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OKLAHOMA DEPARTMENT OF COMMERCE UNVEILS BOLD CAMPAIGN TO ATTRACT RESIDENTS

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11 months ago

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State calls on Dallas residents to “swipe right” on settling down in Oklahoma

OKLAHOMA CITY, Feb. 14, 2024 /PRNewswire/ — In a daring move that challenges traditional marketing, Oklahoma is infiltrating the digital dating scene with an innovative campaign concept to entice Dallas residents to “swipe right” on settling down in Oklahoma. That’s right – Oklahoma is popping up where you least expect it on Hinge and Bumble, ready to steal your heart and your zip code.

The campaign, developed by The Oklahoma Department of Commerce (Commerce), boasts an audacious strategy to leverage popular dating apps and showcase the unique charms of Oklahoma. The initiative, known as “Date Oklahoma,” sets out to persuade Dallas residents to consider Oklahoma as their new home.

And here’s the kicker – these aren’t your typical paid ads. These dating cards are legit. Imagine swiping right on your favorite dating app, and instead of another dinner date, you find a whole new future.

“We’re not just crashing the dating scene with this campaign, we’re also addressing a critical need in our economy,” Commerce Director of Marketing and Communications Becky Samples said. “While Oklahoma has a historical track record of low unemployment rates, our workforce still has more than 29,000 open roles across various industries to sustain and enhance the state’s robust economic growth. This initiative is about supporting Oklahoma businesses by inviting those who can make a significant impact on our workforce to settle down in our extraordinary and vibrant state.”

The campaign is designed to resonate with young adults on the cusp of significant life decisions — those eager for a mix of opportunity, affordability and vibrant living. Targeting young professionals and former Oklahomans considering a return home, the initiative finds its audience on popular dating apps like Bumble and Hinge, where settling down is a shared aspiration.

Through male and female profiles resembling typical dating cards, the initiative showcases the state’s impressive low cost of living, scenic views and more that contribute to increased quality of life. And rest assured, these profiles aren’t a catfishing attempt, but rather a transparent invitation to explore the possibility of starting the next chapter in Oklahoma.

Offering the nation’s ninth-shortest average commute to work, the state is leading in sectors like aerospace, film, energy and biotech, providing a wide array of career opportunities. In 2021 and 2022, interstate migration reached a decade-high, with nearly eight million people relocating. Oklahoma ranks ninth in the nation for net migration, indicating increased popularity in the ongoing urban sprawl. The “Date Oklahoma” initiative goes on to showcase the abundance of opportunities associated with “swiping right” and deciding to settle down in the Sooner State.

“Oklahoma is a place of growth and opportunity where innovation means tradition, where progress thrives alongside heritage and where everyone is welcome,” Samples continued. “There are so many reasons why Oklahoma is a great place to live. Not only do we have more affordable rent and housing prices than most of the country, but we also offer entertainment, career opportunities and so much more. With this out-of-the-box campaign, we will reach young Dallas individuals ready to settle down in our wonderful state.”

The campaign invites people to “Live the Flyover Life” and embrace the endless opportunities waiting for them in Oklahoma. The state is home to more than 500 museums, including the First Americans Museum, the Oklahoma Contemporary Arts Center and the Philbrook Museum of Art. For outdoor lovers, there are adventures in every corner, from Turner Falls to Robbers Cave State Park and more.

“Oklahoma is ready to welcome new residents with open arms,” Samples added. “We’re excited for Dallas residents to swipe right on Oklahoma and discover the rich fulfilling life that awaits them here. We encourage anyone that sees us on their dating app to take a screenshot and let us know on social media.”

For more information, visit LiveInOkla.com or follow the campaign on Instagram, Facebook, Twitter, YouTube and TikTok.

Oklahoma Department of Commerce
The Oklahoma Department of Commerce is the primary economic development entity in the state. The organization is responsible for supporting local communities, stimulating growth of the existing businesses, attracting new business, and promoting the development and availability of a skilled workforce. Commerce also works to foster an entrepreneurial culture and infrastructure in Oklahoma to encourage the start-up of new businesses and partner with communities to ensure existing businesses grow and prosper.

