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Charge Up, Malaysia! Anker Powers The Second Tallest Building In The World With An Immersive AR Campaign

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KUALA LUMPUR, Malaysia, March 25, 2025 /PRNewswire/ — Anker Innovations, a global leader in mobile charging and consumer electronics, is redefining the boundaries of innovation with its latest campaign, Charge Up, SEA!, Anker brings an innovative cyber charging experience to the iconic Merdeka 118 Tower. This electrifying fusion of augmented reality (AR) and computer-generated imagery (CGI) will energize Southeast Asia, allowing users to interact with cutting-edge technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.

“At Anker, our mission is to ignite possibilities through ultimate innovation,” said Leon Wu, General Manager of Southeast Asia at Anker Innovations. “We’ve not only created products that lead the industry in performance but also ones that fundamentally changes the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers.”

Revolutionizing Charging with Anker

At the core of Charge Up, SEA! is Anker’s most advanced charging lineup to date, the Anker Prime Series. This revolutionary series redefines multi-device fast charging, offering a powerful, intelligent, and interactive solution that transforms what was once a passive task into an engaging experience. Designed with extensive user insights, the Anker Prime Series is engineered to be the ultimate power source for today’s fast-paced, tech-driven world, empowering users with speed, efficiency, and innovation.

This innovation powers Charge Up, SEA!, an AR-driven journey that brings Anker’s cutting-edge technology to life by “charging” iconic landmarks across Southeast Asia. The visual narrative of the campaign showcases Anker Prime chargers energizing these landmarks, reflecting the brand’s commitment to efficient and intelligent charging solutions. Through advanced AR technology, Anker’s innovations seamlessly integrate into the cityscapes, reinforcing its position as the leader in next-generation charging while reshaping how users experience power in an increasingly connected world.

Lights Up the City’s landmark with Ultimate Innovation

Starting February 27, “Charge Up, SEA!” will light up five countries—Singapore, Malaysia, the Philippines, Indonesia, and Vietnam—through immersive digital storytelling and interactive experiences. In Singapore and Malaysia, users will have the exclusive opportunity to experience Anker’s AR world in person at key landmarks, while all five countries will engage with high-quality CGI videos that bring Anker Prime to life. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.

At the Merdeka 118 tower, the second tallest building in the world, located in Kuala Lumpur, Malaysia. Visitors can scan a QR code to enter a cyber-inspired world crafted by Anker. This immersive AR experience brings Anker’s cutting-edge charging solutions to life, with the Anker Prime 250W GaN Desktop Charger serving as the central point where the physical and virtual worlds converge. Known for its compact yet powerful design, the charger supports multiple devices simultaneously, embodying Anker’s innovation in high-performance charging. To enhance the experience, participants are encouraged to share the AR reel on Facebook or Instagram using the hashtags #AnkerChargeUpMalaysia and #ThePrimeOfCharging. A chance to win an Anker Desktop Charging Station (worth RM699) will be offered, with three lucky winners selected.

In this digital realm, both the Anker 25,000mAh 165W Power Bank and the Anker 140W Charger engage users through interactive emojis, mirroring those featured in the products themselves. The Anker 25,000mAh 165W Power Bank offers a large capacity with retractable cables, multiple ports, and real-time data via its TFT display. Meanwhile, the Anker 140W Charger, with its digital display, provides real-time power output and temperature monitoring. These playful, emoji-driven interactions create a unique emotional connection while showcasing the smart, high-performance features of Anker’s charging technology. Together, these products enhance the immersive experience, offering users a glimpse into the future of connected, intelligent charging solutions.

For those eager to experience these products, here are the details on pricing and availability: The Anker Prime 250W GaN Desktop Charger is priced at RM699, while the Anker 25,000mAh 165W Power Bank is priced at RM449. The Anker140W Charger with display will be available for RM349, and the Anker Zolo 30W Charger is priced at RM39. All four products will be available online from March 25, 2025, and in stores from April 15, 2025.

Engaging with the dynamic world, consumers will witness how Anker’s advanced charging technology seamlessly integrates into this digital universe, providing a truly futuristic experience and a glimpse into the future of connected, intelligent charging.

