Connect with us

Technology

GSMA OPEN GATEWAY GOES FROM STRENGTH-TO-STRENGTH WITH WORLDWIDE COMMERCIAL LAUNCHES, MORE OPERATORS AND NEW GO-TO-MARKET CHANNELS

Published

on

More than 40 mobile operator networks across five continents have now commercially launched network API services to the developer community to unlock 5G’s full potential

BARCELONA, Spain, Feb. 26, 2024 /PRNewswire/ — The GSMA today outlined the strong progress the mobile industry, and technology partners, are making in unlocking the full potential of 5G networks and commercialising network APIs through the GSMA Open Gateway initiative.

A year since GSMA Open Gateway was unveiled at MWC 2023, 47 mobile operator groups, representing 239 mobile networks and 65% of connections around the world, have now signed up to the initiative. GSMA Open Gateway is focused on accelerating the growth of digital services and apps, by ensuring they integrate seamlessly with hundreds of participating networks around the world. This is done through single, programmable, access points, which are common among all mobile operators, known as Application Programmable Interfaces (APIs).

Working with technology partners and cloud providers, including AWS, Infobip, Microsoft, Nokia and Vonage, a part of Ericsson, more than 40 mobile operator networks have now made a combined total of 94 APIs commercially available to enterprise developers in 21 markets across Asia-Pacific, Africa, Europe, the Middle East and the Americas.

With online fraud and cybercrime being one of the biggest issues facing online commerce, the GSMA, mobile operators and technology partners are first focusing the GSMA Open Gateway initiative on tackling online crime. Recent activities include:

Four Sri Lankan operators who have launched three APIs on a single operator platform providing robust authentication to secure customer online transactions;Three Brazilian operators who have launched three APIs to combat fraud;Three Spanish operators who have announced the launch of two anti-fraud APIs, working with online retailers;Four Indonesian operators who launched three APIs to improve online security and customer experience; andThree South African operators who are combatting fraud and digital identity theft in sectors including banking, finance, insurance, and retail through two new APIs.Three German operators who have today made two APIs available to help app developers and enterprises tackle online fraud and protect the digital identities of mobile customers.

“It’s been an exciting year for GSMA Open Gateway, and the mobile industry, where we have begun to build a unified ecosystem and unlock the full potential of 5G networks. This has culminated in the birth of a new API era,” said Mats Granryd, Director General of the GSMA. “Our collective job for 2024 is to nurture and grow this opportunity and provide ubiquitous access to enterprise developers and cloud providers, so they can do what they do best, which is launch game changing new services that can maximise the benefits of 5G networks.”

FOCUS FOR 2024: GROWING COMMERCIAL & MONETISATION OPPORTUNTIES

According to research by McKinsey, GSMA Open Gateway and other network API initiatives can unlock significant value for the telecommunications industry, and businesses using 5G networks over the next six years. It’s forecast that, if operators can expose more of their network APIs and innovations to enterprise developer and cloud provider communities, then they can unlock an additional $300bn market opportunity by 2030.

Having built strong support amongst the global mobile operator industry in 2023, the GSMA Open Gateway initiative is focusing on how it can help members ramp up developer engagement in 2024. This will be achieved through the commercial launch of new services and a focus on three go-to-market commercial channels for open API adoption.

GSMA Open Gateway’s three main go-to-market channels are:

Network Cloud Marketplace e.g. partnering with cloud providers including AWS, Google Cloud, Microsoft Azure and VonageStrategic Technology Partners/Resellers e.g. Infobip, Nokia, and EricssonOperators Direct to Market through their enterprise and innovation divisions

The industry is now turning its attention to a whole array of new services and innovations, including Quality-on-Demand APIs to enable safe drone flight, robotics, extended reality and immersive online gaming services over 5G networks. The roadmap includes further development in connectivity for network slicing, cybersecurity and cloud enablement.

Ishwar Parulkar, Chief Technologist for Telecom and Edge Cloud at Amazon Web Services at AWS, said: “The progress of GSMA’s Open Gateway initiative over the past year had been very encouraging. As we get into the next phase of telcos productizing more APIs and monetizing them through various go-to-market channels, the role of a common, aligned approach across operators, hyperscalers and other channel aggregators that Open Gateway is promoting becomes even more critical.”

