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FuseIT Announces Launch of Send2CRM Connector on Salesforce AppExchange

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Send2CRM has officially launched on the Salesforce AppExchange. This sales accelerator delivers real-time, comprehensive sales intelligence on inbound leads. It efficiently collects, collates, visualizes, and credits key sales and marketing touchpoints, optimizing the lead’s journey toward conversion.

NELSON, New Zealand, Nov. 20, 2023 /PRNewswire-PRWeb/ — FuseIT, a Salesforce integration specialist, has launched Send2CRM on the AppExchange. Send2CRM is a sales accelerator providing rich and actionable up-to-the-minute sales intelligence on inbound leads. It collects, collates, visualizes, and assigns credit to key sales and marketing touchpoints as each lead progresses through the pipeline toward conversion.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT. “Send2CRM captures and analyzes website behavior to identify visitor interest, enthusiasm, and personas, creating actionable intelligence that sales teams use to accelerate lead conversion. Send2CRM lets Salesforce teams drive website personalization, leave messages for key prospects, chat in real-time, and alert the sales team when they return to the website”.

Overview

Send2CRM makes the behavior and actions of website visitors available to Salesforce teams to improve lead qualification, increase sales intelligence, reduce missed opportunities, and keep customers engaged. The high-quality real-time data exposes the visitor’s browsing history, product interest, and purchasing intent, and provides additional segmentation opportunities. For even deeper engagement, Send2CRM enables Salesforce users to communicate using live and persistent chat, message insertion, and website content personalization.

Collecting Intelligence

As each visitor traverses the website, Send2CRM collects data at a granular level. This includes the visit count, duration, recency, pages visited, goals achieved, segments assigned, and events triggered. The data is stored in browser memory which is convenient for personalizing page content based on their behavior. Personalization improves the visitor’s experience and encourages them to submit a web form or a call to action. When this happens, Send2CRM sends the behavioral intelligence to Salesforce along with the form data.

Bridging the Divide

Sharing marketing-generated intelligence with other teams is a key RevTech principle. Armed with real-time behavior data, sales teams can qualify, prioritize, and assign leads faster, and conduct better sales conversations. Send2CRM enables the creation of important touchpoints called Highlights, for example, visitor goals, visitor segments, arrival via email clickthrough, etc. Highlights provide a visual summary of the engagement level of each lead. By viewing the Highlights, teams can see the path taken by each visitor, instantly recognize their progress, and see where and how value is being generated.

The additional intelligence flowing into Salesforce creates a number of other opportunities:

Viewing visitor activity characterizes the lead with a personality. This creates sales excitement and enthusiasmThe intelligence can be used for lead qualification, prioritization, and assignmentNew marketing segments can be created based on visit recency, location, achieved goals, and other website behaviors. By tailoring campaign messages, organizations can deliver content that resonates with each segment’s unique interests and preferencesBehavior patterns can be identified and used to aid predictive lead scoring enhancing the accuracy of sales forecastingThe customer journey is more visible, enabling the creation of targeted marketing strategies aligned with specific touchpointsThe data insights foster a collaborative approach between sales and marketing teams, promoting a unified understanding of customer interactions and improving overall campaign effectiveness

Personalizing Web Content

As sales teams learn about their prospect, they adjust the field values in their Salesforce lead record. Send2CRM enables any field in Salesforce to be mapped back to the website and used to override site personalization i.e. switch in targeted content based on location, culture, or time of day. Returning visitors are then greeted with a more relevant and engaging experience, aligned to where they are in the sales cycle.

Website Communication

Send2CRM can deliver personalized sales messages to returning visitors in real time or as dismissable notes. From within Salesforce, sales teams can craft messages and have them appear as in-page text, popups, live or persistent chat, or in a purpose-built message hub. All bi-directional communications are recorded in Salesforce. This personalized approach fosters a sense of connection and trust, during sales interactions.

Returning Visitor Notifications

Send2CRM enables a Salesforce user to be notified if a key visitor returns to the website. This is useful to help sales reps identify follow-up timing or reconnect with inactive leads. Reps can respond casually or immediately using one of the website communications channels.

Send2CRM Differentiators

Send2CRM has a number of unique sales accelerator features.

