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VAB Analysis: Ad-Supported Streaming Now Reaches 9 of 10 Streaming Adults

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 —Report Examines 25 Streaming Trends Impacting Marketing Plans in 2025— 

NEW YORK, March 18, 2025 /PRNewswire/ — The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to previous reports—2023’s Advertising Accelerated and 2024’s Setting the Stage—the 2025 report provides the latest updates on streaming behaviors by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.

“The mainstreaming of ad-supported streaming has cemented its role as a cornerstone of multiscreen TV and premium video strategies and is driving innovation across live sports, retail media and interactive formats—which creates new opportunities for brands to connect with engaged audiences,” said Jason Wiese, EVP, Strategic Insights & Measurement. “Cross-platform strategies will become even more important for marketers as streaming continues to claim a larger share of viewership.”

Among the trends: 

Through organic platform growth and the launch of new ad tiers, ad-supported streaming now reaches 9 of 10 streaming adults. (Source: VAB analysis of MRI-Simmons November 2022 & November 2024 Cord Evolution Study)

Two-thirds of streaming audiences have consistently preferred ad-supported services and tiers for the cost benefit and value exchange. (Source: VAB analysis of MRI-Simmons)

Nearly 6 in 10 adults are now cordless, making streaming essential for optimizing reach in multiscreen campaigns. (Source: VAB analysis of MRI-Simmons)

Audiences enjoy a mix of network-produced shows, blockbuster movies and streaming originals. (Source: The Ankler, Streaming Libraries: Next War in the Retention Economy, 1/23/25)

Streaming now accounts for over 40% of total TV time as the shift in viewership has increased over the last year. (Source: VAB analysis of Nielsen, ‘The Gauge’, February 2023, January 2024 & January 2025)

FAST services are achieving meaningful scale as viewership becomes more habitual and advertising opportunities increase. (Source: VAB analysis of MRI-Simmons)

Read the report here.

ABOUT VAB
The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB is fiercely advocating for the changes that bring about a more innovative and transparent marketplace. VAB also provides the insights and thought leadership that enables marketers to develop business-driving marketing strategies. Visit VAB online and access its continuously growing content library at thevab.com.

CONTACT: jacob@rosengrouppr.com

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SOURCE VAB

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TECO Acquires Malaysia’s NCL Energy to Enter Southeast Asia’s Data Center MEP Engineering Market

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KUALA LUMPUR, Malaysia, March 19, 2025 /PRNewswire/ — TECO Electric & Machinery Co. held an acquisition signing ceremony today (19th) in Kuala Lumpur, Malaysia, with local MEP engineering company NCL Energy Sdn Bhd (hereinafter referred to as NCL). TECO will acquire an 80% stake in NCL, becoming its largest shareholder and jointly expanding into Malaysia’s MEP engineering market for data centers and renewable energy.

TECO Chairman Morris Li stated that Malaysia has introduced a series of power infrastructure and renewable energy policies. With its low electricity costs, vast land availability, and strategic location near Singapore, Malaysia has attracted significant investment in data center construction, making it the country with the highest number of new data centers in Southeast Asia. This acquisition aligns with TECO’s strategy of focusing on the Southeast Asian market and demonstrates its long-term commitment to the Malaysian market.

On March 14, TECO’s board of directors approved the acquisition and investment of NCL Energy Sdn Bhd and its renewable energy subsidiary, NCL Green Energy Sdn Bhd, for a total price not exceeding MYR 70 million. The transaction is expected to be completed in Q2 2025. TECO’s Intelligence Energy Business Group has extensive experience in building data centers for international cloud computing giants in Taiwan and Singapore. Chairman Li highlighted that NCL has been a long-term strategic partner of Malaysia’s electricity company, Tenaga Nasional Berhad (TNB). With NCL’s experienced team and past achievements, TECO will be able to quickly obtain the necessary MEP engineering licenses and workforce for the Malaysian market. Furthermore, this acquisition will allow TECO to seamlessly connect with major Malaysian EPC contractors such as Gamuda and Sunway, enabling it to provide comprehensive MEP engineering services for international cloud computing clients in Malaysia.

NCL founder Dato’ Ng Keng Hiong expressed his honor in joining the TECO Group. NCL has been engaged in MEP and solar engineering in Malaysia for nearly 20 years. Recently, it successfully collaborated with TECO on two hyperscale data center projects, establishing a strong working relationship. This investment signifies TECO’s recognition of NCL’s management team. With greater capital and resources, NCL aims to expand its team and compete for more large-scale data center, solar power plant, and MEP engineering projects.

Malaysia has attracted strategic investments from global tech giants such as Google, Microsoft, Amazon Web Services, and Oracle. Over the next five years, the country is expected to receive more than $20 billion in foreign investment for data center construction, solidifying its position as Southeast Asia’s data center hub. Chairman Li emphasized that entering Malaysia’s data center MEP engineering market is just the first step. TECO plans to expand into solar power plant, battery energy storage system (BESS), EV charging and MEP equipment sales to seize market opportunities. This aligns with TECO’s strategy of increasing overseas revenue to more than 50% within the next two to three years by targeting Southeast Asia’s high-growth potential markets. Through this initiative, TECO aims to fulfill its vision in realizing electrification, intelligence, and green energy.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/teco-acquires-malaysias-ncl-energy-to-enter-southeast-asias-data-center-mep-engineering-market-302405533.html

SOURCE TECO Electric & Machinery Co.

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ROHM’s “Power Eco Family”: Pioneering Next-generation Power Solutions

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KYOTO, Japan, March 19, 2025 /PRNewswire/ — ROHM Co., Ltd. announced on March 19 its commitment to addressing social challenges through electronics by focusing on the development of power semiconductors, which play a critical role in improving efficiency in high-power applications. Under the “Power Eco Family” brand, ROHM offers comprehensive power semiconductor technologies and solutions that contribute to building a sustainable ecosystem.

