Connect with us

Technology

Europe Social Commerce Business Intelligence Report 2024: TikTok to Increase their Investments, Klarna Seeks to Expand its Creator Shops Functionality

Published

on

DUBLIN, Feb. 23, 2024 /PRNewswire/ — The “Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.

Social commerce industry in Europe is expected to grow by 24.4% on annual basis to reach US$92.11 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 20.1% during 2024-2029. The social commerce GMV in the region will increase from US$74.06 billion in 2023 to reach US$230.50 billion by 2029.

The social commerce market is poised to grow at a steady pace over the medium term in Europe. Instagram is a top choice among young generation social buyers, especially in markets like the United States. Going forward, the publisher expects other players such as TikTok to increase their investment in the European social commerce market, driving the competitive landscape in the sector.

Global players are also seen expanding their presence in the European market to tap into the growth industry. This trend is projected to continue further over the medium term, aiding innovation and the competitive landscape in the market. Overall, the publisher maintains a positive growth outlook for the social commerce market in Europe from the short to medium-term perspective.

Young generation consumers are leading the trend of social buying in the United Kingdom

While the United Kingdom is leading the social buying trend across the European region, there is still plenty of growth opportunity in the sector. Social commerce penetration is low in the country compared to other markets like the United States and China. Young generation consumers, Gen Z, and millennials, are projected to lead the trend of social buying over the medium term in the United Kingdom.

According to a report from eMarketer, Instagram is a top choice for social buying among young generation consumers, with 37.3% of the respondents preferring the channel for purchases. This is followed by TikTok at 36.1% and Facebook at 34.3%. This shows that while Meta is dominating the social commerce market in the United Kingdom, TikTok is gaining ground rapidly among social buyers. As the market continues to mature, the publisher expects TikTok to further increase its investment in the United Kingdom’s social commerce industry over the next three to four years.

Global players are launching social commerce platforms in the European region amid sector growth

With the industry projected to grow at a steady pace over the next three to four years in Europe, global firms are expanding their geographical footprint in the region to build a strong presence.

SHOPLINE, one of the leading social commerce platforms in Asia, announced global expansion in 2023. The firm, initially, is planning to expand operations in the European markets. With a strong presence globally, SHOPLINE has partnered with more than 500,000 brands, emerging as a leader in cross-border selling, payments, and logistics.

SHOPLINE has collaborations with major platforms like Meta (Facebook and Instagram), Google, TikTok, and Amazon to offer merchants a smooth and unified experience for both shopping and advertising. With advanced influencer collaboration and dynamic customer segmentation features, SHOPLINE provides a powerful toolkit for brands. Additionally, its architecture is designed with an API-first approach, ensuring flexibility and easy integration into the SHOPLINE platform.

Going forward, the publisher expects more global social commerce platforms to expand its presence in the European markets. This will support a competitive landscape and market growth over the next three to four years.

Klarna seeks to expand its Creator Shops functionality in European markets to aid business growth

Klarna has been moving beyond its buy now pay later business model aggressively. To accelerate revenue growth, the firm has entered into various business verticals, including social buying and commerce. The firm, with its Creator Shops capabilities, has achieved strong traction in the United States. Klarna now is planning to expand the Creator Shops feature in the European markets.

Through the Creators Shops feature, the firm is providing more than 500,000 creators the opportunity to create their own online stores on Klarna.com. Creators will have tools to ensure a seamless shopping experience for users, allowing them to discover and purchase the products recommended by their favorite creators all in one place. This platform enables creators to suggest items from a wide range of retailers, share interactive videos and photos for shopping, and promote their stores on social media. This not only benefits creators but also opens up new revenue possibilities for retailers.

In the United States, the Creator Platform has grown five times year on year, highlighting the value offered by Klarna. The launch, in the United Kingdom and other markets, will also drive more creators to the platform. This will subsequently support the growth of the regional social commerce industry over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Bundled Research with 1 Regional Report and 15 Country Reports

Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Scope for Each Report

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

Clothing & FootwearBeauty and Personal CareFood & GroceryAppliances and ElectronicsHome ImprovementTravelHospitality

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

B2BB2CC2C

Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

MobileDesktop

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

DomesticCross Border

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

Tier-1 CitiesTier-2 CitiesTier-3 Cities

Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletOther Digital PaymentCash

Social Commerce Industry Market Size and Forecast by Platforms

Video CommerceSocial Network-Led CommerceSocial ResellingGroup BuyingProduct Review Platforms

 Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

By AgeBy Income LevelBy Gender

Companies Mentioned

FacebookInstagramShopify AustriaRefurbedwikifoliokyddosnooopitKazidomiMy Social BookmyShopiLokkalEarnielandUnisportMy SkateProFlauntinApprlStyleDoublerSwappieRue du CommerceSmiirlSephoramobile.deZalandoidealoTomigoGreeks.SocialBroombidsPopdeemIrish BrandsBantoaGreenApesComehomeeBayOrderchampProductpineBrainlyGanymede SP. Z.o.o.VkontakteYoulaShoppilotPlaytomic21ButtonsMoodyoYouTubeSHEINImmoScout24InyovaLOOKKDepopAGORACompany Shop