Ankur Jain, Vice President, Google Cloud Telco, said: “Google Cloud has engaged with the GSMA Open Gateway initiative since its inception, and we are pleased to see progress towards giving developers simplified access to network capabilities in an open, standardized, and aggregated way. We look forward to working with our CSP partners and developers to bring innovative use cases to market.”

Ross Ortega, Vice President, Product Management, Microsoft Azure for Operators, said: “Microsoft proudly champions the Open Gateway initiative, underscoring our commitment to making network programmability universally accessible to developers of connected applications. We believe that the standardization of network capabilities and APIs is crucial for ensuring that developers can easily understand and adopt these technologies. Azure Programmable Connectivity is at the forefront of this effort, aligning closely with Open Gateway standards to pave the way for seamless integration and innovation.”

Other examples of how GSMA Open Gateway members and partners are working together to develop new industry use cases for developers include:

Nokia and Liberty Global have conducted successful trials in Port of Antwerp in Belgium, as part of the initiative, delivering high-definition video streams to remotely-located captains, to help them manoeuvre shipping vessels through busy areas.Deutsche Telekom, O2 Telefónica and Vodafone are testing Quality on Demand APIs with Siemens Energy. Siemens is using the API to perform virtually assisted remote maintenance, using augmented reality, that requires consistently high network quality to enable broad deployment even in locations without stable connectivity.VEON has announced the launch of Geolocation Gateway, with the first commercial implementation already in place in Uzbekistan.  A country-wide restaurant chain in Uzbekistan has worked with Beeline Uzbekistan and VEON Adtech, to grow its business through precision-marketing based on the Geolocation Gateway APIs. Future potential use cases include financial fraud detection and emergency response.Amazon Web Services (AWS) and Liberty Global have announced a collaboration to create a Network-as-a-Service (NaaS) framework that enables developers to use and access Liberty Global’s fixed and mobile networks as a platform for innovation. The two companies will focus on sectors, such as home productivity, logistics/transportation, remote care/assistance to improve people’s lives across Liberty Global markets. Services will be based on GSMA Open Gateway standards and use CAMARA standard APIs to ensure worldwide standardization and wider adoption.Microsoft’s Azure Programmable Connectivity (APC) has launched in public preview at Mobile World Congress Barcelona 2024, featuring APIs like number verification and SIM swap among other capabilities. APC, building a robust partner ecosystem with global operators such as AT&T, BT, Claro, Deutsche Telekom, Orange, MEO, Rogers, Singtel, T-Mobile, Telefónica, TIM Brasil, Verizon, and Vivo, aims to extend its reach further. Enterprises like Banco Itaú Unibanco and NAGRA are adopting APC for developing network-aware applications, enhancing security, and combating fraud. Microsoft is also working with network technology partners and network programmability aggregators, such as Ericsson and Vonage, as well as Nokia and Nokia’s Network as Code platform, making concrete progress accelerating the ecosystem on network programmability.Since the launch of the Open Gateway initiative Infobip has signed several collaboration agreements with network operators and ecosystem partners to use the platform, including Vivo, Claro, TIM Brazil, Vodafone and Orange Spain. New partnerships with Telefonica Spain, Personal Argentina, Veon Group and many more will happen in the near future.Since launching its Network as Code platform with developer portal at the GSMA’s MWC Las Vegas in September 2023, Nokia has signed collaboration agreements with 10 network operators and ecosystem partners to use the platform, including BT, DISH, NOS Portugal, and Telia. Nokia is announcing new agreements with CSP partners in Belgium and Argentina as part of its MWC Barcelona 2024 presence.In February 2024, Vonage launched Vonage Network Registry, a first-to-market developer registration service to accelerate and simplify developer access to network APIs. The service will also facilitate CSPs in effectively scaling the consumption of network APIs by standardising the approval process and granting access to network  providers’ APIs for Application Service Providers (ASPs). Vonage is working with multiple operators in Europe and North America including Deutsche Telekom, Orange, Telefonica, Vodafone, AT&T and Verizon to unlock programmable network  capabilities for developers, and with KDDI in Japan, who is reselling its communications APIs. Vonage also announced a collaboration with AWS to leverage communications and network APIs to accelerate the availability of new solutions to developers, along with a new Fraud Protection Solution to be made available in the AWS Marketplace.

GSMA Open Gateway APIs are defined, developed, and published in CAMARA, the open-source project for developers to access enhanced network capabilities, driven by the Linux Foundation, in partnership with TM Forum.

