Connect with us

Technology

Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music in new “Love More” global brand campaign

Published

10 months ago

on

The campaign features Ed’s latest hit “Magical” and gives fans an exclusive digital experience powered by Dolby Atmos

LONDON AND SAN FRANCISCO, Nov. 17, 2023 /PRNewswire/ — Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with GRAMMY® winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – “Love More in Dolby.” In this first installment of the campaign, the global pop icon stars in a short concert vignette exploring his latest hit “Magical” from Autumn Variations, Sheeran’s seventh studio album. Directed by GRAMMY nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualizing how fans can “Love” Sheeran’s music even more when experienced in Dolby.

 

“When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing,'” said Ed Sheeran. “Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries.”

Adding to the celebration, Sheeran fans are invited to dive deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. The site also features a behind-the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad. The digital fan experience launches today in the US and UK and will launch in France, Spain, and Germany on November 27.

“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favorite artist even more when experienced in Dolby.”

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos. Fans can enjoy “Magical,” Autumn Variations, and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.

For Sheeran fans in the US and UK, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win a Sonos Era 300, Sonos’ first Dolby Atmos-enabled smart speaker, and one-year of Apple Music. Terms and conditions apply. No purchase necessary. Ends 12/3/23 at 11:59pm ET.

To learn more and view the official rules, visit: LoveMoreInDolby.com

About “Love More in Dolby”
Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign will celebrate the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, and explore how Dolby experiences are pushing the boundaries of creativity and consumer entertainment – be it in music, home entertainment, live sports, gaming, or cinema. The series of short vignettes will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to their favorite artists and stories, which is made possible when enjoyed in Dolby.

About Dolby 
Dolby Laboratories, Inc. (NYSE: DLB) is headquartered in San Francisco with offices around the world. From movies and TV shows to apps, music, sports, and games, Dolby transforms the science of sight and sound into spectacular experiences for billions of people around the world. We collaborate with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

About Ed Sheeran
Multiple GRAMMY award winner and global superstar Ed Sheeran burst onto the music scene in 2011 with his debut album “+” (plus). Rapidly establishing himself as a history-making artist, he followed with “x” (multiply), “÷” (divide), “No.6 Collaborations Project” “=” (equals), and, earlier this year, “-” (subtract) – a catalog that has seen Sheeran become one of the world’s biggest musical success stories of the 21st century. Sheeran recently wrapped up the North American leg of his worldwide “+ – = ÷ x Tour” (pronounced “The Mathematics Tour”) where he broke attendance records at stadiums across the country. His seventh studio album “Autumn Variations” was released on September 29th. For more information, please visit www.edsheeran.com.

Dolby, Dolby Atmos, and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in the United States and/or other countries. Other trademarks remain the property of their respective owners.

Media Contacts:
Cairon (Jamie) Armstrong
Dolby US
Cairon.Armstrong@Dolby.com

Andreas Stumptner
Dolby Europe
Andreas.Stumptner@dolby.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/dolby-and-ed-sheeran-celebrate-the-transformative-experience-of-dolby-atmos-music-in-new-love-more-global-brand-campaign-301991621.html

SOURCE Dolby Laboratories, Inc.

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

48-Hour Saudi Visa Processing, Major Discounts and Unmissable Giveaways – Only at ‘Spectacular Saudi’ in Mumbai

Published

2 hours ago

on

September 21, 2024

By

NEW DELHI, Sept. 21, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ is hosting its first-ever immersive consumer event ‘Spectacular Saudi’, from September 25 to October 2,  from 2:00 p.m. – 10:30 p.m. at R2 Ground in BKC, Mumbai.

Slated to transport visitors straight to the Heart of Arabia; the 8-day immersive experience will give visitors a glimpse into Saudi’s many wonders and iconic experiences – all while extending the warm Saudi welcome. To give consumers a truly memorable experience Saudi is offering exclusive giveaways and discounts specially curated for Indian travellers.

What’s more, Indian travellers can fast-track their Saudi visas exclusively at the event. All you need is a valid Visa or Mastercard credit card! Head on over to one of eight dedicated Tasheer kiosks, ensure the name on the credit card matches the passport, and have sufficient funds available on the card. After that, sit back and relax as your visa will be in hand within 48 hours!

