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CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

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#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.

NEW YORK, Feb. 12, 2024 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok’s biggest stars.

For weeks, Michael Cera has been front and center in the news and across social media promoting his ‘namesake’ brand, CeraVe. Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial. But the truth came out in a revealing ad, where Cera’s bizarre campaign was debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has been developed with dermatologists since 2005. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera

As new skincare brands continue to emerge, claiming dermatologist validations and the use of ceramides, the campaign was designed to reinforce the brand’s ‘moisturize like a derm’ movement and celebrate CeraVe’s longstanding reputation as the #1 dermatologist-recommended skincare brand in the U.S. The brand put its impressive roster of board-certified dermatologists at the forefront to challenge and debunk Cera’s claims by highlighting dermatologists as the true skincare industry experts and bolster the brand’s commitment to providing dermatologist developed skincare products for all.

Despite Michael Cera’s outlandish claims, “Cera” is actually short for ceramides – the brand’s powerhouse ingredient that acts like a glue to hold skin cells together to keep our skin barrier intact and healthy. CeraVe’s unique blend of three skin-identical ceramides 1, 3 and 6-II, replenishes skin’s natural lipid levels to help restore the skin barrier. The “Ve” refers to the brand’s MVE Technology, a revolutionary delivery system that helps release ingredients, like ceramides, over time to provide continuous slow-release hydration. Going beyond just moisturizing the skin’s surface, CeraVe’s exclusive combination of ceramides and MVE technology, developed with dermatologists, helps to not only restore but also strengthen the skin barrier. 

“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager. “The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first of its kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, its crystal clear: CeraVe is developed with dermatologists and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”

Transcending traditional ads, the first-of-its-kind “Michael CeraVe” campaign tapped into CeraVe’s cultural relevancy to create a 360-degree influencer-first campaign fueled by the brand’s ardent advocates that took the campaign from social media speculation all the way to the big TV commercial reveal. Inspired by existing online rumors that Cera has long been involved with the brand as his namesake, Cera and his fan-favorite reputation for awkward, offbeat characters played a crucial role in the narrative – Evan in Superbad, George Michael Bluth in Arrested Development and Allan in this year’s record-smashing Barbie movie. However, equally as important were the star-studded roster of board-certified dermatologists and notable social media personalities, including Hayley Kalil, Caleb Simpson, and Bobbi Althoff, who co-created content with Cera, fueling suspicion and speculation with their millions of followers. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. This strategic collaboration, alongside intricately curated social marketing and communications, allowed the brand’s community to make the prank truly magnanimous and unmissable.

“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing. “Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.” 

Visit the campaign website to dive deeper into this memorable campaign and check out the commercial here. For more skincare tips and product information, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media contact:
Stefanie Schmit stefanie.schmit@wpp.com
Christine ALKHAWAM Christine christine.alkhawam@loreal.com

Video – https://www.youtube.com/watch?v=vAf5TjiUJgo 

Photo – https://mma.prnewswire.com/media/2336873/Michael_Cera_CeraVe.jpg 

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BharatRohan Announces the Appointment of Distinguished Board of Directors to Propel Strategic Growth and Innovation

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GURUGRAM, India, Sept. 20, 2024 /PRNewswire/ — BharatRohan is excited to announce the appointment of an esteemed Board of Directors who bring a wealth of expertise and leadership from diverse industries. These appointments mark a significant milestone in BharatRohan’s journey to revolutionize sustainable agriculture using advanced drone technology. The new board members will play a key role in accelerating the company’s growth and reinforcing its commitment to empowering farmers through innovation.

Joining the Board as Directors are:

Sarita Bahl, former Country Group Head CSR (South Asia) at Bayer, joins the board with close to four decades of experience in sustainability, corporate social responsibility, and strategic development. Her extensive knowledge of stakeholder engagement and community-focused initiatives will strengthen BharatRohan’s efforts to expand sustainable farming practices. Sarita’s expertise will be vital in driving the company’s global impact on agricultural communities.

