Connect with us

Technology

InnoVision Marketing Group and Digital Marketing Group Strengthen Strategic Alliance to Expand Marketing Capabilities Under InnoVision Digital Marketing Group

Published

on

SAN DIEGO, April 8, 2025 /PRNewswire/ — In an exciting evolution of their longstanding collaboration, InnoVision Marketing Group, based in San Diego, CA, and Digital Marketing Group (DMG), based in Portland, OR, are excited to announce an expanded partnership that will combine their specialized strengths in the marketing industry. Together, they will offer an enhanced suite of services, combining InnoVision’s expertise in brand strategy, creative solutions and media placement with DMG’s strengths in digital marketing, performance analytics and audience targeting. Operating under the unified banner of InnoVision Digital Marketing Group (iDMG), the partnership brings together a team of more than 100 professionals ready to support clients of all sizes, including multinational brands.  

By combining forces, iDMG offers clients the best of both worlds: creative innovation backed by data-driven strategy.

This strategic alliance marks a significant step forward for both companies, allowing them to provide brands with a fully integrated, end-to-end marketing solution. By combining their strengths, iDMG can handle the complexities of large-scale campaigns with efficiency, consistency and measurable impact across all platforms.  

Digital Marketing Group is known for its performance-driven approach, leveraging advanced data analytics, targeted media buying and optimization strategies to maximize digital marketing results. With a focus on precise audience targeting, conversion optimization and detailed reporting, DMG ensures every campaign delivers value.  

InnoVision Marketing Group specializes in developing custom brand strategies, compelling creative and omnichannel media placements that build brand awareness and engagement. With a proven record of delivering creative and high-performing campaigns, the agency helps brands stand out across traditional and digital platforms.  

By combining forces, iDMG offers clients the best of both worlds: creative innovation backed by data-driven strategy. This seamless integration means clients receive campaigns where creativity and performance insights work together, eliminating inefficiencies and enhancing overall impact.  

Stephen Hodges, co-founder and chief strategy officer of Digital Marketing Group, shared, “Some agencies specialize in data and others in creative, but it’s rare to find both under one roof. The iDMG partnership offers the best first party data and effective, strategic and compelling creative that comes from the same shop, so there are no disconnects. These results have greater performance and ROI for brands.”   

“This partnership is a game changer for both of our organizations,” said Ric Militi, CEO/Executive Creative Director of InnoVision Marketing Group. “By combining our resources and expertise, we can take on larger brands with more complex needs while continuing to deliver the creativity, innovation and strategic approach InnoVision is known for — all without compromising our promise to make every client feel like they’re our only client. With an expanded team, we can scale quickly and efficiently, providing customized solutions for brands of any size.”   

For clients, this means better results in branding, creative and targeted marketing — all from one cohesive team. With iDMG, clients benefit from the efficiency of having all services under one roof, ensuring projects are delivered on time and within budget. This approach allows iDMG to manage costs, streamline timelines and maximize resources, ultimately driving better outcomes.  

More than just a marketing partner, iDMG is committed to delivering exceptional service with clear communication, fast response times and around-the-clock support. Every client engagement is built on trust, collaboration and a deep understanding of business goals. With a focus on seamless execution and measurable results, iDMG helps brands stay ahead in a rapidly evolving market. 

For all media inquiries, please contact PR@TeamInnoVision.com

About InnoVision Marketing Group 

InnoVision Marketing Group was founded with the clear goal of elevating client service while overdelivering results. As a full-service, globally recognized agency, InnoVision has evolved into a collective of specialized businesses, all under the same ideology that sets the standard for excellence. Serving clients across the country and around the world with an expanding network of sister companies, InnoVision offers a wide range of services with a client-first approach. 

All work produced by the InnoVision team is crafted in-house, ensuring unmatched quality while creating a lasting impact. The agency’s comprehensive services include branding, creative design, media buying, digital advertising, web development and SEO, public relations, digital content, social media and reputation management, influencer marketing, video production and talent representation. InnoVision pushes the boundaries of innovation even further by integrating proprietary digital technologies into its digital marketing offerings. 

InnoVision’s mission is to help clients thrive across every facet of branding and marketing. At InnoVision, a unique culture serves as the heart of its success, with the belief that when the team is happy and inspired, the work shines — a principle that guides the agency daily. To learn more about how InnoVision can elevate your brand, visit TeamInnoVision.com

About Digital Marketing Group

Digital Marketing Group (DMG) delivers digital advertising that makes a lasting impact through advanced audience targeting and strategic solutions. Committed to excellence, DMG puts customers first and tackles every challenge with smart, forward-thinking solutions that exceed expectations. Teamwork and ownership are at the heart of DMG, ensuring it stays ahead of industry trends for all its services, including specialized and hyper-targeted marketing, social media marketing, and search engine optimization and marketing. With proprietary technology for Polygonal Targeting & Attribution (PTA), behavioral tracking and contextual insights, DMG ensures campaigns reach the right audience at the right time. In a complex and fast-moving digital world, DMG doesn’t just keep up — it leads the way. Learn more at DigitalMarketingGroup.com

Contact:
Karla Nafarrate
Vice President of Public Relations
InnoVision Marketing Group
Karla@TeamInnoVision.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/innovision-marketing-group-and-digital-marketing-group-strengthen-strategic-alliance-to-expand-marketing-capabilities-under-innovision-digital-marketing-group-302423987.html

SOURCE InnoVision Marketing Group

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Bridge Group Investments Rebrands as Mershops

Published

on

By

The Mersho family announces the launch of Mershops, a real estate platform redefining how America experiences retail, hospitality, and workplace destinations.

