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Zenfolio 2025 State of the Photography Industry Report: The largest, most current analysis of the photography industry

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Zenfolio Inc., the all-in-one platform built for photographers to showcase, sell, and grow their business, has released its 2025 State of the Photography Industry Report—a comprehensive survey and analysis revealing key trends, challenges, and opportunities shaping the photography profession worldwide.

REDWOOD CITY, Calif., April 17, 2025 /PRNewswire-PRWeb/ — Zenfolio, the market leader in creative and business solutions for photographers, announced the release of its latest annual State of the Photography Industry Report. This year’s survey saw participation from thousands of photographers across 89 countries, providing in-depth insights into industry trends, the business landscape, and future projections.

“This survey isn’t about tracking the latest trends—it’s about listening to photographers, learning from their experiences, and using those insights to better serve them. We hope this report provides valuable knowledge to all photographers as they run their businesses in an ever-evolving landscape.”

The 2025 report is the sixth study since its launch in 2021, reflecting an ongoing dedication to monitoring the ever-changing photography industry. Notably, this year’s report took a more inclusive approach, categorizing photographers not only by specialty but also by accounting for their working methods. This refined methodology led to deeper, more meaningful insights than ever before. Collaborating with Zenfolio are four sponsor partners: Format, ShootProof, Professional Photographers of America (PPA), and the National Association of Portrait and Children’s Photographers (NAPCP). By joining forces, these industry leaders have facilitated a comprehensive and inclusive examination of the current state of photography, ensuring that insights gleaned are robust and representative of the diverse experiences within the field.

The 2025 survey gathered insights from a wide range of individuals in the photography industry, including self-employed professionals, employees, both part-time and full-time workers, students, and others. The report reveals insights into the business models, revenue strategies, and market trends shaping photography businesses while providing actionable recommendations to position photographers for success in an ever-changing industry. From shifting revenue streams to the role of AI, this report captures how photographers are navigating change and finding opportunities for growth.

Read the entire report at no cost by clicking through to the State of the Photography Industry Report.

A few key highlights.

Diversification is on the Rise as Photographers Seek Stability: Approximately 10% of photographers now operate across multiple business models (Client-based, Event/Sport-based, and Art/Production-based), indicating a trend toward diversification as a stability strategy.Flexibility Creates Opportunity: Photographers who adapted to unexpected opportunities—particularly in sports/event photography, corporate work, and specialized niches—reported finding valuable new revenue streams outside their original specialtiesProfitability Challenges: While 65-77% of photographers reported increased business costs in 2024, pricing increases haven’t kept pace. This growing gap represents a potential threat to profitability that photographers must address through strategic pricing.Adoption of AI Tools on the Rise: As AI tools have become more commonplace, photographer sentiment and adoption has also grown over the years.

“In our sixth State of the Photography Industry survey since 2021, we’ve had the privilege of hearing from thousands of photographers who see and navigate changes in the photography industry firsthand,” said John Loughlin, Zenfolio Inc. CEO. “This survey isn’t just about tracking the latest trends—it’s about really listening to photographers, learning from their experiences, and using those insights to better serve them. We’re grateful to our sponsors for helping us reach more voices across the industry, and we hope this report provides valuable knowledge to all photographers as they run their businesses in an ever-evolving landscape.”

Access the complete 2025 State of the Photography Industry Report here.

About Zenfolio

Zenfolio.com is the complete platform built for photographers to showcase and sell their beautiful work, promote their brand, and connect with clients. Trusted by creative professionals for 20 years, Zenfolio provides the tools and support they need to grow their business, and is dedicated to helping photographers succeed at every step of their journey.

Zenfolio brands and services include Format.com, a portfolio website solution with marketing and studio management tools for all creative professionals, PhotoRefine.ai, advanced AI technology that takes the work out of grouping, rating and culling images, PhotoBooker.com, a resource to find and book local photographers, and PrintsMarketplace.com, an online gallery that sells museum grade prints from artists and photographers around the world.

Media Contact
Amanda Burse, Zenfolio, 1 (650) 364-3423, marketing@zenfolio.com, www.zenfolio.com

SOURCE Zenfolio

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Correction: April 2025 U.S. Travel Agencies Air Ticket Sales Total $8.8 Billion

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Year-Over-Year Passenger Trips Rose Despite Decline in Sales

ARLINGTON, Va., May 16, 2025 /PRNewswire/ — Today, Airlines Reporting Corp. (ARC) released data showing U.S.-based travel agency air ticket sales reached $8.8 billion in April 2025 – a 4% decrease compared to April 2024.* April’s passenger trips settled by ARC increased 1% year over year, totaling 25.7 million.

Results for April 2025 showed:

ARC Ticketing Metric

Total

Month-Over-Month Variance

Year-Over-Year Variance

Total Sales

$8.8 billion

-6 %

-4 %

Total Passenger Trips

25.7 million

-5 %

+1 %

U.S. Domestic Trips

16.2 million

-4 %

+1 %

International Trips

9.5 million

-8 %

+1 %

Average Ticket Price

$536

0 %

-3 %

Average Economy Class Ticket Price**

$476

+1 %

+2 %

Average Premium Class Ticket Price***

$1,233

0 %

0 %

Passenger trips issued through online travel agencies rose 6% year over year, while passenger trips for leisure and corporate travel decreased 4% and 6%, respectively, over the same period.

