MELBOURNE, Oct. 7, 2024 /PRNewswire/ — The global leader in eyewear design, manufacture and retail, EssilorLuxottica has engaged ecommerce and marketplace accelerator, Pattern, to expand business for its Ray-Ban and Oakley brands through online marketplaces in Australia.

“Given the growing influence of marketplaces in Australia, EssilorLuxottica recognised the importance of being present where our customers are shopping, which is increasingly on platforms like Amazon. Partnering with Pattern to officially launch on Amazon allows customers to buy our industry-leading eyewear products from a trusted marketplace source. It also supports sales for our wider wholesale partnership network, by providing visibility of Ray-Ban and Oakley products to increasing numbers of consumers using Amazon as a search tool,” said Brent Furniss, Senior Key Account Manager at EssilorLuxottica.

The partnership with Pattern to sell Ray-Ban and Oakley eyewear products on Amazon, is a global first for EssilorLuxottica, who has traditionally directly engaged with Amazon in other markets.

“Direct engagement with Amazon in the Australian market presented significant resourcing challenges for EssilorLuxottica, requiring dedicated personnel we did not currently have on board. Pattern’s end-to-end marketplace services offered us the solution we needed, ensuring we were positioned to quickly expand the visibility of our Ray-Ban and Oakley brands on Australia’s leading marketplace,” added Furniss.

In working with EssilorLuxottica, Pattern will build brand awareness and acquire new customers on Amazon for Ray-Ban and Oakley; optimising listings, conversion and profitability, as well as identifying unauthorised resellers and cross-docking inventory to Amazon.

Expanding Reach and Enhancing Brand Discovery

Launching on Amazon Australia has enabled EssilorLuxottica to connect with a broader, previously unreached customer-base.

“EssilorLuxottica operates on a global scale and maintains a diverse network of partnerships worldwide. As such, it was crucial for us to avoid diverting customers from our existing wholesale partners. Instead, our aim was to tap into a fresh pool of consumers who might purchase directly from the Amazon platform or who might search on Amazon then purchase through our various other sales channels,” said Furniss.

The growing role Amazon plays in product discovery was highlighted in Pattern’s recent ‘Marketplace Consumer Trends Report – 2024,‘ which revealed that 59% of Australian consumers now start their product searches on Amazon, and 60% have discovered and purchased products they’d never bought before.

The powerful role that product search is playing in customer growth for EssilorLuxottica on Amazon Australia was demonstrated in the last quarter of 2023 when Ray-Ban products were searched every 1.8 minutes and Oakley products were searched every 2.1 minutes.

“Leveraging Pattern’s deep expertise to navigate the marketplace has enabled us to broaden our customer outreach, positioning Amazon Australia as an extension of our sales strategy rather than competition,” added Furniss. “We’ve not only gained a foothold in a key marketplace but have also enriched our understanding of consumers’ online shopping behaviours.”

Navigating the Marketplace Challenge: Unauthorised Resellers

Prior to working with Pattern, Ray-Ban and Oakley products were already present on Australian marketplaces. However, these listings were not under the direct management of EssilorLuxottica and could potentially come from unauthorised resellers.

“Unauthorised resellers present a huge challenge for brands like EssilorLuxottica. They can damage brand value by listing incorrect product or brand information. This confuses and undermines the consumer’s perception of a brand and can result in a poor customer experience,” commented Merline McGregor, Managing Director of Pattern Australia. “Pattern has developed proprietary software, Predict, which provides brands with the visibility and control needed to tackle this issue. Predict has already made a tangible impact, tracing an estimated AUD$2.5 million in potential unauthorised sales for a global footwear brand in the Australian market.”

Since working with Pattern, EssilorLuxottica has been able to identify and better manage unauthorised resellers and monitor marketplace activities effectively. This has enabled Ray-Ban to improve its Buy Box from 66% on launch to 85% in September 2024. 

