Connect with us

Technology

AdTech Market is expected to generate a revenue of USD 2,547.17 Billion by 2032, Globally, at 14.3% CAGR: Verified Market Research®

Published

1 month ago

on

Verified Market Research®, a leading provider of business intelligence and market analysis is thrilled to announce the release of its comprehensive and authoritative report on the AdTech Market. The market is witnessing substantial growth, driven by the increasing adoption of AI-powered advertising solutions and the shift toward data-driven marketing strategies. However, rising concerns over data privacy regulations and growing instances of ad fraud present challenges to market expansion.

LEWES, Del., March 24, 2025 /PRNewswire/ — The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 783.46 Billion in 2024 and is expected to reach USD 2,547.17 Billion by the end of the forecast period.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics. Businesses are leveraging these technologies to enhance customer engagement and optimize ad spend. Despite challenges such as stringent privacy laws and increasing competition, the market continues to grow as digital advertising becomes more sophisticated and essential for brands worldwide.

Key Highlights of the Market Report:

The global AdTech Market is expected to grow at a robust CAGR over the forecast period.AI and machine learning are revolutionizing ad targeting and campaign optimization.Growth in mobile advertising and social media platforms is shaping the industry landscape.Privacy-focused regulations like GDPR and CCPA are reshaping digital marketing strategies.Increasing demand for omnichannel advertising solutions is driving market expansion.

Why This Report Matters?

This report provides an in-depth analysis of the AdTech Market, covering key trends, competitive landscape, and emerging opportunities. It highlights how AI-driven personalization, programmatic advertising, and data analytics are transforming the industry while addressing challenges like privacy regulations and fraud prevention. Investors, marketers, and tech leaders can leverage these insights to refine their strategies and stay ahead in the evolving digital advertising ecosystem.

Who Should Read This Report?

Digital Marketers & Advertisers: Gain insights into the latest trends shaping advertising technology.Investors & Stakeholders: Identify lucrative opportunities and key growth areas in the AdTech sector.Tech Companies & Developers: Understand emerging innovations in AI-driven advertising solutions.Regulatory & Compliance Professionals: Stay informed about data privacy regulations affecting AdTech.Media & Publishing Firms: Learn how evolving advertising strategies impact revenue models.

For more information or to purchase the report, please contact us at:
https://www.verifiedmarketresearch.com/download-sample?rid=479769

Browse in-depth TOC on “Global AdTech Market Size“

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2032

GROWTH RATE

CAGR of ~14.3% from 2025 to 2032

BASE YEAR FOR VALUATION

2024

HISTORICAL PERIOD

2021-2023

FORECAST PERIOD

2025-2032

QUANTITATIVE UNITS

Value in USD Billion

REPORT COVERAGE

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

SEGMENTS COVERED

TypeComponentAdvertising ChannelEnd-User

 

REGIONS COVERED

North AmericaEuropeAsia Pacific

 

KEY PLAYERS

Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS)

CUSTOMIZATION

Report customization along with purchase available upon request

Global AdTech Market Overview

Key Market Drivers

AI and Machine Learning Revolutionizing Ad Targeting: The incorporation of AI and machine learning in advertising technology is revolutionizing audience targeting for marketers. Algorithms powered by artificial intelligence examine user behaviour, demographics, and preferences to provide hyper-personalized advertisements, hence enhancing engagement and conversion rates. Programmatic advertising solutions utilize real-time data to enhance ad placements, minimizing unnecessary expenditures and maximizing return on investment. As organizations emphasize efficiency, the need for AI-driven AdTech solutions is growing, propelling industry expansion.

Rapid Expansion of Mobile and Social Media Advertising: The rise of smartphones and the increase in social media usage have established mobile advertising as a fundamental element of digital marketing. Brands are utilizing in-app advertising, interactive video advertisements, and influencer marketing to captivate viewers. Social media sites like Facebook, Instagram, and TikTok offer sophisticated targeting features, allowing companies to precisely engage specific audiences. The rising global mobile internet usage accelerates the expansion of the AdTech sector, creating new income potential.