View original content to download multimedia:https://www.prnewswire.com/news-releases/oklahoma-department-of-commerce-unveils-bold-campaign-to-attract-residents-302062062.html

SOURCE Oklahoma Department of Commerce

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Digital English Language Learning Market to Grow by USD 39.46 Billion (2025-2029), Flexibility of Digital Courses Boosts Revenue, AI-Powered Market Evolution – Technavio

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43 minutes ago

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January 2, 2025

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NEW YORK, Jan. 2, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global digital english language learning market  size is estimated to grow by USD 39.46 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  24.5%  during the forecast period. Increased flexibility offered by digital language courses is driving market growth, with a trend towards increasing adoption of AR and VR in english classrooms. However, high investments in digital learning infrastructure  poses a challenge. Key market players include 51Talk Online Education Group, Berlitz Corp., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako, VIPKID HK Ltd., Voxy Inc., and WSE Hong Kong Ltd..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF

Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

End-user (Non academic learners and Academic learners), Deployment (On premises and Cloud based), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

Region Covered

APAC, Europe, North America, South America, and Middle East and Africa

Key companies profiled

51Talk Online Education Group, Berlitz Corp., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako, VIPKID HK Ltd., Voxy Inc., and WSE Hong Kong Ltd.

Key Market Trends Fueling Growth

The integration of virtual reality (VR) and augmented reality (AR) in English classrooms is revolutionizing digital language learning. VR offers limitless experiences, enabling students to control their education with relevant apps. AR enhances learning by providing additional visuals and videos, catering to multi-sensory learners. The use of mobile devices in class is becoming more acceptable, boosting market growth for digital English language learning. 

The Digital English Language Learning Market is thriving with innovative solutions. Bagdes, Badges, and Certificates are essential tools for motivating learners. Podcasting and Audio Learning are trending, offering flexibility and convenience. Mobile applications and online learning platforms are popular choices for accessing content. Digital Homework and Practice are crucial for reinforcing concepts. Interactive Learning and Gamification engage students, enhancing the learning experience. Video Learning and Flashcards are effective study aids. E-learning and Exercise books cater to diverse learning styles. Progressive Learning and Adaptive Technology personalize instruction. Vocabulary Building and Language Apps are essential resources. Engaging Learning and Multimedia Content keep learners interested. Tracking Progress and Real-time Feedback ensure effective learning. 

Insights on how AI is driving innovation, efficiency, and market growth- Request Sample!

Market Challenges

•         The digital English language learning market faces financial challenges, particularly for institutions in developing countries. High costs for hardware and infrastructure prevent widespread adoption. However, using open-source operating systems like Linux can reduce expenses. Despite these hurdles, the importance of English language labs continues to drive investments, shaping the market’s growth trajectory.

•         The Digital English Language Learning Market faces several challenges. One key challenge is the increasing competition from various courses and platforms offering language instruction. Another challenge is the digital divide, where access to technology and internet is limited in some regions. Classroom-based learning is also a significant challenge, as it may not cater to individual learning styles and paces. Additionally, the cost of high-quality language learning resources can be prohibitive for many learners. Furthermore, keeping up with the latest technology trends and integrating them into language learning is a continuous challenge. Lastly, ensuring effective and personalized learning experiences remains a top priority for language learning providers.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This digital english language learning market report extensively covers market segmentation by

End-user 1.1 Non academic learners1.2 Academic learnersDeployment 2.1 On premises2.2 Cloud basedGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Non academic learners-  The corporate sector, a significant part of the non-academic learner segment, requires digital English language courses due to extensive corporate communication and international business operations. Diversity in workforces and increased online communication heighten this need. IELTS and TOEFL are widely used as language proficiency benchmarks, driving demand for digital English language learning. Technological advancements enable self-paced learning and cloud-based programs, while mobile applications deliver study materials. Blended learning combines classroom and digital methods, positively impacting market growth during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