Mr. R Shankar, is a highly accomplished Commercial Banker, Finance Professional, and C-Suite Advisor with over 30 years of experience in the international banking, technology, and consulting sectors including large conglomerates. He has held global leadership positions across Assets, Liabilities, Operations, Audit, Compliance, Risk, Finance, People Management and Administration with significant expertise in fund-raising, turnarounds, restructuring, mergers & acquisitions, and process improvements. He is a professionally qualified banker as a Certified Associate Member of the Indian Institute of Bankers (CAIIB) and also holds the International Membership of the Chartered Institute of Bankers, Scotland (MCIBS). He is also certified by the Indian Institute of Corporate Affairs (IICA) and is an empanelled Independent Director with the Ministry of Corporate Affairs, Government of India. Additionally, he serves as a visiting faculty at various academic institutions and universities, wherein he mentors and coaches budding management students on industry expertise and thought leadership.

Alka Jagdish Singh Dangash, a recognized expert in the cultivation of medicinal and aromatic plants, brings 20 years of experience in promoting the commercial viability of these crops. Alka’s insights into sustainable crop management and ecological practices will help BharatRohan develop and expand its product offerings, particularly in innovative crop-specific solutions. Her focus on environmental sustainability aligns seamlessly with the company’s commitment to eco-friendly agriculture.

Vijay Nadiminti, an agribusiness leader with over 15+ years of experience, currently serves as CEO & Director of AgHub, PJTSAU. He brings a vast and diverse experience in working for Agribusiness Corporates, Non-Profits, Govt & Startup ecosystems. Nationally recognized for his leadership in managing early-stage startups, Incubators, Agritech Accelerators, Co-innovation, Agritech innovation pilots and Equity seed investments, Grants and Portfolio Management, Student Entrepreneurship and Rural Entrepreneurship & Start-up Mentoring. He was awarded the National Award Winner for Emerging Technology Business Incubator- 2017, NSTEDB, DST, GoI accolade. He also serves on boards of Agritech incubators & Academia such as Director at AgHub, Board of Governor of Baba Farid Group of Institutions, Member of the Governing Body of Baba Farid School of Entrepreneurship. He is also a member of the CII National Startup Council. With a proven track record of building entrepreneurial ecosystems, Vijay brings invaluable expertise and involvement in building BharatRohan since its inception, would help BharatRohan to scale its agritech innovations and expand market reach.

The addition of these distinguished professionals to BharatRohan’s Board of Directors represents a strategic effort to enhance the company’s capabilities in sustainability, finance, and agriculture. Their insights will be crucial as BharatRohan seeks to deepen its impact, improve resource efficiency, and expand innovative solutions for farmers.

Amandeep Panwar, CEO and Chairman, stated, “We are honored to welcome these distinguished professionals to our Board. Their expertise will be instrumental in guiding BharatRohan through the next phase of our journey. Together, we will continue to innovate and shape a more sustainable and profitable future for agriculture.”

Rishabh Choudhary, CTO and WTD, added, “The strategic vision and industry experience of our new board members will accelerate BharatRohan’s mission to transform agriculture globally. Their guidance will be critical as we push the boundaries of sustainability, innovation, and farmer empowerment.”

These appointments reinforce BharatRohan’s commitment to sustainable growth and innovative agriculture, with advanced drone-based hyperspectral imaging technology.

About BharatRohan

BharatRohan is an innovative AgTech company transforming agriculture through advanced drone technology and hyperspectral imaging. With flagship services like CropAssure®, SourceAssure®, and SeedAssure®, the company empowers over 19,000 farmers across 50,000 acres to monitor crops accurately, detect pest infestations early, and optimize resource use. Committed to enhancing food security and promoting sustainable practices, BharatRohan focuses on reducing crop losses and ensuring long-term sustainability through technology and data-driven insights.

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Fraud Detection & Prevention Market to Reach $252.7 Billion, Globally, by 2032 at 24.3% CAGR: Allied Market Research

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The introduction of big data analytics, cloud computing services, and an upsurge in mobile payment drive the growth of the market.

