Connect with us

Technology

India Loyalty Programs Market Report 2024-2028,: E-commerce Firms are Looking to Scale their Loyalty Programs in the Indian Market in 2024

Published

10 months ago

on

DUBLIN, Feb. 29, 2024 /PRNewswire/ — The “India Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

The loyalty market in India is expected to grow to US$5.37 billion in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 13.5% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 10.5% during 2024-2028. The loyalty market in India will further increase from US$4.79 billion in 2023 to reach US$8.02 billion by 2028.

The Indian loyalty programs market is poised for accelerated growth over the medium term in India. Rising consumption and income levels of the consumers will support the market growth. The industry will also receive growth support from the flourishing startup ecosystem in India. Digitalization, on the other, is expected to aid innovation and the competitive landscape in the sector.

Many new-age startups are tweaking their loyalty programs to boost adoption among Indian consumers. The trend is projected to continue further over the medium term in the Indian market. The publisher also expects innovation to grow in the Web3 loyalty programs market in 2024. Overall, the publisher maintains a robust growth outlook for the loyalty programs industry in India over the next three to four years.

Firms are tweaking their loyalty programs to boost adoption and increase market share in India

The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.

Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.

The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.

Firms are launching new loyalty and reward products to strengthen their foothold in India

The spending power of Indian consumers is poised to grow significantly over the next few years. This is prompting many global brands to launch new loyalty and reward products in the Indian market.

American Express, in December 2023, announced the launch of the Reward Xcelerator program in India. The initiative, which offers Platinum Charge card members to earn higher rewards across premium brands, is aimed at strengthening the firm’s membership rewards program in the Indian market. Through the Reward Xcelerator program, American Express cardholders can boost the rewards they earn, whether they’re shopping in-store or online. Plus, they have the freedom to redeem those rewards whenever it suits them.

Alongside global firms, domestic players are launching new and innovative products to strengthen their foothold in the Indian loyalty programs market. Zillion, the multi-brand loyalty programs firm, launched the Rewards-as-a-Service platform for brands in January 2024. With this, Zillion is targeting to onboard banks and large corporations, including those with extensive distribution networks. These innovative product launches are expected to drive the competitive landscape in the Indian loyalty programs industry over the medium term.

E-commerce firms are looking to scale their loyalty programs in the Indian market in 2024

Amid the higher adoption of loyalty programs among Indian consumers, firms across sectors are planning to scale their offerings to drive future business growth. This trend is also emerging in the Indian e-commerce market, which is set to grow at an accelerated pace over the next three to four years.

Polygon Labs, in December 2023, revealed that Flipkart is planning to integrate CDK-deployed Layer 2 chain to boost FireDrops. Notably, FireDrops is a Web3 loyalty program that was launched by the e-commerce giant in 2023. Since its launch, the loyalty program has garnered widespread popularity among young Indian shoppers, with 3 million active wallets. With the new development in partnership with Polygon Labs, Flipkart is aiming to build an Ethereum-based zero-knowledge (ZK) L2 network to drive future growth.

Going forward, more such strategic collaborations are expected, aiding innovation in the Web3 loyalty programs sector. This will support the growth of the loyalty program market in India over the next three to four years.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Key Report Benefits:

Gain insights into the India loyalty spend market: The report provides a comprehensive overview of the India loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.Benchmark your business against competitors: The report provides a competitive analysis of the India loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in India. Below is a summary of key market segments:

India Retail Sector Spend Value Trend Analysis

Ecommerce SpendPOS Spend

India Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in India

India Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Loyalty SchemesLoyalty Platforms

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Points programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs

India Loyalty Spend Market Size and Future Growth Dynamics by Channel

In-StoreOnlineMobile

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Seller DrivenPayment Instrument DrivenOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Retail

Diversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther

India Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Card Based AccessDigital Access

India Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

B2C ConsumersB2B Consumers

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

FreeFree + PremiumPremium

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Analytics and AI DrivenManagement Platform

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

In HouseThird Party Vendor

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

CloudOn-Premise

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

SoftwareServices

India Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

Custom Built PlatformOff the Shelf Platform

 India Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

By Age GroupBy Income LevelBy Gender

For more information about this report visit https://www.researchandmarkets.com/r/yia4b0

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
 
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
 
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/india-loyalty-programs-market-report-2024-2028-e-commerce-firms-are-looking-to-scale-their-loyalty-programs-in-the-indian-market-in-2024-302076204.html

SOURCE Research and Markets

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Meet With Culture: Exquisite Craftsmanship of Traditional Chinese Architecture

Published

2 hours ago

on

December 22, 2024

By

BEIJING, Dec. 22, 2024 /PRNewswire/ — The Temple of Agriculture in Beijing played a significant role during the Ming (1368-1644) and Qing (1644-1911) dynasties. Over nearly 600 years, 25 emperors personally visited or sent ministers to perform spring farming ceremonies and offer sacrifices to Shennong, the god of agriculture.