It has never been easier to visit Saudi. With the most seamless visa process offered to date, the excitement doesn’t end there. On the travel front, SAUDIA Airlines is offering special deals, including a buy one get 50% off on the second ticket if travelling business class. Additionally, all economy class tickets will be 15% off. Attendees will also have the chance to participate in daily giveaways for free flight tickets for two to Saudi. With over 50+ travel trade offers, visitors can access incredible cashback and discounts on Saudi travel packages. Additionally, those booking Saudi packages will enjoy complimentary cultural city tours. Group tour packages to Riyadh, Jeddah, and Dammam will be available exclusively at the event, starting at INR 99,999 for 5 nights.

Visitors can expect unique immersive experiences–including exhibits, culinary delights, Ardah dancers, Saudi coffee, traditional scents, and fashion–all under one roof. So don’t miss out and register here to experience a piece of Saudi, right in the heart of Mumbai.

Photo – https://mma.prnewswire.com/media/2511104/Spectacular_Saudi.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/48-hour-saudi-visa-processing-major-discounts-and-unmissable-giveaways–only-at-spectacular-saudi-in-mumbai-302254776.html

Continue Reading

Technology

Indian Cancer Genome Atlas Launches the Country’s First Comprehensive Cancer Multi-Omics Data Portal

Published

2 hours ago

on

September 21, 2024

By

Offers open access to cancer data for research

NEW DELHI, Sept. 21, 2024 /PRNewswire/ — The Indian Cancer Genome Atlas (ICGA) has launched India’s first comprehensive cancer multi-omics data portal. This pioneering platform provides open access to clinically correlated data from Indian cancer patients, aimed at transforming cancer research and treatment for Indian populations.

Historically, cancer treatments in India have been based on Western data sets. However, cancers in Indian patients can differ significantly at the molecular level. ICGA’s mission is to create Indian-specific datasets to help researchers and clinicians develop personalized treatment protocols. This new open-access portal represents a monumental step in revolutionizing cancer research, specifically for Indian patients.

The ICGA cancer multi-omics portal is the first in India to offer data that includes DNA, RNA, and protein profiles of breast cancer patients, integrated with clinical outcomes. Currently, the platform consists of data from 50 breast cancer patients, with plans to expand to over 500 patients in the coming year. This data is freely accessible to the global research community under India’s PRIDE guidelines, which promote ethical sharing and collaboration in cancer research.

Key Highlights of this portal include:

India’s First Cancer Multi-Omics Data Portal: A comprehensive resource that offers detailed multi-omics data for breast cancer patients, including genomic and proteomic information.Based on cBioPortal Platform: Derived from the internationally recognized cBioPortal, this platform ensures seamless integration with global cancer research efforts.Initial Dataset from 50 Indian Patients: Provides clinically annotated DNA, RNA, and protein profiles, along with treatment histories and patient outcomes, with an aim to scale up to 500 in a year.Free Access Under PRIDE Guidelines: Adhering to responsible and ethical data-sharing practices, the portal is freely accessible to the scientific community.A Step Toward Precision Oncology for Indian Patients: This initiative is designed to enable the development of personalized cancer treatments tailored to Indian patients.Call for Collaboration:  ICGA invites researchers worldwide to contribute and expand the platform, fostering global collaboration in cancer research.

Professor Shekhar C. Mande, Former DG-CSIR, Currently Senior Professor at Savitribai Phule Pune University
“Making this invaluable cancer data publicly accessible marks a pivotal step in accelerating scientific discoveries and enhancing patient outcomes. By openly sharing this data, we are empowering researchers, clinicians, and innovators to collaborate, explore new frontiers, and drive transformative breakthroughs in cancer treatment.”

Joint Statement from Dr JC Zenklusen – Director of The Cancer Genome Atlas (TCGA) at the NCI, NIH, USA, and Prof Sunil Badve – Vice Chair, Pathology Cancer Programs, Department of Pathology and Laboratory Medicine, Emory University School of Medicine, Atlanta, Georgia, USA
“Fifteen years ago, when we launched TCGA, we could not have foreseen the remarkable progress cancer research would make. It is incredibly exciting to see ICGA advancing so rapidly and taking bold steps in revolutionizing cancer research. Understanding the genome of cancer patients will improve the treatment of Indians not only in India but also worldwide. We, both, encourage others with similar data to actively contribute to ICGA, so this initiative can grow even faster and drive greater breakthroughs.”