“Business travel contended with increased economic uncertainty and the Easter holiday falling in late April, which affected year-over-year corporate passenger trip comparisons,” said Steve Solomon, chief commercial officer at ARC. “Despite some macroeconomic headwinds, overall passenger trips for domestic and international travel remained above 2024 levels, showing the resilience of travel demand.”

NDC transactions accounted for 19.6% of the total ARC reported and settled transactions in April 2025 — a 2% increase from 19.3% in April 2024. In April 2025, a total of 905 travel agencies reported NDC transactions.

More detailed information is available on ARC’s sales statistics page.

About ARC:
ARC’s data platform is the intelligence behind air travel, connecting the industry ecosystem and powering commercial decisions for airlines and our partners. We manage the world’s most comprehensive airline ticketing dataset, comprised of over 12 billion annual passenger flights operated by more than 480 airlines in over 235 countries. ARC’s trusted reporting and settlement services process over $99 billion annually in U.S.-based agency air sales. ARC leads industry collaboration between airlines, agencies, corporate buyers and other partners to enable a thriving air travel retailing ecosystem. For more information, visit arccorp.com.

Contact:
Randy Spoon

media@arccorp.com

Notes:

A previous version of this press release incorrectly stated that U.S.-based travel agency air ticket sales saw a 6% decrease compared to April 2024.

*Ticket Sales

Results are based on monthly sales data ending April 30, 2025, from 10,144 U.S. retail and corporate travel agency locations and online travel agencies. Results do not include sales of tickets purchased directly from airlines.The average ticket price (USD) is for a round-trip ticket settled through ARC for an itinerary that included only U.S. domestic travel.Passenger trips include the total number of passengers traveling from one airport to another using direct or connecting flights. Newly issued trips are added, and refunded trips are deducted to provide a net view of traveling passengers.U.S. domestic passenger trips include the total number settled through ARC where the itinerary is wholly within the U.S. International passenger trips include the total number settled through ARC where some or all the travel occurs to airports outside the U.S. or originates outside the U.S.Total sales are equal to the total amount paid for a ticket, which includes taxes and fees.

**Average Economy Class Ticket Price

Economy Class is defined as tickets for U.S. domestic travel purchased in April 2025 under fare codes excluding First Class, Business Class and Business Class Premium.

***Average Premium Class Ticket Price

Premium Class is defined as tickets for U.S. domestic travel purchased in April 2025 under fare codes assigned to First Class, Business Class and Business Class Premium.

© Airlines Reporting Corporation (ARC). All rights reserved.

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SOURCE Airlines Reporting Corporation (ARC)

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Top IT Strategies for the Financial and Professional Services Sectors in 2025: Info-Tech’s Industry Best Research Released

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A new report from Info-Tech Research Group, a global research and advisory firm, identifies six research priorities that are enabling IT leaders in financial and professional services to lead digital transformation, adapt to AI disruption, enhance compliance, and drive measurable value in a rapidly shifting economy.

TORONTO, May 16, 2025 /CNW/ – With AI reshaping professional services and financial firms navigating uncertain economic shifts, IT leaders in these sectors are being called to play a more strategic role in enabling business success. In response to these challenges, Info-Tech Research Group has released a curated research report to help organizations meet the moment. The 2025 report, Info-Tech’s Best Research for the Professional and Financial Services Sectors, includes actionable strategies, tools, and frameworks tailored to the industry’s most urgent priorities.

According to Info-Tech’s research, the financial and professional services sectors face a convergence of technology disruption, rising operational risk, and mounting pressure to deliver measurable innovation. Many organizations are moving beyond reactive IT support and redefining the role of IT as a proactive business partner. At the center of this shift is a need for smarter vendor management, more robust data strategy, and responsible AI governance.

“Financial and professional services firms are operating in high-trust environments with rising expectations for performance, transparency, and resilience,” says Info-Tech Research Group’s Chief Research Officer, Gord Harrison. “The research in this report is designed to help IT leaders lead through uncertainty while building the capabilities needed to stay competitive and compliant, whether that means evolving governance models, modernizing risk management, or delivering value with greater agility.”

Info-Tech’s Best Research Tailored for the Financial and Professional Services Sectors in 2025
Info-Tech’s top 2025 resources for the financial and professional services industries include six targeted research blueprints to help firms align IT strategy with business goals and modernize core capabilities:

Build a Business-Aligned IT Strategy – The insights in this blueprint provide guidance on empowering IT to lead with impact by aligning initiatives to business priorities, driving innovation, and building credibility across the organization.

Build a Robust and Comprehensive Data Strategy – This practical blueprint offers a business-first approach to strengthening governance, improving decision-making, and unlocking organization-wide value.

