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62% Higher Conversion Rates with Knowledge’s New Buyers Journey Tool

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Knowledge’s new Buyer’s Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into buyer intent and behavior to personalize outreach and close more deals.

NEW YORK, April 16, 2025 /PRNewswire/ — Knowledge will release its updated Buyer’s Journey feature in mid-May 2025. This upgrade integrates individual website activity tracking with confirmed contact information, providing sales teams with unparalleled visibility into potential customers’ purchasing behaviors and research before initial contact.

Knowledge announces updated Buyer’s Journey feature with contact data + intent tracking. Coming May 2025.

By combining psychometric modeling, real-time buyer intent signals, and now verified contacts, Knowledge fills the void left by Apollo and Seamless, offering a smarter, more complete view of prospects without sacrificing accuracy or relevance.

“This feature completely transforms how sales teams understand their buyers,” said Chris Anzalone, CEO of Knowledge. “The Buyer’s Journey feature can be combined with database tools to show sales professionals exactly what their prospects care about, what websites they’re visiting, and how to start meaningful conversations from the first touch.”

Knowledge’s proprietary algorithm analyzes approximately 30 billion behavioral signals daily across 450,000+ domains, revealing precisely what prospects have been researching and enabling sales teams to tailor their approach based on genuine buyer interests rather than generic firmographic data.

The new feature enables sales teams to transform large prospect lists into actionable intelligence by revealing:

Websites prospects have recently visitedTopics they’re actively researchingContent they’re engaging withWhere they are in their buying journey

Early adopters report a 62% increase in meeting conversion rates and a 40% reduction in time spent on prospecting activities.

Dee Acosta, GTM Advisor and an initial beta tester of the tool said, “We’re overwhelmed with AI tools that just spit out basic info or free data. Knowledge gives you insight into your buyers’ personalities, motivations, and politics. It goes beyond prospecting to build trust and manage the entire buying committee. You’ll close deals using info you wouldn’t normally have. Knowledge is essential for everyone from SDRs to Strategic AEs.”

Sales development representatives using it benefit from:

First-person intent tracking to surface in-market buyersReduced time spent on unqualified prospectsIncreased connection rates through targeted outreachMore meaningful conversations with well-matched contactsHigher conversion rates and improved sales efficiency

Access these new capabilities by signing up for a free Knowledge account at http://www.knowledge.com/ www.knowledge.com .

Media Contact: Alexa Sharpe, Senior Content Strategist, Influent Social, alexa@influent.co, (724) 984-5774

**About Knowledge** :Knowledge provides AI-powered sales intelligence tools that help businesses identify and connect with their ideal customers through advanced psychometric modeling.

Check us out at http://www.knowledge.com or in the ZoomInfo Strategic Partner Marketplace: https://market.zoominfo.com/app/knowledge

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SOURCE Knowledge Technology

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Riyadh Air Partners with Loyalty Juggernaut to Launch a Next-Generation Digital Loyalty Program

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RIYADH, Saudi Arabia, May 7, 2025 /PRNewswire/ — Riyadh Air, the new national carrier of Saudi Arabia, and Loyalty Juggernaut, Inc. (LJI), an innovation leader in loyalty technology, announced today a strategic partnership to power Riyadh Air’s next-generation digital loyalty program, during the Arabian Travel Market in Dubai, UAE.

As Riyadh Air prepares to redefine travel experiences for a new era, the airline is building a loyalty program that is as modern, dynamic, and digitally native as the brand itself. Powered by Loyalty Juggernaut’s cloud-native GRAVTY® platform, Riyadh Air’s loyalty program will deliver a fully personalized, seamless, and rewarding experience for travelers worldwide.

“At Riyadh Air, we are committed to setting a new standard in customer experience,” said Vincent Coste, Chief Commercial Officer of Riyadh Air. “Loyalty Juggernaut’s cutting-edge GRAVTY® platform allows us to create a digital-first loyalty program that matches the ambition, innovation, and scale of Riyadh Air. Together, we are shaping the future of travel loyalty.”

He added, “the program will feature real-time engagement, AI-driven personalization, expanded partnerships, dynamic earn and redemption opportunities, and a seamless mobile-first experience—redefining traditional loyalty for a new generation of travelers.”

Designed for scale and innovation, the GRAVTY® platform’s modular, API-first architecture ensures rapid deployment, future-proof scalability, and effortless integration with Riyadh Air’s broader digital ecosystem.

 “We are honored to partner with Riyadh Air in this landmark initiative,” said Shyam Shah, CEO of Loyalty Juggernaut. “Our mission is to elevate loyalty into a strategic growth engine. GRAVTY®’s nextgen capabilities will enable Riyadh Air to deliver extraordinary value to its guests and partners, setting a bold new benchmark in airline loyalty.”

The new loyalty program is expected to launch ahead of Riyadh Air’s inaugural flights and will be a core pillar of the airline’s broader customer engagement and growth strategy.

This partnership represents a shared vision: to build a loyalty experience that goes beyond points and miles—to create lasting emotional engagement with travelers at every touchpoint.

About Riyadh Air

Riyadh Air is Saudi Arabia’s new world-class airline, launched to connect the Kingdom to more than 100 destinations worldwide. Headquartered in Riyadh and backed by the Public Investment Fund (PIF), Riyadh Air is committed to delivering an exceptional, technology-driven travel experience that reflects the future of aviation.

