Technology

Adcetera Marks Quarter-Century Milestone for Its Acclaimed One Voice Program

Published

4 weeks ago

April 29, 2025

Proven Brand-Building Methodology Celebrates 25 Years of Driving Clarity, Cohesion, and Client Success

HOUSTON, April 29, 2025 /PRNewswire/ — Adcetera, a full-service integrated brand and digital marketing agency with offices in Houston, Chicago, and The Woodlands, today announced a significant milestone: the 25th anniversary of its proprietary One Voice Program℠ (OVP). For a quarter of a century, this methodology has served as the cornerstone of Adcetera’s brand strategy practice, guiding clients of all sizes — from regional startups to global enterprises — in building stronger, more meaningful, and consistent brands.

“Brands can build relationships, they can inspire, inform, they can tell the stories that move businesses forward.”

The One Voice Program℠ is Adcetera’s purpose-built approach to brand development, meticulously designed to ensure organizations communicate with clarity and consistency across every touchpoint. Recognizing that a powerful brand extends far beyond a logo or website — acting as a reputation, a shared idea, and a distinct personality — OVP provides a proven framework for defining, developing, and launching brands that command attention and build lasting connections.

Rooted in strategic knowledge and actionable insights, the OVP process typically encompasses phases for discovery, definition, creation, planning, and production. However, its enduring success over 25 years stems from its inherent flexibility. The program is modular and tailored, allowing Adcetera’s talent to customize engagements specifically to client needs, whether it involves refreshing an existing identity, positioning a new product line, developing core messaging, creating a brand from scratch, or mapping the customer experience.

“This 25-year mark isn’t just an anniversary for Adcetera; it represents a long-standing commitment to the strategic power of branding,” says Pagogh Cho, Chief Strategy Officer at Adcetera. “We strongly believe in the power of brands. Brands can build relationships, they can inspire, inform, they can tell the stories that move businesses forward.”

The strength of the One Voice Program℠ is demonstrated through a diverse portfolio of successful client engagements including Aggreko, AIG, Everon, Fracht Group, Horizon Bank, Sandbox, Mellow, and many more. Supported by in-house teams specializing in brand strategy, creative, video, media and digital services, Adcetera has utilized the OVP methodology to achieve measurable results, from enhanced brand perception and market positioning to successful product launches and improved internal alignment.

About Adcetera

Adcetera is a full-service, integrated brand and digital marketing agency with over four decades of award-winning experience. Headquartered in Houston, with offices in Chicago, Illinois, and The Woodlands, Texas, Adcetera delivers solutions in branding, creative, media, and digital services across industry segments for a diverse roster of clients worldwide. With a focus on empowering brands and moving minds, Adcetera continues to push the boundaries of creativity and innovation. Adcetera is a privately held, WBENC-certified, HUB-certified, woman-owned business. For more information, visit adcetera.com. Follow on LinkedIn.

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SOURCE ADCETERA

Technology

GoldRhein Exchange Deploys AI Risk Engine for Real-Time Threat Response

Published

1 hour ago

May 25, 2025

GoldRhein Exchange introduces an artificial intelligence–driven risk management engine designed to monitor, detect, and neutralize threats in real time across trading operations.

BERLIN, May 25, 2025 /PRNewswire-PRWeb/ — GoldRhein Exchange has launched a cutting-edge AI-powered risk engine to enhance real-time surveillance and operational safety across its global trading environment. This system leverages machine learning algorithms and dynamic behavioral models to identify suspicious trading patterns, flag abnormal fund movements, and implement automated containment protocols within milliseconds.

As digital asset markets grow in volume and complexity, the need for intelligent, autonomous risk frameworks has become essential. GoldRhein Exchange’s new system marks a significant evolution from traditional rule-based risk filters, integrating predictive analytics and anomaly detection that learn and adapt based on live data.

“The rise of institutional-grade trading in crypto demands more than static controls—it requires intelligent systems that react in real time,” said Dr. Markus Engelhardt, Chief Risk Officer at GoldRhein Exchange. “This AI-driven engine reflects our vision of embedding autonomous defense at the core of our infrastructure.”

The AI risk engine supports multiple protective layers:

Trade surveillance across high-frequency and leveraged orders

Real-time monitoring of wallet activities, slippage, wash trading, and spoofing behaviors

Cross-venue correlation to detect market manipulation across exchanges

Automated intervention tools including account throttling, transaction delays, and temporary freezes

The engine is fully integrated with GoldRhein Exchange’s compliance framework and adheres to global regulatory standards, including FATF guidance and jurisdictional AML requirements. Internal audit teams have access to real-time logs and threat dashboards, allowing for incident analysis, rapid response, and transparent reporting.

GoldRhein Exchange is also deploying the AI engine within its institutional account services, offering configurable risk alerts and API-based access to real-time risk metrics. Clients will be able to overlay custom trading rules, position exposure caps, and withdrawal triggers to align with their internal governance.

The AI system is co-developed with a European data security consortium and trained on anonymized transaction data from multiple market cycles to ensure robustness across bull and bear phases. It is hosted in distributed cloud environments with data residency options to meet regional privacy laws.