Powering the Future with Limitless Possibilities

As a global pioneer in charging technologies, Anker consistently integrates user feedback and cutting-edge research to drive its innovation. With its innovations, Anker offers a glimpse into the future of sustainable, efficient power that is both portable and powerful—ideal for the modern, always-connected consumer.

As Anker expands its presence in Southeast Asia, the Charge Up, SEA! campaign reaffirms its commitment to pioneering innovation and user-centered design. By merging cutting-edge digital experiences with state-of-the-art charging technology, Anker is not just powering devices—it’s reshaping how consumers connect with the future.

Anker invites consumers across Southeast Asia to experience the next generation of charging—where every city, every device, and every moment is powered by limitless possibilities.

About Anker

Anker is the world’s #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/charge-up-malaysia-anker-powers-the-second-tallest-building-in-the-world-with-an-immersive-ar-campaign-302408770.html

SOURCE Anker Innovations

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Neutech Group Limited Announces 2024 Annual Results

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Deepening the Strategic Transformation toward an Ecosystem of Education, Healthcare, Wellness, and Mind Tour, with Synergies Increasingly Materializing

HONG KONG, March 28, 2025 /PRNewswire/ — On the evening of March 27th, 2025, Neutech Group Limited (Stock Code: 9616.HK) announced the annual results of 2024.

In 2024, the Group leveraged the “Education + Technology + Services” tri-engine model and pursued integrated development across education, healthcare, wellness, and mind tour to drive strategic transformation. This cross-business synergy sustained steady growth: During the reporting period, the Group achieved revenue of approximately RMB2.042 billion, representing a year-on-year increase of 13.1%; the gross profit was RMB969 million, representing a year-on-year increase of 12.0%; adjusted net profit was RMB466 million, representing a year-on-year increase of 8.7%; adjusted net profit margin was 22.8%.

In 2024, building on its education technology foundation, the Group strategically acquired Neutech Healthcare Medical and its subsidiaries to strengthen its healthcare wellness service. Concurrently, it launched the Neuedu Phoenix College brand and introduced elderly education and mind tour services. Marking a new era of transformation, the Company completed its renaming as “Neutech Group Limited”, aligning with its integrated ecosystem strategy. This year not only initiated the Group’s strategic upgrade but also positioned Neutech as a pioneer in building a holistic “teaching, medical, health care and health tourism” ecosystem.

Strengthening Its Educational Foundation and Enhancing Its Core Capabilities

Relying on Neutech’s strong industrial DNA and technological resources, the Group’s education business has achieved accelerated growth and remarkable results. In 2024, In terms of full-time higher education, the three applied undergraduate universities under its umbrella focus on the direction of “IT + digital media + health care”, and the quality of education continues to improve. As of 31 December 2024, the three universities had a total of more than 58,000 students, an increase of 2.3% over the same period in 2023, and a record high year after year. The results of subject competitions have been outstanding. In 2024, students from the three universities won a total of more than 9,100 provincial-level third-prize or higher subject competition awards, more than half of which were national-level awards. Employment and entrepreneurship achieve new heights. As of 31 December 2024, the graduate employment rate for the 2024 cohort across all three universities exceeded 90%, once again demonstrating the strong outcomes of our deep integration between education and industry.

In the terms of educational technology research and development, the Group has built a comprehensive service and product matrix in educational technology. In 2024, we launched the metaverse creative platform openNEU, the Neuedu Smart Education Platform V3.0, and the OpenHarmony ICT Training Lab, further showcasing our commitment to empowering education through technology amid digital transformation.

In terms of educational resource development, the Group has focused on three key sectors—”IT + Digital Media + Health Care”—to establish an integrated 4S product and service system spanning professional content, management platforms, and comprehensive software-hardware solutions. In 2024, the Group provided smart education platforms, educational management software, training laboratory products and supporting teaching materials to 133 educational institutions, while establishing industry-academy partnerships and collaborative specialty programs with 62 colleges and universities, benefiting approximately 23,000 students. Its continuing education services implemented 193 training programs for 94 institutions nationwide, including corporate training, government-commissioned projects, institutional training, teacher development programs and vocational qualification certifications, reaching over 80,000 participants through both online and offline channels. Simultaneously, capitalizing on demographic aging trends, the Group innovatively implemented a  model of education for the elderly featuring “LIFECARES”, which integrates “entertainment, nursing, medicine, and learning”, and established Neuedu Phoenix College in August 2024 with simultaneous enrollment launches in Dalian and Chengdu, accumulating over 250 enrolled students.

