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Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy

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First of its Kind Out-of-Home ‘Data Clean Room’ Integrations with Aqfer, Habu, InfoSum and LiveRamp Bolster Privacy and Bring End-to-End Data Security to the OOH Ad Buying Ecosystem

NEW YORK, July 11, 2023 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users, and those who want to plan and measure OOH ad campaigns using their own data, to leverage OOH’s scale and creative impact in a privacy-conscious and secure way.

Increasingly used by digital advertisers for the last few years, Data Clean Rooms are secure environments where data from various sources are connected, analyzed and activated while adhering to strict privacy and compliance standards. With the integration of DCR into its CCO RADAR® suite of solutions, CCO is the first OOH media company in the U.S. to harness this advanced privacy-centric technology. This enables brands using DCRs for audience targeting and campaign amplification to run the most relevant ads and understand and analyze audience behaviors, by offering a secure way for brands to unlock insights from sensitive data without sacrificing security, privacy or performance. By activating these new partnerships and integrations within the CCO RADAR data platform, brands can securely leverage their own data throughout the planning, optimization and measurement of their campaign while allowing for more precise audience targeting and attribution in a one-to-many medium, like OOH.

This Data Clean Room integration with CCO arrives at a pivotal time as platforms phase out the use of third-party cookies and other identifiers amid rising state and federal privacy regulations where brands can expect a potential loss of online data. With the challenges rising in targeting and measurement across digital channels that are reliant upon cookie data, CCO is enabling a solution that allows brands to reach their core audiences and measure outcomes in a privacy-compliant manner.

Historically, brands have relied on tech companies to tell them about their audiences and the identifiers used in the online space do not necessarily put consumer privacy first. Today, brands want increasing control over their own customers’ data and this new, first-to-market integration, respects their ownership of the data when working with large media publishers, like CCO, to reach their consumers. And this innovation further enables OOH to be a part of a brand’s omni-channel targeting and measurement strategy as the privacy landscape shifts.

“More and more digital-first brands are recognizing the power of OOH to deliver their message to the right audience segments with measurable impact and at scale,” said Jeremy Flynn, SVP, Data Products and Strategy, Clear Channel Outdoor.  “These DCR integrations allow OOH to be seen as an integrated part of a performance marketer’s media mix and we believe this innovation will bring more brands into the OOH space because of our advanced abilities to leverage their chosen data to plan, measure & optimize outcomes.”

To provide choice for brands and advertisers’ preferred DCR capabilities, CCO RADAR® has enabled secure data collaboration integration services from Habu, InfoSum and Aqfer to deliver a highly secure environment for CCO and its customers. The ability to work together with sensitive data, helping ensure confidentiality and protection while enabling customers to collaborate with each other’s data without revealing any sensitive information ensures the highest level of privacy and protection is considered for both consumers and advertisers.

“As OOH continues to play a more prominent role in omni-channel strategy for data-driven brands, we are thrilled to partner with Clear Channel Outdoor to deliver the first-to-market OOH clean room solution to advertisers,” said Matt Kilmartin, Co-Founder and CEO of Habu, a global innovator in data clean room software. “Clear Channel Outdoor is pioneering a new era of excellence for OOH advertising capabilities and we look forward to continued innovation with them in the months ahead.”

“We’re thrilled to be working with Clear Channel Outdoor to facilitate a true multi-party collaboration solution without any reliance on third-party cookies. This partnership will enable brands and publishers to execute targeted OOH advertising in collaboration with Clear Channel Outdoor,” said Jared Hand, SVP, Sales, North America at InfoSum, the world’s leading data collaboration technology. “We are excited to work with an innovative company that shares our vision of doing right by consumers and who is leading the way in the use of clean room technology to execute true omnichannel campaigns.” 

