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Empowering FMCG Brand Growth Through Retailer Engagement

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KUALA LUMPUR, Malaysia, April 15, 2025 /PRNewswire/ — For small and local Fast-Moving Consumer Goods (FMCG) brands, gaining access to rural and urban retail markets remains a major challenge. Challenges such as limited distribution, high marketing costs, and tough shelf competition often restrict these brands to their immediate communities.

Through Ninja Mart’s Kongsi Rezeki, Kongxi Huat! Campaign, which ran from January to March 2025, Ninja Mart – Ninja Van Malaysia’s distribution arm – collaborated with Indofood, Julie’s, Yupi, Cricket, Yokefood, and MIWA to help the brands reach over 8,500 independent retailers, expanding their market presence beyond major hypermarkets and into smaller grocery stores and convenience outlets across Malaysia. On average, the brands saw a 37% increase in sales during the campaign.

“At Ninja Mart, we recognise that FMCG brands, especially smaller and local players, breaking into the retail market isn’t just about distribution, but about building relationships and visibility. Through this initiative, we helped  brands expand into new retail spaces and empowered  them with data-driven insights, direct retailer engagement, and targeted marketing strategies. By bridging the gap between brands and independent retailers, we’re creating a more connected retail ecosystem in Malaysia,” said Matthew Sequerah Lee, Head of Ninja Mart Malaysia.

With a focus on direct brand-to-retailer engagement, the campaign delivered a measurable impact for participating brands:

Spend & Win Campaign – Ninja Mart, in collaboration with brand partners, rewarded retailers with 100 exclusive prizes.Retail Point of Sale Materials (POSM) & Goodie Bag Distribution – Tailored POSM and sampling initiatives drove product trials, boosting conversions and retailer confidence.Brand Focus Weeks – Dedicated promotional periods with promotions and custom POSM materials in key retail stores enhanced brand visibility and sales.Urban Brand Tour – On-ground engagement connected brands with retailers, offering firsthand sales insights and strengthening relationships.Data-Driven Brand Collaboration – Monthly performance reports provided brands with insights on sales, market coverage, and retailer feedback for strategic growth.

How Brands Benefitted from Retail Expansion Strategy

Indofood faced challenges with product availability and brand awareness in Malaysia. Its early focus on Modern Trade (supermarkets and large chains) limited its reach into General Trade (independent shops and mini-marts), especially in rural areas with strong growth potential. Ninja Mart addressed this by refining Indofood’s distribution strategy, from effectively bridging the gap in availability and accessibility.

Ninja Mart has transformed our approach to General Trade by bringing the structure and efficiency of modern trade into a fragmented market. Their data-driven strategies, extensive retail network, and tailored campaigns have significantly expanded our reach and boosted sales. We trust Ninja Mart as one of the key partners in driving Indofood’s growth in Malaysia,” said Steven Lim, Key Account Manager from Indofood (M) Food Industries Sdn Bhd.

Yupi faced challenges with network distribution and market penetration, particularly within the General Trade segment, which includes grocery outlets across rural and semi-urban areas. Though demand was growing, gaps in coverage and logistical challenges restricted national expansion.

Ninja Mart has transformed Yupi’s presence across Malaysia. With their robust distribution network and deep expertise in on-the-ground sales, they’ve ensured that Yupi products are not only available but flourishing in both urban and rural markets. Their data-driven approach, flawless execution, and strong collaboration with Delfi has enabled us to reach more retailers and consumers than ever before. Thanks to this partnership, Yupi is now more accessible to Malaysians nationwide,” mentioned by an Executive Office representative, Delfi Marketing Sdn Bhd.

For smaller FMCG brands, growth goes beyond delivery but relationships, visibility, and insights. By combining logistics expertise, retailer engagement, and data-driven strategies, Ninja Mart is helping brands scale in ways that traditional distribution models often overlook.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/empowering-fmcg-brand-growth-through-retailer-engagement-302427395.html

SOURCE Ninja Van

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FranklinWH System Simplifies Solar Retrofits under Victoria’s Emergency Backup Mechanism

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SYDNEY, May 5, 2025 /PRNewswire/ — Victoria has rolled out significant new rules designed to keep the energy grid stable as solar adoption continues to rise. Having taken effect on 1st October, 2024, the state’s Emergency Backstop Mechanism mandates all new and upgraded solar installations be network connected and communicate with a designated server, enabling grid operators to limit or temporarily halt solar energy exports when there is overproduction.

