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US Marketing Analytics Market Projected to Surge to USD 8.48 billion by 2029 with Swift Adoption of Cloud Technology and Big Data

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DUBLIN, Feb. 26, 2024 /PRNewswire/ — The “US Marketing Analytics Market – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 – 2029” report has been added to  ResearchAndMarkets.com’s offering.

The American marketing landscape is currently witnessing a transformative shift, with companies increasingly recognizing the significant role of analytics in customer retention and competitive advantage. A new market analysis reveals remarkable insights into the burgeoning US Marketing Analytics Market, which is poised for exceptional growth in the near future.

In a detailed assessment, the industry’s estimated value stands at USD 4.66 billion in 2024, ascending to an impressive USD 8.48 billion by 2029. This market is anticipated to expand vigorously at a Compound Annual Growth Rate (CAGR) of over 12.73% during the forecast period of 2024 to 2029.

The integration of marketing analytics solutions with existing Enterprise Resource Planning (ERP) systems is central in harnessing the plethora of data for enhanced decision-making processes. Such integrations play a critical role in tracking the effectiveness of diverse channels employed to maintain customer connectivity and flow of information.

Emerging Trends Catalyzing the Market

Digital marketing tools and web analytics are indispensable for large businesses, ensuring an optimized Return on Investment (ROI) and escalated performance metrics.Social media platforms’ influence in online marketing data analysis acts as a catalyst for marketers to invest in such solutions, allowing for precise monitoring and improvement of social media endeavors.Cloud-based analytical tools are increasingly favored for their accessibility and ease of use, negating the necessity for hardware or software installations while providing sophisticated visualization techniques for user-friendly dashboards.

Highlighted among recent strategic developments, Microsoft’s commitment to infusing AI Chatbots into Bing’s search engine and other products, with a substantial investment in OpenAI, reflects a groundbreaking shift in data analytics approaches.

Retail Industry Seizing the Opportunity

The retail sector’s turn towards digital transformation and innovative operational technologies underscores a pressing demand for actionable data. Pioneering solutions, like Deep North’s Checkout IQ, introduced in May 2022, signify a turning point wherein retailers are equipped with cutting-edge tools to mitigate loss at checkout using computer vision and AI, thereby elevating revenue and customer experience.

The progression of the retail landscape is further evidenced by notable statistics indicating a shift in US retail sales. Notably, the utilization of big data analytics in retail could potentially scale operating margins significantly. With the emergence of omnichannel retail settings, the ability to monitor in-store customer interactions and proffer timely purchase incentives is revolutionizing retail marketing analytics.

Competitive Landscape Evolving

The US marketing analytics market is characterized by robust competition, with leading entities concentrating on broadening their domestic and international consumer base. Recent moves such as Oracle’s introduction of new AI capabilities in Oracle Fusion Cloud and LinkedIn’s strategic acquisition of marketing analytics entity Oribi serve as important indicators of the evolving market dynamics aimed at enhancing revenue growth and customer experiences.

This comprehensive market analysis promises to be a valued asset for stakeholders seeking to navigate the competitive and innovation-driven landscape of US Marketing Analytics. With retailers at the forefront, the anticipated growth is an indicator of the digital transformations shaping industry practices today.

A selection of companies mentioned in this report includes

IBM CorporationMicrosoft CorporationOracle CorporationSalesforce.Com Inc. (Tableau Software Inc.)Accenture PLCAdobe Systems IncorporatedSAS Institute Inc.Teradata CorporationNeustar, Inc.Pegasystems Inc.Google LLC

For more information about this report visit https://www.researchandmarkets.com/r/c6c0nc

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Research and Markets
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SOURCE Research and Markets

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DomaCom Appoints Giuseppe Porcelli as Chairman and Secures $2 Million Private Placement

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SYDNEY, Jan. 10, 2025 /PRNewswire/ — DomaCom Limited (ASX:DCL) is pleased to announce two significant developments that will strengthen its leadership and financial position as it advances its fund-first, technology-driven strategy.