“In today’s ever changing privacy landscape, media companies need the ability to set and meet secure data collaboration standards that protect consumers while facilitating modern campaign planning, measurement, and activation techniques,” says Marc Sabatini, Chief Strategy Officer at Aqfer. “Delivering interoperable solutions for Clear Channel Outdoor that enable truly secure collaboration across the DCR ecosystem enhances the value of the RADAR platform for brands and their agency partners.”

“In order to achieve effective, multi-channel advertising in today’s fragmented data landscape, brands must be able to collaborate with partners in a secure and privacy-focused way,” said Daniella Harkins, SVP of Product, Go-To-Market at LiveRamp. “LiveRamp’s flexible and interoperable data collaboration technology, paired with Clear Channel Outdoor’s scale, empowers advertisers with tools that unlock more accurate and comprehensive measurement of media performance. With new insights and partnerships, OOH advertisers can make more strategic media decisions, discover new opportunities, and scale what best drives growth.”

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 21 countries.

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SOURCE Clear Channel Outdoor

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YesWelder’s Firstess DP200: Redefining Welding for Everyone

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — YesWelder has solidified its reputation as a leader in the welding industry with the introduction of its latest innovation—the Firstess DP200. This multi-process welding machine is designed to be accessible for both seasoned professionals and complete beginners, significantly lowering the barriers to entry for welding. Thanks to its intuitive design and user-friendly features, even those with no prior experience can get started with ease. These innovations have earned the DP200 widespread acclaim, with its success echoed in an outstanding crowdfunding campaign that shattered expectations.

Introducing the YesWelder Firstess DP200

The Firstess DP200 equipped with cutting-edge features like the YesWelder PulseFlex™ System and AdaptivePulse™ technology, with its 200A power output and dual voltage capability (120V/240V), the DP200 is adaptable to any environment, from home garages to professional workshops. The 7-inch screen provides optimal visibility, featuring adjustable brightness and multi-angle viewing for easy operation even in low-light conditions. These features, combined with its IntuiWeld™ UI, make the DP200 intuitive and user-friendly, whether you’re a beginner or an experienced welder.

Crowdfunding Success

The launch of the Firstess DP200 on Kickstarter has been a resounding success. From the moment it went live, the welding community rallied behind the campaign, drawn in by the machine’s powerful capabilities and competitive pricing. In just five hours, the DP200 crossed the $1 million mark in sales—a remarkable achievement that underscored the demand for high-quality, affordable welding equipment. The overwhelming response from backers demonstrates the growing excitement around the DP200 and its potential to transform the welding experience for a wider audience. As of today, the campaign has raised over $2.4 million.

YouTube Creators Amplify the Buzz

From seasoned welders to hobbyists, Many of these creators have shared in-depth reviews, tutorials, and demonstrations of the DP200, highlighting its impressive features and capabilities.YouTubers have praised the Firstess DP200 for its ease of use, versatility, and precision. The PulseFlex™ and AdaptivePulse™ technologies have been singled out for their ability to provide fine-tuned control, making even complex welding tasks more manageable. The intuitive interface and large display have also been widely appreciated, with creators noting how these features make the machine accessible to welders of all skill levels.

 

These reviews have not only showcased the DP200’s performance but have also played a crucial role in building trust and excitement around the product. For potential buyers, seeing real-world feedback from trusted influencers has reinforced the machine’s value and capabilities.

Community-Driven Development

The Firstess DP200 is more than just a welding machine—it’s a testament to YesWelder’s commitment to its community. From initial concept to final testing, the development of the DP200 was guided by real-world feedback from welders. This collaborative approach ensured that the machine addresses the actual needs of users. Many of its thoughtful, user-friendly features—such as software upgradability, the ability to store up to 50 custom parameter sets with detailed notes (MIG/MAG), and comprehensive accessory options—are direct responses to suggestions from the welding community.

This focus on user input ensures that the DP200 not only meets expectations but exceeds them, offering a solution that feels tailor-made for welders. YesWelder’s dedication to blending innovation with affordability sets it apart, making the DP200 a true game-changer for anyone looking for a versatile and reliable welding solution.
 The DP200 goes beyond being just a tool—it’s part of YesWelder’s vision to open up the world of welding to more people, making the craft accessible and enjoyable for everyone.

