE Rival Tech and Reach3

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DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of Medical Express Ambulance, Inc. Customers Whose Data May Have Been Compromised

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NEWTOWN, Pa., April 28, 2025 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating claims regarding data privacy violations at Medical Express Ambulance, Inc. (“MedEx”). MedEx learned of suspicious activity on its network in March 2024.

About Medical Express Ambulance, Inc.

MedEx is a Chicago-area provider of medical transportation services, including emergency response, life support, and air ambulance transport.

What happened?

On or about March 18, 2024, MedEx learned that certain personal information of patients they have transported may have been stolen in a data breach. MedEx launched an investigation with the assistance of a third-party cybersecurity firm to determine the extent of the data breach. The list of individuals impacted by the data breach was finalized on March 19, 2025, and the company notified the Maine Attorney General on April 24, 2025.

What type of information was stolen?

The personal information in the compromised files may have included:

NamesDates of BirthDemographic InformationSocial Security NumbersDriver’s License NumberMedical InformationFinancial InformationHealth Insurance Information

How can I protect my personal data?

If you receive a data breach notification concerning MedEx, you must guard against possible misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for suspicious or unauthorized activity.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for individuals whose sensitive personal data may have been compromised by the MedEx data breach.

For more information, please contact:

Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492 ext. 2
Email: medelson@edelson-law.com
Web: www.edelson-law.com 

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-breach-alert-edelson-lechtzin-llp-is-investigating-claims-on-behalf-of-medical-express-ambulance-inc-customers-whose-data-may-have-been-compromised-302440618.html

SOURCE Edelson Lechtzin LLP

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AWARD-WINNING DOODLELEARNING MATHS AND ENGLISH PROGRAMMES NOW AVAILABLE TO PARENTS, TEACHERS, AND STUDENTS ACROSS AUSTRALIA

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BATH, England, April 29, 2025 /PRNewswire/ — Discovery Education—the creator of essential learning solutions used in classrooms around the world—announced today that its award-winning DoodleLearning maths and English programmes are now available to parents, teachers, and students across Australia.

Discovery Education’s innovative DoodleLearning apps have been shown to significantly enhance academic progression, particularly when used little and often, by offering a personalised learning program for each child. DoodleLearning offers four innovative products supporting teaching in maths and English Language – DoodleMaths, DoodleEnglish, DoodleTables and DoodleSpell. Created by teachers for teachers – and suitable for students aged from 2 to 14 years – the apps have been used by over one million children in the U.K. and around the world.

DoodleMaths uses new adaptive technology to boost children’s confidence and ability in Maths, equipping them with the numeracy skills they need for successDoodleEnglish is an award-winning grammar, punctuation, spelling and comprehension app that boosts confidence and strengthens literacy skills. Filled with thousands of interactive exercises, it explores language in a fun, approachable wayDoodleSpell is uniquely designed to boost confidence and ability in spelling. Helping children to understand the meaning behind words and how to use them in sentences, it provides a solid foundation to build on in schoolDoodleTables is an interactive times table app, delivering personalised, curriculum-aligned Tables practice which helps students to master multiplications

Part of the Discovery Education family of services, the Doodle apps are designed to be used ‘little and often’, both at home and in the classroom. Utilising the latest advances in educational technology, the apps transform learning into a fun, rewarding adventure that builds pupil confidence. Doodle can be used offline on all devices, making it ideal for busy schedules.

Michael Savitz, Discovery Education’s General Manager, International said:

“Discovery Education is excited to bring our four DoodleLearning apps to educators, parents and students across Australia. We’ve seen tremendous benefits wherever Doodle is used – whether in the classroom or at home – and look forward to supporting the continued academic progress of students in Australia by delivering learning experiences that can be enjoyed by all.”

Explore DoodleLearning’s revolutionary suite of maths and English apps at www.doodlelearning.com.

For more information about Discovery Education’s award-winning digital resources and professional learning solutions, visit www.discoveryeducation.co.uk and stay connected with Discovery Education on social media through X, Facebook, Instagram and LinkedIn.
 