For more information about this report visit https://www.researchandmarkets.com/r/ja65r8

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/europe-social-commerce-business-intelligence-report-2024-tiktok-to-increase-their-investments-klarna-seeks-to-expand-its-creator-shops-functionality-302069725.html

SOURCE Research and Markets

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Leoguar Electric Bike Makes Christmas Unforgettable with Exclusive Holiday Offers

Published

on

By

HOUSTON, Dec. 25, 2024 /PRNewswire/ — As the holiday season draws near, Leoguar is excited to offer exclusive deals on their range of electric bikes, bringing families together for memorable moments. With a collection designed to combine fun and fitness, this Christmas is the perfect time to gift an unforgettable experience.

“This Christmas, we’re inviting families to rediscover the joy of outdoor exploration. Our bikes help you bond, stay active, and make the most of every moment,” said the Leoguar COO.

Leoguar’s holiday lineup offers premium e-bikes for every rider, now with unbeatable deals: 

Flippo Folding eBike: A lightweight, foldable ride perfect for urban commutes. Upgrade to the Flippo Pro for enhanced performance with a torque sensor for smoother rides.

Fastron Fat Tire eBikes: Built for rugged terrains, the Fastron features a durable, rugged build, and speeds up to 28 MPH, making it the perfect choice for adventurous riders.

Zephyr Beach Cruiser eBikes: Crafted for effortless coastal cruising, the design combines style and comfort, featuring a comfort saddle that ensures a smooth, seamless ride.

Sprint Utility eBike: A versatile, practical choice featuring a sturdy frame and passenger seat, perfect for errands or leisure.

Trailblazer EMTB: Designed for tough off-road trails, the model features a 500W mid-drive motor, offering powerful performance, extended range, and excellent climbing ability.

To make this holiday gift even sweeter, all Leoguar bikes come with free shipping and a two-year warranty for worry-free riding. Additionally, customers can join the holiday giveaway to win prizes like $59 bottle holders, or even a free e-bike!

Leoguar bikes cater to all experience levels, offering comfort and a seamless riding experience. They promote health benefits like improved fitness and stress relief while creating lasting memories on scenic rides.

“Whether it’s cruising the city streets, riding mountain trails, or relaxing by the beach, a Leoguar electric bike is the ideal Christmas gift,” the COO added. “This holiday season, choose a cycling gift that will last for years to come — there’s no better way to kick off the new year.”

To check out the full collection and take advantage of these limited-time offers, visit www.leoguarbikes.com

About Leoguar:

Leoguar is an eco-conscious e-bike brand founded by Johnny, an engineer with decades of industry expertise. Combining innovation, agility, and power, Leoguar delivers high-quality electric bikes designed for adventure, sustainability, and individuality.

Media contact: lily@leoguarbikes.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/leoguar-electric-bike-makes-christmas-unforgettable-with-exclusive-holiday-offers-302339078.html

SOURCE Leoguar Electric Bikes

Continue Reading

Technology

2024 Financial Oscars: Waton Securities International Honored as “Outstanding Digital Empowerment Institution” of the Year

Published

on

By

SHENZHEN, China, Dec. 25, 2024 /PRNewswire/ — In early December, at the 18th Huaxia Institutional Investor Annual Conference of 2024, the 18th Golden Cicada Awards were announced. Waton Securities International was awarded the “Outstanding Digital Empowerment Financial Institution of 2024” for its significant achievements in securities brokerage and fin-tech sector.

The selection for the “Outstanding Digital Empowerment Financial Institution” focused on evaluating companies based on financial performance, market competitiveness, customer recognition, digital strategy planning and implementation, digital transformation outcomes, and risk control capabilities. Particularly, it highlighted cases that have made significant strides in digital empowerment.

The evaluation also emphasized the outstanding performance of financial institutions in their own digital transformation and the sound risk control abilities demonstrated during this process, ensuring that while pursuing innovation, companies can effectively manage and control risks. Waton Securities International distinguished itself among the contenders with its sophisticated technology platform, well-defined digital strategy, substantial transformation achievements, and commendable risk control mechanisms.

Established in Hong Kong in 1989, Waton Securities International has steadily grown with a deep understanding of professional financial services and regulatory compliance. It has obtained licenses 1/4/5/9 from the Hong Kong Securities and Futures Commission, becoming a fully licensed brokerage with comprehensive financial service qualifications. Through continuous technological innovation and digital transformation, it has successfully built a one-stop brokerage cloud service platform, promoting advanced digital financial technology globally. Its pioneering SaaS product, “Broker Cloud”, allows corporate clients to independently deploy and operate high-performance digital customer information management and trading systems without their own IT teams. The solution is relatively low-cost and adaptive to industry, which is the core competitiveness of Waton Securities International.

