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FuseIT Announces Launch of Send2CRM Connector on Salesforce AppExchange

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Send2CRM has officially launched on the Salesforce AppExchange. This sales accelerator delivers real-time, comprehensive sales intelligence on inbound leads. It efficiently collects, collates, visualizes, and credits key sales and marketing touchpoints, optimizing the lead’s journey toward conversion.

NELSON, New Zealand, Nov. 20, 2023 /PRNewswire-PRWeb/ — FuseIT, a Salesforce integration specialist, has launched Send2CRM on the AppExchange. Send2CRM is a sales accelerator providing rich and actionable up-to-the-minute sales intelligence on inbound leads. It collects, collates, visualizes, and assigns credit to key sales and marketing touchpoints as each lead progresses through the pipeline toward conversion.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT. “Send2CRM captures and analyzes website behavior to identify visitor interest, enthusiasm, and personas, creating actionable intelligence that sales teams use to accelerate lead conversion. Send2CRM lets Salesforce teams drive website personalization, leave messages for key prospects, chat in real-time, and alert the sales team when they return to the website”.

Overview

Send2CRM makes the behavior and actions of website visitors available to Salesforce teams to improve lead qualification, increase sales intelligence, reduce missed opportunities, and keep customers engaged. The high-quality real-time data exposes the visitor’s browsing history, product interest, and purchasing intent, and provides additional segmentation opportunities. For even deeper engagement, Send2CRM enables Salesforce users to communicate using live and persistent chat, message insertion, and website content personalization.

Collecting Intelligence

As each visitor traverses the website, Send2CRM collects data at a granular level. This includes the visit count, duration, recency, pages visited, goals achieved, segments assigned, and events triggered. The data is stored in browser memory which is convenient for personalizing page content based on their behavior. Personalization improves the visitor’s experience and encourages them to submit a web form or a call to action. When this happens, Send2CRM sends the behavioral intelligence to Salesforce along with the form data.

Bridging the Divide

Sharing marketing-generated intelligence with other teams is a key RevTech principle. Armed with real-time behavior data, sales teams can qualify, prioritize, and assign leads faster, and conduct better sales conversations. Send2CRM enables the creation of important touchpoints called Highlights, for example, visitor goals, visitor segments, arrival via email clickthrough, etc. Highlights provide a visual summary of the engagement level of each lead. By viewing the Highlights, teams can see the path taken by each visitor, instantly recognize their progress, and see where and how value is being generated.

The additional intelligence flowing into Salesforce creates a number of other opportunities:

Viewing visitor activity characterizes the lead with a personality. This creates sales excitement and enthusiasmThe intelligence can be used for lead qualification, prioritization, and assignmentNew marketing segments can be created based on visit recency, location, achieved goals, and other website behaviors. By tailoring campaign messages, organizations can deliver content that resonates with each segment’s unique interests and preferencesBehavior patterns can be identified and used to aid predictive lead scoring enhancing the accuracy of sales forecastingThe customer journey is more visible, enabling the creation of targeted marketing strategies aligned with specific touchpointsThe data insights foster a collaborative approach between sales and marketing teams, promoting a unified understanding of customer interactions and improving overall campaign effectiveness

Personalizing Web Content

As sales teams learn about their prospect, they adjust the field values in their Salesforce lead record. Send2CRM enables any field in Salesforce to be mapped back to the website and used to override site personalization i.e. switch in targeted content based on location, culture, or time of day. Returning visitors are then greeted with a more relevant and engaging experience, aligned to where they are in the sales cycle.

Website Communication

Send2CRM can deliver personalized sales messages to returning visitors in real time or as dismissable notes. From within Salesforce, sales teams can craft messages and have them appear as in-page text, popups, live or persistent chat, or in a purpose-built message hub. All bi-directional communications are recorded in Salesforce. This personalized approach fosters a sense of connection and trust, during sales interactions.

