BEVERLY HILLS, Calif., April 22, 2025 /PRNewswire/ — The Kore Impact Inc., a pioneering marketing company headquartered in Beverly Hills, is set to revolutionize the US e-commerce landscape with the introduction of “gonggu,” an innovative Korean group purchasing concept. The company will host an exclusive event for 100 creators in the Los Angeles area to showcase this unique marketing approach and to preview Korean products soon to be available in the American market.

The invite-only event will offer influential content creators a first look at The Kore Impact’s groundbreaking platform, Keverything, scheduled to launch on May 24th, 2025.This platform aims to connect US consumers with a portfolio of Korean products through a strategic network of influencer partnerships.

At the heart of The Kore Impact is a bold and visionary mission: to spark a cultural movement through commerce. Keverything isn’t just a shopping platform—it’s a curated gateway into the soul of Korea. From the electrifying energy of K-pop, the storytelling magic of K-dramas and K-movies, to the bold creativity of K-Art. Let’s not forget about the advanced technology of K-Skincare, the world-renowned excellence of K-Medical and K-Plastic Surgery, and the unforgettable experiences of K-Tourism—every offering being designed to inspire, connect, and elevate.

For Gen Z and Millennials in the U.S., this is more than a transaction—it’s an invitation to explore identity, culture, and innovation in one immersive experience. It’s where style meets substance, culture meets commerce, and passion meets greater possibilities.

“Gonggu represents a transformative approach to group purchasing that maximizes reach while minimizing costs for both brands and consumers,” says Claudia Choi, CEO of The Kore Impact. “By bringing this concept to the US market, we’re creating an exciting opportunity for American creators to introduce their audiences to high-quality Korean products through a unique, community-driven shopping experience.”

The Kore Impact is actively building a global network of over 500,000 influencers who will collaborate through the Keverything platform to promote limited-time product campaigns using the gonggu model. This strategy has proven highly successful in the Korean market and is poised to capitalize on the growing popularity of K-culture in the United States.

The company’s goal is clear: to promote the Korean Wave (“Hallyu”) in the US and spark genuine connections between Korean brands and American consumers through the power of trusted creator voices. The upcoming LA event marks a major milestone in positioning gonggu as a revolutionary force in American e-commerce—and The Kore Impact as the bridge between the two cultures.

thekoreimpact.com

About The Kore Impact Inc.
The Kore Impact Inc. is an online marketing company based in Beverly Hills, California, dedicated to connecting Korean brands with US creators. Through the Keverything app, which is launching on May 24, 2025, the company introduces American consumers to premium Korean products via trusted influencer partnerships. With a mission to elevate K-culture and spark cross-cultural innovation, The Kore Impact is pioneering a new wave of commerce, driven by creativity, authenticity, and global connection.

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SOURCE The Kore Impact

In an industry first, project44 compliantly connects real-time data across borders—empowering multinational corporations to navigate shifting trade dynamics.

CHICAGO, April 23, 2025 /PRNewswire/ — project44 today announced it successfully provided visibility for its first full-truckload shipment between China and Vietnam. This industry-first achievement unlocks significant new business opportunities and supply chain efficiencies for multinational corporations operating across the Asia-Pacific region—particularly as China and Vietnam rapidly expand bilateral trade in response to new tariffs.

Over-the-road (OTR) transportation is the dominant freight mode in Vietnam, now accounting for 77% of the country’s freight volume However, medium-to-low technology adoption among local carriers has historically limited visibility into cross-border movements. With bilateral trade between China and Vietnam reaching a record $205 billion USD in 2024 and manufacturing investments accelerating in Vietnam, enhanced transportation connectivity between these two nations is critical for organizations adapting to evolving tariff landscapes.

project44 is uniquely authorized as the only real-time visibility provider permitted to transfer logistics data cross-border from China. Working closely with the Lingang Special Area, project44 ensures its Movement by project44™ platform delivers secure, compliant, and seamless visibility into China-based supply chains. Building upon its China capabilities, project44 now integrates real-time GPS and electronic logging device (ELD) data from Vietnam with its existing China OTR visibility data. This unprecedented integration overcomes long-standing technology barriers, enabling cross-border visibility and empowering organizations to confidently seize emerging trade opportunities.

“As the multinational brands we partner with navigate fast-changing global trade dynamics, we’re committed to equipping them with supply chain resilience and agility,” said Jett McCandless, Founder and CEO of project44. “project44’s extensive partner network and advanced technology uniquely position us to break down connectivity barriers and accelerate cross-border trade.”