“Unauthorised resellers have the potential to significantly impact brand reputation for EssilorLuxottica. Pattern’s analytics and monitoring capabilities give us a deeper understanding of marketplace dynamics, helping to distinguish between suspected unauthorised resellers and authorised wholesalers operating globally. This strategic insight is essential for maintaining the brand reputation for Ray-Ban and Oakley and providing positive customer experiences that help to grow local sales,” concluded Furniss.

About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

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SOURCE Pattern

THUNDER BAY, ON, Oct. 6, 2024 /CNW/ -  First Nations, Inuit, and Métis in Canada are at the forefront of efforts to address climate change and adapt to the environmental and economic impacts of our changing climate. The Government of Canada is committed to supporting self-determined action in addressing Indigenous Peoples’ climate priorities to create a healthy and resilient future for all.

Today, the Government of Canada is pleased to announce Phase 2 of the Indigenous Off-Diesel Initiative (IODI) Cohort 2. During this phase, the following 10 Energy Champion teams from remote Indigenous communities and Nations will receive up to $500,000 to conduct community engagement, complete training and develop their Community Energy Plan.

Xeni Gwet’in First Nations Government, British ColumbiaTahltan Band Council, British ColumbiaUchucklesaht Tribe Government, British ColumbiaḴwiḵwa̱sut’inux̱w Ha̱xwa’mis First Nation, British ColumbiaHamlet of Paulatuk, Northwest TerritoriesFort Chipewyan, AlbertaMountain Cree Camp, AlbertaPangnirtung, NunavutKiashke Zaaging Anishinaabek – Gull Bay First Nation, OntarioKangirsuk, Nunavik, Quebec

Comprising clean energy leaders, the 10 Energy Champion teams completed the 20/20 Catalysts program delivered by the Indigenous Clean Energy Social Enterprise, the federal government’s delivery partner on the Initiative. An Energy Champion from each team has also been paired with mentors to receive tailored support in areas including technical knowledge, community engagement and project management.

Following the successful completion of Phase 2, these 10 Energy Champion teams may be eligible to receive additional funding to advance project design and development, guided by their Community Energy Plan, as part of Phase 3 in 2025.

Quotes  

“Indigenous Peoples face significant and unique climate challenges that threaten livelihoods, cultures, knowledge systems and lives. In the face of these threats, Indigenous communities from coast to coast to coast are taking remarkable action to fight climate change and adapt to its impacts. Indigenous-led climate solutions offer better resiliency, better outcomes and more space for expert voices as we move together along the path to a clean and prosperous future. I am pleased to see these 10 projects enter a new phase and look forward to seeing the innovations to come.”

The Honourable Jonathan Wilkinson
Minister of Energy and Natural Resources   

“Indigenous Peoples are on the front lines of climate change in Canada, and as the original stewards of our lands and waters, they are uniquely positioned to lead solutions to ensure a sustainable and prosperous future for generations to come. I am consistently inspired by the clean energy projects carried out in Indigenous communities, and I applaud the Energy Champions for entering this exciting new phase of community engagement, training and planning for a more resilient future where all can benefit from a sustainable and strong economy.”

The Honourable Patty Hajdu
Minister of Indigenous Services and Minister Responsible for the Federal Economic Development Agency of Northern Ontario  

“As the way of life of Indigenous communities continues to be impacted due to our changing climate, especially in the North and Arctic, it is more important than ever that they be a driving force in how we adapt to these changes. Starting Phase 2 of this clean-energy initiative is a testament to our shared commitment to reconciliation and the power of meaningful relationships with First Nations, Inuit and Métis communities in tackling how we can actively adjust our actions to support a cleaner future for the next seven generations.”  

The Honourable Dan Vandal
Minister of Northern Affairs

“The transition to clean energy continues to be important to Indigenous communities and the Government of Canada as we work together toward reconciliation. The Indigenous Off-Diesel Initiative projects announced today are a great example of the way we can encourage self-determined priorities by supporting communities in increasing their control over their energy future and well-being.” 