Returning Visitor Notifications

Send2CRM enables a Salesforce user to be notified if a key visitor returns to the website. This is useful to help sales reps identify follow-up timing or reconnect with inactive leads. Reps can respond casually or immediately using one of the website communications channels.

Send2CRM Differentiators

Send2CRM has a number of unique sales accelerator features.

Website behavioral data is captured and sent directly to Salesforce when a web form is submitted. The data is updated during each subsequent visit in real-timeThe intelligence exposed in Salesforce is qualitative (individual behavior) rather than quantitative (aggregated behavior)Personal data is only stored in the customer’s Salesforce environment. Third-party middle-ware is not required to transact or store dataThe behavior data from multiple websites can be sent to a single Salesforce instanceThe submissions from multiple forms on the same site can be sent to different Salesforce instancesWebsites can be personalized independently or driven directly from SalesforceVisitors on multiple websites can interact with Salesforce users via chat or persistent messages

AppExchange

Two Send2CRM packages are listed on the Salesforce AppExchange. Send2CRM Essentials is a Salesforce wizard that enables web forms to be mapped to Salesforce records, e.g. leads or contacts. The package also captures website visitor behavior and makes it available for website personalization. The second package, Send2CRM Professional, populates Salesforce with the visitor’s browsing intelligence, and a license upgrade lets Salesforce teams message, and drive website content back to the website.

About FuseIT

FuseIT develops enterprise software systems and provides professional services globally, with a focus on CRM integration. Our enterprise Send2CRM, S4S, and CDP4S, connectors enable the real-time exchange of data from website technologies to Salesforce, and Microsoft Dynamics 365. Please contact us for more information or to see a demo of these in action.

Conclusion

Send2CRM supports customer interactions between sales and marketing teams throughout the customer journey. Fundamental to Send2CRM is exposing each visitor’s website behavior in their Salesforce record. The collection of intelligence can be used to automate lead processing and enhance spoken and digital engagements. Send2CRM Highlights show important touchpoints and assign them credit, making it easy to see how revenue is generated.

Send2CRM enables dual-mode website personalization where content can be dynamically optimized on the fly for each visitor, or directly overridden from field changes made to their Salesforce record. Customer engagement is increased using Send2CRM messaging features, creating an alternative channel to converse with individuals throughout the sales process. Finally, because Send2CRM monitors website visits, Salesforce users can be alerted to a returning visitor if a watch was set in their lead or contact record.

Media Contact

Claudia Philpot – Marketing, FuseIT, 64 +64-3-547-8200, cphilpot@fuseit.com, www.fuseit.com

View original content to download multimedia:https://www.prweb.com/releases/fuseit-announces-launch-of-send2crm-connector-on-salesforce-appexchange-301992107.html

SOURCE FuseIT

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European Wellness Biomedical Group Announces New Klotho Research Initiative Led by Prof. Mike Chan

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December 25, 2024

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HEIDELBERG, Germany, Dec. 25, 2024 /PRNewswire/ — European Wellness Biomedical Group (EWBG) has launched a new research initiative focused on Klotho, a protein with transformative potential in longevity medicine. Led by Professor Dr. Mike Chan, this project will explore Klotho’s role in combating age-related diseases and its ability to regenerate critical organs, including the brain, kidneys, and heart.

Klotho, identified in 1997, is emerging as a key protein in longevity and regenerative medicine. It plays a pivotal role in regulating oxidative stress, mineral metabolism, and inflammation. The research will investigate how boosting Klotho levels could help address chronic conditions like neurodegenerative diseases, kidney failure, and heart disease, ultimately improving healthspan and extending lifespan.

“Klotho represents the next frontier in longevity medicine,” said Professor Mike Chan, Chief Scientist at EWBG. “Our research aims to understand how Klotho affects aging and how we can use it to treat chronic diseases that have long been associated with aging.”