THE GSMA OPEN GATEWAY INITIATIVE: WHAT TO SEE AT MWC BARCELONA 2024:

GSMA Open Gateway events and demonstrations available to see at MWC Barcelona  2024 include:

Open Gateway – The Art of What’s Possible” is the key theme of MWC’s Keynote 1 on the main stage in Hall 4 on Monday, 26 February: 09:30 – 10:45 CET. GSMA Director General, Mats Granryd, will chart Open Gateway’s progress, before the audience hears speeches from leading industry leaders from China Mobile, Microsoft, Orange, Telefonica, and Vodafone on the initiative’s progress.The CEOs of Deutsche Telekom, Orange, Telefonica and Vodafone will be discussing Open Gateway further with CNBC Europe anchor Karen Tso later in the day, during Keynote 4: Europe’s New Horizon.During his keynote address, Nick Venezia, Founder and Chief Data Officer at Centillion.AI, will be discussing how mobile operators and developers can unlock further value from 5G APIs and create revenue-generating partnerships with global brands, digital ad exchanges, and advertising technology companies.The “Gateway to API Heaven” conference session will be held on Monday 26 February at MWC Stage B, Hall 6.  GSMA Chief Technology Officer Alex Sinclair alongside AWS, Axiata, Bridge Alliance and Chenosis will be hosting a deeper delve into the potential of network APIs and cross-industry collaboration.The Open Gateway Devcon: is taking place on Wednesday 28 February between 15:00 – 19:00 CET at the Partner Theatre 2, Hall 8.0. For developers, by developers, attendees gain valuable insights into the potential of Network APIs and how they can reshape their approach to development.Monetising 5G through Open Gateway will be a key focus of the 5G Futures Summit on Stage C, Hall 6 on Wednesday from 09:00 CET. GSMA Head of Networks, Henry Calvert will chair keynotes and a panel with experts from Chenosis, Deutsche Telekom, Microsoft, Telefonica and Vonage.Mobile World Capital Barcelona, using Nokia’s Network as Code platform with developer portal, will run a real-time 48-hour GSMA Open Gateway Hackathon, at the Talent Arena in Hall 3. Participants in the hackathon will develop practical use cases that this new framework of common network APIs can bring to the market.As well as GSMA Open Gateway members demonstrating API use cases on their stands across MWC Barcelona, the GSMA will be showcasing three demos on the GSMA Pavilion booth, Hall 4. These are from Vonage, part of Ericsson, Bridge Alliance and Liberty Global, Vodafone Ziggo & CableLabs.

Notes to Editors:

About GSMA

The GSMA is a global organization unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organizations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today’s biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world’s largest platform to convene the mobile ecosystem at the MWC and M360 series of events.

We invite you to find out more at gsma.com

SOURCE GSMA

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

WorldSkills Lyon 2024: Talented Winners, Long-lasting Legacy

Published

on

By

LYON, France, Sept. 19, 2024 /PRNewswire/ — After an intense week of competition, the 47th WorldSkills Competition has officially wrapped up, marking the end of a thrilling journey for 1,400 young professionals from around the globe. For four days, participants representing nearly 70 countries and regions competed fiercely in 59 diverse skill areas, transforming Lyon’s Eurexpo into a vibrant hub of craftsmanship and international talent.

From day one, the atmosphere was charged with energy as competitors showcased their expertise in sectors ranging from Manufacturing and Engineering to Fashion, Digital Technology, and Healthcare. The level of dedication and precision demonstrated throughout the week was a testament to the profound commitment these young professionals have to their trades, as well as their determination to showcase their nation’s worth on the global stage.

Last night, the closing ceremony of WorldSkills Lyon 2024, held at Groupama Stadium, brought the event to an emotional close with the announcement of medalists in each skill category. Four medals were awarded in each skill: Gold Medal, Silver Medal, Bronze Medal, and the Medallion for Excellence. This ceremony underscored the core belief of the WorldSkills movement: excellence is found in diversity – diversity of profiles, backgrounds, expertise, and techniques.

The list of medalists is now available. Visit https://worldskills.org/what/competitions/worldskills-lyon-2024/#results to discover the winners!

What’s next?

The impact of WorldSkills Lyon 2024 extends far beyond the event itself. As the competition unfolded, and millions of people followed it in person or through media, WorldSkills Lyon 2024 spotlighted the crucial role of vocational education in today’s world and in shaping our shared future. By celebrating excellence, the competition highlighted the incredible ability of youth to drive the change our world needs through their energy and dedication. The legacy of this event lies in every vocation it has sparked and every future career it has inspired. This 47th edition has once again shown the world that where there is skill, there is a way.