About Loyalty Juggernaut

Loyalty Juggernaut (LJI) is a leading B2B SaaS provider of next-generation loyalty and customer engagement solutions. LJI’s flagship GRAVTY® platform powers some of the world’s most innovative loyalty ecosystems, enabling enterprises to elevate loyalty into a measurable, strategic growth engine. Headquartered in Palo Alto, California, LJI serves leading brands across industries, including airlines, retail, hospitality, and financial services.

Media Contacts

Riyadh Air: media@riyadhair.com Loyalty Juggernaut: media@lji.io 

SOURCE Loyalty Juggernaut, Inc.

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Vymo Launches CollectIQ to Transform Debt Collections for Financial Institutions

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BANGALORE, India, May 7, 2025 /PRNewswire/ — Vymo, the Sales Engagement Platform trusted by over 350,000 financial sales people globally, has launched CollectIQ, marking its formal entry into the debt collections space. Designed specifically for banks and non-banking financial companies (NBFCs), the solution brings together AI-driven prioritization, automation, and integrated agent enablement to help institutions drive better recovery outcomes.

The move comes at a time when India’s financial sector is sharpening its focus on curbing non-performing assets (NPAs) and strengthening post-disbursal recovery efforts. According to the Reserve Bank of India’s Financial Stability Report, the GNPA ratio for scheduled commercial banks could rise from 2.7% in March 2024 to 3% by March 2026 under baseline scenarios — underscoring the need for proactive, data-led collection strategies.

“Collections teams have traditionally been underserved by technology, even though it plays a critical role in the health of a lender’s portfolio,” said Yamini Bhat, Co-founder and CEO of Vymo. “With CollectIQ, we are bringing automation, intelligence, and customer-centricity into collections — helping financial institutions recover smarter and more efficiently.”

CollectIQ acts as a single pane of glass for collections — bringing together case allocation, agent tracking, customer engagement, and integrated payment workflows into one intelligent system. It allocates accounts based on real-time inputs like agent proximity, performance history, and risk profiles. It provides live visibility into field activities through geo-verification and instant updates, and nudges agents toward the next-best action while enabling on-the-spot digital payments. The platform is fully integrated with lenders’ core systems such as LMS, CRM, and payment gateways, streamlining both operations and reporting.

By embedding intelligence and automation into everyday workflows, Vymo aims to help lenders not only recover more effectively but also do so in a way that enhances customer trust and regulatory compliance.

For more information, visit https://vymo.com/collections

About Vymo

Vymo transforms how financial institutions manage sales and collections operations. Trusted by 350,000+ users across 70+ global enterprises — including AIA, HDFC Bank, Berkshire Hathaway, SMFG, Aditya Birla Capital and more. Vymo delivers AI-powered solutions that drive performance and operational excellence. Its human-centric, enterprise-grade platform ensures high adoption and measurable outcomes. Vymo has raised over $45M from Sequoia Capital, Emergence Capital, and Bertelsmann India Investments and is a winner of CB Insights’ Demo Day and Microsoft’s ‘AI for All’ awards.

Logo: https://mma.prnewswire.com/media/2680398/Vymo_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/vymo-launches-collectiq-to-transform-debt-collections-for-financial-institutions-302447831.html

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Andy Gallagher to head Kantar Singapore’s Media and Creative business

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SINGAPORE, May 7, 2025 /PRNewswire/ — Kantar has announced the appointment of Andy Gallagher, a seasoned global media and communications leader as the head of its creative and media business for Singapore.

Andy brings a wealth of experience specializing in media strategy, creative effectiveness and analytics. Over the years, he has worked closely with major publishers and advertisers to assess campaign performance and optimize touchpoint strategies to maximise ROI. Prior to this appointment, Andy was heading the ad measurement business for Amazon Ads in London, serving as the Go-To-Market (GTM) lead for measurement in Europe. In this role, he provided strategic advisory services across first- and third-party measurement solutions, delivering insights that showcased the value of the brand to advertisers and agencies.     

This is Andy’s second stint with Kantar having worked in Kantar’s EU & US markets prior to joining Amazon. With leadership experience across both companies, Andy brings a seasoned perspective in media measurement, creative impact, and campaign effectiveness, making him a trusted advisor in the industry. A recognized thought leader and speaker, Andy has also featured at various industry events.

Commenting on the appointment, Jane Ng, General Manager, Insights Division, Kantar Singapore said, “I’m thrilled to have Andy join us at Kantar Singapore. With his deep expertise across media strategy, creative effectiveness and analytics, combined with a strong entrepreneurial mindset- he brings a powerful edge to our team. His leadership will be instrumental in elevating our creative and media offer and enriching our client partnerships. I’m excited about the role he will play in shaping the future of insights- helping brands navigate an increasingly complex media landscape with confidence and clarity”

Andy added, “I am thrilled to have re-joined Kantar as Head of Creative & Media effectiveness. As part of the new role, I’ve relocated to Singapore to lead the team and am excited to return to this best-in-class organization to help lead & drive strategy for the Singapore business. I look forward to collaborating with both regional and global clients to shape the future of their brands and provide guidance on data-driven, strategic business decisions.”

About Kantar  

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. www.kantar.com 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/andy-gallagher-to-head-kantar-singapores-media-and-creative-business-302448054.html

SOURCE Kantar

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