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TECNO Launches “Don’t Stop Rising” Campaign, Inspiring Filipino Youth to Reach New Heights

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12 months ago

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Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

MANILA, Philippines, Dec. 3, 2023 /PRNewswire/ — Innovative technology brand TECNO today launched its brand campaign “Don’t Stop Rising” in the Philippines, marked by the unveiling of its new brand manifesto video “Never Not Ready”. With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.

 

This campaign takes flight with a compelling and creative music manifesto”Never Not Ready”, transcending traditional brand films. The video embodies the core spirit of contemporary Filipino youth – they do not wait for the perfect moment to be prepared; instead, they seize the opportunity to rise: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, “In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter.”

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own “Don’t Stop Rising” stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

In essence, the “Don’t Stop Rising” campaign serves as a living expression of the overarching brand ethos, encapsulated by the resolute commitment to “Stop at Nothing”. It also aligns seamlessly with TECNO’s global endeavors, exemplified by the brand’s previous campaign – “Don’t Stop Exploring Life’s New Angles” – designed to inspire youth in India to unearth their true passions. Collectively, these initiatives manifest TECNO’s brand essence, transcending mere rhetoric to become a guiding force within local operations. TECNO stands not only as a provider of technological innovation but as a catalyst for substantial progress, and a pioneer of technologies that enable global youth to rise to their full potential.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tecno-launches-dont-stop-rising-campaign-inspiring-filipino-youth-to-reach-new-heights-302004052.html

SOURCE TECNO Mobile Limited

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Technology

Siemon Introduces Bundled Fiber Trunks for Faster, More Efficient Network Deployments

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21 minutes ago

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November 23, 2024

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The Siemon Company, a global leader in network infrastructure solutions, is proud to announce the launch of its new Bundled Fiber Trunks. Designed to streamline fiber optic network installations and reduce deployment time, Siemon Bundled Fiber Trunks offer a cost-effective and reliable option for a variety of projects.

WATERTOWN, Conn., Nov. 23, 2024 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in network infrastructure solutions, is proud to announce the launch of its new Bundled Fiber Trunks. Designed to streamline fiber optic network installations and reduce deployment time, Siemon Bundled Fiber Trunks offer a cost-effective and reliable option for a variety of projects.

Siemon Bundled Fiber Trunks are a game-changer for network installations. By simplifying the process and reducing installation time, we’re empowering our customers to achieve their project goals more efficiently and effectively.

Siemon Bundled Fiber Trunks combine high-performance fiber cables into a single, easy-to-manage bundle, optimizing pathway fill and significantly accelerating installation. With up to a 50% faster deployment rate, this innovative solution helps businesses and organizations reduce project costs and time-to-market.

“Siemon Bundled Fiber Trunks are a game-changer for network installations,” said Tony Walker, Siemon Fiber Product Marketing Manager. “By simplifying the process and reducing installation time, we’re empowering our customers to achieve their project goals more efficiently and effectively.”

Key features of Siemon Bundled Fiber Trunks include:

Streamlined installation: Reduced pathway fill and faster deploymentExceptional performance: Equivalent to single-jacket fiberDurability: Robust construction for reliable performanceVersatility: Available in a wide range of configurations

For more information about Siemon Bundled Fiber Trunks and other Siemon products, please visit www.siemon.com.

About Siemon

Established in 1903, Siemon is an industry leader specializing in the design and manufacture of high-quality, high-performance IT infrastructure solutions and services for Data Centers, LANs, and Intelligent Buildings. Headquartered in Connecticut, USA, with global sales, technical, and logistics expertise spanning 150 countries, Siemon offers the most comprehensive suites of copper and optical fiber cabling systems, racks, cable management, and Intelligent Infrastructure Management solutions. With more than 400 patents specific to structured cabling, Siemon Labs invests heavily in R&D and the development of Industry Standards, underlining the company’s long-standing commitment to its customers and the industry. Through an ongoing commitment to waste and energy reduction, Siemon’s environmental sustainability benchmarks are unparalleled in the industry.

Contact Information

Brian Baum

brian_baum@siemon.com

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-introduces-bundled-fiber-trunks-for-faster-more-efficient-network-deployments-302313831.html

SOURCE Siemon

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Oberon Securities Advises Keens Steakhouse in Sale Transaction

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3 hours ago

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November 23, 2024

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Oberon Securities acted as exclusive advisor to Keens Steakhouse in the sale transaction.

NEW YORK, Nov. 23, 2024 /PRNewswire-PRWeb/ — Oberon Securities, a New York-based middle market investment banking firm, acted as exclusive advisor to Keens Steakhouse in the sale transaction announced yesterday.

With more than 70 senior bankers serving businesses across the country and around the world, Oberon is one of the fastest growing New York City based middle-market investment banking firms. Its clients benefit from the market credibility associated with the firm’s longstanding relationships with many of the nation’s largest and most prestigious institutional investors. Oberon’s approach has generated numerous long-term, multi-transaction client engagements and attracted investment bankers who have spent their careers working with middle-market companies.

Media Contact

Steven Alschuler, Oberon Securities, 1 917-647-2151, steve@alschulerpr.com, https://oberonsecurities.com/

View original content to download multimedia:https://www.prweb.com/releases/oberon-securities-advises-keens-steakhouse-in-sale-transaction-302314708.html

SOURCE Oberon Securities; Oberon Securities

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Technology

Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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6 hours ago

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November 23, 2024

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SOMERVILLE, N.J., Nov. 23, 2024 /PRNewswire/ — Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across a building.

In the latest update for FSL, teams can now create custom items to track any service on their project beyond the base six (Penetration, Joint, Extinguisher, Door, Damper, and Barrier). Teams can also modify the base six items to include project specific inspection and maintenance requirements and any other details that they would like to be tracked.

With this new integration, decisions made during the design phase of a building using FCM are seamlessly passed into FSL during the construction phase, giving implementation teams a jump start on work to be done. This integration also improves data integrity and eliminates the guesswork in the field of determining what firestop systems and products are to be used where.

“We’re proud of the latest releases of FCM and FSL and look forward to continuing to support the fire life safety community,” says Justin Pine, Sr. Manager of Software & Services.

Specified Technologies Inc. promotes life and building safety by developing innovative fire protection systems and accompanying digital tools that help stop the spread of fire, smoke, and hot gases. Our SpecSeal® and EZ Path® product lines are engineered for easy installation and deliver powerful performance, often resulting in lower installed costs. Since firestopping is our only business, we concentrate all our resources on providing the highest quality, fully tested, innovative firestopping solutions.

Contact: Jess Bern; jbern@stifirestop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/specified-technologies-inc-unveils-firestop-clash-management-and-locator-updates-302314629.html

SOURCE Specified Technologies, Inc.

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