Innovation Development in Healthcare Wellness 

To proactively address the profound impacts and unique opportunities presented by China’s increasingly prominent aging society, in 2024 the Group strategically initiated expansion and in-depth development in the silver economy market. The Group has pioneered a new integrated “education healthcare wellness” model, creating a novel ecosystem where: education supports medical care and eldercare; medical services transition to eldercare while supplementing education; and eldercare underpins medical services while assisting education—ultimately forming a stable, interconnected, mutually supportive, efficient and sustainable new industry paradigm.

In terms of the medical care, the Group established four-part integrated system of “medical, health and conservation” in 2024. Ruikang Cardiovascular Hospital handled over 44,000 outpatient and emergency cases, while exceeding 6,000 inpatient admissions and surgical procedures. Meanwhile, Ruikang Stomatolog Hospital served more than 12,000 outpatient visits. In the realm of healthcare, as of December 31, 2024, the Group’s Ruikang Home Care Certer achieved an occupancy rate exceeding 75%. By deeply integrating education, medical care, healthcare, and technology, the Group has realized mutual empowerment between education and industry in practical training bases and talent delivery, promoting efficient resource utilization and continuous value growth.

Looking ahead, the Group will uphold education as its foundation and nexus, deeply engaging in the initiative of “Empower education healthcare wellness ecosystem with technology and boost digital intelligent lifestyles with innovative education.” This entails providing digital-intelligent products and services across the entire lifecycle, encompassing education, healthcare, wellness, industry, and cultural tourism, thereby forging a new integrated development framework. The Group will persist in advancing technology-enabled education and fostering coordinated development across all educational domains. It aims to develop university-affiliated medical and wellness industries, driving the deep integration of healthcare and education through technological innovation. By establishing a digital-intelligent urban elderly care service platform, the Group seeks to offer high-quality consulting services and senior consumer products for home-based, community-based, and institutional elderly care. Additionally, it plans to integrate Neuedu Phoenix College with mind tour services, creating a comprehensive education model of “study-tour-care” model for the elderly. Through efficient sharing and utilization of human, financial, and material resources, the Group aspires to build a harmonious and prosperous ecosystem, delivering greater value to society.

Contact: weilin@neuedu.com 

View original content:https://www.prnewswire.com/apac/news-releases/neutech-group-limited-announces-2024-annual-results-302413932.html

SOURCE Neutech Group Limited

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Gravity Officially Launches Mobile Version of Roguelike Deck-Building Adventure Game ‘Shambles: Sons of the Apocalypse’ Globally

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A unique blend of text-based adventure, deck-building, and roguelike gameplay featuring captivating storylines shaped by player choicesAvailable for purchase and download via Google Play and Apple App Store, with seven DLCs also launched alongside the base game

SEOUL, South Korea, March 27, 2025 /PRNewswire/ — Global gaming company Gravity has officially launched the mobile version of its new roguelike deck-building adventure game, Shambles: Sons of the Apocalypse (hereafter referred to as “Shambles”), developed by EXLIX, on March 27 across global markets.

Shambles is a game that uniquely combines elements of text adventure, card deck-building, and roguelike genres. Set in a post-apocalyptic world 500 years after its collapse, players take on the role of an explorer emerging from a bunker to journey across the surface. Along the way, they will encounter numerous choices that impact not only the storyline but also the character state, equipment, stats, and exploration paths. Each decision acts as a branching point, resulting in vastly different gameplay experiences and narrative outcomes for players.

Combat is turn-based and card-driven, requiring players to use their action points wisely while considering enemy moves for maximum strategic impact. With over 300 cards and more than 200 types of skills and equipment, players can devise different tactics for each expedition.

