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Why Are There No New Users in the Crypto Market? How Multi-Asset Trading Wallet BiyaPay Is Finding New Solutions Amidst Fierce Competition and User Confusion ?

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SINGAPORE, March 31, 2025 /CNW/ —

Introduction 

In recent years, the cryptocurrency market has undergone a dramatic shift from euphoria to calm. At one point, Bitcoin and Ethereum prices hit new highs, and concepts like NFTs and the Metaverse rapidly gained traction, attracting a flood of new users. However, as the market cooled down, the growth of new users slowed significantly, even showing signs of stagnation. This phenomenon has caused concern within the industry: why is the crypto market struggling to attract new participants? Despite continuous technological innovation and an abundance of new projects, public interest has not kept pace. The challenges faced by the crypto market are rooted in increasing competition and a more complex ecosystem, which has left new users confused. This article will explore why the crypto market is experiencing a lack of significant new user growth and discuss how, in the midst of intense competition and user confusion, companies like BiyaPay, a leading multi-asset trading wallet, are finding new ways to drive growth in the crypto industry.

Market Situation Analysis

The competition in the crypto market has intensified, and the ecosystem has become increasingly saturated. From public chains to sidechains, to Layer 2 networks and various decentralized applications (dApps), the number of projects has exploded. According to statistics, over 350 active blockchain networks exist worldwide, and the number of new tokens issued each day reaches tens of thousands. The fragmentation of the market has intensified, and users are now faced with an overwhelming number of choices. However, despite the continuous increase in projects, user growth has not followed suit. Indicators like Total Value Locked (TVL) show that the current cycle has not surpassed previous market highs. The decline in search interest for the term “crypto” on Google Trends also reflects the cyclical decrease in public interest. For beginners, entering the crypto world is far from simple: hundreds of blockchains, wallets, and various protocols and applications make the decision process overwhelming, and the sheer number of options raises the cognitive and usability barriers.

The stagnation in new user growth is driven by multiple factors. First, the user experience of crypto products is significantly more complex than that of traditional internet applications. New users must not only install digital wallets, back up recovery phrases, purchase digital currencies, and pay miner fees but also switch between different blockchain networks, which is particularly daunting for those with no prior exposure to crypto technology. Second, market fragmentation is severe. The ecosystems of various public chains are isolated, making asset interoperability a challenge. This means users need to switch between platforms, for example, dApps on Ethereum have high transaction fees, and users seeking cheaper alternatives often have to learn new wallets and operational logic. The lack of unified standards and interoperability creates friction in user experiences. Lastly, information overload exacerbates user confusion. With thousands of token projects, new users often struggle to distinguish valuable projects from fraudulent ones. The complexity of the experience and the overload of information discourage potential users from entering the market.

Beyond the complexity of the user experience, external factors also contribute to the hesitation of new users entering the crypto market. One significant challenge is regulatory uncertainty. Different countries have vastly differing attitudes toward cryptocurrencies, and their regulations are subject to frequent changes. Some countries have welcomed crypto innovation only to suddenly impose strict regulations, while others have yet to define clear regulations. This uncertainty makes it difficult for crypto companies to operate compliantly, and users feel uneasy about investing in crypto due to the risk of sudden regulatory crackdowns. Another challenge is the frequent occurrence of security incidents, which has damaged the public image of the industry. Events such as exchange bankruptcies, project founders running off with funds, and hacking incidents have shaken user confidence in the safety of crypto platforms. The media’s coverage of crypto scams, money laundering, and other criminal activities has further exacerbated the industry’s reputation crisis. These events make ordinary users wary of entering the crypto space, as they fear losing their funds or getting caught up in illegal activities. Trust issues have become the most significant psychological barrier preventing new users from entering the market.

Core Barriers to User Growth

The target audience for the crypto industry is not homogeneous but highly diversified. Developers, ordinary users, investors, and institutions all have different needs, contributing to the fragmentation of the market. For example, public chain projects primarily target developers, as only developers can build applications that attract end users and grow the ecosystem. Therefore, public chains need to focus on “developer marketing” and technical documentation to encourage developers to adopt their chains. However, these efforts may not directly translate into growth for the average user base. For dApp applications, which should ideally focus on end users, many instead focus on attracting token holders and speculative funds. Sometimes token holders are not actual users of the product but engage in speculative arbitrage, which does not contribute to real user growth. Venture capitalists and institutional investors are primarily focused on return on investment (ROI), and they invest in projects with the expectation that token prices will appreciate. This often leads projects to prioritize token price management and exchange partnerships over improving the product’s appeal to everyday users. Meanwhile, retail speculators are more concerned with short-term price fluctuations and lack patience for long-term value, which makes it difficult to cultivate a loyal user base. Technical partners, such as cross-chain bridges and wallet plugins, form another isolated group. The diverse interests of these stakeholders contribute to the fragmentation of the market, making it harder to target and grow a unified user base.

