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WePlay Collaborates with Top Turkish Influencers to Unveil New Chapter in Social Entertainment, Demonstrating Brand Warmth Through Innovative Partnerships

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ISTANBUL, April 18, 2025 /PRNewswire/ — WePlay, an emerging social entertainment platform, recently launched two landmark collaborations in the Turkish market. By partnering with Ceren Yaldız, a national-level influencer with 14 million followers, and Uzunmakarna, a philanthropic content creator with 9 million followers, WePlay has pioneered a dual-track model of “co-created content + social responsibility,” establishing a benchmark for localized platform operations.

As a multi-talented Turkish phenomenon, Ceren Yaldız has become a Gen Z cultural icon through her cross-platform influence on TikTok, YouTube, and Instagram. Leveraging her identity as a “voice-content creator,” WePlay invited her to serve as a mentor for a music singing competition on its platform, which pioneered the integration of celebrity IP with real-time voice interaction. Driven by “competitive growth + emotional connection,” the event maintained a warm, human-centric atmosphere amid intense rivalry, successfully building an innovative ecosystem of “celebrity mentor IP × immersive voice-engagement.”

Diverging from conventional commercial collaborations, WePlay teamed up with Uzunmakarna to address social issues, launching the “Save the Stray Cats” campaign. Through short videos and livestreams, Uzunmakarna encouraged fans to unlock virtual gifts via in-app tasks and participate in offline volunteer activities. WePlay donated proceeds from the campaign to local animal protection organizations in Turkey. This “entertainment-driven philanthropy” not only aligned with Uzunmakarna’s mission of “using influence for social change” but also positioned WePlay as a platform where “user engagement directly translates into social good action.”

A WePlay spokesperson remarked: “By addressing societal pain points, we harnessed technology to seamlessly integrate entertainment with social impact, fostering a mutually beneficial relationship between commercial success and societal value. Our collaborations with Ceren Yaldız and Uzunmakarna exemplify WePlay’s core philosophy of ‘Technology for Good, Entertainment with Purpose.'”

WePlay’s vision is: “Connecting the world through play and leading the global wave of online social entertainment.” By embedding social responsibility into entertainment scenarios, WePlay has redefined digital interactions while empowering Gen Z to practice social responsibility innovatively. Users not only enjoy “playing together” but also contribute to societal causes through every interaction, achieving a win-win for entertainment and social value.

Moving forward, WePlay aims to replicate the Turkish model in emerging markets, continuously exploring the “celebrity economy + social innovation” paradigm to foster warmer, more meaningful connections worldwide.

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Starburst Announces Strategic Investment from Citi

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BOSTON, May 19, 2025 /PRNewswire/ — Starburst, the data platform for apps and AI, today announced a strategic investment from Citi.

Starburst’s platform enables organizations to unify access to distributed data, across cloud, on-premises, and hybrid environments, without the need for data duplication or complex migrations.

Starburst’s vision is to deliver cutting-edge AI and analytics solutions on an open, hybrid data lakehouse foundation.The investment strengthens the company’s momentum in enabling global enterprises to build secure, scalable, and intelligent data applications.By bringing AI “lakeside,” Starburst eliminates the traditional friction between data, governance, and AI. Starburst’s technology is used by 10 of the top 15 banks.

The investment was made through Citi’s Markets Innovation & Investments division. “We’re excited to collaborate with Starburst to help shape the future of enterprise data and AI,” said Lee Smallwood, Global Head of Markets Innovation and Investments, Citi. “Our strategic investment reflects Citi’s commitment to advancing a modern, AI-ready data infrastructure, prioritizing governance, performance, and flexibility to power mission-critical financial services in a global, regulated environment.”

“Our mission is to meet the data challenges faced by complex, global institutions,” said Justin Borgman, CEO and Co-Founder of Starburst. “We’re proud to provide our clients with a secure, high-performance platform that enables access to data wherever it lives. Citi’s investment reinforces our mission to remove barriers between data and insight, especially in industries where speed, trust, and governance are non-negotiable.”

Starburst continues to expand its reach into high-demand, regulated industries where AI is becoming a cornerstone of transformation.

About Starburst 

Starburst is the data platform built for flexibility, delivering fast, secure access to all your data, wherever it lives. Whether on-premises, across clouds, or in hybrid environments, Starburst provides choice and control to your architecture. Built on an open data stack with Trino and Apache Iceberg, it unifies distributed data without complex or costly migrations, unleashing the full power of the data lakehouse for analytics and AI.

With our Lakeside AI architecture, enterprises gain federated access, governed collaboration, and full data lineage, laying the foundation for scalable, compliant AI innovation. Starburst empowers data-intensive and security-conscious organizations to unlock the full potential of their data while ensuring performance, governance, and control.

Enterprises in 60+ countries, including Comcast, Citigroup, and 4 of the top 5 global banks, trust Starburst to maximize data value. Our strategic partnerships with AWS, Dell Technologies, and top cloud providers ensures seamless interoperability across environments.

From insights to action to AI, Starburst fuels innovation at every level. Learn more at starburst.ai.

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View original content:https://www.prnewswire.co.uk/news-releases/starburst-announces-strategic-investment-from-citi-302456965.html

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Ecotrak Launches Self-Service CMMS, Empowering Small Businesses to Take Control of Facilities Management

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IRVINE, Calif., May 19, 2025 /PRNewswire/ — Ecotrak, the leading provider of facility and asset management software for multi-location businesses, has officially launched Ecotrak Build, a self-service CMMS (Computerized Maintenance Management System) designed specifically for small business operators. Built from the ground up for speed, simplicity, and affordability, Ecotrak Build is now available for just $25 per year, per location—and includes a 30-day free trial.

