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IBM Introduces ‘Watsonx Your Business’

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New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ — IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

“The Right AI” 

 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

“Transforming Business” 

 

“In this new era of AI, businesses need bespoke solutions designed for value creation,” said Jonathan Adashek, SVP of Marketing and Communications at IBM. “That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.”   

“In today’s business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand’s ‘let’s create’ platform, ‘watsonx your business’ is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business,” said Matt Curry, Global Creative Lead at Ogilvy. “We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an “x” wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we’re calling a ‘UI for AI,’ including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work,” according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte’s Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of “let’s create,” which launched in 2022 as IBM’s most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.  

About IBM  

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

Media Contact:
Laurie Friedman
laurie1@us.ibm.com 

 

 

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SOURCE IBM

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Realizeit Earns ISO 27001 Certification, Demonstrating Commitment to Data Security and Operational Excellence

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December 20, 2024

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CHICAGO, Dec. 20, 2024 /PRNewswire/ — Realizeit, provider of the leading adaptive learning system for business-critical training, is proud to announce it has earned ISO 27001 certification, the international standard for information security management systems. This certification underscores Realizeit’s dedication to ensuring the highest level of security, reliability, and trust for its clients, particularly in high-stakes, compliance-driven and high-risk industries.

ISO 27001 is the benchmark for organizations committed to protecting sensitive data and mitigating security risks. By achieving this certification, Realizeit strengthens its promise to deliver cutting-edge learning solutions while safeguarding client information against evolving threats.

“Securing ISO 27001 certification is a testament to our relentless commitment to our customers’ trust and operational safety,” said Manoj Kulkarni, CEO of Realizeit. “In today’s world, where precision and risk management are critical, especially in industries like healthcare, energy, and manufacturing, our clients can now be doubly assured that Realizeit not only empowers learning and performance but also operates with the highest standards of data security and integrity.”

The Information Security Management System (ISMS), in accordance with ISO/IEC 27001, applies to Realizeit’s operations related to the provision, management, and support of the Realizeit Adaptive Learning Platform.

The certification process included a rigorous assessment of Realizeit’s information security policies, risk management framework, and operational controls. It ensures that Realizeit’s platform aligns with the compliance needs of high-risk industries, solidifying its role as a trusted partner for organizations focused on operational safety and workforce efficacy.

Realizeit continues to lead the way in adaptive learning innovation, coupling cutting-edge technology with unwavering security standards to deliver impactful and verifiable training solutions.

For more information about Realizeit and its adaptive learning solutions, visit www.realizeitlearning.com.

About Realizeit

Realizeit is the adaptive learning system that delivers training that sticks through learning experiences that are engaging, applicable, and enduring.  We uniquely leverage expertise and experience in adaptive learning, AI, and instructional design to work with customers to design, modify, and build unique training and learning programs that easily and efficiently integrate into their existing learning ecosystem to maximize performance and reduce risk. With real-time, clear lines of sight into knowledge gaps and accurate verification of proficiencies, you’ll always know your people have the skills necessary to drive success.

Contact us if you need training that sticks.

Contact:
Ty Roberts
ty.roberts@realizeitlearning.com

View original content:https://www.prnewswire.com/news-releases/realizeit-earns-iso-27001-certification-demonstrating-commitment-to-data-security-and-operational-excellence-302337473.html

SOURCE Realizeit

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SPOC Grid Inverter Technologies Appoints Energy Leader Clayton Gibbons to Advance Onsite Power Vertical

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December 20, 2024

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TRUSSVILLE, Ala., Dec. 20, 2024 /PRNewswire/ — SPOC Grid Inverter Technologies proudly announces Clayton Gibbons’ appointment as Head of the Onsite Power Segment. He will oversee all stationary applications within the GRID business. In this strategic position, Gibbons will drive the go-to-market direction, product development, sales execution, staffing, and service offerings to support SPOC’s ambitious growth in the onsite power market.

