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Sony Electronics Partners with Sueños Music Festival as the Official Headphone and Wireless Speaker Partner

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Sony Electronics Elevates the Sounds of Latin Music Culture at Sueños Music Festival with the ULT POWER SOUND Series

SAN DIEGO, May 23, 2024 /PRNewswire/ — Sony Electronics Inc. today announced that it is the official consumer headphones and wireless speakers partner for Sueños Music Festival, the largest Latin music festival in the city of Chicago, Illinois, returning for its third edition May 25 and May 26 in Chicago’s Grant Park. This partnership comes shortly after the launch of ULT POWER SOUND® series, a new series of speakers and headphones to bring massive bass and the ultimate vibe to music lovers. With this launch, Sony partnered with GRAMMY® award winner, global chart-topper, Peso Pluma, a headlining performer at the festival.

“The ULT POWER SOUND Series specifically celebrates Latin music culture, which is why we are elated to be the official headphone and speaker of Sueños,” says Kazuteru Makiyama, Vice President of Personal Entertainment at Sony Electronics. “Latin music is known to have intense bass elements, which is what this new ULT POWER SOUND Series was designed for. It is important for us to deliver the most authentic sound from artists without sacrificing quality, and we are excited to give new audiences the opportunity to hear their favorite music the way it was intended to be heard.”

Sueños celebrates and uplifts Latin culture through extraordinary music, people, food, and vibrant energy. This year’s festival welcomes headlining performances from Peso Pluma, Rauw Alejandro, Maluma, and Ivan Cornejo, plus performances from Young Miko, Xavi, Bizarrap, and more. Sony’s involvement will ensure the festival’s soundscape lives up to its name with the integration of its new ULT POWER SOUND series.

“Powerful sound is a core element of an immersive music experience. We are excited to have Sony at Sueños to bring our fans the Latin music they love with the best quality,” say Sueños co-Founders Aaron Ampudia and Chris Den Uijl.

As part of the partnership, Sony will showcase its newly launched ULT POWER SOUND series with a dedicated experiential activation booth, where festivalgoers can experience heart pounding audio firsthand.         

The new ULT POWER SOUND series consists of three Bluetooth speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless noise canceling headphone ULT WEAR designed to produce powerful deep bass and enhanced audio experience that will make the heart tremble. All models in the series include a new ULT button, providing signature sound quality by enhancing the music with one or two different custom-engineered sound modes.

Pricing and Availability:

ULT TOWER 10 is available beginning Spring 2024 for a retail price of $1,199 USD/ $1,499 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.ULT FIELD 7 is available beginning Spring 2024 for a suggested retail price of $499 USD/ $599 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.ULT FIELD 1 is available in black, forest gray, off white, and orange beginning Spring 2024 for a suggested retail price of $129 USD/ $179 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.ULT WEAR is available in black, forest gray, and off white beginning Spring 2024 for a suggested retail price of $199.99 USD/ $349.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

For The Music

Sony established the brand platform “For The Music” for its premier consumer and professional audio products and services. With “For The Music,” Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. To learn more about the “For the Music” brand platform, please visit https://forthemusic.electronics.sony.com/.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to “continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net.

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

About Sueños
Sueños Music Festival, founded in 2021, unites the city of Chicago under the banner of incredible Reggaeton and Latin Music. Bringing unprecedented star power to Grant Park and offering spectacular views of Lake Michigan and the Chicago skyline, Sueños Festival (translation: dreams), was created to be an inclusive event with a mission to continue to celebrate and uplift Latin culture and the extraordinary music, people, food, and amazing energy that comes along with it. 

Sueños takes pride in its meaningful contribution to Chicago’s Latin communities year-round, with a focus on supporting youth initiatives and businesses. This includes a partnership with Segundo Ruiz Belvis Cultural Center to support the development of a Performing Arts Theater and Youth Media Center, along with scholarships and immigration services for the Pilsen Neighbors Community Council.  In addition, Sueños also partners with the National Museum of Mexican Art, providing funding for aspiring art students and inviting aspiring writers from Yollocalli’s Youth Journalism program to conduct interviews at the festival, as well as the Puerto Rican Arts Alliance to provide music education programs and studio arts programs for children on the Southwest Side, including Chicago Public Schools vital after school and summer programs.  