 

Built in 1420 during the Yongle reign, the temple’s predecessor was the Temple of Mountains and Rivers in Nanjing. When Emperor Zhu Di moved the Ming capital to Beijing, he constructed a larger temple inspired by the Nanjing temple, which gradually evolved into the Temple of Agriculture.

The Taisui Hall, the largest building complex in the temple, now serves as a major exhibition hall of the Beijing Ancient Architecture Museum, showcasing models of classical Chinese buildings and demonstrating the solemnity of royal architecture.

Ancient Chinese architecture is predominantly wooden-structured, chosen for its availability, versatility, and earthquake resistance. Artisans developed sophisticated techniques in material selection and construction. The wooden framework consists of columns, beams, girders, and purlins, with innovative structural forms like lifting-beam and piercing-bracket structures.

A unique architectural element is the dougong (bracket sets), which supports weight and connects beam frames with column walls. Mortise-tenon joints were invented to create elastic frameworks by connecting different components.

While discussing the Temple of Agriculture, it’s worth noting another remarkable example of architectural hierarchy which could be found in the Temple of Heaven. The hierarchy of architectural designs reflected social stratification, with eave structures like the triple-layered eaves of the Hall of Prayer for Good Harvest representing the highest-level architectural design.

Over centuries, the Temple of Agriculture has transformed from an imperial garden to a public park and a museum for historical architecture, now standing as a significant cultural landmark that symbolizes China’s agricultural civilization and architectural heritage along Beijing’s Central Axis.

Quickly join Alexandre to study and explore the traditional Chinese architecture.
https://youtu.be/YpA03WiZ9Wc

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/meet-with-culture-exquisite-craftsmanship-of-traditional-chinese-architecture-302337935.html

SOURCE China International Communications Group

Continue Reading

Technology

Second Opinion Expert Announces Filing of U.S. Patent for Method of Generating Medical Opinions Using Artificial Intelligence

Published

2 hours ago

on

December 22, 2024

By

Patent leverages AI technology to improve patient outcomes and reduce cost of care

DANA POINT, Calif., Dec. 22, 2024 /PRNewswire-PRWeb/ — SecondOpinionExpert, Inc. (SOE), a leading healthcare technology company, announced today that it has filed patent application 133902-0002UT01 with the United States Patent and Trademark Office entitled “Method and Apparatus for Generating Automated Medical Opinions Using Artificial Intelligence.” The patent covers the company’s proprietary system that communicates a medical opinion to a user based on a trained model that uses artificial intelligence (AI) or machine learning (ML).

“In the near future, we’ll launch our free app, enabling users to access high-quality medical opinions. This innovative app empowers individuals with insightful medical guidance that improves health and saves lives,” said Steve Krause, President of SecondOpinionExpert, Inc.”

Medical second opinions have traditionally been obtained by seeking out another healthcare professional who reviews the patient’s medical records, diagnoses, and tests. However, the rapidly increasing complexity of medical information, the demand for faster turnaround times, and the limitations of human expert availability have created a need for automated systems that utilize AI to generate both first and second medical opinions.

Artificial intelligence has made significant strides in medical diagnostics, including image recognition, predictive modeling, and natural language processing (NLP). These advancements present an opportunity to augment traditional second opinion systems by automatically processing patient medical records, diagnostic tests, and clinical data to generate high-quality first and second medical opinions.

SecondOpinionExpert’s technology increases the quality and efficiency of healthcare delivery, improves healthcare access and empowers doctors and patients to make better informed medical decisions. The HIPAA-compliant patented platform leverages recent advancements in artificial intelligence, machine learning and electronic medical record systems enabling the company to provide fast, reliable and secure online medical opinions. The system provides patients greater peace of mind by leveraging the power of AI and ML.