With the launch of its self-service portal, Ecotrak is removing traditional barriers to entry like implementation delays and expensive onboarding. Small business owners can now sign up in minutes, set up locations, find vendors, and start managing their repairs from one easy-to-use platform.

“We built Ecotrak Build for the operators who do it all—the ones wearing five hats and still trying to keep their equipment running,” said Daniel Castleman, VP of Product at Ecotrak. “There hasn’t been a robust CMMS solution made specifically for small business. Build changes that. It’s affordable, it’s powerful, and it’s ready to go when you are.”

Key features of Ecotrak Build include:

Instant access to pre-vetted service providers

Unlimited work orders and invoices

Support for up to 10 locations during the free trial

Mobile app for fast, on-the-go service requests

A clean, intuitive dashboard

From plumbing issues and HVAC breakdowns to equipment maintenance and emergency repairs, Ecotrak Build gives operators the ability to respond fast, assign vendors, track progress, and manage costs—all in real time.

The self-service experience was designed to be plug-and-play:

Create an accountAdd your locationsInvite and assign vendorsSubmit your first service requestStart tracking work

Build is ideal for quick-service restaurants, franchise owners, coffee shops, gyms, salons, convenience stores, and any other small business that depends on equipment working day in and day out. Unlike enterprise CMMS tools built for corporate facilities teams, Build meets operators where they are—with simple workflows, mobile-first access, and no unnecessary complexity.

The platform is now live at www.ecotrak.com/pricing, where new users can sign up and begin their 30-day free trial.

About Ecotrak

Ecotrak is more than a facility management platform—it’s your partner in the trenches. Built for businesses that can’t afford downtime, Ecotrak delivers real solutions, real insights, and real support to help facility teams run smoother, spend smarter, and plan for the long haul.

With an intuitive, easy-to-use platform, Ecotrak simplifies asset management, work orders, and service provider coordination—so facility teams can stop putting out fires and start making bigger-picture decisions. Whether it’s preventing breakdowns, maximizing budgets, or optimizing operations, Ecotrak is right there with you, every step of the way. Together, we run it. For more information, visit ecotrak.com.

Ecotrak Media Contact
Shawna Moore
Director of Marketing
shawna@ecotrak.com
(310) 365-7634

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SOURCE Ecotrak Facility Management Software

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T-Kartor Introduces Field-Proven, Cloud-Native Geospatial Platform

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Packaged solution to simplify integration and maximize performance for geospatial operations

ST. LOUIS, May 19, 2025 /PRNewswire/ — T-Kartor, the leader in harnessing geospatial solutions for real-world impact, announced today the release of the latest version of its proven geospatial platform. This platform streamlines individual components and capabilities into a single, cohesive platform for data management, analysis and decision-making.

Geospatial information can help public and private organizations unlock new opportunities, make secure decisions for communities, and gain strategic insights that can be used for further business growth and operational resilience. T-Kartor’s platform brings together all of this information from disparate sources to help organizations manage, analyze, visualize, and disseminate new insights that help inform improved decision-making.

With the upgraded platform, users gain:

A simplified codebase ensures more consistency and streamlined communication between T-Kartor products such as Iris and Orion, ultimately maximizing the value of customers’ investments.New tools for evaluating an organization’s spatial and non-spatial data holdings help illustrate which resources are used most and which are underused and identify the source of requests and geographies queried most often.Ability to elastically scale up, down, or out as compute resources are needed.New enhanced external APIs for machine-to-machine communication and integration into legacy workflows and systems that make extending the T-Kartor platform into existing architectures easier than ever before.

Anthony Calamito, chief strategy officer, T-Kartor, said: “Many geospatial software platforms exist on the market, but few, if any, are cloud-native and designed specifically for modern DevOps environments. What T-Kartor is bringing to market will fundamentally change how software is provisioned and scaled to support enterprise geospatial operations by providing insight into what an organization uses most often, how much compute power is needed, and where resources may be better allocated.” 

Magnus Persson, vice president of products, T-Kartor, said: “As a cloud-first product company, we are focused on engineering our products to be best suited to modern, DevOps architectures and deployment patterns to meet the demands of our customers today. We continue to evolve our platform to work in containerized environments (both Kubernetes and Docker) to support the needs of our customers.”

To learn more about how the new T-Kartor platform can help you get better geospatial insights for a changing world, visit here or meet the team live at the GEOINT Symposium at Booth 1141 from May 18-21.

About T-Kartor

T-Kartor USA is an agile, innovative business combining cartographic, GIS, and programming skills to deliver high-quality and affordable solutions. T-Kartor USA, located in St Louis, Missouri, is a subsidiary of T-Kartor Group AB, a privately-owned entity founded in Kristianstad Sweden in 1985. T-Kartor has offices in five countries; Sweden, Norway, Finland, the U.K., and the U.S. T-Kartor Group AB is committed to providing services and platforms for geospatial solutions, seamless one-feature-one-time map production, world-class city wayfinding, and integrated public transport information.

View original content to download multimedia:https://www.prnewswire.com/news-releases/t-kartor-introduces-field-proven-cloud-native-geospatial-platform-302458224.html

SOURCE T-Kartor

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