The high technical complexity of crypto technology is another significant barrier to user adoption. Many ordinary people have heard of Bitcoin but find it difficult to understand blockchain principles, private key signing, or how to manage a string of characters on their own. The high technical threshold leads to mistakes or discomfort when users first experience the technology. For example, a user might accidentally enter the wrong address during a transaction, resulting in the loss of their assets. The high transaction fees, especially during Ethereum‘s peak, also discourage small investors and beginners from participating in the market. These issues highlight that blockchain infrastructure is still far from being ready for large-scale commercial adoption. At the same time, the lack of trust has worsened the problem. The 2021 bull market attracted a wave of mainstream users, especially with celebrities endorsing NFTs, but many new users withdrew after the market crash in 2022. Exchange collapses and project failures have left people with negative perceptions of the industry. When the media frequently reports on Bitcoin‘s “death” or the collapse of major crypto projects, it reinforces this negative view. Therefore, when technical complexity and trust issues are combined, convincing new users to enter the market becomes an uphill battle. They are either discouraged by the high barriers to entry or deterred by security concerns.

The high cost and complex entry process are additional hurdles for new users. For many newcomers, buying cryptocurrencies is already a significant barrier. Fiat-to-crypto channels are limited, and transaction fees can be high. Through third-party payment methods, users might face additional fees of 2-5%, discouraging small-scale users. Additionally, the volatility of crypto asset prices often causes new users to fear that they will “get stuck” as soon as they enter the market, adding to the psychological cost. Transaction costs are also significant, including high fees for blockchain Gas and additional charges for withdrawal and exchange transactions. Furthermore, the onboarding process is complex. Traditional financial account opening may only require identification documents, but in the crypto world, new users often face multiple steps: registering on exchanges, completing KYC (Know Your Customer) verification, linking bank accounts or wallets, depositing fiat currency to purchase USDT or BTC, and finally transferring funds to personal wallets. This process involves several platforms, and each step introduces new concepts (KYC, wallet addresses, private keys) that users need to understand. Some users may abandon the process midway or fall victim to phishing sites that steal recovery phrases. In comparison, Web2 applications have far simpler onboarding processes. The cumbersome entry process further reduces the attractiveness of crypto products to new users.

Where Is the Breakthrough?

To overcome these barriers, the crypto industry must focus on lowering entry barriers, building trust, and enhancing practical functionality. One company leading the way in this regard is BiyaPay, a global multi-asset trading wallet that offers potential solutions through its product features and service model.

BiyaPay’s standout feature is its multi-asset trading function, which allows users to manage various financial assets, including digital currencies, U.S. stocks, Hong Kong stocks, and more, all within a single platform. This “one-stop” design significantly reduces the entry barrier for new users. Firstly, new users no longer need to download multiple apps or switch between platforms. Traditionally, users needed to open a securities account to trade stocks and register with a crypto exchange for digital currencies. With BiyaPay, users can trade both stocks and crypto assets in one wallet, greatly simplifying the process. For traditional investors, they can now access digital currencies through a familiar stock trading platform, while crypto users can easily engage in traditional asset trading. Secondly, this multi-asset integration makes cross-market operations much more convenient. Users can exchange stablecoins for U.S. dollars and trade U.S. or Hong Kong stocks without the need for complex cross-border transfers or opening offshore accounts. BiyaPay supports converting USDT or other digital assets into fiat currencies and then using them to buy and sell U.S. or Hong Kong stocks, all without the hassle of opening offshore bank accounts. The platform allows for rapid account opening in just five minutes and seamless asset exchange, making global financial markets easily accessible. This simplified experience greatly reduces the psychological barriers for new users, making them more likely to engage with different features.

Another breakthrough offered by BiyaPay is its global payment and remittance services, which solve the difficulties associated with cross-border transactions. The platform supports real-time exchange and remittance for over twenty fiat currencies and more than ten major cryptocurrencies at very low costs. For example, a user working overseas can easily send funds to their family by exchanging digital assets into the local fiat currency on BiyaPay and transferring the funds to a recipient’s account. The low fees (around 0.5%) and the elimination of complex intermediary steps provide a significant advantage over traditional remittance services, which can take days to process and have high fees. This service meets real-world financial needs, attracting users who may not be interested in crypto technology itself but need a convenient cross-border payment solution. For instance, in countries experiencing high inflation, residents can use BiyaPay to convert their local currency into stablecoins for value preservation and then exchange them back into fiat currency when needed. This new use case for crypto is a major breakthrough for the industry, as it shifts the focus from speculative trading to practical financial solutions, making the crypto world more accessible.

BiyaPay also builds user trust by operating in a fully compliant and secure manner. It is headquartered in Singapore, with subsidiaries in the U.S., Canada, and Hong Kong, holding comprehensive financial licenses to ensure legal and compliant operations. BiyaPay emphasizes its “complete licensing, safe and reliable” credentials, which help build trust, especially during times of regulatory uncertainty. Users are more likely to trust a regulated platform with legitimate licenses rather than an anonymous underground exchange. In addition to regulatory compliance, BiyaPay also focuses on security, using bank-grade encryption and multi-factor authentication mechanisms to safeguard user assets and data. This focus on security and risk management ensures that users can make secure transactions without worrying about their funds being frozen or confiscated, a common concern among crypto users.

BiyaPay’s multi-asset strategy not only lowers entry barriers but also broadens its potential user base. By offering both traditional financial assets and cryptocurrencies on the same platform, BiyaPay appeals to a diverse range of investors. Traditional investors who are interested in global markets can use BiyaPay to access cryptocurrency markets easily, while crypto investors can use the platform to diversify their portfolios into traditional assets. This cross-pollination between the “stock” and “crypto” communities significantly expands BiyaPay’s user base.