Website behavioral data is captured and sent directly to Salesforce when a web form is submitted. The data is updated during each subsequent visit in real-timeThe intelligence exposed in Salesforce is qualitative (individual behavior) rather than quantitative (aggregated behavior)Personal data is only stored in the customer’s Salesforce environment. Third-party middle-ware is not required to transact or store dataThe behavior data from multiple websites can be sent to a single Salesforce instanceThe submissions from multiple forms on the same site can be sent to different Salesforce instancesWebsites can be personalized independently or driven directly from SalesforceVisitors on multiple websites can interact with Salesforce users via chat or persistent messages

AppExchange

Two Send2CRM packages are listed on the Salesforce AppExchange. Send2CRM Essentials is a Salesforce wizard that enables web forms to be mapped to Salesforce records, e.g. leads or contacts. The package also captures website visitor behavior and makes it available for website personalization. The second package, Send2CRM Professional, populates Salesforce with the visitor’s browsing intelligence, and a license upgrade lets Salesforce teams message, and drive website content back to the website.

About FuseIT

FuseIT develops enterprise software systems and provides professional services globally, with a focus on CRM integration. Our enterprise Send2CRMS4S, and CDP4S, connectors enable the real-time exchange of data from website technologies to Salesforce, and Microsoft Dynamics 365. Please contact us for more information or to see a demo of these in action.

Conclusion

Send2CRM supports customer interactions between sales and marketing teams throughout the customer journey. Fundamental to Send2CRM is exposing each visitor’s website behavior in their Salesforce record. The collection of intelligence can be used to automate lead processing and enhance spoken and digital engagements. Send2CRM Highlights show important touchpoints and assign them credit, making it easy to see how revenue is generated.

Send2CRM enables dual-mode website personalization where content can be dynamically optimized on the fly for each visitor, or directly overridden from field changes made to their Salesforce record. Customer engagement is increased using Send2CRM messaging features, creating an alternative channel to converse with individuals throughout the sales process. Finally, because Send2CRM monitors website visits, Salesforce users can be alerted to a returning visitor if a watch was set in their lead or contact record.

Media Contact

Claudia Philpot – Marketing, FuseIT, 64 +64-3-547-8200, cphilpot@fuseit.com, www.fuseit.com

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SOURCE FuseIT

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Cultivating a Culture of Peace: International Day of Peace Statement by Education Cannot Wait Executive Director Yasmine Sherif

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NEW YORK, Sept. 21, 2024 /CNW/ — The longing for peace transcends time, geography and religion. Based on justice, human rights and universal values outlined in the UN Charter, a culture of peace brings us all together in our common agenda for humanity. We can only co-exist by aligning ourselves with such a world order.

On today’s International Day of Peace, we call on world leaders to end conflict and embrace a culture of peace as enshrined in the UN Charter and related international law.

As the UN General Assembly outlined in the Declaration and Programme of Action on a Culture of Peace  a quarter of a century ago, this must include: “Respect for life, human rights and fundamental freedoms; the promotion of non-violence through education, dialogue and cooperation; commitment to peaceful settlement of conflicts; and adherence to freedom, justice, democracy, tolerance, solidarity, cooperation, pluralism, cultural diversity, dialogue and understanding at all levels of society and among nations.”

Educating for peace starts at home and continues in school through years of education. This takes place during the most formative years of a child learning about their identity, ethics, values, conscience, courage and compassion. Wherever there has been a failure in imparting on children the imperative for peace, the world is turned upside down. This is a global failure with no geographical boundaries.

Today, we live in a world of unprecedented violence, armed conflict and chaos. All the genuine and heartfelt commitments made in 1945 in the UN Charter seem to be fading away. Children and adolescents are the most vulnerable, the least protected, and the most impacted. They bear the brunt. 

Global conflicts killed three times as many children in 2023 than in the previous year, according to the United Nations. The number of forcibly displaced people reached an unprecedented 120 million in May 2024.

“In 2023, the United Nations verified a record 32,990 grave violations against 22,557 children in 26 conflict zones, a 35% increase from the previous year,” according to recent analysis by the UN.

We can end these violations and invest in a constructive co-existence globally. We can use our resources for education, rather than for wars. In classrooms around the world, girls and boys who have withstood the wrath of war can rebuild their hopes and their lives. Cultivating a culture of peace is possible. The financial resources exist. The choice as to how we use them is ours.