Prior to its official release, the game’s excellence was recognized early on, winning awards at various game showcases and ceremonies. The title has received recognition at the 2023 G-STAR Indie Game Awards, was named “Game of the Month” by Korea’s Ministry of Culture, Sports and Tourism, won top honors at the Busan Indie Connect (BIC) Festival, and ranked first in user ratings and Top 10 at the Google Indie Games Festival.

The mobile version of Shambles is a paid game available for purchase on Google Play and Apple App Store. The game is priced at USD 6.99, and seven downloadable content (DLC) packs offering expanded content are also available for additional purchase within the app. A demo version is currently available on Steam, with the full version planned for release in the near future.

Yoo Joon, Head of Console Business at Gravity, said, “Shambles is a highly anticipated title that has received favourable reviews at various domestic and international gaming events and contests even before its official release. We invite players to immerse themselves in the game’s original post-apocalyptic world and enjoy the thrill of strategic card-based combat. The mobile version also introduces seven DLCs featuring new regions, stories, and content—so we hope players around the world will show their support and interest.”

For more information on the global launch of Shambles, visit the official website and community lounge:

[Gravity Official Website] http://www.gravity.co.kr[Shambles Official Website] https://www.startwithgravity.net/en/gameinfo/GC_CHAM[Shambles Official Lounge] https://game.naver.com/lounge/start_with_gravity/board/1[Shambles Animated Trailer]https://www.youtube.com/watch?v=YeVyjkm3wdk[Shambles Launch Trailer]https://www.youtube.com/watch?v=lA-Dt7S50Uc[Shambles Steam Page] https://store.steampowered.com/app/2289630/_/[Google Play Download Page]
https://play.google.com/store/apps/details?id=com.gravity.shambles.aos[Apple App Store Download Page]
https://apps.apple.com/app/id6740197039

About Gravity

Founded in April 2000, Gravity is a South Korean game company and a global gaming leader listed on NASDAQ. Its flagship Ragnarok IP has surpassed 203 million global accounts as of August 31, 2024, and has ranked as the second most preferred Korean game in the global Hallyu trend for five consecutive years. Ragnarok Online has also demonstrated its worldwide popularity, securing the No. 1 spot in the “‘Korean Game Users in Overseas Market'” category across multiple regions, including Brazil, Indonesia, the UK, and the US.

Gravity currently has a strong global network with its subsidiary ‘Gravity Neocyon (Korea)’ and overseas branches ‘Gravity Communications (Taiwan region), Gravity Game Link (Indonesia), Gravity Interactive (USA), Gravity Game Arise (Japan), Gravity Game Tech (Thailand), Gravity Game Hub (Singapore), and Gravity Game Vision (Hong Kong SAR).’ Together with the subsidiaries, Gravity is carrying out global publishing business that discovers and distributes not only Ragnarok IP games but also games on various platforms and genres such as PC, mobile, console, and IPTV, thereby expanding awareness and influence worldwide. In addition, along with the expansion into MD, animation, and screen golf business using the Ragnarok IP, content business is also currently being develop, including webtoon production and brand collaboration to discover new IP.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gravity-officially-launches-mobile-version-of-roguelike-deck-building-adventure-game-shambles-sons-of-the-apocalypse-globally-302413864.html

SOURCE Gravity

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FY Ads Singapore: The Business Matchmaker Behind Trip.com, Haidilao Singapore, and Sichuan Airlines’ Iconic Chengdu Campaign

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SINGAPORE, March 28, 2025 /PRNewswire/ — What happens when you bring together the excitement of travel, the irresistible appeal of hotpot, and the dynamic energy of Chengdu? You get a campaign that’s not only memorable but legendary. At FY Ads Singapore, we didn’t just organize an event – we acted as the business matchmaker between Trip.com, Haidilao Singapore, and Sichuan Airlines, creating an unforgettable cross-brand collaboration that captivated audiences both online and offline. Here’s how we brought this groundbreaking partnership to life.

