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Adsterra Releases Smart CPM to Automate Bidding and Enhance Cost-Effectiveness for Its Advertisers

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1 year ago

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LIMASSOL, Cyprus, Aug. 14, 2023 /PRNewswire/ — Adsterra announced the availability of Smart CPM pricing, one of the top-demanded bidding models on the market. Smart CPM enables advertisers and media buyers to adjust bids according to the competition automatically, acquiring traffic most cost-effectively.

The update is available for all Adsterra users registered as advertisers as an additional feature to the CPM pricing. Users are now empowered to turn on Smart CPM when they intend to automate bidding and remove time-consuming manual payout adjustment.

The principle behind Smart SPM is in automating an advertiser’s participation in auctions for every ad placement. The advertiser is asked to enter the acceptable bid cap, and the Smart CPM’s algorithm will then enter auctions, assess the bids placed by the nearest competitors, and identify the best payout needed to win ad views. The algorithm will aim to pay the least price required to win the auction and never exceed the maximum payout entered by the advertiser.

“With martech evolving, fueled by machine learning, our job is to serve our partners the latest functionality that can save precious time on ad campaigns’ tests, control, and management. While the CPM pricing has always been about manual bid management, Smart CPM will take over this routine, protecting the advertisers’ budgets and ensuring they receive relevant ad traffic”, Gala Grigoreva, CMO at Adsterra, points out. “By automating their bidding tactics, advertisers can now safely embrace more traffic segments while testing ad campaigns, which could have been an issue for beginners dealing with traditional CPM.”

Incorporated into the Self-Serve Platform, Smart CPM is now a feature any advertiser can turn on while creating or editing their campaigns. The feature is built on top of the CPM pricing model and can be enabled when running a Popunder, Social Bar, or In-Page Push campaign. 

About Adsterra

Adsterra has been developing a tech-driven, market-leading advertising network to bring together advertisers and publishers across the globe since 2013. Its AI-powered solutions serve for frictionless matching of advertisements to traffic sources. Along with developing adtech solutions such as a proprietary stack of ad formats (Social Bar,) Adsterra focuses on the utmost customer service quality, evolving its in-house Partner Care Program based on the accessibility of competent, industry-specific support for every partner.

www.adsterra.com

Video – https://mma.prnewswire.com/media/2182494/SMART_CPM_video.mp4
Photo – https://mma.prnewswire.com/media/2182471/Smart_CPM_by_Adsterra.jpg

View original content to download multimedia:https://www.prnewswire.com/news-releases/adsterra-releases-smart-cpm-to-automate-bidding-and-enhance-cost-effectiveness-for-its-advertisers-301898187.html

SOURCE Adsterra

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Oberon Securities Advises Keens Steakhouse in Sale Transaction

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2 hours ago

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November 23, 2024

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Oberon Securities acted as exclusive advisor to Keens Steakhouse in the sale transaction.

NEW YORK, Nov. 23, 2024 /PRNewswire-PRWeb/ — Oberon Securities, a New York-based middle market investment banking firm, acted as exclusive advisor to Keens Steakhouse in the sale transaction announced yesterday.

With more than 70 senior bankers serving businesses across the country and around the world, Oberon is one of the fastest growing New York City based middle-market investment banking firms. Its clients benefit from the market credibility associated with the firm’s longstanding relationships with many of the nation’s largest and most prestigious institutional investors. Oberon’s approach has generated numerous long-term, multi-transaction client engagements and attracted investment bankers who have spent their careers working with middle-market companies.

Media Contact

Steven Alschuler, Oberon Securities, 1 917-647-2151, steve@alschulerpr.com, https://oberonsecurities.com/

View original content to download multimedia:https://www.prweb.com/releases/oberon-securities-advises-keens-steakhouse-in-sale-transaction-302314708.html

SOURCE Oberon Securities; Oberon Securities

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Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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5 hours ago

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November 23, 2024

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SOMERVILLE, N.J., Nov. 23, 2024 /PRNewswire/ — Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across a building.

In the latest update for FSL, teams can now create custom items to track any service on their project beyond the base six (Penetration, Joint, Extinguisher, Door, Damper, and Barrier). Teams can also modify the base six items to include project specific inspection and maintenance requirements and any other details that they would like to be tracked.

With this new integration, decisions made during the design phase of a building using FCM are seamlessly passed into FSL during the construction phase, giving implementation teams a jump start on work to be done. This integration also improves data integrity and eliminates the guesswork in the field of determining what firestop systems and products are to be used where.

“We’re proud of the latest releases of FCM and FSL and look forward to continuing to support the fire life safety community,” says Justin Pine, Sr. Manager of Software & Services.

Specified Technologies Inc. promotes life and building safety by developing innovative fire protection systems and accompanying digital tools that help stop the spread of fire, smoke, and hot gases. Our SpecSeal® and EZ Path® product lines are engineered for easy installation and deliver powerful performance, often resulting in lower installed costs. Since firestopping is our only business, we concentrate all our resources on providing the highest quality, fully tested, innovative firestopping solutions.

Contact: Jess Bern; jbern@stifirestop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/specified-technologies-inc-unveils-firestop-clash-management-and-locator-updates-302314629.html

SOURCE Specified Technologies, Inc.

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ZICC: Internet Experts Pay Attention to the Development of Artificial Intelligence

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6 hours ago

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November 23, 2024

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BEIJING, Nov. 23, 2024 /CNW/ — During the Wuzhen Summit of the World Internet Conference, ZICC interviewed Internet experts from all over the world.

Lampros Sterg, UNESCO Chair in AI & Data Science, said that AI can accelerate social progress, but it needs to be used properly to avoid its negative effects in order to benefit citizens and society. Latif Ladid, the president of the IPv6 Forum, called for the establishment of a global governance system to allow artificial intelligence technology to serve humanity for good. South Korean computer scientist Kilnam Chon shared insights on AI’s positive role in healthcare. He urged global efforts to ensure AI safety and prevent its misuse in weapons. Indian entrepreneur Bibin Babu said he believes that AI will not replace humans, but will create more new jobs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/zicc-internet-experts-pay-attention-to-the-development-of-artificial-intelligence-302314745.html

SOURCE ZICC

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