At YesWelder, we believe welding is more than a skill—it’s a way to create, to build, and to connect. By breaking down barriers, we’re inviting more people to experience the joy and satisfaction that welding brings. Whether you’re just getting started or ready to level up, the Firstess DP200 is here to help you take that next step. Ready to make your mark? Stay Cool, Weld Hot.

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SOURCE YesWelder

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Yardi Aspire LMS Introduces Self-Service Course Catalog to Enhance Client Experience

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New feature allows Aspire administrators to review and select Yardi-authored training courses directly to their university

SANTA BARBARA, Calif., Sept. 20, 2024 /PRNewswire/ — Yardi® Aspire is thrilled to introduce its self-service course catalog, a new feature that allows Aspire Plus and Aspire Premium clients to manage Yardi-authored training courses directly within their company university.

 

 

Now clients can review, search and manage, instantly copying courses from within their university. Allowing clients on-demand access to the catalog of courses streamlines the process of acquiring the content they need.

“The self-service catalog empowers our clients by removing the need to take time to create cases for content requests,” said Patty Evans, industry principal for Yardi Aspire. “They now have direct access to manage and add the training they need, when they need it, without added steps.”

Key benefits of the new self-service course catalog:

Enhanced catalog visibility: Clients can browse the full Aspire course catalog, accessing detailed descriptions, learning objectives and course durationsImmediate access to new courses: New and recently updated courses are instantly available, helping clients keep training programs currentAdvanced search filters: With options to search by roles, skills, keywords, tags and duration, clients can easily identify training content that addresses specific business needs or skill gapsEffortless Yardi software training integration: Aspire makes it simple to incorporate Yardi software training with new implementationsFull control over course status: Clients can customize course privacy settings during the copy process, ensuring the content is visible to the appropriate roles within their team

“We are always focused on evolving our platform to make life easier for our clients. This new feature puts them in control, making it faster and simpler to customize their training offerings,” Evans said.

With this self-service functionality, Aspire enables clients to gain instant access to vital training resources as they become available and as client needs arise. Contact us today to schedule a demo and explore the self-service catalog.

About Yardi

Celebrating its 40-year anniversary in 2024, Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With 9,500 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.

Photo: https://mma.prnewswire.com/media/2510438/Yardi_Aspire.jpg
Logo: https://mma.prnewswire.com/media/737275/Yardi_Logo.jpg

 

 

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SOURCE Yardi

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Asymbl, Inc. Announces Inclusion in Salesforce’s Agentforce Partner Network with Asymbl Recruiter Agent

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Customers can automate and stream staffing and recruitment workflows through Asymbl Recruiter Agent for Agentforce 

AUSTIN, Texas, Sept. 20, 2024 /PRNewswire/ — Asymbl, Inc. today announced they have joined Salesforce’s Agentforce Partner Network , a global ecosystem of partners building new third-party agents and agent actions for Agentforce accessible through the Salesforce AppExchange. With Asymbl’s Recruiter Agent, customers can leverage intelligence and automation to streamline the recruiter workflow for greater success, accelerating candidate identification, creating job descriptions effortlessly, scheduling interviews seamlessly, summarizing interview feedback, and optimizing speed to placement. By automating these time-consuming tasks, recruiters can focus on what they do best—building meaningful interactions with candidates and hiring managers, rather than being bogged down by administrative work.

Agentforce is a suite of autonomous AI agents designed to support humans by automating tasks across various industries, enhancing efficiency, and scaling operations. The Agentforce Partner Network enables Agentforce to plan, reason and perform tasks by integrating with a broad range of technology and data providers, enabling them to execute complex actions on behalf of users.