In the rapidly evolving digital landscape, the English language learning market is experiencing significant growth. E-learning platforms are revolutionizing language proficiency development through Mobile Learning, Virtual Classrooms, and AI Tutors. Adaptive Learning technologies ensure Personalized Learning experiences, while Interactive Content, Gamification, and Digital Literacy keep learners engaged. Cloud-based Learning enables accessibility from anywhere, and Blended Learning combines the best of traditional and online methods. Courseware, Learning Analytics, and Peer Learning foster collaborative and effective learning. Self-paced and Synchronous Learning cater to diverse learner needs, while Asynchronous Learning allows flexibility. Digital Certification validates achievements, and Microlearning facilitates bite-sized learning. Interactive Whiteboards, Virtual Reality, and Video Lessons add elements to the learning experience. Real-time Feedback and Content Management ensure continuous improvement.

Market Research Overview

The Digital English Language Learning Market encompasses various solutions and technologies designed to teach and improve English language skills in a digital format. These offerings range from language learning apps and software to online courses and virtual classrooms. The market caters to diverse demographics, including students, professionals, and individuals seeking to expand their linguistic abilities. Digital language learning platforms provide flexibility, accessibility, and affordability, making them a popular choice for language learners worldwide. Features such as interactive activities, gamification, and personalized learning paths enhance the learning experience. The market is expected to grow significantly due to increasing globalization, the need for effective communication in business, and the widespread availability of digital technologies.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userNon Academic LearnersAcademic LearnersDeploymentOn PremisesCloud BasedGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-english-language-learning-market-to-grow-by-usd-39-46-billion-2025-2029-flexibility-of-digital-courses-boosts-revenue-ai-powered-market-evolution—technavio-302340524.html

SOURCE Technavio

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Technology

Frax Launches frxUSD Stablecoin, backed by the BlackRock’s USD Institutional Digital Liquidity Fund (BUIDL), Tokenized by Securitize

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44 minutes ago

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January 2, 2025

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Seamless Fiat On/Off Ramp Built on Ethereum Network Adds Unprecedented Transparency and Custody

LAS VEGAS, Jan. 2, 2025 /PRNewswire/ — Frax Finance, a decentralized stablecoin cryptocurrency protocol, today announced the launch of a new stablecoin, frxUSD, that will leverage BlackRock’s USD Institutional Digital Liquidity Fund (BUIDL), tokenized by Securitize, to deliver a secure, transparent, and fully auditable backing mechanism.

This partnership marks a milestone in the integration of traditional finance and blockchain technology. The frxUSD stablecoin, a rebranded evolution of Frax’s flagship FRAX stablecoin, offers direct fiat redemption capabilities and enhanced compliance with U.S. financial systems.

As part of the collaboration, BUIDL will become an enshrined custodian asset for minting and redeeming frxUSD. The stablecoin will be uniquely backed by assets held in BlackRock’s BUIDL, which invests in cash, U.S. Treasury bills, and repurchase agreements. This ensures full transparency and on-chain audibility, solidifying frxUSD as the first stablecoin to offer seamless fiat on/off-ramping capabilities via Blackrock’s BUIDL infrastructure.

“Tokenized real-world assets provide an excellent bridge between traditional finance and decentralized finance, bringing institutional-grade investments on-chain with unprecedented transparency and efficiency,” said Carlos Domingo, Co-Founder and CEO of Securitize. “This collaboration exemplifies the next stage in financial evolution, demonstrating how traditional and decentralized systems can work together to redefine asset management strategies. The integration of frxUSD and the BUIDL fund is a clear signal of the transformative potential of tokenization in modern finance.”

“By partnering with Securitize to access and leverage BlackRock’s BUIDL Fund we are setting a new standard for stablecoins,” said Sam Kazemian, Founder of Frax Finance. “frxUSD combines the transparency and programmability of blockchain technology with the trust and stability of BlackRock’s prime treasury offerings. This collaboration is a significant step toward bridging traditional finance with decentralized systems.”

