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Anand Rathi creates an industry-first rap-based ad campaign for investor education

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MUMBAI, India, June 28, 2022 /PRNewswire/ — Anand Rathi Investment Services (Anand Rathi Share and Stock Brokers Limited), one of India’s leading full service brokers with a national presence has launched their first integrated campaign ‘Sahi Investing Ki Baat’ for investor awareness.

 

Many Gen Z and millennial investors have started showing interest in investing in the stock market. To provide them with information about the right investing techniques, etc., Anand Rathi has created a rap song, replete with a funky music video that features their employees — Siddharth Sedani (Head, Equity Products), Narendra Solanki (Head of Fundamental Research) and Mehul Kothari (AVP, Technical Research) grooving to the beat. These names, hitherto known for serious discussions about the markets on TV and in media updates, have turned wacky rappers for the video.

Devang Mehta, Head of Marketing, Anand Rathi Group, throwing light on the campaign, said, “We wish to impart investing wisdom to youngsters entering stock markets. We are keen that people entering the stock market should research before investing. We wanted to convey the information in a different and quirky way so that it may appeal to our younger audience. Written and curated by the In-house marketing team, this rap song is perhaps one of the first in the industry, which is perceived as serious and boring. With the rap song, we aim to disseminate an important message in an entertaining manner. 

Turning our serious research heads into funky rappers was the campaign’s most challenging and exciting part. We are confident that the ‘Sahi Investing Ki Baat’ initiative will strike a chord with audiences and transmit our message of research being the right path.”

Tuhin & Neel, Film & Creative Directors, Band-Stand Videos, the creators of the song and the video, said, “It has proved to be one of our most interesting and fulfilling assignments. The rap song was a creative challenge as the lyrics needed to deliver a serious message in a light-hearted manner without moving away from the objective of investor education. We are proud to have collaborated with Anand Rathi for creating one of India’s first pure rap ad campaigns for investor education.”

Link of the video – https://youtu.be/gFMba0OTlyQ

About Anand Rathi Shares and Stock Brokers Limited:

Anand Rathi Investment Services is the Broking & Distribution arm of the Anand Rathi Group. Present pan Indian at 370+ cities with 1100+ outlets catering to 4+ Lakh Investors.

Social media handles:

Facebook – https://www.facebook.com/anandrathigrp 

Twitter – https://twitter.com/rathi_online 

Linkedin – https://www.linkedin.com/company/anand-rathi-securities 

Instagram – https://www.instagram.com/anandrathi_insta/ 

Youtube – https://www.youtube.com/channel/UCyXRdY6aWlV9hnVU1QgIwNg 

 

Video : https://www.youtube.com/watch?v=gFMba0OTlyQ

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Analytic Partners Recognized as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

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Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision 

MIAMI, Nov. 26, 2024 /PRNewswire/ — Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.

“We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation,” said Nancy Smith, President and CEO of Analytic Partners. “We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth.”   

Elevating Insights Beyond MMM and MTA 

Analytic Partners’ longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners’ Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decisioning framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.

GPS Enterprise: A Powerful Platform for Enabling Growth  

Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimizations to help brands meet their growth goals.

Recognition extends to Gartner Critical Capabilities Report for MMM Solutions 
The recognition also extends beyond the Magic Quadrant™. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all 8 Use Cases, including: 

Highest score in Complex Marketing AnalyticsHighest score in Business Scenario PlanningHighest score in Data ManagementHighest score in Media Optimization 

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

To read the full Magic Quadrant™ report, access a complimentary copy here.  

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, November 19, 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners  

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

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SOURCE Analytic Partners

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Times Higher Education’s Inaugural ‘Interdisciplinary Science Rankings 2025’: KIIT Ranked 4th Best in India, 92nd in the World

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BHUBANESHWAR, India, Nov. 26, 2024 /PRNewswire/ — KIIT-DU (https://kiit.ac.in/) has secured an impressive 4th position in India in the inaugural Times Higher Education (THE) Interdisciplinary Science Rankings 2025, which recognizes universities excelling in interdisciplinary scientific research. Notably, only four Indian universities—both private and public—feature among the top 100 universities globally, and KIIT is one of them, ranking 92nd worldwide.

India has a strong representation in the rankings released recently, with 65 universities featuring in it, including seven in the top 100. Notably, Anna University leads among Indian institutions and has secured the 41st position globally.

This recognition underscores KIIT University’s commitment to fostering interdisciplinary research and innovation. Among Indian institutions, KIIT stands as one of the top performers, contributing significantly to the nation’s presence in the global interdisciplinary science landscape.

Dr. Achyuta Samanta, Founder, KIIT & KISS, lauded the historic achievement and said: “KIIT’s position among interdisciplinary scientific research universities reflects its enormous contribution towards research and development over the decades.” Despite being just a 27-year-old institute and a 21-year-old deemed to be university, KIIT has achieved this milestone through the dedicated efforts of its researchers and staff, who have made this possible through their quality research, innovation, and publications. He congratulated the faculty fraternity of KIIT-DU, staff members and the students for the unique achievement.

Photo: https://mma.prnewswire.com/media/2567408/KIIT_University.jpg
Logo: https://mma.prnewswire.com/media/2234144/5048235/KIIT_Logo.jpg

 

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SOURCE KIIT

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Harbour City Shopping Mall Launches Hong Kong’s Iconic Outdoor Lighting Display, Tatsuya Tanaka’s Miniature Art Exhibition and Peko’s Candy House this Christmas

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HONG KONG, Nov. 26, 2024 /PRNewswire/ — Harbour City, the largest shopping mall in Hong Kong, has been one of the must-visit destinations during the Christmas season with the impressive scale of festive displays, attracting thousands of tourists and locals to embrace the holiday spirit. This Christmas, Harbour City continues to captivate visitors with two stunning displays: “The Big Little Christmas”, in collaboration with renowned Japanese miniature photographer and Mitate artist Tatsuya Tanaka for his first Christmas-themed art project; and “A Milky Christmas”, a delightful display designed for kids and families featuring the beloved Japanese character Peko, running until 1 January 2025. 

 

 

 

 “The Big Little Christmas” — MINIATURE LIFE by Tatsuya Tanaka x Harbour City

Harbour City collaborates with Tatsuya Tanaka to celebrate Christmas with a large-scale outdoor display and an art exhibition. The display features a 28-meter-long Santa Claus work desk at the Ocean Terminal Forecourt, where five of Tanaka’s festive miniature scenes are brought to life on a grand scale, including a striking 5-meter-high cabin made from stacked books, and a towering 10-meter Christmas tree adorned with a Santa hat. The “Countdown to Mini-mas” Art Exhibition unveils Tanaka’s 25 Christmas artworks, allowing everyone to experience his work up close.

To enhance the celebration, Harbour City invited rising Japanese star Kōki to attend the lighting ceremony, joining Tanaka as officiating guests. Magnificent pyrotechnic displays enchanted audiences with their stunning visual spectacle.

“A Milky Christmas” — Peko & Poko x Harbour City

In addition to the artsy Christmas display, Harbour City surprises everyone with a collaboration featuring the popular character FUJIYA Peko & Poko from Japan, bringing the sweet holiday event “A Milky Christmas”. A giant milk-box-shaped candy house is set with the two adorable characters. Fans can also visit the first FUJIYA Peko Pop-Up Store selling nearly 200 exclusive merchandise, adding a sweet surprise to this holiday!

#harbourcity #hcxmas #hcart @harbourcity

Customer Enquiry: (852) 2118 8666   |   Website: www.harbourcity.com.hk

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SOURCE Harbour City Estates Limited

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