Asymbl’s agent action for Agentforce can be integrated into the customer’s existing Salesforce agents in Agent Builder or discovered on Salesforce AppExchange, the leading enterprise cloud marketplace.

With the announcement of the Agentforce Partner Network, businesses have access to more than 20 agents and agent actions, leveraging partners’ purpose-built technology and domain expertise. Partner-built agents enable faster deployment of pre-built solutions, reducing both development time and costs, while extending the value of the tools businesses already rely on.

Customers can expedite time to placement and optimize the recruiter workflow through Asymbl Recruiter Agent’s agent actions. Key features include:

Intelligent Candidate Identification: Powered by Agentforce and Salesforce Data Cloud, Asymbl Recruiter Agent leverages results from partner applications for traditional resume matching and goes further by analyzing interactional data from an extensive range of data points and past interactions with candidates and hiring managers to rapidly identify the best-fit candidates.

Effortless Job Description Creation: Quickly generate, refine, and share job descriptions based on existing data and hiring manager preferences, saving valuable time that would otherwise be spent drafting descriptions manually.

Autonomous Interview Scheduling: Schedule interviews with candidates seamlessly with real-time availability, minimizing the usual back-and-forth involved in coordinating schedules.

Comprehensive Interview Feedback Summaries: Generate detailed summaries from the interviewer’s feedback in seconds, enabling recruiters to make faster and more informed hiring decisions.

With these capabilities, Asymbl Recruiter Agent’s agent actions accelerate the entire recruiter workflow, making it more efficient and effective for staffing firms and corporate recruiters looking to optimize their workflows and achieve faster placements.

“I’ve been part of the Salesforce ecosystem for 20 years and have worked in the talent management, staffing, and recruitment industries for just about as long. I’ve never experienced a more exciting moment for growth, innovation, and immediate impact,” said Brandon Metcalf, CEO and Founder of Asymbl, Inc. “The energy around AI today, coupled with the groundbreaking advancements and impact we’re achieving through our collaboration with Salesforce, is driving immediate and transformative change in staffing and recruiting. With Agentforce, we are moving into the third wave of AI where intelligent agents are not just a concept—they are here, and they are reshaping how we work and succeed.”

“By partnering with Asymbl, we gain the flexibility to adapt and lead in a competitive market, ensuring our strategies are both innovative and future-proof,” said Rob Lowry, Chief Delivery Officer at Apex Systems. “The collaboration between Asymbl and Salesforce has been important to Apex. Asymbl being an initial partner in the Agentforce Partner Network highlights their commitment to pushing the boundaries of recruitment technology. We’re excited about the Asymbl Recruiter Agent and its potential to simplify recruitment, accelerate hiring decisions, and enhance our ability to deliver value to clients.”

“Salesforce’s leading partner ecosystem is at the forefront of the AI enterprise, where humans and AI come together through autonomous Agents and Agent Actions,” said Brian Landsman, EVP, Global Technology Partners, Salesforce. “These latest innovations boost scale, efficiency, and satisfaction across a variety of use cases, while enabling Agents to execute complex tasks across an organization’s technology stack. We look forward to seeing our customers take full advantage of these and experience better business outcomes.”

Asymbl Recruiter Agent is available to be previewed here.    

Additional Resources

Follow Asymbl, Inc. on LinkedInFollow Salesforce on LinkedIn and XCheck out the AppExchange Agentforce CollectionLearn more about Salesforce unveiling of Agentforce

Salesforce, Salesforce Agentforce Partner Network, Agentforce, Salesforce Data Cloud and others are among the trademarks of Salesforce, inc.

About Asymbl, Inc.

Asymbl, Inc. is an innovative technology company within the Salesforce ecosystem, driving transformative growth through its two core brands. Asymbldelivers cutting-edge staffing and talent management software to optimize recruitment workflows, while Blueprint Advisory provides strategic advisory, consulting, and managed services to help organizations navigate digital transformation and maximize their Salesforce investments.

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SOURCE Asymbl, Inc.

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