Traditional security measures are failing as identity theft skyrockets. Mark Bennett, CEO of Sentry Enterprises, reveals how biometric authentication is replacing passwords with their fingerprint-activated smart card—eliminating fraud, enhancing security, and redefining digital identity in an AI-driven world.
TAMPA BAY, Fla., March 25, 2025 /PRNewswire-PRWeb/ — With identity theft reaching an all-time high—over 1.1 million cases reported in 2024—it’s clear that traditional security measures are no longer enough. Credit card fraud alone accounted for 458,538 cases last year, a 7% increase from 2023. (1-2) Mark Bennett, Co-Founder and CEO of Sentry Enterprises, joins host Karla Jo Helms (KJ) in this week’s episode of the Disruption Interruption podcast to discuss why traditional identity systems are broken and how his biometric-embedded smart card is disrupting digital security. “We started with usernames and passwords, and at the time, they seemed sufficient,” explains Bennett. “But as cyber threats evolved, so did our attempts to counter them.”
“We need digital identity solutions that are truly about your identity.” — Mark Bennett, Co-Founder and CEO of Sentry Enterprises.
The Password Paradox and the Cryptographic Identity Revolution
For decades, passwords have been the foundation of digital security, evolving from simple logins to complex multifactor authentication systems. This never-ending cycle has led to a paradox: the more layers of security we add, the more unmanageable and ineffective they become, much like 35-character passwords that change every 90 days. “If you go back into large enterprises today and flip over keyboards, you’ll find Post-it notes again,” Bennett points out.
In a world where deepfakes and AI-generated content are eroding trust in digital interactions, real-time identity verification could be a game changer. “Let’s take our call from today as an example. If this was fully implemented with Zoom when we started the call, I might get a pop-up notification on my phone asking for proof of identity,” illustrates Bennett.
With Sentry’s biometric card, you could authenticate yourself instantly, ensuring that every frame of the video call is cryptographically signed and validated in real time. “The challenge is mass adoption,” Bennett explains. “It’s cumbersome for users to install. If you’re not tech-savvy, registering your public keys is relatively difficult.”
Sentry’s Biometric Card: The Future of Secure Authentication
Using biometrics instead of passwords isn’t new, but its implementation has been slow. While facial recognition and voice authentication have been widely adopted, they come with risks. “Those are the very things that generative AI is being trained on,” Bennett warns. “We believe the fingerprint is the key biometric data at this point.”
Unlike traditional authentication methods, biometric credentials are tied to an individual in a way that can’t be duplicated. That’s why Sentry is redefining digital identity by prioritizing biometric authentication. “We need digital identity solutions that are truly about your identity,” says Bennett.
Sentry’s approach involves a biometric-activated physical card, where a user’s fingerprint is securely stored and encrypted within the card itself. Unlike traditional methods, this card ensures that only the rightful owner can access their credentials. “Our technology creates a three-dimensional topographical map of the user’s finger. To authenticate, they simply place their finger on the sensor, triggering a real-time verification process,” concludes Bennett.
Links
Disrupting the Digital Identity Game: Mark Bennett’s Biometric Breakthroughs
https://omny.fm/shows/disruption-interruption/disrupting-the-digital-identity-game-mark-bennett
LinkedIn: https://www.linkedin.com/in/markwbennett
Company Website: https://sentryenterprises.com/
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Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.
About Mark Bennett
Mark Bennett is a visionary technology executive redefining the future of digital identity as the CEO of Sentry Enterprises. With over 25 years of experience in cybersecurity, digital transformation, and technology leadership, he has built and managed world-class operations, pioneering secure authentication solutions that challenge outdated security models.
At Sentry, Mark is leading the charge in biometric authentication, introducing cutting-edge solutions that eliminate the vulnerabilities of traditional passwords and key phrases. His work spans from developing space-based systems to designing global electronic trading platforms that handle billions of secure transactions. Under his leadership, Sentry is setting a new standard for identity security with its biometric-activated smart card, ensuring trust and protection in an increasingly digital world.
A recognized New Frontier Leader and futurist, Mark is actively involved in global innovation circles such as Abundance360, Strategic Coach, and the Planetary Society. His expertise and strategic vision continue to shape the next frontier of secure digital identity, driven by his passion for solving complex challenges and making trusted authentication accessible for all.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
1. Federal Trade Commission. “New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024.” Federal Trade Commission, 10 Mar. 2025, ftc.gov/news-events/news/press-releases/2025/03/new-ftc-data-show-big-jump-reported-losses-fraud-125-billion-2024.
2. Caporal, Jack. “Identity Theft and Credit Card Fraud Statistics for 2025.” Motley Fool Money, 13 Apr. 2025, fool.com/money/research/identity-theft-credit-card-fraud-statistics/.
Media Inquiries:
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Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com
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