“Cross-border visibility is critical for maintaining efficiency in today’s dynamic logistics landscape,” said Antonio Pacciolla, Ground & Rail Leader IMECA & APAC at CEVA Logistics. “As trade between key markets continues to grow, especially in our Asia Pacific region, CEVA Logistics relies on our partners’ solutions to seamlessly coordinate operations across borders. By integrating real-time data from multiple regions with the support of project44, CEVA is able to improve supply chain performance, ensure reliability and meet the increasing demands of global trade.”

To learn more, request a demo here. 

About project44    
project44 is on a mission to make supply chains work. project44’s Movement AI platform enables shippers, LSPs and carriers across the globe to reduce costs, optimize operations, deliver an exceptional customer experience and drive greater resiliency and sustainability. Having built the industry’s largest and most connected ecosystem, project44 provides visibility into over 1 billion shipments annually for over 1,000 of the world’s leading brands within manufacturing, automotive, retail, life sciences, food & beverage, CPG, and oil, chemical & gas. Learn more at project44.com.

Media contact:

press@project44.com

View original content:https://www.prnewswire.com/apac/news-releases/project44-expands-cross-border-visibility-for-over-the-road-shipments-between-china-and-vietnam-302433472.html

SOURCE project44

TAIPEI, April 23, 2025 /PRNewswire/ — Cathay United Bank, a longstanding advocate for energy transition, was recently crowned Best Bank for Sustainable Finance at the ESG Investing Awards by Global Markets Media. The Bank outperformed prominent global contenders such as Morgan Stanley, TD Bank Group, and the Bank of Nova Scotia, to be named the winner – the only Asian enterprise to claim such a title!

As the top sustainable finance brand in Taiwan, Cathay United Bank bases its energy transition policy on the Low-Carbon Economic Blueprint and the Environmental Sustainability Blueprint – covering Scope 1 to 3 emissions and the use of renewable energy – fully supporting Earth Day’s 2025 theme: “Our Power, Our Planet”. In addition to being the first in Taiwan’s financial sector to complete the energy transition of its head office in 2022, the Bank has been paving the way toward sustainability, providing financial solutions to all customers and stakeholders in pursuit of net zero.

Cathay United Bank noted that instead of viewing sustainable transition as a risk, it should be regarded as a positive force that drives business growth and transformation, while enhancing the risk resilience of businesses. The Bank introduced several innovations during its commitment to sustainable development, such as promoting internal carbon pricing for internal energy transition, and empowering employees to engage in their companies’ transition through sustainability performance-linked payroll services. With many companies inspired, the Bank is increasingly focused on transition strategies in its planning, aiming to create mutually beneficial long-term value for stakeholders.

To share experiences and explore solutions for sustainable transition with its partners, Cathay United Bank has established diverse collaboration models. For example, the Bank teamed up with the CDP, an international non-profit organization that helps companies disclose their environmental impact, to assist customers in understanding the importance of net zero and impact management. In 2024, thanks to the efforts of experts and the Bank’s staff, 121 among 150 companies invited by the Bank successfully obtained CDP scores, with the response rate of the CDP questionnaire exceeding 80 percent – landing high above the global supply chain’s average of 50 percent. The Bank also held forums and workshops with reputed organizations to share knowledge on achieving sustainable transition.

Furthermore, Cathay United Bank engaged with the Metal Industries Research and Development Centre, Taiwan’s first carbon footprint verification agency, to accelerate net zero transition by offering businesses transition technologies. The Bank has also created engagement models tailored to customers’ industry type, business scale, carbon emission level, and ESG development progress, aiming to enhance the customers’ ability to implement net zero transition. At the same time, the Bank continues to provide sustainability-linked loans, green deposits, sustainability performance-linked payroll services, and sustainable finance partnerships with small and medium enterprises. By offering technical and capital support, the Bank assists customers in achieving their sustainability goals.

Aside from achieving PAS 2060 certification for its head office and three green branches in 2024, Cathay United Bank further exemplified its role as a “green” landlord by signing a Corporate Power Purchase Agreement (CPPA). This CPPA offers lessees with the option of renewable energy and marks a step further towards achieving sustainability. Looking ahead, the Bank remains committed to the idea of “Our Power, Our Planet”, and aspires to wield its influence to bring together employees, customers, and stakeholders in the pursuit of net zero – building a sustainable tomorrow.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cathay-united-bank-crowned-best-bank-for-sustainable-finance-for-outstanding-esg-achievements-302434397.html

SOURCE Cathay United Bank