Media Contacts: 
Alice Nahon
PR Officer
alice.nahon@publicis.com 

Anne-Laure TRONC
Press Relation Manager
media@worldskillslyon2024.com 

Photo – https://mma.prnewswire.com/media/2510100/WorldSkills_Lyon_2024.jpg
Photo – https://mma.prnewswire.com/media/2510103/WorldSkills_Lyon_2024.jpg
Logo –  https://mma.prnewswire.com/media/2205419/4921868/WordSkills_Lyon_Logo.jpg

 

 

View original content:https://www.prnewswire.co.uk/news-releases/worldskills-lyon-2024-talented-winners-long-lasting-legacy-302253405.html

Continue Reading

Technology

LG NOVA EXPANDS EFFORTS TO DRIVE INNOVATION GROWTH THROUGH NEW PARTNER ALLIANCE PROGRAM

Published

on

By

New Program Connects LG, Strategic Partners and Startups to Ignite Collaboration and Development of Innovative Ideas for a Better Future

SANTA CLARA, Calif., Sept. 19, 2024 /PRNewswire/ — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.

Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.

Joining the Partner Alliance Program at launch are Fujitsu Research of America, Hyundai CRADLE, IBM, Mayo Clinic Innovation Exchange, Niantic and the West Virginia Department of Economic Development. These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test, and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months.

“The new Partner Alliance Program aligns with our core mission to collaborate and create an ecosystem for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.

Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”

In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers. 

The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s Mission for the Future initiative – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.

LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.

LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit https://innofest.lgnova.com/

About LG NOVA
LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in Santa Clara, Calif. The center’s mission is to fuel innovation for LG and its partners by establishing a community to create, nurture and grow businesses. Learn more about LG NOVA at www.lgnova.com.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $60-billion-plus global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

Media Contact:

LG Electronics USA

Linda Quach
+1 408 903 3045
linda.quach@lge.com

Partners & Quotes

Fujitsu Research of America

“We are excited to join LG NOVA in the Partner Alliance Program to explore new collaboration opportunities with them. LG NOVA approach to innovation and the Partner Alliance Program is a meaningful way for organizations from across different market sectors to come together and innovate,” said Takuto Komatsuki, Senior Director at Fujitsu Research of America.

About Fujitsu Research of America

Fujitsu Research of America is focused on developing cutting-edge technologies to solve digital transformation (DX) challenges faced by its customers. Its vision is to build a sustainable world through innovation and trusted partnerships. At Fujitsu Research of America (FRA), we have a myriad of very talented people working in a variety of areas – AI with transparency and ethics, social digital twin, web 3.0 technologies, quantum algorithms, and much more.

About Hyundai CRADLE

Hyundai CRADLE for Human-centered Mobility Innovation

Hyundai CRADLE is Hyundai Motor’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies newly established startups that focus, amongst others, on ‘Disruptive Innovations.’

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit www.ibm.com for more information.

Mayo Clinic Innovation Exchange

“We look forward to collaborating with the LG NOVA team to share our expertise in healthcare innovation and to explore new opportunities with startups seeking to improve patient care and health outcomes.” said Jennie Kung, Vice Chair of the Mayo Clinic Innovation Exchange.

About The Mayo Clinic Innovation Exchange

The Mayo Clinic Innovation Exchange is a dynamic platform designed to accelerate healthcare innovation and foster collaboration among the global healthcare community. Leveraging Mayo Clinic’s world-class expertise and resources, the Innovation Exchange bridges the gap between emerging technologies and clinical practice, research, and education to bring breakthrough innovations to market, all for one shared mission—to benefit patients.

Niantic

“We see a great opportunity for entirely new spatial experiences leveraging AI and our 3D map
technology, tools and services to come to the forefront in the near future. We’re glad to see the
LG NOVA Partner Alliance program launch, as it has the potential to lead us to greater
collaboration across the growing ecosystem,” said Maryam Sabour, Director of Business
Development and Strategic Partnerships Lead at Niantic. 

About Niantic

Niantic’s global-scale augmented reality platform and digital map power spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a collaboration with The Pokémon Company, which has become a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s maps platform, which powers Pokémon GO, also supports the company’s other games and applications including Pikmin Bloom, Peridot, Monster Hunter Now and Niantic Scaniverse. Niantic’s mapping, AR and mixed reality platforms, tools and services are used by thousands of developers around the world. 