In 2022, Sueños Music Festival contributed $120.9 million to the Chicago economy and supported the equivalent of 980 full time jobs. Additionally, the festival generated $1.1 million in amusement tax revenue for the Chicago economy the same year. 

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SOURCE Sony Electronics, Inc.

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Elitery Earns 2024 Great Place To Work Certification™ Indonesia: Building Trust Through a Positive Workplace Culture

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JAKARTA, Indonesia, Jan. 6, 2025 /PRNewswire/ — Elitery, a leading IT managed services provider in Indonesia, is proud to announce its official recognition as a  Great Place to Work Certified™ for the period of December 2024 to December 2025. This prestigious recognition is based on direct feedback from employees. An impressive 91% of employees stated that Elitery is a great place to work — surpassing global standards and highlighting Elitery’s commitment to fostering an exceptional workplace culture.

Great Place To Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to drive revenue, employee retention, and innovation.

“We are thrilled to receive this recognition,” said Kresna Adiprawira, President Director of Elitery. “At Elitery, we do more than manage technology infrastructure. We build careers, foster connections, and nurture an inspiring work culture. This achievement reflects our belief that when our people thrive, success naturally follows.”

The GPTW assessment is a comprehensive measurement of employee trust in the company’s future, while also focusing on the core elements that define a great workplace. These include Credibility, which refers to employees’ trust in the company’s management and leadership; Respect, which highlights the appreciation shown by the company towards its employees; Fairness, where all employees are treated equally and without bias, regardless of their role or background; Pride, reflecting how employees feel a deep sense of accomplishment and joy in being part of Elitery; and Camaraderie, which underlines the strong sense of connection, support, and teamwork that flourishes among employees.

The survey results reveal a high level of satisfaction among Elitery employees, further amplified by the company’s progressive work-from-anywhere culture. By offering flexibility to work from any location, Elitery ensures employees maintain a healthy work-life balance, fostering an environment that supports both productivity and personal growth.

This milestone crowns an extraordinary year for Elitery.  In 2024, the company launched Elipedia, a product designed to empower knowledge sharing and streamline IT solutions for businesses. Elitery also made history by becoming the first Google Cloud Partner Managed Service Provider (MSP) in Indonesia, showcasing its leadership in delivering world-class cloud services. Further solidifying its expertise, Elitery earned the Google Cloud Public Sector Partner of the Year Award 2024 – Asia Pacific, in recognition of its significant contributions in advancing cloud adoption and innovation across the public sector.

In addition, Elitery made a strategic leap by becoming the first Managed Security Services Provider (MSSP) to partner with Google Cloud Security in Indonesia, expanding its offerings to provide comprehensive security solutions. Elitery’s commitment to enhancing both customer and employee experiences was also honored with the Indonesia Best CX-EX Strategy Award 2024 from SWA, highlighting the company’s success in this critical area.

At Elitery, success begins with people. The combination of a supportive and flexible workplace, significant opportunities for professional development, and recognition for employee contributions has created a culture where individuals thrive and innovation flourishes. Elitery believes that by empowering its employees, the company is able to unlock the full potential of technology and deliver meaningful impact for businesses and society.

About Elitery

Founded in 2011, PT Data Sinergitama Jaya, Tbk (later known as “Elitery”) is an IT-managed service company that focuses on cloud and cybersecurity services. With a good corporate reputation, Elitery is trusted by world-class cloud services providers, such as Google Cloud as a go-to-market partner in Indonesia.

Since 2011, Elitery has handled many mission-critical systems accessed by tens of millions of users daily. Customers from various sectors, both private and government, have also trusted Elitery. Equipped with the experience and competence that Elitery has, Elitery is confident that it can become a trusted partner for your organization’s digital transformation.