Data reveals that of the 1,100 securities firms in Hong Kong, approximately 600 are actively trading, yet fewer than 50 have developed their own mobile applications. On a global scale, among the 30,000 securities companies, only a handful—less than 300—feature brokerage trading Apps in App stores. This underscores a significant market demand for the digital enhancement of the securities sector.

With the swift growth of technologies like generative AI LLMs, blockchain, big data, and cloud computing, the securities industry can use these tools to streamline trading strategies, assess risks more accurately, and forecast market trends. These technologies also help the industry to move towards more integrated, platform-focused, and digital operations. The main goal of technology in finance is to increase the efficiency of financial institutions. A good starting point for applying technology is to focus on financial services and build a solid technical foundation for these institutions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/2024-financial-oscars-waton-securities-international-honored-as-outstanding-digital-empowerment-institution-of-the-year-302339091.html

SOURCE Waton Securities

Continue Reading

Technology

Mega Matrix Announced that the English Version of “Getting Even: The Secret Prodigy’s Playbook” Now Streaming on FlexTV

Published

on

By

SINGAPORE, Dec. 25, 2024 /PRNewswire/ — The highly anticipated English adaptation of the revenge rebirth series, Getting Even: The Secret Prodigy’s Playbook, officially premiered on December 19th on FlexTV, the world-leading short drama streaming platform operated by Mega Matrix Inc. (NYSE American: MPU). The series delves into the intricacies of power struggles within the White family, chronicling the protagonist’s journey of rebirth and empowerment to rewrite her destiny.

Audrey White, the legitimate daughter of the White family, was sent abroad at a young age due to family circumstances, gradually estranging her from her kin. When she finally returns home, eager to reunite with her family, she unexpectedly becomes the target of jealousy from Ruby White, the family’s adopted daughter. Harboring deep resentment, Ruby orchestrates a kidnapping plot, culminating in a devastating fire designed to test the loyalty and affection of the White family.

Left to perish in the flames, Audrey is abandoned by her family but heroically rescued by her uncle. Miraculously, she is granted a second chance at life, returning three years prior with the power to alter her fate. Determined to expose Ruby’s schemes, rebuild her family bonds, and claim her rightful respect and happiness, Audrey embarks on a journey of resilience and redemption.

FlexTV, operated by MPU, is a global leader in short drama streaming, delivering content in over 100 countries in multiple languages, including English, Japanese, Korean, Portuguese, Spanish, French, and Arabic. Known for its premium-quality dramas and unparalleled user experience, FlexTV has captured the hearts of audiences worldwide. The English version of Getting Even: The Secret Prodigy’s Playbook, now streaming on FlexTV, offers a compelling exploration of familial power dynamics, the complexities of human nature, and the protagonist’s growth and self-redemption in adversity. For more exciting content, please visit https://www.flextv.cc/.

#WealthyFamily #Revenge #Rebirth #ShortDrama #FlexTV #MPU

About Mega Matrix Inc.: Mega Matrix Inc. (NYSE American: MPU) is a holding company and operates FlexTV, a short-video streaming platform and producer of short dramas, through its subsidiary, Yuder Pte, Ltd.. Mega Matrix Inc. is a Cayman Island corporation headquartered in Singapore. For more information, please contact info@megamatrix.io or visit: http://www.megamatrix.io.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements in this press release other than statements that are purely historical are forward looking statements. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees for future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate future acquisitions; ability to grow and expand our FlexTV business; ability to execute the strategic cooperation with TopReels, ability to obtain additional financing in the future to fund capital expenditures; ability to establish the investment fund with 9 Yards Communications under the memorandum of understanding; fluctuations in general economic and business conditions; costs or other factors adversely affecting the Company’s profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment, competition, changes in regulation, or other economic and policy factors; and the possibility that the Company’s new lines of business may be adversely affected by other economic, business, and/or competitive factors. The forward-looking statements in this press release and the Company’s future results of operations are subject to additional risks and uncertainties set forth under the “Risk Factors” in documents filed by the Company’s predecessor, Mega Matrix Corp., with the Securities and Exchange Commission, including the Company’s latest annual report on Form 10-K, as amended, and are based on information available to the Company on the date hereof. In addition, such risks and uncertainties include the Company’s inability to predict or control bankruptcy proceedings and the uncertainties surrounding the ability to generate cash proceeds through the sale or other monetization of the Company’s assets. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

Disclosure Channels

We announce material information about the Company and its services and for complying with our disclosure obligation under Regulation FD via the following social media channels:

The Company will also use its landing page on its corporate website (www.megamatrix.io) to host social media disclosures and/or links to/from such disclosures. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our website, press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time as listed on our website.

View original content to download multimedia:https://www.prnewswire.com/news-releases/mega-matrix-announced-that-the-english-version-of-getting-even-the-secret-prodigys-playbook-now-streaming-on-flextv-302339090.html

SOURCE Mega Matrix Corp.

Continue Reading

Trending