Growing Adoption of Omnichannel Advertising Strategies: Advertisers are transitioning to omnichannel strategies to facilitate cohesive brand engagements across several touchpoints, including display advertisements, video advertisements, linked television, and digital out-of-home (DOOH) media. Data integration across many platforms enables marketers to construct cohesive customer journeys, enhancing brand recognition and engagement. The capacity to monitor user behaviour across devices and tailor messaging improves advertising efficacy. As organizations pursue unified advertising strategies, the demand for integrated AdTech solutions is steadily increasing.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=479769

Market Restraints Hindering the Market Growth

Stringent Data Privacy Regulations Impacting Ad Targeting: Globally governments are implementing stringent data privacy legislation, including GDPR, CCPA, and India’s Personal Data Protection Bill, thereby restricting advertising’ capacity to gather and analyze user data. Limitations on third-party cookies and heightened consumer awareness over data privacy present obstacles for targeted advertising. Brands must allocate resources to adhere to compliance data gathering methods and privacy-centric advertising strategies, thereby escalating operational complexity and expenses, potentially hindering market growth.

Rising Concerns Over Ad Fraud and Brand Safety: The increasing incidence of advertising fraud, encompassing bot traffic, click fraud, and domain spoofing, poses a substantial challenge for marketers. Deceptive practices artificially increase advertising expenditures while yielding minimal genuine involvement, undermining company credibility. Moreover, concerns around brand safety, wherein advertisements are displayed alongside unsuitable or contentious material, undermine advertiser confidence in digital platforms. To mitigate these risks, firms are investing in fraud detection technologies; yet, the evolving strategies of cybercriminals continue to provide a significant challenge.

Increased Competition and Market Saturation: The AdTech landscape is becoming progressively competitive, with numerous providers providing analogous solutions. As major platforms like Google and Meta monopolize the industry, smaller entities find it challenging to distinguish themselves and capture market share. Furthermore, increasing cynicism among brands about the efficacy of digital advertising and the complexities of attribution exacerbate decision-making issues. The saturation of digital advertising channels results in increased costs for ad placements, complicating ROI optimization for marketers.

Geographical Dominance:

North America Leads the AdTech Market with Strong Digital Advertising Ecosystem

North America leads the AdTech Market, propelled by substantial digital advertising expenditures, the widespread adoption of programmatic advertising, and the significant influence of technology titans like as Google, Meta, and Amazon. The region’s rigorous data privacy standards, including CCPA, drive innovation in privacy-centric advertising solutions. North America continues to be a pivotal centre for AdTech expansion and innovation, fueled by rising investments in AI-driven advertising platforms and connected TV advertising.

Key Players

The “Global AdTech Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS).

AdTech Market Segment Analysis

Based on the research, Verified Market Research has segmented the market into Type, Component, Advertising Channel, End-User, and Geography.

AdTech Market, by Type:Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingVideo AdvertisingSocial Media AdvertisingEmail MarketingAdTech Market, by Component:SolutionDemand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad ExchangesData Management Platforms (DMPs)ServicesManaged ServicesProfessional ServicesAdTech Market, by Advertising Channel:Search EnginesSocial MediaMobile AppsConnected TV (CTV)Digital Out-of-Home (DOOH)AdTech Market, by End-User:Retail & E-commerceMedia & EntertainmentBanking, Financial Services & Insurance (BFSI)HealthcareIT & TelecomAutomotiveTravel & HospitalityAdTech Market, by GeographyNorth AmericaU.S.CanadaMexicoEuropeGermanyFranceU.K.Rest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

Browse Related Reports:

Global In-Taxi Digital Advertising Services Market Size By Type (Smart Advertising, Fixed Advertising), By Application (Luxury & Premium Taxi, Economy And Budget Taxi), By Geography, And Forecast

Global Contextual Advertising Market Size By Type (Activity-Based Advertising, Location- Based Advertising), By Deployment (Mobile Devices, Desktops, Digital Billboards), By End-User (Consumer Goods, Retail, and Restaurants, Telecom and IT), By Geography, And Forecast

Global Ad Server Market Size By Type (Cloud-based, On-premises), By Application (Publishers, Advertisers), By Geography, And Forecast

Global Advertising Video Production Market Size By Type (Product Video, Corporate Video, Event Video), By Application (Retail, Manufacturing, Education), By Distribution Channel (Television, Online Platforms, Social Media), By Geography, And Forecast