SAN JOSE, Calif., May 19, 2025 /PRNewswire/ — The Mersho family, founders of the nationally recognized Shoe Palace retail brand, announced today the rebranding of Bridge Group Investments to Mershops, a real estate platform focused on transforming underperforming assets into future-facing, culturally relevant destinations.

More than a name change, the launch of Mershops marks a generational evolution in the way real estate is imagined, executed, and experienced. Backed by permanent family capital and in strategic partnership with Steerpoint Capital, Mershops is actively repositioning a portfolio of malls, offices, and hospitality properties, beginning with five flagship assets across California and Nevada. The first two properties to undergo full-scale transformations are Mershops North County in Escondido, Calif., and the Galleria at Sunset in Henderson, Nev.

“Mershops is redefining what malls and destination properties can be,” said George Mersho, CEO of Mershops. “Our approach combines consistency, hospitality, and thoughtful design, laying the foundation for a diversified real estate platform spanning retail, office, and hospitality developments.”

“We’re building community-driven spaces that blend commerce with experience,” added Ralph Mersho, CFO of Mershops. “These thoughtfully designed environments encourage people to connect, linger, and return — reshaping how they engage with retail, work, and leisure.”

“Mershops is more than real estate — it’s a movement,” said Tony Mersho, Managing Partner. “We’re creating places where commerce, culture, and community collide. We lead with design, vision, and operational discipline — because people deserve better experiences, and properties deserve better futures.”

“We are setting a new benchmark for how malls should function in today’s world,” said John Mersho, Managing Partner. “This is about legacy. We’re not flipping assets — we’re rebuilding institutions. Our family-built brands people trust. Now, we’re building places they belong.”

At Mershops North County, a bold transformation is underway — turning the property into a next-generation retail and community hub. Enhancements include eye-catching signage, contemporary interior finishes, interactive digital directories, and revitalized branding that reflects a new era of vibrancy and engagement. These improvements are designed to not only modernize the space, but to create a destination that draws in both national retailers and the local community with equal strength.

The momentum is already visible with a curated lineup of new tenants: Round 1, bringing entertainment and nightlife energy; Panini Kabob Grill, adding fresh, chef-driven dining; Kids Empire, energizing the family and youth experience; and the Escondido Public Library, anchoring the project with cultural and civic value. These additions underscore Mershops North County’s rising influence as a magnet for diverse foot traffic and long-term tenant growth.

Similar property-wide upgrades are in motion at Antelope Valley Mall (Palmdale, Calif.), The Shops at Montebello (Montebello, Calif.), and Northridge Mall (Salinas, Calif.) — each receiving tailored reinvestments to enhance shopper experience, community relevance, and tenant success. The transformation also extends to two high-profile office campuses in Silicon Valley, reinforcing Mershops’ commitment to redefining environments in which people live, work, and connect.

“This rebranding is foundational to our vision of repositioning these properties as long-term value creators,” said Bo Okoroji, Founder & CEO of Steerpoint Capital. “We’re investing in malls that anchor their communities while generating robust, stable returns.”

About Mershops
Mershops is a visionary real estate platform founded by the Mersho family to acquire, elevate, and reimagine destination properties across the United States. Built on a legacy of retail innovation and rooted in hospitality, Mershops brings bold design, operational precision, and a customer-first mindset to every asset. With a long-term view and permanent family capital, Mershops is reshaping how people shop, work, and gather — creating spaces that inspire connection, deliver performance, and stand the test of time.

About Steerpoint Capital
Steerpoint Capital is a commercial real estate investment and advisory firm focused on value-add and opportunistic strategies across retail and mixed-use assets. With deep experience in repositioning malls and structuring creative investment partnerships, Steerpoint is active across the Western U.S. and Sunbelt states. For more information, visit SteerpointCapital.com.

Media Contact
Joey Good
Grapevine Strategies

View original content to download multimedia:https://www.prnewswire.com/news-releases/bridge-group-investments-rebrands-as-mershops-302458507.html

SOURCE Steerpoint Capital

Continue Reading

Technology

ANNOUNCING THE RETURN OF EBONY POWER 100: WHERE LEGACY MEETS TOMORROW’S LEADERS

Published

on

By

Submissions are now open till June 13th; nominate the changemakers shaping Black Culture in 2025

LOS ANGELES, May 19, 2025 /PRNewswire/ — Black excellence has a home, and for eight decades, that home has been EBONY. Today, as the iconic and beloved Black-owned media company prepares to celebrate 80 years of championing and elevating the Black identity through powerful storytelling, around the globe, we are now proud to announce that nominations are open for the 2025 EBONY Power 100 List.