Research Focus Areas

The new initiative will focus on three primary research areas:

Neurological health: Investigating Klotho’s neuroprotective effects and its potential to slow cognitive decline in diseases like Alzheimer’s and Parkinson’s.Kidney function: Examining Klotho’s role in regulating mineral metabolism and its regenerative potential in treating chronic kidney disease (CKD).Cardiovascular health: Studying Klotho’s influence on vascular function and its ability to prevent vascular calcification, a key contributor to heart disease.

This research builds on existing collaborations at EWBG, where leading scientists focus on advancing Klotho-based therapies for regenerative health.

Klotho: A Potential Breakthrough in Longevity Medicine

Klotho is gaining attention for its ability to regenerate tissues and reverse damage caused by age-related diseases. Unlike NAD+, which primarily enhances cellular metabolism and energy production, Klotho offers a broader range of therapeutic applications, including tissue regeneration, cognitive function improvement, and cardiovascular health.

As we age, Klotho levels naturally decline, leading to conditions such as cognitive decline, heart disease, and kidney failure. Research suggests that restoring Klotho levels can reverse the effects of oxidative stress, inflammation, and cellular senescence, offering new treatment possibilities for a range of age-related diseases.

Professor Mike Chan: Leading the Charge in Klotho Research

Professor Mike Chan, a leading expert in stem cell therapy and longevity medicine, is spearheading this groundbreaking initiative at EWBG. His extensive experience in bio-regenerative medicine positions him as a key figure in exploring Klotho’s potential to revolutionize the treatment of age-related diseases. Through FCTI, a subsidiary of EWBG, Professor Chan and his team are developing therapies that combine stem cell technology and Klotho proteins to stimulate tissue regeneration in the brain, kidneys, and heart.

“By harnessing Klotho’s regenerative properties, we hope to address chronic conditions that were previously untreatable,” said Professor Chan. “Our ultimate goal is to improve quality of life and provide lasting solutions for those affected by aging-related diseases.”

The Future of Klotho in Longevity Medicine

The future of Klotho-based therapies looks promising, with Professor Mike Chan and EWBG at the forefront of this innovative field. As more research is conducted, Klotho is expected to play a pivotal role in advancing longevity medicine, offering a new approach to treating aging and chronic diseases. The potential applications of Klotho are vast, from neurodegenerative disease treatment to kidney regeneration and cardiovascular health.

With strong research partnerships, significant funding, and ongoing clinical trials, Klotho is poised to become a cornerstone of longevity medicine, transforming how we approach aging and disease. Professor Mike Chan’s leadership ensures that this promising protein will soon offer new hope to those seeking longer, healthier lives.

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View original content:https://www.prnewswire.co.uk/news-releases/european-wellness-biomedical-group-announces-new-klotho-research-initiative-led-by-prof-mike-chan-302338980.html

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Apas Port Launches $20M Vehicle Loan Initiative with HARVEST FLOW on Plume Network to Empower Financial Inclusion in Emerging Countries, Starting in Cambodia

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December 25, 2024

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NEW YORK, Dec. 24, 2024 /PRNewswire/ — Apas Port Co., Ltd., a Tokyo-based Web3 company dedicated to deploying “kando”—a Japanese term for deep emotional engagement—into the digital realm, has announced the launch of HARVEST FLOW, a social impact-driven cryptocurrency lending platform. Committed to “social action”ーdelivering stable returns alongside meaningful social impact, HARVEST FLOW’s inaugural project is a $20 million initiative offering loans to TukTuk and four-wheel vehicle drivers in Cambodia who don’t have access to the financial system. This venture is set to operate on Plume Network, the leading Layer 1 blockchain specialized in Real-World Asset Finance (RWAfi), offering the necessary infrastructure to transform HARVEST FLOW’s vision of financial inclusion into scalable action.

