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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

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SOURCE Digital Turbine, Inc.

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Triple Emmy Award-Winning Speaker Gaby Natale Keynotes for Google in Silicon Valley

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SILICON VALLEY, Calif., Oct. 10, 2024 /PRNewswire-HISPANIC PR WIRE/ — Three-time Emmy Award-winning journalist, bestselling author, and leadership speaker Gaby Natale partnered with Google to deliver a powerful keynote address at the tech giant’s Silicon Valley campus. Natale brought her pioneering leadership message to Google, sharing transformative insights on the vital role of breaking barriers and redefining outdated leadership models in today’s rapidly changing world.

During her keynote, Natale explored how leaders can embrace a pioneering spirit to foster innovation, inclusivity, and resilience. Drawing on her research and personal experiences in breaking barriers, she addressed the importance of challenging outdated leadership models and embracing a future of possibility.

“Pioneering leadership isn’t just about being first. It’s about redefining what’s possible, embracing change, and having the courage to lead with authenticity and purpose,” said Natale. “Google’s commitment to innovation and inclusivity aligns with my belief that when we create spaces where everyone belongs, we unlock our greatest potential.”

Google’s ongoing dedication to fostering a culture of belonging was central to the discussion, aligning with Natale’s message of creating inclusive environments that empower individuals to thrive. The company’s mission, to organize the world’s information and make it universally accessible and useful, continues to impact billions of people worldwide through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome, and YouTube.

As a subsidiary of Alphabet Inc., Google remains one of the most widely known and influential companies globally, helping shape the daily lives of billions.

About Gaby Natale and AGANARmedia

Gaby Natale believes in breaking barriers. And she embodies what she preaches.

As the first Latina to win 3 Daytime EMMYs back-to-back (as host and executive producer of her own show), the first Hispanic author to be published by HarperCollins’ Leadership division and one of the few foreign-born writers to narrate their audiobook in English, Gaby has had her own share of being “the first like her” in leadership spaces.

A sought-after thought leader and motivational speaker, Gaby has shared her inspirational message in Fortune 500 corporations, the United Nations and in her own TEDx talk encouraging underrepresented minorities to pioneer and be what they cannot (yet) see in the world.

People magazine named Natale one of “25 Most Powerful Latinas”, highlighting the inspirational story of how she went from a local TV show that started out of a carpet warehouse to becoming the only Latina in US history to win triple back-to-back Daytime EMMYs. Her popularity grew even further when her first book, “The Virtuous Circle” by HarperCollins, became an instant bestseller, topping Amazon’s New Releases charts in 3 different categories (Business, Inspiration and Self-Help).

Natale is also the founder of AGANARmedia, a marketing company with a focus on Hispanic audiences that serves Fortune 500 companies such as Hilton Worldwide, Sprint, AT&T, eBay, Intuit and Amazon. In the digital world, she has a thriving fan base with over 52 million views on YouTube and 250K+ followers on Social Media.

A tireless advocate of gender and diversity issues, Natale is a frequent collaborator with nonprofits such as Susan G. Komen and Voto Latino.

Natale has been featured in Forbes, CNN, Buzzfeed, NBC News, Univision and Latino Leaders magazine. She is the recipient of NALIP’s Digital Trailblazer Award and of a GLAAD Media Award nomination for her portrayal of Latino LGBTQ youth in media.

Natale holds a bachelor’s in International Relations and a master’s degree in Journalism from the University of San Andres. Prior to starting her career in television, Natale taught Communication and Journalism courses at the University of Texas.

Photo – https://mma.prnewswire.com/media/2527476/GabyNataleKeynoteSpeaker.jpg 

SOURCE AGANAR Media

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Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

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WATERTOWN, Mass., Oct. 10, 2024 /PRNewswire/ — Liaison, an educational technology company supporting higher education enrollment, marketing, admissions, and student success on more than 1,500 campuses, announced the appointment of Todd Abbott as vice president of business development. In this role, Abbott will be responsible for working closely with the chief growth officer to set the strategic direction for business development, focusing on exploring new markets, partnerships, and revenue-generating opportunities.