The EBONY Power 100 captures lightning in a bottle—the dynamic forces who aren’t just participating in culture, but transforming it. As part of our enduring mission to amplify and celebrate Black voices, we recognize the visionaries who turn obstacles into opportunities, the innovators whose dreams become our daily reality, and the voices that resonate from boardrooms to recording studios, research labs to movie sets. From activists to actors, innovative scientists to business leaders, these are individuals who not only break barriers, but are redefining what’s possible for future generations, while embodying the spirit creative expression that has defined EBONY for decades.

Past honorees include Cynthia Erivo, USHER, former Vice President Kamala Harris, Deion Sanders, Gayle King, and Pat McGrath.

Submissions are now open for the 2025 EBONY Power 100 list. The full list of 2025 EBONY Power 100 categories include:

Artists in ResidenceBusiness DisruptersCommunity CrusadersEntertainment PowerhousesGeneration NextInfluential CreatorsLeaders in SportsMedia MavensMusic InnovatorsStem Trailblazers

To learn more about EBONY Power 100 and to nominate visit:
https://www.ebony.com/ebony-power-100-nomination-form.

All nominations must be submitted by June 13, 2025. Final honorees will be celebrated at the highly anticipated EBONY Power 100 ceremony in Los Angeles November 2025.

For inquiries about the EBONY Power 100 contact:

For EBONY Power 100 list inquires – EP100@ebony.comFor sales and brand partnerships – Duryea Ruffins, druffins@ebony.comFor PR & marketing – Deon Harris, dharris@ebony.com

About EBONY
For nearly 80 years, EBONY has served as the leading voice of the Black American experience and is the most influential Black-owned media company in the world. Under new ownership and leadership, EBONY has grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward with EBONY, EBONY Studios, and JET. EBONY continues to be the leading authority and anchor for all facets of Black culture, illuminating the Black perspective and serving as the ultimate curator for the past, present, and future of the Black and African American experience.

EBONY Media Group is a division of 1145 Holdings, LLC.

Media Contact:
Allison
ebony@allisonworldwide.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/announcing-the-return-of-ebony-power-100-where-legacy-meets-tomorrows-leaders-302459140.html

SOURCE EBONY Media Group

Continue Reading

Technology

RealTruck Introduces “Builder,” First-of-its-Kind 3D Visualization Tool in the Aftermarket Accessory Retailer Market

Published

on

By

RealTruck Builder Allows Consumers to Easily Visualize their Dream Truck in a Seamless Build-to-Purchase Interactive Design Platform

ANN ARBOR, Mich., May 19, 2025 /PRNewswire/ — For years, truck enthusiasts have dreamed of a day when they could fully customize their build and see it come to life in true-to-scale 3D. RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, has made it a reality with RealTruck Builder, the industry’s innovative and interactive 3D visualization tool that is available to all consumers visiting the site. The new digital design tool is a game-changer within the aftermarket accessory retailer market, and gives enthusiasts the opportunity to easily visualize their dream vehicle and directly explore and shop countless accessory combinations guaranteed to fit their vehicle.

With RealTruck Builder, shoppers can customize by choosing a specific vehicle model by year and make, including bed and cab configuration and OEM paint colors so they can see what accessories would look like on their vehicle before they decide to purchase. They also have the ability to mix and match products across categories including bed covers, steps, protection, bumpers, racks and more. Users can also view completed builds in life-sized 3D augmented reality, letting them see how gear and accessories fit and feel in real-world settings – from their driveway to their garage to their showroom – making it intuitive to see their dream vehicles as they build to buy.

“Built to explore and designed to bring your truck to life, RealTruck Builder makes every step—from browsing to buying—fun, intuitive, easy, and full of discovery,” said Tony Ambroza, Chief Growth Officer at RealTruck. “The online shopping experience has evolved and consumers now expect to virtually ‘experience’ what they are buying. RealTruck Builder was the natural progression to provide an experience for people to see how our products fit their specific vehicle and offer a seamless transition from design to purchase.”

RealTruck Builder delivers a fast, web-based, and fully transactional experience that lets customers explore and buy with confidence, loading thousands of products and vehicles in under a second. As part of the tool’s features, users can save and share their custom rigs via a link, making it easy to get feedback, return later, or pass along to a friend or dealer.

The easy-to-use tool is free to consumers, mobile friendly, and fully accessible via any device including phones, tablets and desktops. Consumers can explore millions of possible configurations, with new vehicles and accessories added daily including products proudly assembled in the USA.

To learn more about RealTruck Builder and to start building today, visit RealTruck.com.

About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/realtruck-introduces-builder-first-of-its-kind-3d-visualization-tool-in-the-aftermarket-accessory-retailer-market-302459062.html

SOURCE RealTruck

Continue Reading

Trending