Elitery’s commitment to excellence is reflected in its continuous efforts to stay at the forefront of technology trends and advancements. By participating in initiatives like the MSSP, Elitery demonstrates its dedication to enhancing its service offerings and providing clients with cutting-edge solutions that address their security and IT management needs.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/elitery-earns-2024-great-place-to-work-certification-indonesia-building-trust-through-a-positive-workplace-culture-302342520.html

SOURCE Elitery

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Audio Foundry Unveils at CES 2025: Primax-Tymphany Group Drives Innovation in Smart Vehicle Technology

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Enhancing in-car experiences with one-stop integrated audio, vision, and HMI solutions for next-generation vehicles.

TAIPEI, Jan. 5, 2025 /PRNewswire/ — Primax Group, comprising Primax Electronics and Tymphany, will showcase groundbreaking solutions at CES 2025 through Audio Foundry, an automotive audio technology collaborative initiated by Tymphany. The group will present its next-generation, integrated audio-vision-HMI solutions, highlighting its cutting-edge X-IN-1 Sensory Fusion technology at the Audio Foundry booth (#6510) in the Las Vegas Convention Centre’s West Hall. This collaboration emphasizes the synergy between Primax’s advanced vision technologies, Tymphany’s audio expertise, and the unified capabilities within Audio Foundry to drive innovation in the automotive industry.

Primax Electronics redefines vision technology by expanding beyond traditional camera modules, offering high-resolution imaging, wide-angle functionality, and enhanced low-light performance. These technologies enable applications such as Advanced Driver Assistance Systems (ADAS), Camera Monitoring Systems (CMS), and Driver Monitoring Systems (DMS), ensuring precise detection and seamless integration with vehicle systems. Additionally, Primax brings innovations like specialized Qi wireless charging to the automotive space, highlighting the company’s leadership in interface technology. 

“This collaboration showcases the strength of our group’s synergy, combining Primax’s leading vision technology with Tymphany’s audio expertise to create unified solutions that will set new standards for the automotive industry,” said Joe Chu, General Manager of Business Operation at Primax. “By integrating safety-focused imaging systems with superior audio solutions, we will deliver experiences that go beyond traditional boundaries.”

Tymphany complements Primax’s efforts with its expertise in premium audio systems, including system design, moving mechanics, transducers, and amplifiers. These advancements enable immersive soundscapes that enhance both entertainment and safety, showcasing the co-operation between vision, interface and audio in modern vehicles. Together, Primax and Tymphany will create a unified platform that sets a new benchmark for user-centric design and functionality.

“Our strategy has always been to pioneer new technologies and redefine audio experiences in vehicles,” said Phil McPhee, Chief Product Officer at Tymphany. “The introduction of removable portable audio systems marks a significant milestone, and this collaboration with Primax will further strengthen our aptitude to innovate and create unique audio-vision experiences.”

Beyond product innovation, the Primax Tymphany Group will leverage its partnerships with Tier-1 suppliers and global automotive brands to fast-track the adoption of its technologies across diverse markets. As members of the Audio Foundry, the group will also engage with other ecosystem players to explore new opportunities and refine integrated solutions that push the limitations of what’s possible in audio-vision technology.

This collaboration emphasizes the Primax Tymphany Group’s vision to lead the industry in developing solutions that merge advanced technology with practical functionality. By delivering unparalleled integration of vision, audio, and interface systems, the Primax Tymphany Group will solidify its role as a driving force behind next-generation automotive innovations and experiences.

About Primax Electronics
Primax Electronics is a leading integrated solution supplier with best-in-class solutions for information products, smart lifestyle and auto/AIoT products. Our product applications expand into pubic/community safety and auto electronics segments. Primax is uniquely positioned with its “X-IN-1 Sensory Fusion” strategy by providing customers with a one-stop shop integration of interface, vision and acoustic technologies. Primax has been the best business partner for global brands by offering exceptional mechanical and electronic engineering services, strong integration capabilities and total solutions with its wide array of technologies. Visit www.primax.com.tw/en/ for more information.