Top 7 Programmatic Advertising Platforms building sophisticated ecosystems

Visualize AdTech Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

Contact Us
Mr. Edwyne Fernandes
Verified Market Research®
US: +1 (650)-781-4080
US Toll Free: +1 (800)-782-1768
Email: sales@verifiedmarketresearch.com
Web: https://www.verifiedmarketresearch.com/
Follow Us: LinkedIn | Twitter | Threads | Instagram | Facebook

Logo: https://mma.prnewswire.com/media/2015407/VMR_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/adtech-market-is-expected-to-generate-a-revenue-of-usd-2-547-17-billion-by-2032–globally-at-14-3-cagr-verified-market-research-302409226.html

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Where the World Smiles Together: Honouring Hospitality on April 24

Published

5 hours ago

on

April 26, 2025

By

International Hospitality Council and IIHM Lead Global Tribute to Hospitality’s Human Touch

LONDON and KOLKATA, India, April 26, 2025 /PRNewswire/ — Hospitality is an industry of hope and growth. It spans snow-capped mountains, sunny beaches, forests, and deserts—where dreamers, innovators, and doers work every day to deliver comfort and happiness.

On April 24, International Hospitality Day (IHD) 2025 was celebrated globally by professionals and institutions across over 60 countries. The virtual programme was hosted by the International Hospitality Council (UK) and the International Institute of Hotel Management (IIHM), India’s largest and premier multi-campus institute for hospitality education.

“I realised there’s a day for every profession – except for one dedicated to those whose mission is to bring joy to others: the hospitality industry. And so, International Hospitality Day was born on April 24,” said Dr Suborno Bose, Creator of IHD, Chairman of IHC, and Chairman of IIHM & Indismart Group, Worldwide.

Established in 2016 by the International Hospitality Council (IHC) and IIHM, IHD was born out of a shared vision between Prof. David Foskett, OBE, Chairman of IHC London, and Dr Suborno Bose. It unites hospitality, travel, and tourism professionals to exchange ideas, promote excellence, and build a spirit of global solidarity.

The IHC continues to champion the hospitality sector worldwide by encouraging collaboration, shaping forward-thinking policy, and promoting education and employment. As in previous years, this year’s celebration featured the Virtual Global Hospitality Summit, where industry leaders reflected on challenges, shared insights, and honoured hospitality’s human essence.

“There was a day for everyone,” Dr Bose reiterated, “but none for hospitality. We created that day.”
“IHD stands on three pillars: Promote, Educate, Celebrate.”

He also underscored IHC and IIHM’s commitment to sustainability, youth enterprise, and initiatives like Young Chef India, which identifies and supports the country’s top culinary student to represent India at the Young Chef Olympiad, the world’s largest gathering of student chefs.

Prof. David Foskett, OBE, echoed the spirit of IHD:

“Hospitality is simple. Speak from the heart. Make people happy. Create careers and contribute to the economy. Most importantly, say thank you – especially to our students.”
“A country without hospitality is barren. A country with hospitality is fertile.”

Two key panel discussions were held during the summit:

Hospitality in the Age of Artificial Intelligence
Moderated by Prof. Neil Rippington (International Director, IIHM), with speakers:Ms Riya Mittal, Product Manager and MSc Engineering Management, USCMr Michael Grove, CEO – HotstatsMs Alexandra Janosek, Instructional Designer, Worldwide Curriculum DesignProf. Sandip Mukherjee, Professor Emeritus – IIHM

While technology is revolutionising efficiency and guest experience, the panel agreed that the essence of hospitality—its heart and human touch—remains irreplaceable.

Hospitality: India’s New Growth Story
Moderated by Diwan Gautam Anand, President of the IIHM International College of Distinguished Fellows, the panel featured:Mr K Mohan Chandran, Sr Vice President Operations, Taj HotelsMichelin-starred Chef Chris GalvinMr Yogendra Agnihotri, Sr Regional Director (North and East), Radisson HotelsMs Jyoti Mayal, Chairperson, THSC & President, TAAIMr Rajiv Kapoor, GM, Fairmont Mumbai

The consensus: India is setting a global example by listening, innovating, and serving from the heart—because, as noted, “an unhappy customer doesn’t complain, she simply leaves.”