Future Trends and Outlook

Looking ahead, the emergence of Web3 technologies offers new growth opportunities for the crypto market. Social finance, NFTs, and the Metaverse are emerging fields that could drive the next wave of user growth. BiyaPay can tap into these trends by supporting features such as NFT asset management and Metaverse payment solutions, which would cater to users’ needs in these new areas.

In addition to technological innovation, the crypto industry needs to invest in branding and user education to truly reach new audiences. Clear marketing messages and user education efforts can break down existing barriers to entry. By promoting simple, relatable messages such as “blockchain makes cross-border payments as easy as texting,” crypto platforms like BiyaPay can resonate with mainstream users and reduce the cognitive hurdles new users face.

Conclusion

The slowdown in new user growth in the crypto market is due to a combination of factors, including technological complexity, market fragmentation, and trust issues. However, by improving the user experience, strengthening compliance and security, and expanding practical use cases, the market can overcome these barriers. BiyaPay, as a leading multi-asset trading wallet, demonstrates a successful approach by offering integrated services, global payment solutions, and strong regulatory compliance. The future of the crypto industry looks promising, with the potential to attract new users through innovative products and improved user experiences.

About BiyaPay

BiyaPay is a global multi-asset trading wallet that supports instant exchange of more than 30 fiat currencies and more than 200 digital currencies, and provides USDT direct advertising US stocks, Hong Kong stocks and digital currency spot and contract trading services. Its compliance withdrawal channel and one-stop financial ecosystem are trusted by users around the world.

Learn more information

BiyaPay official website: www.biyapay.com 

Customer service email: service@biyapay.com 

Telegram supports: https://t.me/biyapay001 

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AIT Consulting Recognized as 2025 Innovation Award Winner by OneStream

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HOUSTON, May 20, 2025 /PRNewswire/ — Today, AIT Consulting, a trusted advisor in corporate performance management, is pleased to announce they have been recognized as the Partner Innovation Award winner by OneStream at OneStream Splash. The Partner Innovation Award recognizes the partner who has creatively extended the OneStream platform to drive new and innovative use cases for their customer. Whether through custom applications, new integrations, or expanding OneStream’s capabilities into non-traditional areas, this award highlights partners who push the boundaries of what’s possible with OneStream.

OneStream is the leading enterprise finance platform that unifies all your financial and operational data, embeds AI for better decisions and productivity, and can extend the evolving needs of your business. OneStream Splash brings together finance leaders and experts within the Office of the CFO for four days to explore how Finance leaders can go beyond just reporting on past performance towards steering the business to the future.

“We are incredibly proud of AIT’s growth over the past several years and the continued recognition of our team’s commitment to delivering high-quality OneStream projects that result in consistently successful and happy customers,” said Ben Novak, Managing Director at AIT Consulting. “This innovation award is a testament to the exceptional talent and dedication of our employees, whose relentless focus on client success has enabled us to achieve 100% implementation, optimization, and enhancement success across all projects. Our team works tirelessly to collaborate, innovate, and share best practices, ensuring that we not only deliver impactful OneStream solutions, but also continuously improve and optimize the OneStream environments of every client we serve.” 

“We are thrilled to announce AIT Consulting as the 2025 Partner Innovation Award winner,” said Stephanie Cramp, Senior Vice President, Global Alliances at OneStream. “The Partner Excellence Awards recognize the leading innovation and expertise of our partners, who are essential to OneStream’s growth across the globe. As we continue to expand into new markets, these partners are essential for providing our customers with the tools, expertise and support to drive insights and deliver long-term growth.”

AIT Consulting is a premier implementation partner specializing exclusively in OneStream Software, with a proven track record of delivering over 250 successful projects across 100+ clients. As a top-tier Diamond partner, AIT is known for its unwavering commitment to 100% customer success, best-in-class user experience, and the highest standards of quality and innovation. The firm’s team of finance, accounting, and technology experts work closely with clients to design and deploy OneStream solutions that not only meet immediate needs but also lay the foundation for long-term finance transformation and future state office of the CFO environments.

AIT’s proprietary OneStream solutions are purpose-built to simplify and enhance day-to-day user workflows, providing clients with interactive, dynamic, and scalable tools that improve data accuracy, accelerate decision-making, and unlock meaningful business insights. With a relentless focus on continuous improvement, AIT empowers clients to maximize their investments in OneStream and drive measurable business value across an organization.

About OneStream

OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further by steering the business to the future. It’s the leading enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution.

We deliver a comprehensive cloud-based platform to modernize the Office of the CFO. Our Digital Finance Cloud unifies core financial and broader operational data and processes and embeds AI for better planning and forecasting, with an extensible architecture, so customers can adopt and develop new solutions, achieving greater value as their business needs evolve.

With over 1,600 customers, including 17% of the Fortune 500, more than 300 go-to-market, implementation, and development partners and over 1,500 employees, our vision is to be the operating system for modern finance. To learn more, visit onestream.com.