While these requirements bring complexity to homeowners and installers, FranklinWH energy management and storage system stands apart, simplifying retrofit installations under these rules.

The Exceptionally Easy Solution for the Emergency Backstop Mechanism

The new regulations require solar systems to have continuous network connectivity and pass rigorous Common Smart Inverter Profile (CSIP-Aus) certification tests, ensuring compatibility with remote grid management commands. Systems failing these tests risk costly delays or even disqualification from grid connection.

The FranklinWH System is a unique AC-coupled energy management system agnostic to and independent of all solar inverter models. With a configuration separate from the preexisting PV inverter, the FranklinWH System avoids the need for any modifications of original setups and the need for any emergency backstop mechanism.

Efficient Installation in Minutes

FranklinWH prioritizes ease of use and rapid deployment, drastically reducing installation and commissioning times. It features plug-and-play simplicity and avoids the need for connectivity request to the new mechanism. Commissioning the system typically takes installers around 15 minutes, eliminating lengthy delays. By contrast, traditional solar + battery systems under the new regulation may be subject to lengthy registration and compliance testing processes, sometimes taking several days or even a week to finalize.

Challenges of DC-Coupled Systems under New Rules

DC-coupled battery systems paired with hybrid inverters face substantial new hurdles in retrofitting scenarios. The regulations impose rigorous certification requirements, increasing complexity and potentially lengthening installation timelines significantly.

Additionally, during mandated curtailments or emergency shutdowns, when the grid operators remotely instruct built-in hybrid inverters to limit solar power feeding, the DC-coupled systems risk losing sufficient solar generation capacity, leaving batteries partially charged and homeowners more dependent on expensive grid power.

The FranklinWH System effectively avoids these pitfalls, ensuring homeowners maintain uninterrupted energy storage and utilization. It offers unparalleled reliability and operational simplicity as it does not require any on site emergency backstop testing. To learn more about FranklinWH’s innovative home energy management solutions, visit www.franklinwh.com/au/

CONTACT: media@franklinwh.com

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/franklinwh-system-simplifies-solar-retrofits-under-victorias-emergency-backup-mechanism-302445526.html

SOURCE FranklinWH Australia Pty Ltd.

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THE GOVERNMENT OF THE MALDIVES AND MBS GLOBAL INVESTMENTS PLEDGE $8.8 BILLION TO CREATE THE MALDIVES INTERNATIONAL FINANCIAL CENTRE

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MALÉ, Maldives, May 4, 2025 /PRNewswire/ — The Maldives Government and MBS Global Investments are to create an US$8.8bn Maldives International Financial Centre (MIFC) – a wholly sustainable, Financial Freezone in Malé, Maldives, designed for and created to attract global financial institutions, fintech pioneers, and global digital Nomads.

Allowing the Maldives to diversify beyond tourism, it will attract the future of finance and position Malé as the premier global business and financial hub in the Indian Ocean through an integrated, mixed-use urban district.

MIFC will offer no corporate tax, tax-free inheritance, ownership as per the constitution of the Maldives, and privacy. Combined with no residency requirements, it’s set to attract digital nomads, entrepreneurs, and wealth creators seeking freedom without borders.

Residents will benefit from multi-currency banking and access to offshore private banking. Future-ready regulations will support digital assets, and green finance – making MIFC not just a financial hub, but a destination for those investing in the legacy of future generations.

Due to be completed by 2030, it will be easily accessible from any part of the world and the aim is to notably increase the country’s GDP within four years with projected revenue to be well over US $1bn by the fifth year.

The centrepiece of MIFC is a state-of-the-art conference centre with capacity for 3,500 people. The multi-purpose convention venue will host leading global conferences, cultural events and innovation-driven hackathons establishing Male as leading assembly hub, driving all year round engagement in the Maldives and further supporting the wider, already established hospitality industry

The plan includes three iconic residential and office towers designed for international HQs and regional offices, high-end, sea front branded residences, world-renowned hotel brands, vibrant and one-of-a-kind retail experience, Oceanographic Museum, Mosque, and leading education facilities including an International School.

President Dr Mohamed Muizzu said, “With the MIFC, we are shaping the Maldives of tomorrow, a beacon of innovation and national pride that will thrive in harmony with nature. The financial centre will be a symbol of economic resilience and will set a new global benchmark that will massively benefit the people of the Maldives for generations to come.”