Transforming Ideas into Impactful Experiences

Our mission was simple: establish Chengdu as a must-visit destination while highlighting the experiences offered by Trip.com, the culinary excellence of Haidilao Singapore, and the seamless travel service of Sichuan Airlines. The real challenge? Fostering a collaboration between these three brands and bringing their visions together. That’s where FY Ads came in as the business matchmaker, aligning their unique strengths to create a unified and powerful campaign.

The Strategy Behind the Success

Dream Big, Plan Smart

The foundation of our approach was based on creating synergy between the brands, with careful planning and attention to detail:

Thematic Brilliance: A campaign theme that intertwined Chengdu’s rich culture, exciting travel possibilities with Trip.com and Sichuan Airlines, and the vibrant dining culture of Haidilao Singapore.Business Matchmaking: As the catalyst for this cross-brand collaboration, FY Ads played a crucial role in connecting the right brands at the right time, ensuring their offerings complemented each other perfectly.Meticulous Planning: We took charge of every aspect, ensuring that each brand’s vision came to life seamlessly across all touchpoints, from online to offline engagement.

Creating Visuals That Captivate

The visuals were essential in driving the campaign’s success. Here’s how we brought it all together:

Immersive Event Designs: The physical event spaces were designed to reflect the unique aspects of each brand, with interactive setups that highlighted the cultural richness of Chengdu, the travel experience offered by Sichuan Airlines and Trip.com, and the mouthwatering dining experiences from Haidilao Singapore.Co-branded Landing Page: A dynamic and user-friendly landing page that integrated the campaign theme while showcasing the collaboration between the three brands.Social Media Masterpieces: High-quality videos, photos, and content that were perfectly tailored for platforms like Instagram and Xiaohongshu, amplifying the reach of the campaign online.

Flawless Execution On-Site and Online

When it comes to delivering an event that blends both physical and digital experiences, we take no shortcuts. Here’s how we ensured success:

On-Site Precision: We managed every detail of the offline event with precision – from the initial setup to real-time coordination, ensuring a smooth flow that highlighted the contributions of all three brands.Online Amplification: We didn’t stop at the physical event – FY Ads ensured that the campaign reached a global audience through strategic online initiatives. By partnering with influencers, securing media placements, and driving content through social media, we maximized online engagement and visibility for Trip.com, Haidilao Singapore, and Sichuan Airlines.

Amplifying the Buzz Online and Beyond

To ensure the campaign had a far-reaching impact, we focused on both online and offline amplification:

Influencer Partnerships: We worked with influencers who authentically represented the campaign’s spirit, helping to drive genuine excitement for the collaboration between Trip.com, Haidilao Singapore, and Sichuan Airlines.Media Placements: We secured high-value media placements in leading publications, ensuring the campaign was showcased in front of the right audiences both offline and online.Social Media Campaigns: By curating engaging content and encouraging user-generated posts, we made sure the campaign stayed top of mind for audiences long after the event.

The Power Behind the Campaign’s Success

This wasn’t just an event – it was a powerful cross-brand collaboration made possible by FY Ads. By blending the strengths of Trip.com, Haidilao Singapore, and Sichuan Airlines, we were able to:

Showcase Chengdu as a must-visit destination, merging travel and dining in an innovative way.Elevate the visibility of Trip.com, Haidilao Singapore, and Sichuan Airlines, ensuring each brand’s unique offering was front and center.Drive sustained buzz and engagement, both online and offline, through strategic planning, influencer partnerships, and media placements.

Why FY Ads is Your Ideal Partner

At FY Ads, we don’t just plan events – we create extraordinary, cross-brand collaborations that resonate with audiences. Acting as the business matchmaker, we connect the right brands and bring their visions together in ways that are impactful and memorable. From crafting visually captivating experiences to amplifying campaigns online and offline, we ensure every project achieves its full potential.

Ready to create a campaign that will make waves? Let’s chat about how we can bring your vision to life and turn your next project into an unforgettable experience.

 

View original content:https://www.prnewswire.com/apac/news-releases/fy-ads-singapore-the-business-matchmaker-behind-tripcom-haidilao-singapore-and-sichuan-airlines-iconic-chengdu-campaign-302407829.html

SOURCE FY ADS Singapore

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