About AIT Consulting

Founded in 2018, AIT Consulting is a leading OneStream advisory and consulting firm dedicated to driving financial transformation by intentionally combining deep expertise in finance and accounting with advanced technical systems knowledge. AIT has extensive experience transforming and optimizing financial consolidations, reporting and planning processes far beyond their clients’ legacy results. The firm is committed to delivering indisputable value and industry-leading OneStream solutions across all engagements. For more information, visit: aitconsultingservices.com

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Prominence Advisors’ CEO Bobby Bacci Named Finalist for EY Entrepreneur Of The Year® 2025 Midwest Award

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CHICAGO, May 20, 2025 /PRNewswire/ — Prominence Advisors is proud to announce that our Founder and CEO, Bobby Bacci, has been named a finalist for the Entrepreneur Of The Year® 2025 Midwest Award by Ernst & Young LLP (EY US). Now in its 40th year, the program celebrates leaders who are driving innovation, transforming industries, and creating long-term value through their vision and dedication.

Our people are the foundation of our success. Their talent enables us to solve our customers’ toughest data challenges.

For Bobby, this honor is not a solo achievement — it’s a reflection of the exceptional people who have adopted the vision of Prominence and shaped the company into organization it is today.

“I’m honored to be named a finalist, but this recognition belongs to the entire Prominence team,” said Bacci. “Our people are the foundation of our success. Their talent and dedication enable us to solve our customers’ toughest data challenges and keep our flywheel of innovation spinning.”

Bobby’s recognition is a testament to what’s possible when a company aligns purpose, passion and action, and to the entire team for delivering day-in and day-out.

Prominence was founded in 2011 by former Epic leaders with the goal of enabling healthcare organizations to do more with their data. Our core values of Do Great Work and Move Mountains are reflected in the extraordinary level of service our team provides our customers, recently winning Best in KLAS for Technical Services in 2023 and Best in KLAS for HIT Staffing in 2024 while continuing to be highly rated across all service lines.

Prominence supports more than 120 healthcare organizations across the US with pre-built templates and processes for analytics and governance, and an Epic team with certifications in every module.

Advanced Analytics

Data Harmonization

Intelligent Automation

Data Modernization

Generative AI

Data Science, Machine Learning

Real-time Read / Write-back to Epic

De-identification, OMOP Build

Governed Self-Service

Visualization

Coaching and Knowledge Transfer

Data Strategy

Strategic Roadmapping

Data Monetization and ROI

Literacy & Stewardship

Glossary, Catalog, Data Quality, MDM

Epic Services

Epic Cogito Reporting Managed Services

Revenue Cycle Optimization

Merger, Upgrade, Rollout Packages

Staff Augmentation

Learn more about Prominence Advisors at https://prominenceadvisors.com/

Learn more about the Entrepreneur Of The Year® program at ey.com/us/eoy.

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SOURCE Prominence Advisors

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Tuya Reports First Quarter 2025 Unaudited Financial Results

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SANTA CLARA, Calif., May 20, 2025 /PRNewswire/ — Tuya Inc. (“Tuya” or the “Company”) (NYSE: TUYA; HKEX: 2391), a global leading cloud platform service provider, today announced its unaudited financial results for the first quarter ended March 31, 2025.

First Quarter 2025 Financial Highlights

Total revenue was US$74.7 million, up approximately 21.1% year-over-year (1Q2024: US$61.7 million).IoT platform-as-a-service (“PaaS”) revenue was US$53.7 million, up approximately 17.9% year-over-year (1Q2024: US$45.6 million).Software-as-a-service (“SaaS”) and others revenue was US$10.0 million, up approximately 15.5% year-over-year (1Q2024: US$8.6 million).Smart solution revenue was US$11.0 million, up approximately 47.1% year-over-year (1Q2024: US$7.5 million).Overall gross margin was 48.5%, up 0.7 percentage point year-over-year (1Q2024: 47.8%). Gross margin of IoT PaaS increased to 48.4%, up 2.0 percentage points year-over-year (1Q2024: 46.4%).Operating margin was negative 1.9%, improved by 24.6 percentage points year-over-year (1Q2024: negative 26.5%). Non-GAAP operating margin was 9.1%, improved by 10.0 percentage points year-over-year (1Q2024: negative 0.9%).Net margin was 14.8%, improved by 20.5 percentage points year-over-year (1Q2024: negative 5.7%). Non-GAAP net margin was 25.8%, improved by 5.9 percentage points year- over-year (1Q2024: 19.9%).Net profits were US$11.0 million (1Q2024: negative US$3.5 million). Non-GAAP net profits were US$19.3 million, up approximately 57.2% year-over-year (1Q2024: US$12.3 million).Net cash generated from operating activities was US$9.4 million (1Q2024: US$14.5 million).Total cash and cash equivalents, time deposits and treasury securities recorded as short- term and long-term investments were US$1,023.7 million as of March 31, 2025, compared to US$1,016.7 million as of December 31, 2024.

For further information on the non-GAAP financial measures presented above, see the section headed “Use of Non-GAAP Financial Measures.”