Appointment of Giuseppe Porcelli as Non-Executive Chairman

DomaCom has appointed Giuseppe Porcelli as Non-Executive Chairman. Giuseppe is the Founder, Chairman, and CEO of Lakeba Group, a global technology leader renowned for AI-powered, scalable solutions. With extensive expertise in technology-driven investment strategies, his leadership will be instrumental in accelerating DomaCom’s growth, innovation, and investor value creation.

“Giuseppe’s appointment strengthens our leadership team at a pivotal time for DomaCom,” said Darren Younger, CEO of DomaCom. “His experience in driving technological innovation and scaling businesses will support our strategy to enhance investor value and expand our market presence.”

Successful Completion of $2 Million Private Placement

DomaCom has successfully secured a $2 million investment through a private placement from sophisticated investor Martin Groen. The placement involved issuing 142,857,143 fully paid ordinary shares at $0.014 per share, reflecting investor confidence in DomaCom’s strategy and growth potential.

“This investment demonstrates strong confidence in our vision to transform DomaCom into a leading fund-first, technology-driven business,” said Giuseppe Porcelli, Chairman of DomaCom. “The additional option to secure further funding underscores the long-term alignment between DomaCom and our investors. This capital will allow us to accelerate key initiatives, deliver value to our stakeholders, and position the business for sustained growth.”

These developments mark an important step forward in DomaCom’s transformation, reinforcing its commitment to technological innovation, financial growth, and enhanced investor value.

Contact person: Darren Younger, DomaCom CEO
Darren.younger@domacom.com.au 

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SOURCE DomaCom Limited

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GlocalMe Unveils New Brand Identity and Cutting-Edge Innovations at CES 2025

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LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — GlocalMe, a global leader in mobile data connectivity under uCloudlink (NASDAQ: UCL), is proud to announce its participation in CES 2025, the world’s largest technology trade show. This year marks a significant milestone for GlocalMe as it unveils its newly refreshed brand identity and showcases an impressive lineup of innovative products that are set to redefine global connectivity.

With the theme “The Ideal Network of Life,” GlocalMe’s rebranding reflects its dedication to providing seamless, secure, and reliable internet connectivity that feels local, no matter where users are. Powered by its patented Cloud SIM and HyperConn™ technology, the brand emphasizes “Global Connectivity, Local Mindedness,” delivering a borderless yet personalized connection experience for modern digital lifestyles.

“Our new brand identity represents a transformative step in our journey to empower users with effortless and reliable global connectivity,” said Chaohui Chen, CEO of uCloudlink. “At CES 2025, we are thrilled to showcase how our innovative solutions bring the world closer together, delivering technology that feels personal and local, even in a globalized world.”

Spotlight on the GlocalMe Life Series

A major highlight of GlocalMe’s CES 2025 showcase is the GlocalMe Life Series, a collection of advanced products designed to provide secure and convenient connectivity for daily and travel use. With a focus on user convenience and peace of mind, the Life Series empowers users to stay connected effortlessly.

At CES 2025, GlocalMe will pre-launch three new additions to the Life Series:

GPet: The second generation of GlocalMe’s smart global pet tracker, featuring unique 6-tech positioning technologies to ensure the safety and location tracking of pets worldwide. New features, including ‘AI Wellness’ and ‘Pet Interaction,’ will enhance pet health monitoring and strengthen the bond between pets and their owners.UniCord S and UniCord P: Upgraded versions of the UniCord, designed specifically for drivers and remote workers. These devices offer advanced tracking features and provide secure and seamless connectivity during commutes or road trips. The UniCord P boasts upgraded mobile internet specifications, delivering a network experience comparable to a Wi-Fi hotspot.

These new products join the existing Life Series, which includes:

UniCord: The world’s first 3-in-1 multi-functional USB cable, which has been honored with the “CES Breakthrough Award 2025” by Android Authority for its innovative design and functionality.RoamPlug: The world’s only travel adapter with a built-in 4G mobile hotspot.KeyTracker: A global intelligent tracker featuring 6-tech positioning to secure and locate personal belongings with precision.