Bridging Real-World Challenges Through Blockchain Innovation

HARVEST FLOW’s mission is to empower underserved communities and small businesses by granting access to affordable financing solutions. By leveraging blockchain technology, the platform addresses critical societal issues such as poverty alleviation and economic development, creating pathways for stable financial growth while delivering measurable social impact.

The initial focus of this initiative is to provide affordable financing options for TukTuk and four-wheel vehicle drivers in Cambodia—vital tools for local livelihoods. The project not only supports job creation but also enhances financial inclusion in emerging economies.

Why Plume Network?

As the first fully integrated L1 modular blockchain tailored for RWAfi, Plume Network provides the foundation for scalable, secure, and transparent financial ecosystems. With over 180 projects onboarded in its private devnet, Plume enables seamless tokenization and distribution of RWAs through its composable, EVM-compatible infrastructure.

How Plume Powers HARVEST FLOW:

End-to-End Tokenization: Streamlines the conversion of vehicle loans into blockchain-based assets.Investor Transparency: Advanced tools to track and visualize the social and financial impact of investments.Global Scalability: Infrastructure designed to handle the growing demands of HARVEST FLOW’s multi-region projects.DeFi Integration: Unlocks liquidity through decentralized finance primitives within the Plume ecosystem.

IoT-Backed Innovation for Loan Security

HARVEST FLOW’s projects are uniquely supported by embedded IoT technology within TukTuk engines, ensuring an exceptionally low loan default rate while building investor confidence.

Justin Chen, Head of Asset Strategy at Plume Network, noted: “This project highlights the power of combining blockchain and IoT devices to create innovative financial products that drive real-world impact. We’re excited to see HARVEST FLOW’s success on Plume and the positive change it will bring to the urban motility market in Southeast Asia.”

Looking Ahead

Starting with the vehicle mobility sector through 2025, HARVEST FLOW plans to expand into other sectors addressing social challenges and needs beyond 2026. This approach aims to ensure sustainable growth while delivering meaningful societal benefits, powered by Plume’s blockchain technology.

Masaki Minamide, director of HARVEST FLOW, stated: “Plume’s infrastructure empowers us to amplify our impact and support communities in need while offering our investors transparent and reliable returns. With this launch, we continue our mission to combine blockchain technology with meaningful social action.”

For more information, visit Plume Network or contact press@plumenetwork.xyz.

About Plume Network
Plume is the first fully integrated L1 modular blockchain focused on RWAfi, offering a composable, EVM-compatible environment for onboarding and managing diverse RWAs. With 180+ projects on its private devnet, Plume provides an end-to-end tokenization engine and a network of financial infrastructure partners, simplifying asset onboarding and enabling seamless DeFi integration for RWAs.

About HARVEST FLOW
Founded in April 2023, Apas Port Co., Ltd. is a Web3 production company with a mission to deploy “kando” (deep emotional impact) globally. The company leverages blockchain technology to connect carefully curated content with a co-creative community, acting as a “passport” to a new world of Web3 experiences.

X: https://x.com/HarvestFlow_io
Website: https://www.harvestflow.io/

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SOURCE Plume Network

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South Clackamas Business Resource Center Launches Digital Community Platform

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2 hours ago

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December 24, 2024

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The Business Resource Center (BRC) of South Clackamas County unveils a new digital platform featuring an innovative business mapping system developed by COBID-certified IronGlove Studio. The website integrates advanced mapping technology with resource management tools to serve local businesses across nine communities, offering free consultations and scholarship opportunities for eligible residents.

OREGON CITY, Ore. and SOUTH CLACKAMAS COUNTY, Ore., Dec. 24, 2024 /PRNewswire-PRWeb/ —  The Business Resource Center of South Clackamas County (BRC) is proud to announce the launch of its new website, https://brcscc.org, developed by Oregon City-based IronGlove Studio, LLC. The launch marks a significant expansion of its online presence and services, representing a major step forward in the BRC’s mission to support and empower local businesses and community members in the South Clackamas area.