First Quarter 2025 Operating Highlights

IoT PaaS customers1 for the first quarter of 2025 were approximately 2,000 (1Q2024: approximately 2,000). Total customers for the first quarter of 2025 were approximately 2,800 (1Q2024: 3,000). The Company’s key-account strategy has enabled it to focus on serving strategic customers.Premium IoT PaaS customers2 for the trailing 12 months ended March 31, 2025 were 287 (1Q2024: 269). In the first quarter of 2025, the Company’s premium IoT PaaS customers contributed approximately 88.7% of its IoT PaaS revenue (1Q2024: approximately 85.1%).Dollar-based net expansion rate (“DBNER”)3 of IoT PaaS for the trailing 12 months ended December 31, 2025 was 118% (1Q2024: 116%).Registered IoT device and software developers were over 1,417,000 as of March 31, 2025, up 7.7% from approximately 1,316,000 developers as of December 31, 2024.The Company defines an IoT PaaS customer for a given period as a customer who has directly placed orders for IoT PaaS with the Company during that period.The Company defines a premium IoT PaaS customer as a customer as of a given date that contributed more than US$100,000 of IoT PaaS revenue during the immediately preceding 12-month period.The Company calculates DBNER of IoT PaaS for a trailing 12-month period by first identifying all customers in the prior 12-month period (i.e., those have placed at least one order for IoT PaaS during that period), and then calculating the quotient from dividing the IoT PaaS revenue generated from such customers in the current trailing 12-month period by the IoT PaaS revenue generated from the same group of customers in the prior 12-month period. The Company’s DBNER may change from period to period, due to a combination of various factors, including changes in the customers’ purchase cycles and amounts and the Company’s customer mix, among other things. DBNER indicates the Company’s ability to expand customer use of the Tuya platform over time and generate revenue growth from existing customers.

Mr. Xueji (Jerry) Wang, Founder and Chief Executive Officer of Tuya, commented, “In the first quarter, typically a seasonally soft period, we delivered steady growth in GAAP net profit, driven by sustained revenue growth and healthy operating leverage under Tuya’s differentiated business model. Amid ongoing macroeconomic uncertainties and rapid AI evolution, we remain focused on building differentiated AIoT capabilities and empowering global developers. Tuya’s platform model continues to facilitate deeper integration of AI and smart devices, accelerating the intelligent transformation of the industry.”

Mr. Yi (Alex) Yang, Director and Chief Financial Officer of Tuya, added, “We delivered solid financial results in the first quarter of 2025, with revenue increasing 21.1% year-over-year to US$74.7 million and gross margin remaining stable at 48.5%. Continued cost discipline and an optimized expense structure supported steady improvement in GAAP net profit, which reached US$11.0 million, nearly double the full-year total for 2024, with a GAAP net margin reached record high of 14.8%. We also generated positive operating cash flow for the eighth consecutive quarter and ended the period with a healthy net cash position. These results provide both a solid execution base and financial flexibility to support sustained investment in AI innovation and Smart Solution expansion, and to deliver long-term shareholder value across macro volatility.”

First Quarter 2025 Unaudited Financial Results

REVENUE

Total revenue in the first quarter of 2025 increased by 21.1% to US$74.7 million from US$61.7 million in the same period of 2024, mainly due to the increase in IoT PaaS revenue and smart solution revenue.

IoT PaaS revenue in the first quarter of 2025 increased by 17.9% to US$53.7 million from US$45.6 million in the same period of 2024, primarily due to increasing demand compared with the same period of 2024 and the Company’s strategic focus on customer needs and product enhancements. As a result, the Company’s DBNER of IoT PaaS for the trailing 12 months ended March 31, 2025 increased to 118% from 116% for the trailing 12 months ended March 31, 2024.SaaS and others revenue in the first quarter of 2025 increased by 15.5% to US$10.0 million from US$8.6 million in the same period of 2024, primarily due to an increase in revenue from cloud software products. During the quarter, the Company remained committed to offering value-added services and a diverse range of software products with compelling value propositions to its customers.Smart solution revenue in the first quarter of 2025 increased by 47.1% to US$11.0 million from US$7.5 million in the same period of 2024, primarily due to the increasing customer demand for smart devices with integrated intelligent software capabilities the Company developed beyond IoT.

COST OF REVENUE

Cost of revenue in the first quarter of 2025 increased by 19.5% to US$38.4 million from US$32.2 million in the same period of 2024, generally in line with the increase in the Company’s total revenue.

GROSS PROFIT AND GROSS MARGIN

Total gross profit in the first quarter of 2025 increased by 22.9% to US$36.3 million from US$29.5 million in the same period of 2024. The gross margin in the first quarter of 2025 was 48.5%, compared to 47.8% in the same period of 2024, reaching a record high since the establishment of the Company.

IoT PaaS gross margin in the first quarter of 2025 was 48.4%, compared to 46.4% in the same period of 2024.SaaS and others gross margin in the first quarter of 2025 was 74.4%, compared to 72.3% in the same period of 2024.Smart solution gross margin in the first quarter of 2025 was 25.7%, remained relatively steady sequentially, and compared to 28.3% in the same period of 2024.

Gross margin of each revenue stream increased or fluctuated primarily due to changes in products and solutions mix. As a developer platform with rich ecosystem of smart devices and applications, the Company is committed to focusing on software products with compelling value propositions while maintaining cost efficiency.

OPERATING EXPENSES

Operating expenses decreased by 17.8% to US$37.7 million in the first quarter of 2025 from US$45.9 million in the same period of 2024. Non-GAAP operating expenses decreased by 2.0% to US$29.4 million in the first quarter of 2025 from US$30.0 million in the same period of 2024. For further information on the non-GAAP financial measures presented above, see the section headed “Use of Non-GAAP Financial Measures.”