In recent years, the use of electricity has been accelerating across various fields such as electric vehicles and energy harvesting, with power systems integrated into these applications, which need to improve performance by increasing efficiency, achieving miniaturization, and reducing weight. Consequently, power semiconductors must meet higher performance requirements and withstand harsh environments by specifically providing fast switching speeds, low losses, and superior heat dissipation. In addition, the application scope of power semiconductors continues to expand, increasing demand.

ROHM has accumulated extensive expertise and technological advancements in the power semiconductor sector, including becoming the world’s first* to successfully mass-produce SiC (silicon carbide) MOSFETs. ROHM is also expanding into new product areas such as the mass production of GaN (gallium nitride), which, like SiC, is attracting attention as a next-generation semiconductor to meet growing market demand.

*ROHM Study, March 19, 2025

Figure 1. Diagram showing area of each Power Eco Family product by power capacity and operating frequency: https://cdn.kyodonewsprwire.jp/prwfile/release/M106254/202503065284/_prw_PI1fl_9tAb1z28.jpg 

The diagram illustrates the application range of ROHM’s power semiconductors, with operating frequency plotted on the horizontal axis and power capacity on the vertical axis. Si (silicon), a long-established semiconductor material, is utilized in the EcoMOS (TM) and EcoIGBT (TM) series of power semiconductors. Meanwhile, next-generation semiconductors such as EcoSiC (TM), which is optimized for ultra-high voltage and high-speed switching, and EcoGaN (TM), which features ultra-high-speed switching, are offered to address diverse application requirements.

ROHM has grouped these four product lines under the Power Eco Family, contributing to the development of a sustainable ecosystem by enhancing application performance.

EcoSiC (TM): https://www.rohm.com/products/sic-power-devices 

EcoGaN (TM): https://www.rohm.com/products/gan-power-devices 

EcoIGBT (TM): https://www.rohm.com/products/igbt 

EcoMOS (TM): https://www.rohm.com/products/mosfets 

Figure 2. Building ecosystems by expanding Power Eco Family: https://cdn.kyodonewsprwire.jp/prwfile/release/M106254/202503065284/_prw_PI2fl_O1In66If.jpg 

White paper: https://www.rohm.com/search/application-notes?DocType=White%20Paper&SearchBox=Power%20Eco%20Family 

EcoSiC (TM), EcoGaN (TM), EcoIGBT (TM), and EcoMOS (TM) are trademarks or registered trademarks of ROHM Co., Ltd.

About ROHM: https://kyodonewsprwire.jp/attach/202503065284-O1-k1kW22Nh.pdf 

Logo: https://cdn.kyodonewsprwire.jp/prwfile/release/M106254/202503065284/_prw_PI3fl_1gchlX8N.jpg 

Official website: https://www.rohm.com/ 

View original content:https://www.prnewswire.com/news-releases/rohms-power-eco-family-pioneering-next-generation-power-solutions-302405255.html

SOURCE ROHM Co., Ltd.

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Empowering Education in Africa: Bybit and AltSchool Africa Unveil Bybit Academy and $100,000 Scholarship Fund

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DUBAI, UAE, March 19, 2025 /CNW/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced its partnership with AltSchool Africa through the launch of a Bybit Academy and a $100,000 scholarship fund. This scholarship will benefit 1,000 AltSchool students, enabling them to access the life-changing power of education. The partnership endeavors to empower the next generation of innovators and leaders by providing accessible, technology-focused education that equips students with the skills needed to thrive in a digital economy.

AltSchool Africa is a global talent company that equips Africans with the knowledge, skills, and resources they need to succeed in their careers. AltSchool Africa offers a diverse range of technical and non-technical diploma programs and short courses across its five schools: Software Engineering, Data, Product, Creative Economy, and Business. To ensure that skilled professionals can access rewarding career opportunities worldwide, AltSchool Africa also provides career counseling, mentorship, recruitment support and job placement services.

As Africa continues to emerge as a vibrant hub for innovation and technology, the need for quality education has never been more pressing. Bybit recognizes that investing in education is a strategic imperative that fosters long-term economic growth and technological advancement in the continent.

Key Highlights of the Initiative:

Financial Support: Bybit will provide a sponsorship fund of $100,000 to establish the Bybit Academy and offer scholarships for 1,000 students. Students will be selected based on established criteria, including academic performance and diversity.Merit and Diversity-Based Criteria: Bybit will collaborate with AltSchool Africa to determine scholarship selection criteria based on entrance exam scores, priority countries, gender diversity, and other mutually agreed factors.Internship and Ambassador Opportunities: The top 10 graduates from the program will have the chance to become Bybit Interns, Ambassadors, or ByBUILDERS, fostering their professional growth and integration into the Bybit ecosystem.Educational Contributions: Bybit product managers will facilitate sessions on technology and cryptocurrency, enhancing the participants’ learning experience and practical skills.

“Education is a powerful catalyst for change, and Africa’s young population stands to benefit from unprecedented accessibility to technology in this day and age. Through our partnership with AltSchool Africa and the establishment of the Bybit Academy, we are committed to providing opportunities that foster growth, innovation, and resilience. Together, we can cultivate a brighter future for our communities and future-proof Africa’s talent for the digital future,” said Helen Liu, COO of Bybit.

By investing in education, Bybit is sending a powerful message: the future of Africa lies in the hands of its youth. By ensuring that young Africans have access to quality education and opportunities, we can collectively build a prosperous and innovative continent.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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SOURCE Bybit

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