This new leadership role is integral to SPOC’s mission of advancing its presence in critical power systems, utility-owned power, off-road charging solutions, and microgrids. Gibbons will harness SPOC’s existing infrastructure and capabilities to meet the growing demands of modern energy applications.

“Clayton’s appointment aligns with SPOC’s focus on leadership in power innovation,” said Ted Wilke, President of SPOC. “His deep expertise and visionary approach to renewable energy and critical power systems address both national energy priorities and our long-term growth strategy. Clayton’s proven track record makes him the ideal leader to help us expand our utility-owned power, off-road charging, and microgrid technologies offerings.”

Gibbons’ Perspective on Joining SPOC
“I am honored to join SPOC Grid Inverter Technologies and lead the on-site power vertical during such a transformative time for the energy industry,” said Clayton Gibbons. “Throughout my career, I have focused on strategies that address the evolving demands of Industry 4.0, emphasizing sustainability and efficiency. SPOC’s commitment to tackling the challenges of the modern energy landscape aligns perfectly with my passion for driving innovation and delivering impactful power solutions. I look forward to collaborating with this incredible team to bring meaningful advancements to our customers.”

A Proven Leader in Energy Innovation
With over 18 years of experience in industrial automation and electrification, Gibbons has developed a reputation for delivering sustainable energy solutions. Most recently, as Head of Electrification & System Drives at Danfoss, he operationalized strategies to meet the challenges of Industry 4.0. His expertise has positioned him as a leader in driving efficiency and innovation. Gibbons holds a degree in industrial distribution with a minor in business administration from Texas A&M University.

To explore SPOC Grid Inverter Technologies and its innovative solutions, please visit spocgrid.com.

About SPOC: SPOC is a family of innovative companies reshaping how the world produces and uses energy. SPOC uses deep expertise in variable speed drive automation and inverter technologies and a culture that fosters innovative thinking at all company levels to expand the boundaries of what’s possible. SPOC Grid Inverter Technologies integrates multiple power technologies to create smart-grid systems in the mobile power, marine, and critical power industries.

For more information, contact:
Tina Willis, 205-322-1010 X 302

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Tareen Development Partners Acquires Town Centre Plaza in Eagan and Will Rebrand as Eagan Medical Center

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December 20, 2024

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EAGAN, Minn., Dec. 20, 2024 /PRNewswire/ — Tareen Development Partners is pleased to announce the acquisition of a medical office building, Town Centre Plaza, located at 1185 Town Centre Drive, Eagan, MN 55123. The property will be rebranded as Eagan Medical Center, marking a strategic step in enhancing healthcare services in the region and establishing the center as a premier destination for medical care in Minnesota.

Basir Tareen, owner of Tareen Development Partners, shared his vision for the acquisition: “We plan to rebrand the building as Eagan Medical Center and are working closely with a leading medical group to fully occupy the building.  With Minnesota’s largest independently-owned gastrointestinal and dermatology groups already on board, we aim to attract another large medical group to further expand services for patients and the community.” The new ownership group is also dedicated to enhancing the building and upgrading amenities for tenants.

In addition to Tareen Dermatology, the building hosts several distinguished tenants, including MNGI, Integrative Therapy Group, and Sparz Vein Clinic. This collaboration will foster a comprehensive healthcare ecosystem under the Eagan Medical Center brand, offering a wide range of medical specialties and services.

Dr. Mohiba Tareen of Tareen Dermatology expressed her enthusiasm for the project: “This office holds a special place for me as it was the home of my late dear friend Dr. Crutchfield and his wonderful practice — Crutchfield Dermatology.   We are honored to continue growing and addressing the healthcare needs of Eagan and the surrounding community.

For more information about Eagan Medical Center and Tareen Development Partners, please contact:

Natalie Borer
Natalie@tdpmn.com
612.559.4791

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SOURCE Tareen Development Partners

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