About Securitize
Securitize, the leader in tokenizing real-world assets, is driving the compliant digitization of financial assets through next-generation blockchain technology. Securitize, or through its subsidiaries, is a registered broker-dealer (member Finra / SIPC) and operates a primary marketplace, an alternative trading system, as well as a top 10 transfer agent and has an exempt reporting adviser. Learn more at http://www.securitize.io.

About Frax
Frax aims to be the U.S. digital dollar, establishing itself as the world’s most innovative decentralized stablecoin and DeFi stablecoin infrastructure. The Frax stablecoin, a crypto collateralized stablecoin pegged to the U.S. dollar, is highly scalable, trustless, and ideologically pure on-chain money. Frax — founded by Sam Kazemian and Stephen Moore — is committed to stability, proven technology, expert governance, and regulatory clarity.

Media Contacts:
Securitize: press@securitize.io
Frax: frax@43pr.com

View original content:https://www.prnewswire.com/news-releases/frax-launches-frxusd-stablecoin-backed-by-the-blackrocks-usd-institutional-digital-liquidity-fund-buidl-tokenized-by-securitize-302341497.html

SOURCE Frax

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Technology

Online Sex Toys Market size to increase by USD 11.56 Billion between 2024 to 2029, Market Segmentation by Gender, Product, Geography, Technavio

Published

44 minutes ago

on

January 2, 2025

By

NEW YORK, Jan. 2, 2025 /PRNewswire/ — The global online sex toys market size is estimated to grow by USD 11.56 billion from 2025 to 2029, according to Technavio. The market is estimated to grow at a CAGR of about 11.1% during the forecast period. The report provides a comprehensive forecast of key segments below-

Segmentation Overview

Gender1.1 Female1.2 MaleProduct2.1 Adult vibrators2.2 Erection rings2.3 Dildos2.4 OthersGeography3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

Get a glance at the market contribution of rest of the segments – Download a FREE Sample Report in minutes!

Analyst Review

The online sex toys market is experiencing in demand driven by the innovation of sex robots, bots, and dolls catering to the needs of adolescents and young adults. Luxury adult toys, including Bluetooth vibrators and romantic devices, offer automated pleasure and Bluetooth connectivity for remote control features. These toys provide medical benefits for individuals experiencing menopausal symptoms, lack of arousal, premature ejaculation, low libido, and erectile dysfunction. AR technology and smartphone integration add to the experience. Investors, including private equity firms, are taking notice of this growing industry, leading to product expansion and the development of diverse needs and preferences. However, regulations, product safety, cultural attitudes, legal frameworks, and societal norms present challenges for market growth.

Market Overview

The Online Sex Toys market is experiencing rapid growth with the integration of technological advancements such as sex robots, bots, and dolls. These automated toys cater to various demographics, including adolescents and young adults, seeking novel and emotional physical experiences. Luxury adult toys, like Bluetooth vibrators and romantic devices, offer unique features such as remote control, smartphone connectivity, and even AI integration. SexTech products, including TIANI Harmony, provide medical benefits for individuals experiencing menopausal symptoms, lack of arousal, premature ejaculation, low libido, and erectile dysfunction. These therapeutic tools are gaining popularity as societal attitudes towards sexual wellness evolve. Investors, including private equity firms, are taking notice of the market’s potential, leading to product expansion and regional expansion. Ecommerce segments and mass merchandisers, such as WalMart, are also entering the market, making sex toys more accessible to a diverse range of preferences and needs. Despite the progress, societal stigma and legal frameworks continue to pose challenges. Regulations regarding product safety, distribution, and cultural norms are essential considerations for companies in this industry. As technological advancements continue, the integration of AI, VR, and AR in sex toys is expected to revolutionize the market further.

To understand more about this market- Download a FREE Sample Report in minutes!

Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/online-sex-toys-market-size-to-increase-by-usd-11-56-billion-between-2024-to-2029–market-segmentation-by-gender-product-geography-technavio-302340289.html

SOURCE Technavio

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