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CROWN SIGNS RENEWABLE ENERGY DEAL SIGNIFICANTLY EXPANDING COVERAGE OF ITS ELECTRICITY CONSUMPTION IN EUROPE

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Renewable energy (RE) adoption drives Crown’s Twentyby30™ targets forward; new Virtual Power Purchase Agreement (VPPA) shows continued commitment to sustainability

TAMPA, Fla., Feb. 28, 2024 /PRNewswire/ — Crown Holdings, Inc. (NYSE: CCK) has entered a 15-year Virtual Power Purchase Agreement (VPPA) with Enel Green Power España (EGPE), Endesa’s renewable energy subsidiary, securing renewable electricity from a new PV project built in Badajoz, Spain. This deal will cover all of Crown’s current operational footprint in European countries that are part of the Alliance of Issuing Bodies (AIB), which manages the European Energy Certificate System, allowing the Company to advance in its Twentyby30™ sustainability program.

The PV project will contribute to Crown’s overall goal of stronger corporate stewardship. To initiate this latest effort around responsible solutions, Crown worked with Schneider Electric, the leading adviser in corporate renewable energy procurement and carbon management, on the project selection and VPPA negotiation.

This agreement is Crown’s first VPPA in Europe and demonstrates the Company’s commitment to reduce greenhouse gas emissions and to act locally. The project is expected to produce an annual output of 285,100 Megawatt hours (MWh), of which Crown is contracted for around 70%—saving the CO2 emissions equivalent of nearly 40,000 homes’ electricity use for one year. Scheduled to start operation in October 2025, the renewable energy supply from the PV power plant follows Crown’s earlier renewable energy project designed to address decarbonization and sustainability goals.

In 2020, Crown became the first metal packaging manufacturer to activate renewable electricity in 100% of its U.S. and Canadian beverage can plants when it executed a VPPA in Texas. Sourcing wind power, the project was estimated to prevent over 310,000 metric tons of carbon emissions each year—equal to taking at least 67,000 passenger vehicles off the road for one year.

Renewable energy is a key target in Crown’s sustainability strategy. Once operational, the PV project VPPA will directly contribute to the Science Based Targets initiative (SBTi)-approved goal of Crown’s Twentyby30™ program to achieve 75% renewable energy by 2030 and 100% by 2040.

“Covering our energy consumption in the EU serves as a milestone achievement for our organization,” said John Rost, Senior Vice President – Corporate Technology, Sustainability and Regulatory Affairs. “As we work toward the ambitious goals of our sustainability program, it is critical we identify and implement real solutions that can reduce our energy consumption, lower our emissions and create a more balanced footprint for our business, across all regions in which we operate. Working with Schneider Electric to establish an impactful VPPA in Europe underscores that we are taking responsibility for our actions and striving to be the strongest partner possible.” 

“Crown stands as a leader in the packaging industry’s decarbonization efforts, showing a strong commitment to sustainability,” said John Powers, VP Global Renewables at Schneider Electric. “We’re proud to have facilitated this pivotal agreement between Crown and EGPE, which significantly advances Crown’s environmental and sustainability initiatives.”

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Tampa, Florida. For more information, visit www.crowncork.com.

For more information, contact sustainability@crowncork.com.
For editorial inquiries: Emily Hogan, Senior Account Executive, FINN Partners; Tel: (630) 248-5232; Email: emily.hogan@finnpartners.com.

Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all other information in this press release consists of forward-looking statements within the meaning of federal securities law. These forward-looking statements involve a number of risks, uncertainties and other factors that may cause actual results to be materially different from those expressed or implied in the forward-looking statements. Important factors that could cause the statements made in this release or the actual results of operations or financial condition of the Company to differ are discussed under the caption “Forward Looking Statements” in the Company’s Form 10-K Annual Report for the year ended December 31, 2023 and in subsequent filings. The Company does not intend to review or revise any particular forward-looking statement in light of future events.

About Schneider Electric
Schneider’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On.

Our mission is to be your digital partner for Sustainability and Efficiency.

We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure and industries.

We are the most local of global companies. We are advocates of open standards and partnership ecosystems that are passionate about our shared Meaningful Purpose, Inclusive and Empowered values.