Research and development expenses in the first quarter of 2025 were US$22.8 million, down 2.8% from US$23.5 million in the same period of 2024, primarily because of (i) the lower share-based compensation expenses as equity incentive awards granted at higher valuations in previous years have been gradually amortized and (ii) partially offset by an increase in cloud services costs. Non-GAAP adjusted research and development expenses in the first quarter of 2025 were US$20.8 million, compared to US$20.0 million in the same period of 2024.Sales and marketing expenses in the first quarter of 2025 were US$8.3 million, down 7.1% from US$9.0 million in the same period of 2024, primarily because of (i) the decrease in employee-related costs, (ii) the lower share-based compensation expenses as equity incentive awards granted at higher valuations in previous years have been gradually amortized, and (iii) partially offset by increased spending in marketing events compared to the same period of 2024. Non-GAAP adjusted sales and marketing expenses in the first quarter of 2025 were US$7.6 million, compared to US$7.6 million in the same period of 2024.General and administrative expenses in the first quarter of 2025 were US$8.9 million, down 42.3% from US$15.5 million in the same period of 2024, primarily because of (i) the lower share-based compensation expenses as equity incentive awards granted at higher valuations in previous years have been gradually amortized and (ii) operational optimization. Non- GAAP adjusted general and administrative expenses in the first quarter of 2025 were US$3.4 million, compared to US$4.6 million in the same period of 2024.Other operating income, net in the first quarter of 2025 was US$2.4 million, primarily due to the receipt of software value-added tax refunds and various general subsidies for enterprises.

LOSS/PROFIT FROM OPERATIONS AND OPERATING MARGIN

Loss from operations in the first quarter of 2025 narrowed by 91.1% to US$1.5 million from US$16.4 million in the same period of 2024. The Company had a non-GAAP profit from operations of US$6.8 million in the first quarter of 2025, compared to a non-GAAP loss from operations of US$0.6 million in the same period of 2024, consistently achieving operating profitability on a non-GAAP basis.

Operating margin in the first quarter of 2025 was negative 1.9%, improved by 24.6 percentage points from negative 26.5% in the same period of 2024. Non-GAAP operating margin in the first quarter of 2025 was 9.1%, improved by 10.0 percentage points from negative 0.9% in the same period of 2024.

NET LOSS/PROFIT AND NET MARGIN

The Company had a net profit of US$11.0 million in the first quarter of 2025, compared to a net loss of US$3.5 million in the same period of 2024.

The difference between loss from operations and net profit in the first quarter of 2025 was primarily because of a US$12.4 million interest income achieved mainly due to well implemented treasury strategies on the Company’s cash, time deposits and treasury securities recorded as short-term and long-term investments.

The Company had a non-GAAP net profit of US$19.3 million in the first quarter of 2025, up 57.2% compared to US$12.3 million in the same period of 2024, demonstrating the Company’s ability to sustain strong profitability on a non-GAAP basis.

Net margin in the first quarter of 2025 was 14.8%, improving by 20.5 percentage points from negative 5.7% in the same period of 2024. Non-GAAP net margin in the first quarter of 2025 was 25.8%, improving by 5.9 percentage points from 19.9% in the same period of 2024.

BASIC AND DILUTED NET LOSS/PROFIT PER ADS

Basic and diluted net profit per ADS was US$0.02 in the first quarter of 2025, compared to basic and diluted net loss of US$0.01 in the same period of 2024. Each ADS represents one Class A ordinary share.

Non-GAAP basic and diluted net profit per ADS was US$0.03 in the first quarter of 2025, compared to non-GAAP basic and diluted net profit of US$0.02 in the same period of 2024.

CASH AND CASH EQUIVALENTS, TIME DEPOSITS AND TREASURY SECURITIES RECORDED AS SHORT-TERM AND LONG-TERM INVESTMENTS

Cash and cash equivalents, time deposits and treasury securities recorded as short-term and long-term investments were US$1,023.7 million as of March 31, 2025, compared to US$1,016.7 million as of December 31, 2024, which the Company believes is sufficient to meet its current liquidity and working capital needs.

NET CASH GENERATED FROM OPERATING ACTIVITIES

Net cash generated from operating activities in the first quarter of 2025 was US$9.4 million, compared to US$14.5 million in the same period of 2024. The net cash generated from operating activities for the first quarter of 2025 mainly due to working capital changes in the ordinary course of business.

For further information on non-GAAP financial measures presented above, see the section headed “Use of Non-GAAP Financial Measures.”

Business Outlook

From the initial enthusiasm at the beginning of the year about the accelerated evolution of AI technologies, to the shift in sentiment and industry slowdown caused by global trade fluctuations under geopolitical policy influences in early April, the macro environment has undergone frequent and dramatic changes. These shifts have posed significant challenges to the cycles of the smart consumer electronics sector and its upstream and downstream supply chains. Although the external environment has shown some recent signs of improvement, uncertainties remain. We will continue to monitor developments in the entire business environment. Nonetheless, we remain positive on the long-term value that intelligent technologies can bring to all stakeholders. Therefore, with the effective implementation of the Company’s customer and product strategies, along with the utilization and innovation of emerging technologies like AI, the Company is confident in its long-term business prospects.