“Todd brings a wealth of experience and expertise to this new role at Liaison. His deep understanding of higher education, including the challenges enrollment leaders face, is unparalleled, and his strong relationships with campus presidents and other leaders make him a trusted partner in the higher education community,” Chief Growth Officer Sarah Coen said. “I am confident he will play a crucial role in expanding our market presence and achieving our business objectives.”

In his new role, Abbott will partner closely with Liaison’s sales and marketing leadership to define and implement business development strategies. His focus will include identifying and exploring new markets, building strategic partnerships, and targeting key customer segments in the higher education sector. Abbott’s role also involves enhancing Liaison’s strong network of contacts within higher education, particularly among senior campus leaders, presidents, and boards.

Abbott joins Liaison after an extensive 17-year tenure as senior vice president at Ruffalo Noel Levitz (RNL). Known for his exceptional leadership and ability to build high-performing teams, Abbott played a pivotal role in shaping and executing strategic initiatives that contributed to RNL’s success and growth.

“I am excited to join Liaison and contribute to its mission of supporting higher education institutions with innovative technologies,” Abbott said. “I look forward to working with the talented team here to develop strategic partnerships and create opportunities that will continue to drive Liaison’s growth.”

Abbott’s appointment is effective immediately.

About Liaison
Through a powerful combination of technology and services, Liaison assists higher education institutions and students in making informed enrollment decisions. Our vision of fostering a more educated world fuels our passion for expanding access, simplifying experiences, and empowering decision makers. With over 30 years of experience, we’ve served over 1,200 campuses and supported 40,000 programs globally, empowering individuals, partnering with institutions, and strengthening communities in the pursuit of knowledge and success.

Media Contact:
Erin Kennedy, Marketing Communications Coordinator
ekennedy@liaisonedu.com

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SOURCE Liaison

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MSI Launches AMD EPYC™ 9005 Series CPU-Based Server Solutions, Delivering Leadership Performance and Density in Data Centers

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TAIPEI, Oct. 10, 2024 /PRNewswire/ — MSI, a leading global provider of high-performance server solutions, today introduced its latest AMD EPYC™ 9005 Series CPU-based server boards and platforms, engineered to tackle the most demanding data center workloads with leadership performance and efficiency.

Featuring AMD EPYC 9005 Series processors with up to 192 cores and 384 threads, MSI’s new server platforms deliver breakthrough compute power, unparalleled density, and exceptional energy efficiency, making them ideal for handling AI-enabled, cloud-native, and business-critical workloads in modern data centers.

According to Danny Hsu, General Manager of MSI’s Enterprise Platform Solutions, “Our new AMD EPYC 9005 Series CPU-based platforms are not just about raw performance; they represent a strategic leap forward for data centers looking to maximize operational efficiency while minimizing their environmental footprint. These systems ensure that enterprises can stay ahead of evolving industry demands and adapt quickly to new opportunities.”

“5th Gen AMD EPYC Processors deliver the compute capabilities our customers require for their most demanding AI-enabled data center workloads,” said Ravi Kuppuswamy, senior vice president, Server Business Unit, AMD. “Our highly efficient ‘Zen 5’ cores and innovative chiplet-based architecture allowed us to build an advanced, diversified server CPU portfolio that addresses the rapidly evolving needs of our customers and the modern data center.”

DC-MHS Server Solutions Redefining Flexibility and Scalability for Modern Data Centers

MSI’s DC-MHS server solutions address the evolving needs of today’s data centers. Powered by AMD EPYC 9005 Series processors, the DC-MHS series supports the DC-SCM2 server management module, featuring the Aspeed AST2600 BMC, to significantly enhance server maintainability and operational efficiency, enabling enterprises to deploy high-performance systems with the agility needed to stay competitive in today’s rapidly changing market.

DC-MHS Multi-Node Servers

MSI’s DC-MHS multi-node server platforms house multiple nodes within a single chassis, maximizing space and resource utilization while reducing operational costs, enabling modern data centers to future-proof their infrastructure and enhance operational efficiency. Each platform is powered by a single AMD EPYC 9005 Series processor with up to 500W TDP, supports 12 DDR5 DIMM slots for high memory bandwidth, and an OCP NIC for enhanced connectivity.