About Tymphany
Tymphany is a renowned audio design and manufacturing powerhouse that specializes in consumer audio, professional audio, conference systems, automotive audio, and component business. The company’s unique X-IN-1 holistic design approach, integrates transducer, amplifier, DSP/software, acoustic system design and mechanical solutions to create best-in-class audio systems. With vertically integrated R&D and manufacturing facilities spanning Europe, the USA, and Asia, 6000 highly skilled employees, and 700 engineers, Tymphany continuously pushes the edge of technology to remain at the forefront of the industry. Visit www.tymphany.com/index.html for more information.

About Audio Foundry
The Audio Foundry is a technology collaborative, empowering members to bring disruptive ideas to life in automotive audio and acoustics.  Headquartered in Wales, United Kingdom, the Audio Foundry hosts a member alliance and fully equipped makerspaces staffed by experienced engineers and support team members. Founded in 2023, the Audio Foundry serves as an experimental retreat for OEMs, component manufacturers, and technology providers across the value chain. The Audio Foundry is dedicated to the discovery of novel technologies and experiences that enhance the automotive audio ecosystem. Visit www.audio-foundry.com for more information.

View original content:https://www.prnewswire.com/news-releases/audio-foundry-unveils-at-ces-2025-primax-tymphany-group-drives-innovation-in-smart-vehicle-technology-302342512.html

SOURCE Primax Electronics

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Amorepacific Named CES 2025 Innovation Award Honoree

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Generative AI-based makeup application captures company’s sixth consecutive win at CES
Also unveils new technology with Samsung Electronics, along with latest makeON skincare device

LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — Amorepacific has been named a CES 2025 Innovation Award Honoree for its generative AI-based makeup application, ‘WANNA-BEAUTY AI.’ This marks the company’s sixth consecutive CES Innovation Award recognition. In addition to the award-winning application, Amorepacific will be showcasing its latest beauty technologies at this year’s events – including the ‘AI Skin Analysis & Care Solution,’ which will be unveiled in Samsung Electronics’ ‘MICRO LED Beauty Mirror,’ and a new skincare device from its beauty device brand makeON.

‘WANNA-BEAUTY AI,’ an Innovation Award Honoree in the AI category, is a voice-activated chatbot application that leverages generative AI to help customers discover their ideal makeup looks and experience personalized virtual try-ons. The application first analyzes skin tone, facial features, and proportions with user photos. The AI solution, trained with data from makeup artists, then offers makeup recommendations and virtual try-ons. Users can also virtually try on someone else’s makeup on their faces, all done conveniently through a voice consultation interface.

The patented solution, developed to provide tailored makeup for individual customers, incorporates Amorepacific’s image diagnosis technology and the AI image generation technology co-developed with KAIST. ‘WANNA-BEAUTY AI’ will be showcased at the Venetian Expo Innovation Awards Showcase.

Amorepacific will also unveil its latest beauty technologies at CES. The company’s proprietary technology ‘AI Skin Analysis & Care Solution’ will be incorporated into Samsung Electronics’ ‘MICRO LED Beauty Mirror’ and showcased at the Samsung Electronics’ First Look booth. Combining camera-based optical skin diagnosis with contact-type skin diagnosis, the ‘AI Skin Analysis Solution’ can offer in-depth skin diagnosis and care recommendations.

In addition, the new ‘Skin Light Therapy 3S’ from Amorepacific’s beauty device brand makeON will be showcased at the booth. The device will be launched in March 2025, with a dedicated app seamlessly integrated with the ‘AI Skin Analysis & Care Solution.’

Amorepacific Group Chairman Kyungbae Suh will attend this year’s CES events to visit Amorepacific’s Innovation Awards showcase and new technology reveal. He will be touring exhibitions across various sectors and reviewing Amorepacific North America’s business with Giovanni Valentini, President of Amorepacific North America.

SOURCE Amorepacific

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