Michael V. McLeod  
Member of Parliament for Northwest Territories

Quick Facts  

Cohort 2 of the Indigenous Off-Diesel Initiative (IODI) is part of the $300 million announced in Canada’s Strengthened Climate Plan to support clean energy projects in Indigenous, rural and remote communities.IODI is a clean energy training and funding program that supports Indigenous-led climate solutions in remote Indigenous communities that currently use diesel or fossil fuels for heat and power.IODI was first launched in 2019 and was designed based on 18 months of engagement with Indigenous communities, rights holders and organizations. It is delivered in collaboration with the Indigenous Clean Energy Social Enterprise (ICE SE) and the Government of Canada.Applicants who were not selected to participate in Cohort 2 of IODI were invited to meet directly with a member of the Wah-ila-toos federal team and the team at the Indigenous Clean Energy Social Enterprise to discuss their priorities and other possible funding options. They were also invited to join the ICE Network, an online collaborative space for everyone working on Indigenous Clean Energy projects, and to attend future ICE Network events.The IODI is delivered through Wah-ila-toos, a single-window access point for Indigenous, rural and remote communities to obtain Government of Canada funding and resources for clean energy initiatives. The Government of Canada will continue to develop meaningful relationships with Indigenous communities to advance reconciliation and self-determination, advance clean energy projects and help ensure new economic opportunities through strong Indigenous climate leadership.Wah-ila-toos is administered by Natural Resources Canada, Crown-Indigenous Relations and Northern Affairs Canada, Indigenous Services Canada, Environment and Climate Change Canada, and Infrastructure Canada. The name Wah-ila-toos was gifted by three Grandmothers and Elders. It represents kinship with all and our duty to be in good relations with all.

Related Information

Indigenous Off-Diesel Initiative Indigenous Off-Diesel Initiative – Cohort 2 Canada’s Strengthened Climate Plan  Wah-ila-toos  20/20 Catalysts program  Indigenous Clean Energy  

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SOURCE Natural Resources Canada

NEW YORK, Oct. 6, 2024 /PRNewswire/ — With less than one month until Election Day 2024, SiriusXM today announced that Howard Stern will interview Kamala Harris, current Vice President and the 2024 Democratic presidential nominee, in a live, special edition of SiriusXM’s “The Howard Stern Show” on Tuesday, October 8, 2024 on 1:00 pm ET, to air on Howard Stern’s exclusive SiriusXM channel Howard 100 with back-to-back replays throughout the day, further replays through the week, and full interview audio and video on demand on the SiriusXM app.   

Howard Stern’s reputation as an interviewer is unmatched, and his gift for bringing out untold stories from the biggest names in music, entertainment, comedy and beyond, from and for every generation during deep, wide-ranging, long-form conversations is sure to deliver SiriusXM subscribers a one-of-a-kind interview with Vice President Harris at this critical juncture. The Vice President’s decision to sit down with Howard Stern at such a pivotal moment in the campaign highlights not only the incredible talent of Howard; it underscores the important role that SiriusXM and its listeners play in the country today.

Vice President Harris will also make her debut appearance on “Call Her Daddy” with Alex Cooper this week, just days after the leading female podcaster and her network Unwell kicked off a new deal with SiriusXM.

Vice President Harris joins the list of major politicians who have appeared on SiriusXM shows since the race began. Since September 2023, President Joe Biden, former President Donald J. Trump, and Senator JD Vance have all joined SiriusXM and its hosts.

SiriusXM’s 24/7 live coverage of news and politics makes it the go-to audio destination for all Americans this election season. SiriusXM is available to subscribers in their car, on their phone and connected devices at home with the SiriusXM app. Streaming access is included for most subscribers. Go to https://www.siriusxm.com/ways-to-listen for more.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Source: SiriusXM

Media Contacts:

Maggie Mitchell
maggie.mitchell@siriusxm.com 

Carolina Dubon
carolina.dubon@siriusxm.com 

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SOURCE Sirius XM Holdings Inc.