“Our patent-pending AI enabled technology platform provides a cost-effective choice that improves patient care,” said Steve Krause, President, SecondOpinionExpert, Inc. “In the near future, we look forward to launching our user-friendly app that will be initially free of charge. People using our platform will be able to quickly obtain high quality medical opinions while avoiding unnecessary travel time and expense, knowing that they will be getting insightful medical guidance that improves health and saves lives.”

About SecondOpinionExpert

SOE’s mission is to provide innovative medical technology solutions to improve healthcare while reducing costs.

Our patented HIPAA-compliant platform leverages recent advancements in artificial intelligence, machine learning and electronic medical record systems, enabling the company to provide fast, reliable and secure online medical opinions to inform both diagnosis and treatment planning. We empower patients, providers and payors to work together to make the best possible medical decisions, leading to better health outcomes and greater peace of mind for patients. SOE’s panel of 400+ board-certified medical specialists are available to render expert opinions informed as needed by AI and genomics.

SOE also owns and/or manages a rapidly growing network of facilities for post-acute care and substance treatment. Our proprietary platform for Electronic Medical Records (EMR) empowers best practices in administration and medical services.

Our proprietary TeleMedics Mobile Platform empowers and chronicles on-site visits from qualified medics or nurses. Mobile staff provide the human connection, capturing vitals and doing diagnostics and therapeutics, with the patient’s doctor participating as needed through live video. We work with our affiliate Intra Care, Inc. to provide superior home health and hospice care. We provide Remote Patient Monitoring (RPM) delivered through a strategic relationship with KangarooHealth, in-home respirators delivered and monitored by SOE affiliate Momentum Equipment and Pandemic Response through our MaxVax solution.

Additional information can be found at SOE.CARE

Media Contact

Jay Kilberg, Second Opinion Expert, Inc., 1 917.543.6285, jay.kilberg@soe.care, https://soe.care

Facebook, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/second-opinion-expert-announces-filing-of-us-patent-for-method-of-generating-medical-opinions-using-artificial-intelligence-302337240.html

SOURCE Second Opinion Expert, Inc.

Continue Reading

Technology

The 6th “My China Story” International Short Video Competition Award Ceremony Held in Harbin

Published

2 hours ago

on

December 22, 2024

By

HARBIN, China, Dec. 22, 2024 /PRNewswire/ — The 6th “My China Story” International Short Video Competition Award Ceremony was held in Harbin, northeast China’s Heilongjiang Province on December 19, 2024.

Du Zhanyuan, member of the Standing Committee of the 14th National Committee of the Chinese People’s Political Consultative Conference and president of China International Communications Group, and He Liangjun, member of the Standing Committee of the Heilongjiang Provincial Committee of the Communist Party of China (CPC) and director of the Publicity Department of the CPC Heilongjiang Provincial Committee, addressed the ceremony respectively. Lan Feng, member of the Standing Committee of the CPC Harbin Municipal Committee and director of the Publicity Department of the CPC Harbin Municipal Committee, attended the event. The ceremony was also attended by 300 other people from home and abroad, including Chinese and international video creators, experts, judges, and representatives from the publicity departments at different levels across the country, as well as representatives from various corporations.

For this year, the competition received a total of 59,559 videos from more than 130 countries and regions around the globe. After three rounds of strict comparison and appraisal by more than 30 professional Chinese and international judges from the fields of media, film and television, Internet, and international communication, 112 pieces of all videos finally won awards in different categories.

Heilongjiang, the northernmost and easternmost province of China, boasts a long history and rich culture. Harbin, the capital city of Heilongjiang Province, is famous for its local culture, music, art and architecture of Chinese and Western integrated styles as well as its openness and inclusiveness, making the city a unique source of inspiration to tell China stories to the world.

Under the theme of “Heaven of Ice and Snow, City of Charm and Vigor”, this year’s competition highlights the feature of the host city Harbin, attracting a lot of participants to make videos surrounding the topic. From the perspective of international creators, these short videos together present a dynamic Harbin and a charming Heilongjiang, as well as show a real China to the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-6th-my-china-story-international-short-video-competition-award-ceremony-held-in-harbin-302337936.html

SOURCE “My China Story” International Short Video Competition Organizing Committee

Continue Reading

Trending