This deployment follows GoldRhein Exchange‘s broader investment in risk infrastructure, including cold wallet governance protocols, multi-party computation key management, and post-trade reconciliation analytics.

Visit GoldRhein Exchange AI Risk Engine to learn more, or explore related features such as real-time trade surveillance, compliance automation, and institutional risk tools.

Disclaimer:

The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

Media Contact

Felix Hoffmann, GoldRhein, 49 0151 4107621, support@goldrhein.com, https://www.goldrhein.com/

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SOURCE GoldRhein

Technology

GAC’s “Eco-system Globalization” Lands in Brazil, Marking Strategic Milestone in Latin America’s Footprint.

Published

2 hours ago

May 25, 2025

SÃO PAULO, May 25, 2025 /PRNewswire/ — On May 23, GAC held the Brazil Brand Launch and New Models Unveiling Event at Distrito Anhembi in São Paulo, Brazil, officially unveiling its “Brazil Action Plan” – the first substantive implementation of “One GAC 2.0” global strategy in Latin America. Through a series of long-term investment initiatives, in Brazil, for Brazil, integrating into Brazil, serving Brazil, and contributing to Brazil, GAC presented Brazilian consumers with a future mobility vision and ushered in a new chapter for GAC in both Brazil and the Latin American market.

Brazilian and Chinese government officials, business leaders and representatives gathered to witness this historic moment of China–Brazil automotive industry cooperation. At the event, GAC officially signed a comprehensive strategic cooperation agreement with Instituto Nacional de Metrologia, Qualidade e Tecnologia (Inmetro) to enhance Brazil’s automotive industry competitiveness.

The “Brazil Action Plan” focuses on four long-term directions: full industry chain deployment, energy ecosystems, talent development, and cultural integration. GAC will actively integrate local supply chain development, build a nationwide energy supply network across Brazil, and develop a talent system through university partnerships. Additionally, GAC adheres to the ESG philosophy, integrates into the local community, and is committed to being an outstanding corporate citizen in Brazil.

GAC will implement the “Brazil Action Plan” comprehensively to accelerate integration into, service for, and contributions to the local community. At the product portfolio level, GAC will uphold its core strengths of “Top-tier Quality”, and “Pioneering Technology”, continuously introducing all energy types’ models, fully addressing the diverse mobility needs of Brazilian consumers. In terms of service systems, GAC will adhere to its philosophy of “Service First”, “Customer First”, and expedite the full implementation of the GAC Sales Service Way (GSSW), offering reliable customer service.

GAC introduced five models for Brazilian consumers: AION V, AION Y, HYPTEC HT, GS4 HEV, and AION ES at the Brazil Brand Launch and New Models Unveiling Event, which comprehensively addressing diverse mobility scenarios including family transportation, urban commuting, and shared mobility. These models embody GAC’s core strengths of “Top-tier Quality” and “Pioneering Technology”, reflecting GAC’s precise insight into the Brazilian market’s needs.

SOURCE GAC

Technology

BLUETTI Previews Its EOFY 2025 Sale with Massive Savings and Giveaways

Published

4 hours ago

May 25, 2025

SYDNEY, May 26, 2025 /PRNewswire/ — As the end of the financial year (EOFY) draws near, BLUETTI, a technology pioneer in clean energy, is gearing up to launch its EOFY 2025 Sale in Australia. From June 1 to June 30, BLUETTI is providing generous discounts on its popular portable power products, along with enticing giveaways and special online activities.

What to Expect from the BLUETTI EOFY 2025 Sale

Australian shoppers can enjoy massive savings on best-selling BLUETTI power stations, with discounts of up to 43% off and limited-time flash sales on select models. But that’s not all. To make the EOFY Sale even more rewarding, BLUETTI is offering:

Lucky Draws: Sign up on the BLUETTI website for a chance to win exciting prizes.Bulk Deals: Extra discounts available on selected products when purchasing multiple units — perfect for families, businesses, or group buyers.Social giveaways: Snag fantastic rewards by participating in social media campaigns.Additional savings: Spend above certain thresholds and get up to an additional 7% off.

Highlights of BLUETTI EOFY 2025 Sale

Most of BLUETTI products will join this shopping spree, with the Elite 200 V2, AC300+B300K, and AC180 being the standouts. Marking its second anniversary, the star product AC180 has won the hearts of over 4,500 Aussies since its launch. Many praise its capability of powering 1,800W high-wattage appliances while remaining portable at only 16 kg. So versatile, the AC180 can be ‘a better option than a second battery in your 4WD’, or function as a lifesaver to power TVs for a full game of rugby during power outages.

Get Ready for BLUETTI EOFY 2025 Sale

Keen to score the best deals early? Head over to the BLUETTI website now—early EOFY Sale deals have already started from May 26!

About BLUETTI

As a technology pioneer in clean energy, BLUETTI is committed to a sustainable future by providing affordable green energy storage solutions for both indoor and outdoor use. Through initiatives like the LAAF (Lighting An African Family) program, BLUETTI is dedicated to bringing power to 1 million African families in off-grid areas. With a strong focus on innovation and customer needs, BLUETTI has established itself as a trusted industry leader in over 110 countries and regions.

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SOURCE BLUETTI ENERGY PTY LTD