The celebration paused for a moment of silence in memory of those lost in the Pahalgam tragedy.

Diwan Gautam Anand, iconic hospitality leader and President of FIIHM, closed the summit with a poignant message:

“Thank you for being present on such a landmark day. It is dedicated to all of us who know that time doesn’t erase, it transforms.”

This year’s IHD also witnessed the induction of 65 new Esteemed Fellows into the IIHM International College of Distinguished Fellows (FIIHM). Guided by the motto Fiat Lux (Let there be light), FIIHM is committed to mentoring and shaping future hospitality leaders.

The selection panel included:

Prof. David Foskett, OBE, Chairman – IHC LondonDr Suborno Bose, Chairman – IHC & IIHMMr Ron Scott FIH, International Director, Indismart Group; Director/Secretary, IHC Foundation; Director, APIU Global Limited, UKMr Nakul Anand, Former Executive Director, ITC LtdDiwan Gautam Anand, President, IIHM International College of Distinguished Fellows

Special awards were presented to honour excellence and dedication in the industry. Icons from around the globe extended their wishes.

“This is to express gratitude to Suborno Bose for coining today as International Hospitality Day,” said Mr Puneet Baijal, General Manager, Hyatt Regency Ahmedabad (FIIHM). “IIHM has become an integral part of the industry, and its students are among the best.”

Mr K Mohan Chandran, Sr Vice President Operations, IHCL (FIIHM 2025), stated, “This day honours the global fraternity of hospitality professionals and acknowledges the dedication of team members who make guests feel at home.”

Chef Garry Mclean, the first National Chef of Scotland (FIIHM), added, “Let’s raise a glass to the dedication and resilience of those who make this industry what it is – from chefs to servers to housekeeping staff.”

The World’s Warmest Industry truly had its day. But hospitality is not just about one day—it’s about every day. IHD has become one of the largest global celebrations of unity and inclusivity – a tribute to the human spirit in a world that needs many helpings of kindness to be satiated and at peace.

Contact: Mr. Sujay Gupta, +91 9923057937

Photo – https://mma.prnewswire.com/media/2673903/World_Smiles_Together.jpg

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/where-the-world-smiles-together-honouring-hospitality-on-april-24-302438943.html

Continue Reading

Technology

ARBOR Technology to Showcase Latest Automation Solutions at Automate 2025, Powering Machine Vision, AMR, and Smart Retail Applications

Published

5 hours ago

on

April 26, 2025

By

DETROIT, April 26, 2025 /PRNewswire/ — ARBOR Technology, a leading provider of industrial-grade embedded computing solutions, is excited to announce its participation in Automate 2025, taking place in Detroit, USA, from May 12–15. Located in Hall E, Booth #9126.

Engineered for advanced automation tasks, the FPC-5211 supports powerful edge computing for real-time data processing and AI inference. Ideal for machine vision and smart city applications, it handles data from multiple sources—LiDAR, industrial cameras, traffic sensors—with low latency and high efficiency. This platform recently earned the Best in Show award from Embedded Computing Design at Embedded World 2025.

Designed for flexible industrial deployment, the ARES-1983H series features a din-rail mount and EzIO modular I/O system, allowing customers to easily customize configurations for factory automation, process control, and machine interfacing.

ARBOR introduces the ARTS-1670 and SB-244-RPLU for autonomous mobile robots (AMR) and automated guided vehicles (AGV). Engineered for performance and durability, these systems meet the rigorous demands of real-time navigation, sensor integration, and operational control in dynamic environments.

Built for real-time video and language model (VLM) applications, the AEC-6100 delivers top-tier AI performance at the edge. Ideal for smart surveillance, automated inspection, and robotics, it reduces latency and enhances on-site processing without compromising security.

Powered by Intel® Core™ Ultra processors, the IEC-3714 delivers 34 TOPS of AI performance in NUC size. It supports real-time video analytics for age, gender, and object recognition, enabling automated decision-making for promotions, restocking, and customer engagement.

With its MediaTek MT8781 processor and Android 14 OS, the Ruby 10 is built for mobility, featuring Wi-Fi 6E, 4G connectivity, and hot-swappable batteries for 24/7 operation. Designed for retail and logistics, it supports NFC payments, and has IP65 and 1.2m drop certifications for dependable performance in harsh environments.