PORTLAND, Ore., Sept. 20, 2024 /PRNewswire/ — Allied Market Research published a report, titled, “Fraud Detection & Prevention Market by Component (Solution and Service), Deployment Mode (On-Premises and Cloud), Organization Size (Large Enterprises and Small and Medium-sized Enterprises) and Industry Vertical (BFSI, IT and Telecom, Retail, Healthcare, Government and Defense, Manufacturing, Transportation and Logistics and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032″. According to the report, the “fraud detection & prevention market” was valued at $29.5 billion in 2022, and is projected to reach $252.7 billion by 2032, growing at a CAGR of 24.3% from 2023 to 2032.

The introduction of big data analytics, cloud computing services, and an upsurge in mobile payment drive the growth of the market. In addition, the rise in the adoption of banking & financial sectors across the globe fuels the growth of the market. Moreover, continuous technological advancements are expected to provide lucrative opportunities for the growth of the market during the forecast period. On the contrary, the high cost of fraud detection and prevention solutions limits the growth of the fraud detection & prevention market.

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The solution segment held the highest market share in 2022. 

By component, the solution segment dominated the market in 2022, this dominance is driven by the increasing demand for advanced technological solutions that can effectively detect, monitor, and prevent fraudulent activities across various industries such as banking, e-commerce, and insurance. Solutions like AI-based fraud detection, machine learning algorithms, and behavioral analytics have become critical tools in identifying potential fraud in real time and reducing financial losses. However, the service segment is expected to witness the largest CAGR of 28.0%, this growth is driven by the increasing need for specialized services such as consulting, implementation, and maintenance to help organizations effectively integrate and optimize fraud detection solutions.

The BFSI segment held the highest market share in 2022.

By industry vertical, the BFSI segment accounted for the largest share in 2022. This is primarily due to the high frequency and sophistication of fraud targeting financial institutions, making fraud detection and prevention solutions a critical need in the BFSI sector. Financial transactions, online banking, and digital payments are particularly vulnerable to cyberattacks, phishing schemes, and identity theft, driving the sector’s substantial investment in advanced fraud detection technologies. However, the retail segment is expected to witness the largest CAGR of 32.7%. This anticipated growth is driven by several factors. Retailers are increasingly targeted by fraudsters due to the high volume of transactions and the sensitivity of customer data involved. As e-commerce and digital transactions expand, the need for advanced fraud detection and prevention solutions becomes more critical.

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Regional Insights: The North America region held the highest market share in 2022. 

By region, the fraud detection & prevention market was dominated by North America in 2022. North America, particularly the U.S., has a highly developed financial and technological infrastructure that supports advanced fraud detection solutions. The region’s significant investments in cybersecurity and fraud prevention technologies, combined with a high incidence of cyber threats, drive continuous innovation and adoption of sophisticated fraud management systems. 

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Key Industry Developments 

In February 2024, the U.S. Department of the Treasury announced that it has recovered over $375 million as a result of its implementation of an enhanced fraud detection process that utilizes Artificial Intelligence (AI) at the beginning of Fiscal Year 2023.In April 2024, Cognizant collaborated with FICO, to launch a cloud-based real-time payment fraud prevention solution powered by FICO Falcon Fraud Manager. The joint offering would leverage both firms’ artificial intelligence (AI) and machine learning (ML) technology to help banks and other payment service providers in North America protect their customers from fraud in the growing world of instant digital payments.In September 2022, Deutsche Bank collaborated with Visa, to help prevent online retail fraud. Merchants who process their e-commerce payments via Deutsche Bank can now use “Decision Manager,” an automated fraud detection system from Visa-owned company Cybersource.

AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model):

AMR introduces its online premium subscription-based library Avenue, designed specifically to offer cost-effective, one-stop solution for enterprises, investors, and universities. With Avenue, subscribers can avail an entire repository of reports on more than 2,000 niche industries and more than 12,000 company profiles. Moreover, users can get an online access to quantitative and qualitative data in PDF and Excel formats along with analyst support, customization, and updated versions of reports.