This initiative offers an unbiased and equitable opportunity for every small business in the South Clackamas region to connect, discover, and grow through access to training, resources, and support.

Who is the Business Resource Center of South Clackamas County

The Business Resource Center (BRC) of South Clackamas County is a vital hub for small business support, resources, and training opportunities, dedicated to fostering economic growth and development in the region. Funded through the American Rescue Plan Act (ARPA) and operating until December 31, 2024, or until funding is exhausted, the BRC provides free consultations, training programs, and scholarships to empower small business owners in Gladstone, Oregon City, Beavercreek, Canby, Molalla, Mulino, Colton, Eagle Creek, and Estacada. Through initiatives like its comprehensive website and Local Business Map, the BRC connects entrepreneurs with the community, creating opportunities for growth and promoting sustainable, community-based economic development.

Key Offerings

Free Business Resource Consultations: Local entrepreneurs can access expert advice and guidance at no cost, ensuring they are not alone in their small business journey.

Exclusive Scholarship Opportunities: The BRC offers scholarships for Clackamas Community College’s Career & Technical Education programs, covering up to $3,500 per semester for eligible students in select zip codes.

Local Business Map: As part of its marketing initiative, the BRC features an innovative Local Business Map developed by IronGlove Studio. This custom solution integrates advanced mapping technology with COBID certification filters, enabling small businesses to connect with one another while providing valuable demographic insights for community stakeholders.

Website Performance

Since its soft launch in August 2024, the BRC website has quickly become a vital resource for the South Clackamas business community. The platform has attracted nearly 3,000 visitors, with users spending an average of 4 minutes engaging with the site’s resources and information. The site’s success is particularly evident in its scholarship program, which has already received 82 applications, including 6 from Spanish-speaking community members, demonstrating the BRC’s commitment to serving our diverse business community.

Strategic partnerships with Here is Oregon and Oregon’s Mt. Hood Territory allowed us to create targeted social media campaigns that have helped drive over 2,000 visitors to the site, resulting in more than 7,000 total pageviews. Visitors are actively engaging with the platform’s resources, averaging 2.7 actions per visit, including accessing business resources, downloading materials, and utilizing the local business map.

The platform, developed by IronGlove Studio, LLC of Oregon City, a COBID-certified firm, showcases innovative integration of WordPress with proprietary Angular mapping technology. “The BRC website demonstrates how enterprise-level solutions can be scaled down to serve community needs,” says Derek Neuts, Owner of IronGlove Studio. “By incorporating advanced features like COBID certification filters and demographic reporting capabilities, we’ve created a platform that not only connects consumers to businesses but also provides valuable insights for community development.”

Community Support

The BRC extends its gratitude to its advocates, partners and supporters, including the previous Oregon State Senator Bill Kennemer, previous Oregon State Representative (now Senator) — Mark Meek, the Chambers of Commerce for Canby, Estacada, Molalla and Oregon City, the Cities of Colton and Gladstone and the Hamlets of Beavercreek and Mulino.

“The launch of our comprehensive website marks a significant milestone in our commitment to supporting the South Clackamas County business community,” said Shatrine Krake, Director of Communications at the Business Resource Center of South Clackamas County. “This initiative offers an unbiased and equitable opportunity for every small business in the South Clackamas region to connect, discover, and grow through access to training, resources, and support.”

For more information or to schedule a free business consultation, visit https://brcscc.org.

Media Contact

Shatrine Krake, Director of Communications, Business Resource Center of South Clackamas County, 1 503-656-1619, shatrine@brcscc.org, https://brcscc.org/

Technical Development Contact: Derek Neuts, IronGlove Studio LLC, 1 503-501-4645, contact@ironglove.studio, https://www.ironglove.studio

View original content to download multimedia:https://www.prweb.com/releases/south-clackamas-business-resource-center-launches-digital-community-platform-302338692.html

SOURCE Business Resource Center of South Clackamas County

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