About Enel Green Power
Enel Green Power®, within the Enel Group, develops and operates renewable energy plants worldwide and is present in Europe, the Americas, Africa, Asia and Oceania. A world leader in clean energy, with a total capacity of around 61 GW and a generation mix that includes wind, solar, geothermal, and hydroelectric power, as well as energy storage facilities, Enel Green Power is at the forefront of integrating innovative technologies into renewable energy plants.

View original content:https://www.prnewswire.com/news-releases/crown-signs-renewable-energy-deal-significantly-expanding-coverage-of-its-electricity-consumption-in-europe-302074708.html

SOURCE Crown Holdings, Inc.

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Omoda and Google Cloud Partner to Revolutionize Online Fashion Shopping with Generative AI

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New AI-powered conversational shopping experience brings boutique personalization to the digital retail spacePersonalized style searches powered by Google Cloud’s gen AI transform online shopping into a boutique experience

AMSTERDAM and SUNNYVALE, Calif., Jan. 13, 2025 /PRNewswire/ — Omoda, a leading Dutch fashion retailer, and Google Cloud today announced a collaboration to transform Omoda’s online shopping experience with AI. Leveraging Google Cloud’s cutting-edge generative AI tools, Omoda launched ‘Omoda Stylist’, a conversational AI agent and ‘Discover the Look’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items. This approach aims to make fashion exploration more inspiring by enabling shoppers to visualize different styling options.

Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks. With the help of Google Cloud’s Vertex AI platform, and using Gemini models, multimodal embeddings, and Vector Search, Omoda has created a shopping experience similar to having a personal stylist at hand. By using natural language search, customers can effortlessly describe their ideal outfit—such as “a bohemian wedding look” or “smart casual workwear”—and receive curated suggestions that reflect their preferences, body type, and favorite brands. This holistic approach not only improves discoverability but also provides richer insights into styling, fit, and occasions.

“With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalization of boutique shopping to the online world,” said Ewoud Friedlink, CTO, Omoda. “Google Cloud’s generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalized experience. By the end of 2024, we anticipate that 90% of product content—such as descriptions and recommendations—will be AI-generated.”

Innovation driving conversion and loyalty
Omoda’s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalized fashion shopping experience. Results from recent tests demonstrate the significant impact generative AI can have on customer engagement:

Higher conversion rates: Customers who engage with the ‘Discover the Look’ feature convert at a rate 2.5 times higher than those who don’t.Enhanced customer inspiration: The new feature, supported by Google Cloud, provides customers with intuitive, natural language searches to deliver personalized outfit recommendations.Intelligent brand matching: Recommendations include items from favorite or complementary brands, ensuring a tailored shopping experience that aligns with customers’ brand preferences.

“By combining Google Cloud’s generative AI with Omoda’s structured data and deep retail expertise, we’re enabling the next era of personalized retail,” said Joost Smit, Head of Benelux, Google Cloud. “This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers. We’re thrilled to support them on their journey, driving longer-term customer loyalty while bridging the gap between convenience, sustainability, and personalization.”

At the heart of Omoda’s transformation is its robust data infrastructure, powered by Google Cloud’s BigQuery and Looker Studio. These tools ensure structured, real-time data availability, enabling AI-driven recommendations and insights. While the conversational search feature is already live, Omoda is working on next steps, including avatar-based outfit visualization and wardrobe integration.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Omoda
Omoda, established in 1875, is the inspiring fashion retailer of the Netherlands. Combining a personalized boutique experience with the convenience of a large retailer, Omoda is the ultimate destination for fashion enthusiasts. With 33 physical stores, the Omoda app, and online shops in the Netherlands, Belgium, and Germany, there is always a store nearby for customers. Since August 2021, Omoda has evolved into a full-fledged fashion retailer, offering not just shoes, bags, and accessories but also clothing for men, women, and children. Omoda, the fashion store that loves you back.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/omoda-and-google-cloud-partner-to-revolutionize-online-fashion-shopping-with-generative-ai-302349005.html

SOURCE Google Cloud

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BankShift Files International Patents to Revolutionize Embedded Banking Technology

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PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ — ShiftCents, Inc., also known as BankShift, an emerging leader in embedded banking innovation, is proud to announce the submission of an international patent application for its revolutionary Brand On Banking technology. This milestone builds on the company’s success in securing non-provisional patent-pending status in the United States in early 2024, further underscoring BankShift’s commitment to protecting its intellectual property on a global scale while addressing the growing demand for embedded banking solutions that enable financial institutions and brands to deepen consumer engagement and foster loyalty.