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SOURCE Education Cannot Wait

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Niutech at the Forefront: U.S.-China Circular Economy Forum Tackles “White Pollution”

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BEIJING, Sept. 20, 2024 /PRNewswire/ — On September 6, 2024, the inaugural U.S.-China Circular Economy Cooperation Forum was held in Beijing. The forum, guided by the U.S.-China Climate Action Working Group Circular Economy Task Force, was co-organized by the China Circular Economy Association and the US-China Business Council. The forum brought together approximately 460 distinguished guests from the National Development and Reform Commission of China, the Ministry of Foreign Affairs, the Ministry of Industry and Information Technology, the Ministry of Ecology and Environment, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, the General Administration of Market Regulation, the US State Department, the US Department of Energy and other government departments, as well as industry experts, business representatives and scientific research institutions of the two countries. As the domestic leader in continuous pyrolysis technology, Niutech was invited by the China Circular Economy Association to attend the forum and gave an insightful speech on the topic of waste plastic recycling, and the issues of ‘white pollution’ that can result from it.

Enhancing Quality and Efficiency in the Circular Economy with Innovative Forces

The forum was strategically designed to advance the goals outlined in the U.S.-China “The Sunnylands Statement on Enhancing Cooperation to Address the Climate Crisis” (hereinafter referred to as the Sunnylands Statement). It aimed to create a collaborative platform for the business community, social organizations, and research institutions from both countries to foster exchanges and drive tangible cooperation in the circular economy.  

Zhao Chenxin, Deputy Director of the National Development and Reform Commission, John Podesta, Senior Advisor to the U.S. President on International Climate Policy, Liu Zhenmin, China’s Special Envoy for Climate Change Affairs, Nicholas Burns, U.S. Ambassador to China, and Xie Zhenhua, former Special Envoy for Climate Change Affairs of China, attended the opening ceremony of the Forum and delivered a speech, and Xie Feng, Chinese Ambassador to the U.S., made a video message. Deputy Director Zhao Chenxin said that addressing climate change is a common cause for all mankind and cannot be separated from the cooperation between the two global forces, China and the United States.

The China-US Circular Economy Cooperation Forum, held as an initiative to implement the Sunnylands Statement, marked another significant milestone in China-US cooperation on the circular economy. This collaboration is crucial for both nations as they join forces to tackle the climate crisis. On the afternoon of September 6, the forum organized four parallel meetings, where representatives engaged in in-depth exchanges on topics such as using the recycling economy to reduce greenhouse gas emissions, promoting the application of recycled materials, addressing plastic pollution and enhancing recycling, and increasing the recycling value of waste in the context of new industries and consumption patterns.

Niutech: International Experts on Continuous Pyrolysis Technology and Pioneers in solving the global “white pollution” problem

Globally, hundreds of millions of tons of waste plastics are generated annually, yet only about 30% undergo recycling. Traditional physical methods are typically limited to high-value, single-category, and relatively clean waste plastics. However, repeated recycling can degrade the quality of the plastics. Chemical recycling, on the other hand, offers a transformative approach by converting waste plastics into high-value products or fuels through chemical processes, thus overcoming the limitations of physical recycling.

Pyrolysis technology, a cornerstone of chemical recycling, addresses the challenges associated with the material recycling of waste plastics. It is adept at processing various types of low-value, mixed, and contaminated waste plastics. The products of pyrolysis can be further processed to manufacture new plastics, achieving a closed-loop system where waste plastics are repurposed into high-value new plastics. This not only retains the material’s utility at a high level but also converts “white pollution” into a “white oil field,” signifying a major shift in the management and valorization of plastic waste.

At the forum, as the international expert in continuous pyrolysis technology, the corporate representative of Niutech shared the cases of waste plastic chemical recycling projects deployed with international giants BASF and Quantafuel in Denmark, Thailand and other countries. Niutech has developed its own pyrolysis technology and equipment, which they fully own the intellectual property rights to. This technology enables the transformation of low-value, mixed, and contaminated waste plastics—including various polymers such as PP, PE, PS, ABS—into high-quality fuel oil.  

The fuel oil derived from this process can undergo further refining into naphtha, a critical raw material in the production of new plastics. This advanced recycling process not only diverts plastics from landfills and the environment but also contributes to a circular economy by turning waste into a valuable resource.