Minister of Finance for the Maldives said, “This is a momentous project. It offers a great opportunity to diversify our economy beyond tourism in line with our ambitions and will attract the best businesses and visionary entrepreneurs in the world.” 

Nadeem Hussain, CEO of MBS Global Investments said, “The financial centre will set a new global benchmark, advancing financial innovation by at least two decades. It is the next evolution of what has been happening in other financial centres around the globe.”

MIFC will have a fully climate-resilient infrastructure, and the architecture and public spaces will be powered exclusively by renewable energy. The upper level of the development will be entirely car-free, with all transport and logistics infrastructure located underground to preserve a pedestrian-friendly, open-air environment.

It will offer a holistic lifestyle rooted in wellness and longevity – designed to be one of the most desirable places to live and work. It will feature world-class sports facilities, cutting-edge longevity and wellness centres, and shaded running and cycling tracks woven through expansive green spaces. Complementing its state-of-the-art office spaces, MIFC will also be home to premium retail, celebrated F&B destinations, and dynamic cultural venues – creating a truly integrated live-work-play environment.

This dynamic mixed-use development has been designed by master planner Architect Gianni Ranaulo, every structure from the overarching master plan to the individual buildings are inspired by the local fauna and marine eco-system. Ranaulo incorporates environmentally conscious practices in all projects. The total size of the development is 780,000 sqm where more than 6,500 people can reside, and an expected daily footfall of 35,000.

www.mifc.gov.mv

Photo – https://mma.prnewswire.com/media/2679143/MALE_MIFC_GianniRanauloDesign01.jpg
Photo – https://mma.prnewswire.com/media/2679144/MALE_MIFC_GianniRanauloDesign_02.jpg

 

 

View original content:https://www.prnewswire.co.uk/news-releases/the-government-of-the-maldives-and-mbs-global-investments-pledge-8-8-billion-to-create-the-maldives-international-financial-centre-302445577.html

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Solo Celebrates Its Anniversary With Debt Payoff Giveaway and AI Advancements

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SAN FRANCISCO, May 4, 2025 /PRNewswire/ — To celebrate seven years of helping consumers resolve debt, Solo is giving one customer the ultimate anniversary gift: a chance to have their debt paid off.

Solo, the platform that connects everyday Americans with collectors to pay off debt, is turning seven—and giving back. To celebrate its 7th anniversary, the fintech startup is hosting Solo’s Debt Payoff Giveaway. One lucky participant will receive $4,700—the average amount of a debt lawsuit according to Solo data aggregated from over 200,000 accounts.

The giveaway shines a spotlight on a difficult financial reality. Based on Solo’s latest financial analysis, the average debtor is sued for more than 11x their bank account balance. This comes out to roughly 80% of their monthly income, so it’s no wonder so many people struggle to respond to debt lawsuits, negotiate settlements, or pay off their debts. Solo’s latest features are designed to flip the script and empower consumers to get out of debt fast.

Everything Solo builds is designed to help people take control of their financial future. “Debt can feel hopeless. We’re here to prove there’s a solution,” said George Simons, Solo’s CEO and founder. “This giveaway is our way of celebrating progress—and helping one more person move forward.”

Solo is now an AI-first experience. Consumers talk for free with its powerful AI, which scores in the top 10% on the bar exam, top 20% on the CPA exam, and is built on OpenAI’s GPT-4o. Users can discover tips to build credit, budget better, and pay down debts. With SoloSettle, consumers can get debt resolution deals based on their actual financial circumstance and collaborate with collectors to achieve instant settlements. 

“Thanks to Solo, getting sued for debt is no longer a dead end,” said Simons. “Instead, for hundreds of thousands of Americans, it’s the pivot point towards a brighter future and greater financial prosperity.”

About Solo
Solo simplifies debt resolution for both consumers and collectors. Since its launch in 2018, Solo has helped more than 290,000 consumers manage $1.92 billion in debt, offering tools that simplify and accelerate resolution. Roughly 10 million US consumers are sued for debt yearly, and many use Solo to respond to lawsuits, engage with collectors for the first time, and negotiate debt digitally, often reaching a resolution in just days.

View original content to download multimedia:https://www.prnewswire.com/news-releases/solo-celebrates-its-anniversary-with-debt-payoff-giveaway-and-ai-advancements-302445524.html

SOURCE Solo

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