In response to this evolving market environment, the Company will remain committed to continuously iterating and improving its products and services and further enhancing software and hardware capabilities, particularly by leveraging the AI capabilities, expanding key customer base, investing in innovations and new opportunities, diversifying revenue streams, and further optimizing operating efficiency. At the same time, the Company understands that future trajectories may encounter challenges, including shifting consumer spending patterns, regional economic disparities, inventory management, foreign exchange rate and interest rates volatility, the imposition of new tariffs, or adjustments in existing tariffs or trade barriers, and broader geopolitical uncertainties.

Conference Call Information

The Company’s management will hold a conference call at 08:30 P.M. U.S. Eastern Time on Tuesday, May 20, 2025 (08:30 A.M. Beijing Time on Wednesday, May 21, 2025) to discuss the financial results. In advance of the conference call, all participants must use the following link to complete the online registration process. Upon registering, each participant will receive access details for this conference including a conference access code, a PIN number (personal access code), the dial-in number, and an e-mail with detailed instructions to join the conference call.

Online registration:
https://register-conf.media-server.com/register/BIe169304a39d646bcb658aa96f86ff680

Additionally, a live and archived webcast of the conference call will be available on the Company’s investor relations website at https://ir.tuya.com, and a replay of the webcast will be available following the session.

About Tuya Inc.

Tuya Inc. (NYSE: TUYA; HKEX: 2391) is a global leading AI cloud platform service provider with a mission to build an AIoT developer ecosystem and enable everything to be smart. Tuya has pioneered a purpose-built AI cloud platform with cloud and generative AI capabilities that delivers a full suite of offerings, including Platform-as-a-Service, or PaaS, Software-as-a-Service, or SaaS, and smart solutions for developers of smart device, commercial applications, and industries. Through its AIoT developer platform, Tuya has activated a vibrant global developer community of brands, OEMs, AI agents, system integrators and independent software vendors to collectively strive for smart solutions ecosystem embodying the principles of green and low-carbon, security, high efficiency, agility, and openness.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses non-GAAP financial measures, such as non-GAAP operating expenses, non-GAAP (loss)/profit from operations (including non-GAAP operating margin), non-GAAP net profit (including non-GAAP net margin), and non-GAAP basic and diluted net profit per ADS, as supplemental measures to review and assess its operating performance. The presentation of non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”). The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses and credit-related impairment of long-term investments from the respective GAAP financial measures. The Company presents the non-GAAP financial measures because they are used by the management to evaluate its operating performance and formulate business plans. The Company also believes that the use of the non-GAAP financial measures facilitates investors’ assessment of its operating performance.

Non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. Non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using the aforementioned non-GAAP financial measures is that they do not reflect all items of expenses that affect the Company’s operations. Share-based compensation expenses and credit-related impairment of long-term investments have been and may continue to be incurred in the business and are not reflected in the presentation of non-GAAP measures. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP measures to the most directly comparable U.S. GAAP measures, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of Tuya’s non-GAAP financial measures to the most comparable U.S. GAAP measures are included at the end of this press release.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs, and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statements. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”, “believe”, “potential”, “continue”, “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. The forward-looking statements included in this press release are only made as of the date hereof, and the Company disclaims any obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances, except as required by law. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty.

Investor Relations Contact

Tuya Inc.
Investor Relations 
Email: ir@tuya.com

The Blueshirt Group 
Gary Dvorchak, CFA
Phone: +1 (323) 240-5796
Email: gary@blueshirtgroup.co

HL Strategy
Haiyan LI-LABBE
Email: hl@hl-strategy.com

 

 

TUYA INC.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
 AS OF DECEMBER 31, 2024 AND MARCH 31, 2025
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

As of
December 31,
2024

As of
March 31,
2025

ASSETS

Current assets:

Cash and cash equivalents

653,334

763,788

Restricted cash

50

165

Short-term investments

194,536

89,985

Accounts receivable, net

7,592

9,591

Notes receivable, net

7,485

9,766

Inventories, net

23,840

21,583

Prepayments and other current assets, net

16,179

18,738

Total current assets

903,016

913,616

Non-current assets:

Property, equipment and software, net

6,619

8,557

Land use rights, net

8,825

8,793

Operating lease right-of-use assets, net

4,550

5,248

Long-term investments

180,092

181,875

Other non-current assets, net

678

314

Total non-current assets

200,764

204,787

Total assets

1,103,780

1,118,403

LIABILITIES AND SHAREHOLDERS’ EQUITY

Current liabilities:

Accounts payable

19,051

19,457

Advances from customers

31,346

27,145

Deferred revenue, current

7,525

7,797

Accruals and other current liabilities

32,257

67,806

Incomes tax payables

360

483

Lease liabilities, current

3,798

3,403

Total current liabilities

94,337

126,091

Non-current liabilities:

Lease liabilities, non-current

851

1,835

Deferred revenue, non-current

377

460

Other non-current liabilities

767

Total non-current liabilities

1,995

2,295

Total liabilities

96,332

128,386

TUYA INC.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS (CONTINUED)
AS OF DECEMBER 31, 2024 AND MARCH 31, 2025
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