Get an access to the library of reports at any time from any device and anywhere. For more details, follow the link: https://www.alliedmarketresearch.com/library-access

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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Logpresso launches Korea’s first enterprise-level cloud SIEM service

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SEOUL, South Korea, Sept. 20, 2024 /PRNewswire/ — Cybersecurity specialist Logpresso has announced the launch of Logpresso Cloud, a Cloud SIEM service encompassing on-premise and cloud infrastructure, via the KakaoCloud Seoul Region. 

Logpresso Cloud is the first SaaS-based Cloud SIEM service offered by a Korean vendor. This service allows comprehensive monitoring and automated threat response across existing on-premise infrastructure, as well as a wide range of SaaS, PaaS, and IaaS solutions utilized by many businesses in their daily operations.

Corporate infrastructure is quickly transitioning to the cloud. Previously, on-premise and cloud monitoring solutions were siloed, making it challenging to secure unified visibility in today’s fast-changing cybersecurity threat landscape. However, cybersecurity officers of companies now need to ensure comprehensive visibility across on-premise, cloud, and SaaS environments covering both security and IT resources to respond to cyber security threats effectively.

The Logpresso Cloud service significantly reduces the complexity of security management by leveraging the flexibility and scalability of cloud environments while offering full visibility into the traditional on-premise systems. In particular, it offers enterprise-level SIEM in cloud environments, enabling real-time analysis and automated threat detection and response by integrating security events and log data from various environments. Additionally, log data can be stored cost-effectively for the long term in the cloud environment.

The main features of the Logpresso Cloud service are:

Integrated security monitoring for on-premise and cloud environments: It enables monitoring of the entire infrastructure from a single platform, covering not only on-premise servers and network devices but also cloud resources like AWS, Google Cloud, and Azure, as well as various SaaS such as Microsoft 365 and GitHub. This allows companies to centralize security operations on a cloud-based platform, ensuring comprehensive visibility.SOAR-based automation and orchestration: Security operations can be automated by utilizing SOAR capabilities, allowing for the unified management of security processes that integrate on-premise equipment and cloud services. For example, it is possible to automate response actions for on-premise equipment such as network firewalls, IDS, IPS, and VPNs, while simultaneously applying security measures on cloud resources. This facilitates rapid threat response and significantly alleviates the security team’s workload by minimizing repetitive tasks.Long-term storage of cloud logs: The service offers cost-effective storage options for long-term log retention, helping to meet compliance and security audit requirements while reducing storage costs. Long-term logs are automatically transitioned to long-term storage, significantly saving costs while allowing quick access when needed.Automated threat detection and response: The service utilizes AI and machine learning to detect potential threats in advance and execute automated response procedures. Predefined playbooks trigger immediate actions upon threat detection, allowing the security team to focus on critical tasks.Customizable playbooks: SOAR playbooks can be tailored to meet the specific needs of the organization to develop customized response strategies for particular on-premise equipment or cloud services. This allows companies to optimize security processes and respond to threats more quickly.Logpresso Store for third-party plugins: By installing a variety of apps available in the Logpresso Store, users can immediately utilize third-party features such as log collector, SIEM detection rules, and automated response commands and playbooks. In addition to seamless integration with existing solutions such as EDR, NDR, ASM, and CSPM, various applications—including GitHub and Microsoft 365—can also be directly integrated into SIEM and SOAR systems. This integration not only enhances security operations but also enables organizations to effectively respond to evolving threats, ensuring a robust and agile security infrastructure.Automated compliance report generation: The service offers reporting features designed to assist with compliance requirements such as GDPR and PCI-DSS, enabling organizations to quickly and easily fulfill their regulatory obligations.

Bongyeol Yang, Logpresso’s CEO, stated, “In a hybrid environment where on-premise and cloud infrastructures are mixed, it is crucial for corporate security teams to manage all resources comprehensively and automate threat responses. The Logpresso Cloud service offers high visibility and automated responses in such complex environments, facilitating significant improvements in security operations.”

Logpresso is a cybersecurity company based in Seoul, South Korea, established in 2013. The company secured seed investment from Woori Bank in 2019 and raised USD 4.5 million in Series A funding from KB Investment, K2 Investment, and CJ Investment in 2023.

For more detailed information on Logpresso, visit https://logpresso.com/en 

 

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