ARBOR will also unveil its latest Computer-on-Module solution, offering exceptional computing scalability based on Intel’s Core Ultra and Arrow Lake platforms. These modules are optimized for embedded applications requiring compact, high-performance solutions with broad customization options.

Stanley, General Manager of ARBOR Solution, commented: “We are proud to return to Automate 2025 with a strong lineup of automation-focused solutions. Our innovations not only address the needs of traditional industrial applications but also support emerging technologies like AI and edge computing.”

Automate 2025
Detroit, Huntington Place
May 12-15
Hall E – #9126

View original content to download multimedia:https://www.prnewswire.com/news-releases/arbor-technology-to-showcase-latest-automation-solutions-at-automate-2025-powering-machine-vision-amr-and-smart-retail-applications-302438945.html

SOURCE ARBOR Technology

Continue Reading

Technology

Yiwugo App Sees Overseas Downloads Surge as Hiking Poles and Fitness Equipment Sales Skyrocket

Published

5 hours ago

on

April 26, 2025

By

YIWU, China, April 26, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Since April 14, 2025, the downloads of the Yiwugo app has surged by 200% in the Trending and Top Free charts of Google Play, driven by international tariff policy adjustments. The app has climbed into the top 30—and even top 10—download rankings across shopping app lists in countries such as the U.S., France, and Malaysia. Many merchants on the platform have reported a notable increase in direct inquiries from international buyers.

According to the Yiwu Index, the outdoor and leisure product sales in Yiwu market exceeded 2 billion yuan in 2024, maintaining an annual growth rate of approximately 9%, underscoring significant market potential. As an emerging sector, outdoor sports equipment has demonstrated robust performance in both domestic and international markets.

Big data analysis conducted by Yiwugo also reveals that transaction volumes for hiking poles doubled year-on-year between January 1 and April 1, 2025. Growing enthusiasm for mountaineering, hiking, and skiing has fueled domestic demand, while markets in Europe, the U.S., Russia, and Malaysia have also driven a spike in orders. Additionally, the National Health Commission’s advocacy for balanced diets and weight management has sparked a wave of purchases for fitness and weight-loss equipment across China.

Zhu Jinming, owner of Haoyang Outdoor Articles Firm which has specialized in mid-to-high-end hiking poles for over two decades, noted a steady rise in orders from clients in Russia and Brazil since 2021. One long-term Russian client, purchasing from Haoyang since 2007, now places annual orders exceeding 1 million yuan. The durable materials and reliable after-sales service of the company keep clients returning, even after trying other suppliers.

Similarly, Haoyang also performs well in the domestic market, with an average of around 500 cases per scenic spot  during peak tourist seasons like “May Day” at destinations such us Mount Huangshan and Mount Sanqingshan.

Yan Peng, founder of Linuo Vanguard Sport, has been a stalwart in Yiwu for over two decades, serving clients primarily from Europe, North America, and beyond. The company’s flagship products—dumbbells, barbells, and exercise bikes—have become synonymous with quality. By investing hundreds of yuan more per ton in chrome plating to ensure rust resistance, or adding an extra inner cloth layer to sandbags to prevent leakage, Linuo has cemented clients’ trust over 20 years. This dedication has also drawn growing recognition through the Yiwugo platform and word-of-mouth referrals.

One Spanish client family spanning two generations has collaborated with Yan for nearly eight years. Since partnering with Linuo, their order volume has doubled, with each shipment now amounting to at least one container.

Domestically, Yan notes a clear surge in sales of home fitness equipment like dumbbells, barbells, and competition bikes, driven by China’s national push for fitness and weight management. “Purchasing trends are shifting toward more professional-grade gear,” he observes.

The philosophy of embracing nature and prioritizing health has transcended elite circles, evolving into a lifestyle embraced by billions worldwide. As transaction figures pulse on the Yiwugo platform in early 2025, they may well hint at the blueprint of the next global trend.

View original content to download multimedia:https://www.prnewswire.com/news-releases/yiwugo-app-sees-overseas-downloads-surge-as-hiking-poles-and-fitness-equipment-sales-skyrocket-302438179.html

SOURCE Yiwugo.com

Continue Reading

Trending