Introducing HyperConn™ Technology: Seamless Connectivity Redefined

GlocalMe will also debut its revolutionary HyperConn™ mobile Wi-Fi hotspot technology at CES 2025, redefining how users stay connected on the move. Leading this innovation is the MeowGo G40 Pro, a HyperConn™-enabled 4G multi-network mobile Wi-Fi hotspot. Designed for road trip families and remote workers, this device leverages AI-powered network switching to provide uninterrupted internet access by seamlessly connecting to multiple 4G carriers and Wi-Fi providers. This ensures reliable connectivity anywhere in the world, no matter where life takes users.

Experience GlocalMe at CES 2025

From January 7 to 10, 2025, GlocalMe will showcase its new brand identity and innovative product lineup at booth LVCC North Hall #8211. Attendees are invited to experience firsthand how GlocalMe is redefining global connectivity through its cutting-edge products and advanced technologies.

All pre-launched products from CES will be officially available by the end of the first quarter of 2025.

About GlocalMe

GlocalMe is a digital lifestyle brand under Nasdaq-listed technology company uCloudlink (NASDAQ: UCL). With its mission to enable people to ‘Connect and Share without Limitations’, uCloudlink is a leading mobile technology solutions provider that provides a marketplace for mobile data traffic sharing to billions of users in over 200 countries and regions. By using uCloudlink’s patented Cloud SIM technology, mobile users are no longer confined to the service of a single network operator but are opened to a world of connectivity whenever and wherever they are.

For more information, visit www.glocalme.com.

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View original content:https://www.prnewswire.co.uk/news-releases/glocalme-unveils-new-brand-identity-and-cutting-edge-innovations-at-ces-2025-302347677.html

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Reap Receives In-Principle Approval for Major Payment Institution License from Monetary Authority of Singapore

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SINGAPORE, Jan. 9, 2025 /PRNewswire/ — Reap, a leading payment technology provider, is thrilled to announce today that it has received an In-Principle Approval (IPA) from the Monetary Authority of Singapore (MAS) for its application of the Major Payment Institution (MPI) License for its Singapore entity, Reap Singapore.

Obtaining the IPA marks a significant milestone for Reap. Reap is committed to regulatory excellence while continuously enhancing its capabilities and presence in Singapore and the broader Asia Pacific region. While the IPA marks a critical step forward, Reap Singapore remains steadfast in meeting the required conditions for the MPI License. Reap is equally committed to dedicating the necessary resources to support and assist Reap Singapore in achieving this goal. Together, Reap and Reap Singapore will continue to refine its compliance standards and beyond, ensuring it delivers enhanced value and trusted solutions to Singapore and the broader APAC customers.

“At Reap, compliance has always been paramount, not only to safeguard our users but also as a fundamental pillar for growth. Receiving this IPA from the MAS, a globally renowned financial regulator, is incredibly motivating and will be a key driver of secure growth in the region. It fuels our enthusiasm to continue collaborating closely with regulatory bodies to shape a secure and efficient money movement across the region. Reap is also committed to building a strong payment service.” stated Kevin Kang, Co-Founder of Reap.

Singapore is integral to Reap’s mission of enhancing global money movement. Its high regulatory standards and commitment to foster sustainable innovation align seamlessly with Reap’s vision for the future of payment services. This alignment empowers Reap to drive secure and efficient financial flows while delivering exceptional value to its clients and partners.

About Reap

Reap group is a leading global payment technology provider that enables financial connectivity and access for businesses worldwide. By bridging disparate economies, merging technological divides, and connecting key financial players, we are transforming the financial landscape into a more interconnected and interoperable space for efficient money movement.

With corporate cards, payout solutions, and expense management tools, we streamline financial operations and empower businesses to scale. Our APIs enable businesses to embed finance into their own products and services, from issuing Visa cards to facilitating cross-border payments.

Founded in 2018 in Hong Kong, Reap has since expanded to a team of over 100 across the globe, including Singapore. Reap is supported by a strong network of investors, including Acorn Pacific Ventures, Arcadia Funds, HashKey Capital, Hustle Fund, Fresco Capital, Abacus Ventures, and Payment Asia.

For media enquiries, please contact:

Christine Cheuk
Marketing & PR Manager, Reap
christine@reap.global

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SOURCE Reap

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