About Discovery Education
 Discovery Education is the worldwide edtech leader whose state-of-the-art digital solutions support learning wherever it takes place. Through award-winning multimedia content, instructional supports, innovative classroom tools, and strategic alliances, Discovery Education helps educators deliver powerful learning experiences that engage all students and support higher academic achievement on a global scale. Discovery Education serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 100 countries and territories. Through partnerships with schools, and trusted organisations, Discovery Education empowers teachers with essential edtech solutions that inspire curiosity, build confidence, and accelerate learning. Explore the future of education at www.discoveryeducation.co.uk .

View original content:https://www.prnewswire.co.uk/news-releases/award-winning-doodlelearning-maths-and-english-programmes-now-available-to-parents-teachers-and-students-across-australia-302438486.html

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Shaping Payments of Tomorrow: From AI to Real-Time Payments

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KUALA LUMPUR, Malaysia, April 29, 2025 /PRNewswire/ — The payments landscape is undergoing a significant transformation, driven by rapid advancements in technology and evolving consumer preferences. Here are four key trends that we believe will shape the future of payments.

Trend 1: Leveraging AI against fraud

AI will play a crucial role in personalising payment experiences and enhancing fraud detection capabilities. Deep learning algorithms will become more sophisticated in analysing transaction patterns and identifying potential risks in real-time.

Visa has been at the centre of AI in payments and invested $3.3 billion in our AI and data infrastructure over the last decade. This year, we introduced three new AI-powered risk and fraud prevention solutions, as part of the Visa Protect suite, that are designed to reduce fraud across immediate Account to Account (A2A) and card-not-present (CNP) payments, for transactions on and off Visa’s network. There is immense potential in the next generation of AI to help transform the payments experience, making it more secure and intuitive.

Trend 2: Digital identity simplifies authentication  

For years, passwords, security questions, even card numbers have served as stand-ins for individuals, and fraudsters have taken advantage of this fact. In the future, authentication will rely on highly secure credentials, namely one’s face, fingerprints, or other biometrics.

Visa has introduced solutions such as Click to Pay and Visa Payment Passkey to reduce reliance on traditional PINs and passwords and elevate the payment checkout experience. Visa Click to Pay eliminates clunky checkout processes and reduces the number of steps consumers require to pay for their online purchases.

Visa Payment Passkey requires consumers to do a one-time set-up to bind their devices and authenticate them at participating merchants, removing friction from the online checkout process.

Moving forward, centering biometric markers in payments authentication, in line with the best data privacy, cybersecurity, and AI governance practices will help make the checkout process more convenient and secure, benefiting both consumers and businesses.

Trend 3: Cross-border payments travel fast 

Cross-border money movement has historically been B2B-focused and primarily handled by traditional banks. Cross border payments transcend beyond B2B payments and include peer-to-peer payments or business to consumer payments.

Remittances is a significant part of cross-border payments. Visa’s data also shows new use cases for cross-border payments including payout to creators and digital wallet top-ups. As globalisation and global trade evolve, there is a huge demand for faster and more efficient cross border payment solutions to support the needs of consumers and businesses.

Visa Direct can power real-time and interoperable cross border transactions securely and efficiently, supporting more than 7 billion endpoints, including cards, accounts and digital wallets. Our key focus is building new partnerships and expanding our endpoints.

Trend 4: Real-time payments gain momentum

Real-time payments are growing rapidly across the world and are projected to reach $58 trillion by 2028 globally. The important task for regulators, policymakers and the broader payments ecosystem is to balance innovation with safeguards, protect against the risks associated with the instant and irreversible nature of RTP payments. Keeping consumers’ interests at heart, Visa has rolled out solutions such as Visa Protect for A2A Payments to help mitigate fraud on RTP networks and identify potential instances of fraud.

Interoperability is also key to facilitating trade and global growth, and we see governments working closely with the private sector to address some of the key pain points and gaps.

As we look to the future, these new trends will no doubt impact the way consumers and businesses pay and be paid, making it more seamless and secure for everyone, everywhere.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/shaping-payments-of-tomorrow-from-ai-to-real-time-payments-302440619.html

SOURCE Visa Malaysia

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