West Virginia Department of Economic Development

West Virginia’s Department of Economic Development is eager to collaborate with LG NOVA through the new Partner Alliance program,” said West Virginia Department of Economic Development Executive Director, Mike Graney. “We look forward to strengthening our relationship with LG and engaging with the businesses throughout West Virginia.”

About the West Virginia Department of Economic Development

There is no better place to build and grow a business in the Eastern United States than West Virginia. The West Virginia Department of Economic Development’s mission is to improve the quality of life for all West Virginians by strengthening our communities and expanding the state’s economy to create more and better jobs.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-nova-expands-efforts-to-drive-innovation-growth-through-new-partner-alliance-program-302253233.html

SOURCE LG Electronics USA

Continue Reading

Technology

Behr Paint Company Hosts First Student Design Competition

Published

on

By

Design students encouraged to enter for a chance to win $3,000, plus $1,000 for their design school

SANTA ANA, Calif., Sept. 19, 2024 /PRNewswire/ — Today, Behr Paint Company announces its first-ever BEHR® Student Design Competition in partnership with MattoBoard, a 3D virtual sampling platform for designers. The competition is open starting today, September 19, through November 10, 2024, for full-time or part-time emerging professional design students.* 

Behr Paint invites design students to submit an original design plan for any commercial space such as hospitality, workplace, healthcare, multifamily and more. The design theme, “No Clear Boundaries,” draws inspiration from the BEHR 2025 Commercial Color Forecast, which celebrates the fluidity between designed environments that reflect the intersection of the past and future, digital and physical, and timeless and modern. Entrants must incorporate colors from the BEHR 2025 Commercial Color Forecast in their design along with BEHR’s 2025 Color of the Year, Rumors, a deep and timeless shade of ruby red. 

The competition was created to champion emerging designers by providing specialized resources and opportunities to showcase and celebrate their talents. “As a judge of the BEHR Student Design Competition, I am excited to see how each student embraces color and design,” said Erika Woelfel, Vice President of Color & Creative Services at Behr Paint Company. “At Behr, we are committed to supporting the careers of the next generation of designers, and I look forward to seeing the students’ creativity shine through.”  

The judging panel will also include Guy Adam Ailion, Architect and CEO / Co-Founder of MattoBoard; Kayla Kratz, Director of Color & Designer Segment at Behr Paint Company; and Amber Jones, Director of Architect & Designer Strategic Initiatives at Behr Paint Company.

The winner of the 2024 BEHR Student Design Competition will be awarded a $3,000 cash prize and $1,000 for their design school. The runner-up will receive a $1,500 cash prize, and the second runner-up will receive a $500 cash prize. All winners will also receive a 1-year MattoBoard Pro Subscription to continue using the platform for their design needs. Winners will be announced in December 2024 and will be featured on BEHR’s and MattoBoard’s social channels, blog, and email.

To learn more about the 2024 BEHR Student Design Competition and how to enter, visit www.behr.com/designcompetition.

*NO PURCHASE NECESSARY. PURCHASE WILL NOT IMPROVE OPPORTUNITY TO WIN.
INTERNET AND MATTOBOARD ACCOUNT REQUIRED. Trade contest offered in the 50 U.S. & U.S. Territories (“U.S.”) to full/part-time emerging Design students at U.S. eligible Institution (see Rules) who are legal U.S. res., 18+. Ends 11:59 P.M. PT 11/10/24. See Official Rules at: www.behr.com/designcompetition for entry, judging criteria and limitations. Void where prohibited. Sponsor: Behr Process LLC.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of BEHR®, KILZ® and WHIZZ® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

Behr and the Behr logo are registered trademarks of Behr Process LLC.

About MattoBoard
MattoBoard is the first virtual sample library (VSamples©) and 3D moodboarding tool for interior designers. Designers can search, discover, curate and specify interior materials and products in real-time using light and shadow to examine texture and detail. Designers can download and share beautiful, photo-realistic boards and material spec sheets. MattoBoard’s mission is to bring a ‘touch and feel’ industry into the future by pioneering virtual sampling for designers and brands.

Media Contact: behrpro@mbooth.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/behr-paint-company-hosts-first-student-design-competition-302252741.html

SOURCE Behr Paint Company

Continue Reading

Trending