Dr. Anand Deshpande, Chairman and Managing Director at Persistent, and Non-Executive Director at ICGA
“We have made an excellent start with this groundbreaking multi-omics cancer portal. Cancer touches all of us, and the need for more effective, personalized treatments—especially tailored to the unique genetic and environmental factors in India—is urgent. This portal will empower researchers with crucial data to advance customized cancer research for better treatment outcomes. I encourage everyone to contribute and support this vital cause, helping us accelerate progress in the fight against cancer.”

About Indian Cancer Genome Atlas (ICGA):
The Indian Cancer Genome Atlas (ICGA) is a national initiative focused on mapping the genomic, transcriptomic, and proteomic landscapes of cancers across India. As a section 8 not-for-profit organization, the ICGA Foundation, operates through a public-private-philanthropic partnership, with active support from over 50 clinicians, researchers, and data analysts. Its mission is to enhance cancer diagnosis and treatment for Indian patients and contribute to the global understanding of cancer biology. The foundation’s first project focuses on the multi-omics profiling of breast cancer, with plans to extend this effort to other types of cancer in the future.

https://www.icga.in/

View original content:https://www.prnewswire.com/in/news-releases/indian-cancer-genome-atlas-launches-the-countrys-first-comprehensive-cancer-multi-omics-data-portal-302254777.html

Continue Reading

Technology

Huawei Launches All-New Xinghe Intelligent Campus with Full Upgrades, Maximizing Enterprises’ Intelligent Productivity

Published

3 hours ago

on

September 21, 2024

By

SHANGHAI, Sept. 21, 2024 /PRNewswire/ — During HUAWEI CONNECT 2024, the Xinghe Intelligent Campus session was successfully held, attracting more than 200 industry pioneers, experts, and scholars from around the world to explore campus network trends and technological innovations. Also at the event, Huawei unveiled its all-new Xinghe Intelligent Campus Solution that stands out for full upgrades to wireless, application, and operations & maintenance (O&M) experience.

Shawn Zhao, President of the Campus Network Domain, Huawei’s Data Communication Product Line, said, “As video conferencing, AI terminals, and AI applications become more widespread, the campus network access density has increased threefold, and the demand for bandwidth has grown tenfold. In this case, users place new requirements on the assurance for AI applications and audio/video services while expecting more intelligent O&M.”

To meet these needs, Huawei launched its all-new Xinghe Intelligent Campus Solution with full upgrades. Specifically, this solution upgrades wireless experience in performance, roaming, and IoT convergence. It also leverages X-Scheduler (an experience scheduling engine) to upgrade application experience, while drawing on AI-assisted decision-making and a tidal prediction algorithm to upgrade O&M experience. These help customers build an industry-leading digital infrastructure and facilitate the digital and intelligent transformation of enterprises.

In addition, the solution provides end-to-end security assurance. On the wireless side, the innovative Wi-Fi Shield technology radically prevents packet eavesdropping on the air interface. On the wired side, the full-link MACsec capabilities from switches to APs ensure secure campus network data transmission since the very beginning.

Also at the session, leading analyst firms, customers, and partners in various industries shared their unique insights, best practices, and successful cases. Key speakers include Sian Morgan, Research Director of Dell’Oro Group; Dr. Haitham S. Hamsa, Professor of Information Technology, Cairo University; Shang Qun, Assistant to the Director of the Computing Center, Peking University; Sun Pan, Director of Infrastructure Operations Dept, System Digitalization Dept, FAW Group; Connee Zhang, CEO of CypressTel. Their valuable practices will provide a unique reference for the digital and intelligent transformation of enterprises across industries.

Looking ahead, Huawei believes that the Xinghe Intelligent Campus Solution will become the preferred choice for global enterprises’ digital and intelligent transformation to reap more benefits.

For more information about Huawei’s Xinghe Intelligent Campus Solution, visit https://e.huawei.com/en/solutions/enterprise-network/campus-network.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-launches-all-new-xinghe-intelligent-campus-with-full-upgrades-maximizing-enterprises-intelligent-productivity-302254770.html

SOURCE Huawei

Continue Reading

Trending