 

BankShift empowers financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging this proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.

The market for embedded banking is primed for transformation, representing a $1.5 trillion global fintech opportunity. Traditional financial institutions and brands are actively seeking solutions to seamlessly integrate banking services into their consumer ecosystems, creating deeper relationships and actionable data insights. BankShift is uniquely positioned to meet this need, offering a full-stack, turnkey solution that stands apart from conventional banking-as-a-service providers by enabling direct customer experience management while ensuring regulatory fidelity.

“We’re excited to take this next step in securing our innovation internationally,” said Rob Thacher, Founder and CEO of BankShift. “Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together. This international patent filing reinforces our mission to modernize embedded banking and protect the value we bring to our partners.”

BankShift’s Market Impact

Problem: Brands seek to stand out and deepen their connection with consumers by building financial relationships that provide valuable data and insights, ultimately driving sales and retention. However, financial institutions often lack the modern infrastructure and expertise needed to enable embedded banking.Solution: BankShift is a turnkey solution for financial institutions to distribute banking products within traditionally non-financial experiences, maintaining regulatory fidelity while enabling third parties to grow their business and enhance customer experiences to foster loyalty.

BankShift invites financial institutions and popular brands to explore the possibilities unlocked by its embedded banking technology. Consult with them today to learn more about how BankShift can revolutionize your embedded banking offering and elevate your brand presence.

About BankShift:

BankShift is an embedded banking platform built on a banking-as-a-platform model, designed by experts in digital-first innovation. Featuring patent-pending technology, BankShift enables financial institutions to seamlessly integrate banking products into traditionally non-financial experiences. The platform empowers financial institutions and third-party brands to unlock new revenue streams, maintain regulatory compliance, and foster authentic customer loyalty. By redefining the way financial services blend with brand experiences, BankShift creates lasting connections that enhance consumer engagement and elevate everyday financial interactions.

For media inquiries, please contact:
Bernice Gardner
Public Relations
BankShift
bernice@bankshift.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/bankshift-files-international-patents-to-revolutionize-embedded-banking-technology-302348484.html

SOURCE ShiftCents, Inc.

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Vantage Markets Extends Deposit Bonus to Copy Trading Accounts

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PORT VILA, Vanuatu, Jan. 13, 2025 /PRNewswire/ — Vantage Markets, a leader in online trading solutions, has expanded its popular Deposit Bonus promotion to include Copy Trading Accounts, enhancing opportunities for Signal Providers and Copiers to boost their trading potential. With a thriving community of over 69,000 copy traders as of December 2024, this initiative underscores Vantage’s dedication to empowering traders globally.

The Deposit Bonus rewards new and existing users with additional credit on their first and subsequent deposits. Upon deposit, users in selected countries may be awarded complimentary credits, the maximum amount varies regionally, ranging from $5,000 to $20,000.

This initiative allows traders, both Signal Provider and Copies, to:

Ability to select and copy strategies from our diverse range of traders with a wide array of products in their portfolio.Access greater market exposure with enhanced capital via additional credits on the first and subsequent deposits.Develop trading skills through increased market participation.Unlock opportunities for higher potential profits.

Getting started with the Deposit Bonus is simple:

Open a Copy Trading Account: Available for both Signal Providers and Copiers.Make Your First Deposit: Receive up to $500 in complimentary bonus credits (base currency).Make Subsequent Deposits: Enjoy a bonus on additional deposits, capped based on your region.

Austin Law, Vantage Markets Copy Trading Project Manager, shared, “The growth in our Copy Traders is a testament to the strength of our app offerings. We are excited to give users even greater potential to trade their favorite products. This enhancement underscores our commitment to fostering a vibrant and rewarding trading community.”

The program will be a permanent feature in Vantage Markets’ expanding suite of benefits, providing both seasoned and beginner traders with the tools they need to succeed.

For Beginner Traders: Ultra-low barriers to entry, advanced copy modes, and access to a thriving community of over 86,000 traders.For Seasoned Traders: Profit-sharing options up to 50%, strategy flexibility, and seamless MT4/MT5 integration.

Start Your Copy Trading Journey Today

Download the Vantage Markets app now and unlock a world of robust trading features and benefits.

For more information, visit Vantage Markets Copy Trading.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.

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View original content:https://www.prnewswire.co.uk/news-releases/vantage-markets-extends-deposit-bonus-to-copy-trading-accounts-302347643.html

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