Jump Start Your Vendor Management Initiative – The framework outlined in this detailed guide helps IT leaders implement a right-sized approach to improve vendor oversight, strengthen partnerships, and drive business value within 90 days.

Build an Information Security Strategy – The guidance in this blueprint helps organizations design a holistic, business-aligned security program that reduces risk and supports evolving priorities.

Govern the Use of AI Responsibly With a Fit-for-Purpose Structure – The approach in this guide supports organizations in implementing a fit-for-purpose AI governance structure that reduces risk, ensures compliance, and aligns AI with business values.

Establish Data Governance – This blueprint offers a structured approach to aligning governance practices with enterprise strategy and fostering a culture of data accountability and excellence.

Info-Tech’s Best Research for the Professional and Financial Services Sectors 2025 report highlights the firm’s top research blueprints that offer practical frameworks, tools, and use cases that build on each other to support strategy execution across IT functions. Collectively, they serve as a roadmap for IT leaders to strengthen governance, reduce risk, and deliver measurable outcomes in professional and financial services.

To request exclusive and timely commentary from Info-Tech’s experts on these blueprints or to download Info-Tech’s Best Research for Professional and Financial Services 2025 resource, please contact pr@infotech.com.

Media Passes for Info-Tech LIVE 2025 in Las Vegas
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2025 to gain exclusive access to research, content, and interviews with industry leaders. For those unable to attend in person, Info-Tech offers a digital pass option, providing access to live-streamed keynotes, select sessions, and exclusive virtual interviews with speakers and analysts.

Media professionals looking to apply for in-person or digital passes can contact pr@infotech.com to secure their spot and cover the latest advancements in IT directly from the event or remotely.

About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Eastern Michigan University unveils Way Forward@EMU, empowering youth health leaders with $1M Toyota grant

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YPSILANTI, Mich., May 16, 2025 /PRNewswire/ — Eastern Michigan University is revolutionizing health education for young leaders with the launch of Way Forward@EMU, an innovative initiative supported by a $1,016,850 grant from the Toyota Way Forward Fund. Designed to empower high school students from Ypsilanti, Wayne/Westland, and Romulus, the program bridges health education with career readiness, equipping participants with tools to drive real community impact.

Housed within Engage@EMU and supported by EMU’s Robert Thomson Center for the Advancement of Neurobehavioral Health, the program offers a six to eight-week paid learning experience with weekly sessions covering traumatic brain injury (TBI) awareness, mental health, nutrition, and wellness. Students will creatively showcase their knowledge, earn a $100 stipend, and gain opportunities to transform their communities as peer health educators.

“Way Forward@EMU represents a bold step in developing the next generation of healthcare leaders by putting tools, training, and mentorship directly into the hands of young people,” said Sondrea Singleton, director of Way Forward@EMU. “When we equip youth to educate their peers and communities, we’re not just raising awareness—we’re creating lasting change.”

Built on a hub-and-spoke model for community-based healthcare transformation, the program taps into EMU’s faculty expertise, mentorship programs, and partnerships with organizations like Corner Health Center. Its SMART goals include:

Certifying 75+ students as Community Health Educators (CHEs) by December 2025

Reaching more than 800 youth, families, and community members with TBI-focused education

Providing experiential opportunities with at least 10 healthcare organizations

Supporting college readiness through structured mentorship

Participants earn digital credentials through EMU’s Office of Professional Programs and Training, creating a direct pathway to postsecondary success. CHEs deliver peer education across schools, community centers, and faith-based organizations, using a curriculum co-developed with Corner Health Center. Ongoing mentorship through EMU’s Pre-Service Health Center reinforces academic and career preparedness.

The Toyota Way Forward Fund is a multi-year initiative established in 2023 that strengthens access to specialized healthcare and recovery support for individuals and families affected by traumatic brain injuries. Eastern Michigan University was selected for this substantial grant due to its demonstrated excellence in healthcare innovation and community-focused programming.

“With more than 2.5 million Americans visiting emergency departments for TBIs each year—32% of them children—the need for prevention and early education is critical,” said Michael Speigl, dealer principal at Toyota of Ann Arbor. “EMU’s forward-thinking approach to pediatric health education aligns seamlessly with Toyota’s mission to drive impactful change.”

Way Forward@EMU specifically targets communities with high poverty rates and limited healthcare pathways. With education efforts planned through 2026 and a vision for statewide expansion, the program is positioned to become a national model for sustainable, equity-driven health education.

The University will formally celebrate the launch of Way Forward@EMU and the Toyota Way Forward Fund grant during a special event beginning at 9:30 a.m. on Friday, May 16, 2025, at the EMU Student Center, Room 352, located at 900 Oakwood, Ypsilanti.

For more information about the Way Forward Fund, pioneered by Toyota, visit the website.

About Eastern Michigan University

Founded in 1849, EMU is the second oldest public university in Michigan. It currently serves nearly 13,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University’s Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. Visit the University’s rankings and points of pride websites to learn more. For more information about Eastern Michigan University, visit the University’s website. To stay up to date on University news, activities and announcements, visit EMU Today.

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SOURCE Eastern Michigan University

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