In the future, Niutech will continue to champion the principle of “green, recycling and low-carbon” waste plastics pyrolysis. Armed with advanced technology, reliable equipment, abundant high-value solutions and proven experience, Niutech is committed to enhancing communication and cooperation with domestic and foreign partners. Together, they will drive forward the chemical recycling of waste plastics and the sustainable development of the global waste plastics recycling industry.

 

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Global Ultrasound Institute Launches GUSI Fellowships Platform: Elevating Point-of-Care Ultrasound Education

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SAN FRANCISCO, Sept. 20, 2024 /PRNewswire/ — The Global Ultrasound Institute (GUSI) is proud to announce the launch of the GUSI Fellowships Platform, an innovative online platform designed to empower learners around the world to achieve confidence and competency in point-of-care ultrasound (POCUS). With a holistic, device-independent approach that includes comprehensive evidence-based education, personalized mentorship from world-class POCUS educators, detailed scan review feedback, quantitative assessments, and CME certification, GUSI is setting a new standard in POCUS education.

“GUSI’s online didactics are the best that I have seen. And what I like most about the fellowship were the 1:1 sessions and being able to interact with GUSI expert faculty who have many years of experience in POCUS. And you get to pick their brains and they get to instruct you 1:1. I have used the training I received from GUSI to do much more POCUS clinically and further impact my patients lives.”

Dr. James Wilcox,
Assistant POCUS Director, Indiana University School of Medicine
Adjunct Professor and Assistant Professor of Medicine

“Our mission at GUSI is to democratize access to high-quality ultrasound training,” said Dr. Kevin Bergman and Dr. Mena Ramos, Co-CEOs of Global Ultrasound Institute. “The GUSI Fellowships Platform enables learners from diverse backgrounds to enhance their skills in a supportive, flexible environment, making it easier than ever to reach their POCUS goals.”

With training options covering 38 different scan types, learners can expect personalized 1:1 mentorship with expert POCUS educators who provide timely feedback on practice scans.

“The GUSI fellowship mentors are the best: patient, kind, knowledgeable, experienced, and supportive. GUSI provided education in the areas I wanted and needed to obtain and in my home/office environment not requiring multiple trips around the country. It is not just the way course work is presented – learning is made easier by the support provided to each student.”

Dr. Glenda Patterson
Core Faculty, University of Arkansas Northwest Internal Medicine Residency
Physician, Veterans Health Care of the Ozarks
Board-certified in Internal Medicine, Pulmonary Medicine, and Critical Care Medicine

The GUSI Fellowships Platform features a scalable software system designed to monitor and track performance, ensuring learners can effectively measure their progress.

GUSI understands the challenges faced by healthcare professionals seeking to enhance their ultrasound skills amid demanding schedules. GUSI addresses these concerns with flexible scheduling options, allowing learners to progress at their own pace while balancing their professional and personal commitments. This adaptability and virtual experience is crucial for fostering a culture of continuous learning and skill development.

“I went from not being able to hold the probe to someone who can scan and diagnosing and finding pathologies. I worked with Dr. Milne-Price and she was amazing! She sharpened my skills and we did sessions of live scanning over Zoom. I feel confident in my skills now to scan on my own.”

Dr. Dalea Al-Hawarri
Faculty, Bryn Mawr Family Medicine Residency

As healthcare continues to evolve, the demand for proficient ultrasound practitioners has never been greater. GUSI is not only committed to providing exceptional education but also aims to inspire a new generation of healthcare professionals who can leverage POCUS to improve patient outcomes globally. Join us in this exciting journey towards excellence in ultrasound practice.

For more information on GUSI Fellowships and to start your journey toward ultrasound proficiency, visit https://globalultrasoundinstitute.com/.

About Global Ultrasound Institute:

Global Ultrasound Institute stands at the forefront of point-of-care ultrasound, providing wraparound education, training, AI, and administrative software tools to healthcare providers and health systems globally to lower barriers to POCUS adoption and implementation. GUSI has trained over 14,000 healthcare practitioners in over 60 countries. GUSI is working to create a better world in which every healthcare practitioner is empowered to offer a rapid, reliable, accurate ultrasound-enabled diagnosis directly at the point-of-care, for any patient, anywhere.

For more information about GUSI Fellowships or any of GUSI services, please visit https://globalultrasoundinstitute.com/

Contact:

Dr. Kevin Bergman, Co-Founder, co-CEO, Global Ultrasound Institute
Dr. Mena Ramos, Co-Founder, co-CEO, Global Ultrasound Institute

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