CD370-S4051-X2 3U 2-Node Core Compute Server: Supports 12 PCIe 5.0 x4 U.2 NVMe bays per node, delivering high-speed I/O and fast data transfer, and is ideal for AI-enabled and data-intensive workloads.CD270-S4051-X2 2U 2-Node Core Compute Server: Equipped with 6 PCIe 5.0 x4 U.2 NVMe bays per node, delivering fast, scalable compute performance, ideal for virtualization and data analytics.CD270-S4051-X4 2U 4-Node Core Compute Server: Features 3 PCIe 5.0 x4 U.2 NVMe bays per node and liquid-cooled options, excelling in throughput-heavy applications such as cloud environments.

DC-MHS Enterprise Server

CX271-S4056 2U Enterprise Server: Features a single AMD EPYC 9005 Series processor, 24 DDR5 DIMM slots with speeds up to 5200MT/s, 8 or 24 2.5 inch PCIe 5.0 x4 U.2 NVMe bays, and PCIe 5.0 x16 OCP NIC slots, it delivers fast, scalable performance. Its flexible design, including GPU acceleration options, makes it ideal for data-intensive workloads such as AI, virtualization, and cloud-native applications in modern data centers.

DC-MHS Server Boards

D4056 DC-MHS M-DNO Type-4 HPM: Supports a single AMD EPYC 9005 processor, 24 DDR5 DIMM slots, 2 NVMe M.2 ports, PCIe 5.0 expansion slots, and OCP 3.0 NIC support, this platform is built for memory-intensive and data-driven applications, offering fast data access.D4051 DC-MHS M-DNO Type-2 HPM: Designed for power efficiency with a single AMD EPYC 9005 processor, 12 DDR5 DIMM slots, 2 NVMe M.2 ports, and PCIe 5.0 x16 OCP NIC slot, this board delivers scalable performance for latency-sensitive workloads in a half-width form factor.

CXL Memory Expansion Server with 8TB Memory for Data-Intensive Workloads

S2301 2U CXL Memory Expansion Server: Powered by dual AMD EPYC 9005 Series processors and 24 DDR5 DIMM slots, the server is engineered to meet the demands of data centers requiring unparalleled memory capacity and scalability. Leveraging advanced CXL 2.0 technology, the S2301 integrates 8 E3.S 2T drive bays for CXL memory and 8 E3.S 1T NVMe storage, expanding total memory capacity to a remarkable 8TB, making it the ideal solution for data-intensive applications, such as In-Memory Database, Electronic Design Automation (EDA), and High-Performance Computing (HPC).

GPU Servers with 4GPU for AI and High-Performance Computing

The G4101-01 and G4101-03 GPU Servers offer exceptional performance for AI, machine learning, and HPC. Powered by a single AMD EPYC 9005 Series processor with 500W TDP and liquid cooling, these servers feature 12 DDR5 DIMM slots and 4 PCIe 5.0 triple-wide slots supporting GPGPUs up to 450W. With 12 PCIe 4.0 U.2 NVMe drives and Platinum or Titanium redundant 3000W power supplies, they deliver the reliability and power required for the most demanding workloads.

Enterprise Servers for Performance-Critical Workloads and Storage Servers for Smaller Data Centers

MSI’s Enterprise and Storage Server lineup now features support for AMD EPYC 9005 Series processors, offering up to 24 DDR5 DIMM slots and delivering exceptional scalability, performance, and memory bandwidth of up to 6000MT/s.

Enterprise Servers S2206-05-10G, S2206-06-10G, and S1206-02-10G are optimized for high-speed data transfer. These models feature 10G SFP+ Ethernet and are tailored for performance-critical workloads such as AI and machine learning. The S2206-06-10G stands out as the highest-performance model in this lineup, designed for data-heavy tasks requiring maximum I/O throughput. It features 3 PCIe 5.0 x16 FHHL slots and 16 PCIe 4.0 U.2 NVMe drives, combined with 8 SATA/SAS bays to deliver exceptional storage capacity and speed. For environments where 1 Gbps network speed is sufficient, Storage Servers such as the S2206-04 offer cost-effective solutions with strong compute and storage performance at a cost-effective price point, making them ideal for smaller data centers.

Supporting Resources:

Watch this video to discover how MSI’s 5th Gen AMD EPYC processor-based servers are redefining data centers for next-generation computing.

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