As of
December 31, 2024

As of
March 31, 2025

Shareholders’ equity:

Ordinary shares

Class A ordinary shares

25

27

Class B ordinary shares

4

4

Treasury stock

(15,726)

(1,050)

Additional paid-in capital

1,612,712

1,569,409

Accumulated other comprehensive loss

(19,716)

(19,539)

Accumulated deficit

(569,851)

(558,834)

Total shareholders’ equity

1,007,448

990,017

Total liabilities and shareholders’ equity

1,103,780

1,118,403

TUYA INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF
COMPREHENSIVE (LOSS)/INCOME
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

For the Three Months Ended

March 31, 2024

March 31, 2025

Revenue

61,662

74,687

Cost of revenue

(32,177)

(38,436)

Gross profit

29,485

36,251

Operating expenses:

Research and development expenses

(23,474)

(22,810)

Sales and marketing expenses

(8,983)

(8,347)

General and administrative expenses

(15,474)

(8,929)

Other operating incomes, net

2,079

2,383

Total operating expenses

(45,852)

(37,703)

Loss from operations

(16,367)

(1,452)

Other income

Other non-operating income, net

778

767

Financial income, net

12,807

12,395

Foreign exchange (loss)/gain, net

(105)

44

(Loss)/profit before income tax expense

(2,887)

11,754

Income tax expense

(656)

(737)

Net (loss)/profit

(3,543)

11,017

Net (loss)/profit attributable to Tuya Inc.

(3,543)

11,017

Net (loss)/profit attribute to ordinary shareholders

(3,543)

11,017

Net (loss)/profit

(3,543)

11,017

Other comprehensive (loss)/income

Transfer out of fair value changes of long-term investments

(65)

Foreign currency translation

(428)

177

Total comprehensive (loss)/income attributable to Tuya Inc.

(4036)

11,194

TUYA INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF
COMPREHENSIVE (LOSS)/INCOME (CONTINUED)
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

For the Three Months Ended

March 31, 2024

March 31, 2025

Net (loss)/profit attributable to Tuya Inc.

(3,543)

11,017

Net (loss)/profit attributable to ordinary shareholders

(3,543)

11,017

Weighted average number of ordinary shares used in computing net (loss)/profit per share, basic and diluted

– Basic

559,133,184

606,308,258

– Diluted

559,133,184

608,490,640

Net (loss)/profit per share attributable to ordinary shareholders, basic and diluted

– Basic

(0.01)

0.02

– Diluted

(0.01)

0.02

Share-based compensation expenses were included in:

Research and development expenses

3,506

2,016

Sales and marketing expenses

1,385

738

General and administrative expenses

10,923

5,521

TUYA INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

For the Three Months Ended

March 31, 2024

March 31, 2025

Net cash generated from operating activities

14,490

9,352

Net cash generated from investing activities

16,195

101,183

Net cash generated from financing activities

254

2

Effect of exchange rate changes on cash and cash equivalents, restricted cash

(126)

32

Net increase in cash and cash equivalents, restricted cash

30,813

110,569

Cash and cash equivalents, restricted cash at the beginning of period

498,688

653,384

Cash and cash equivalents, restricted cash at the end of period

529,501

763,953

TUYA INC.
UNAUDITED RECONCILIATION OF NON-GAAP MEASURES TO THE MOST
DIRECTLY COMPARABLE FINANCIAL MEASURES
(All amounts in US$ thousands (“US$”),
except for share and per share data, unless otherwise noted)

For the Three Months Ended

March 31, 2024

March 31, 2025

Reconciliation of operating expenses to non-GAAP operating expenses                                                       

Research and development expenses           

(23,474)

(22,810)

Add: Share-based compensation expenses

3,506

2,016

Adjusted Research and development expenses

(19,968)

(20,794)

Sales and marketing expenses

(8,983)

(8,347)

Add: Share-based compensation expenses

1,385

738

Adjusted Sales and marketing expenses

(7,598)

(7,609)

General and administrative expenses

(15,474)

(8,929)

Add: Share-based compensation expenses

10,923

5,521

Adjusted General and administrative expenses

(4,551)

(3,408)

Reconciliation of loss from operations to non-GAAP (loss)/profit from operations

Loss from operations

(16,367)

(1,452)

Operating margin

(26.5) %

(1.9) %

Add: Share-based compensation expenses

15,814

8,275

Non-GAAP (loss)/profit from operations

(553)

6,823

Non-GAAP Operating margin

(0.9) %

9.1 %

For the Three Months Ended

March 31, 2024

March 31, 2025

Reconciliation of net (loss)/profit to non-GAAP net profit

Net (loss)/profit

(3,543)

11,017

Net margin

(5.7) %

14.8 %

Add: Share-based compensation expenses

15,814

8,275

Non-GAAP Net profit

12,271

19,292

Non-GAAP Net margin

19.9 %

25.8 %

Weighted average number of ordinary shares used in computing non-GAAP net profit per share

– Basic

559,133,184

606,308,258

– Diluted

591,737,410

608,490,640

Non-GAAP net profit per share attributable to ordinary shareholders

– Basic

0.02

0.03

– Diluted

0.02

0.03

 

 

 

 

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SOURCE Tuya Inc.

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