New online resource provides financial advisors with expert insights on tax efficiency, portfolio customization, and direct indexing strategies to assist with professional development and client communication.

CHICAGO, March 18, 2025 /PRNewswire-PRWeb/ — Alphathena, a leading SaaS platform delivering personalized investment solutions and trading solutions for RIA firms, today announced the launch of the Direct Indexing Education Center, an online hub designed to equip financial professionals with essential knowledge about direct indexing, tax optimization, and modern personalized portfolio strategies for clients of all wealth levels.

The Education Center offers a suite of curated expert content, providing financial advisors with actionable insights to understand the impact that direct indexing can have on their investment strategies. From deep dives into direct indexing’s advantages—such as tax-loss harvesting and personalized portfolio construction—to guidance on integrating these strategies into existing workflows, the platform is designed to be a go-to resource for professionals still learning about the nuances of creating custom index portfolios.

“As direct indexing continues to gain traction among financial professionals, access to high-quality, practical education is critical,” said Mohan Naidu, CEO and Co-founder of Alphathena. “The Direct Indexing Education Center is built to demystify complex investment strategies and empower advisors to confidently implement personalized, tax-efficient solutions for their clients.”

Unlike traditional investment education platforms, Alphathena’s Direct Indexing Education Center is structured to provide concise, easy-to-digest insights tailored specifically for advisors seeking practical applications. Whether they are new to direct indexing or looking to refine their strategies and communicate more clearly with clients about the benefits of direct indexing, advisors can discover a variety of topics necessary to increase their knowledge base.

Key Benefits of the Direct Indexing Education Center

Stay Ahead of Industry Trends – Explore expert insights on tax efficiency, customization, and the evolving role of direct indexing.Enhance Client Conversations – Access clear, professional explanations of complex investment strategies to better educate clients.Strengthen Investment Strategies – Learn how direct indexing can optimize portfolios and align with client needs.

The launch of the Direct Indexing Education Center reinforces Alphathena’s commitment to providing financial professionals with the tools and knowledge they need to deliver personalized investing experiences and maximize value for their clients.

Advisors interested in learning more about how to benefit from the Direct Indexing Education Center are invited to attend a webinar on April 9, 2025. Register here: https://zoom.us/webinar/register/WN_e0Hy_BwVR7yVd5V4a6vLQw#/registration

To explore the Alphathena Direct Indexing Education Center, visit https://alphathena.com/education-center.

About Alphathena

Alphathena is a leading fintech platform that empowers financial advisors and institutions to deliver personalized investment experiences through real-time direct indexing. Our cloud-based solution seamlessly integrates with existing workflows, offering features such as tax-loss harvesting and AI-powered portfolio optimization. To learn more, visit www.alphathena.com.

Media Contact

Mohan Naidu, Alphathena, 1 4029651323, Hello@threecrownsmarketing.com, alphathena.com

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SOURCE Alphathena

 —Report Examines 25 Streaming Trends Impacting Marketing Plans in 2025— 

NEW YORK, March 18, 2025 /PRNewswire/ — The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to previous reports—2023’s Advertising Accelerated and 2024’s Setting the Stage—the 2025 report provides the latest updates on streaming behaviors by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.

“The mainstreaming of ad-supported streaming has cemented its role as a cornerstone of multiscreen TV and premium video strategies and is driving innovation across live sports, retail media and interactive formats—which creates new opportunities for brands to connect with engaged audiences,” said Jason Wiese, EVP, Strategic Insights & Measurement. “Cross-platform strategies will become even more important for marketers as streaming continues to claim a larger share of viewership.”

Among the trends: 

Through organic platform growth and the launch of new ad tiers, ad-supported streaming now reaches 9 of 10 streaming adults. (Source: VAB analysis of MRI-Simmons November 2022 & November 2024 Cord Evolution Study)

Two-thirds of streaming audiences have consistently preferred ad-supported services and tiers for the cost benefit and value exchange. (Source: VAB analysis of MRI-Simmons)

Nearly 6 in 10 adults are now cordless, making streaming essential for optimizing reach in multiscreen campaigns. (Source: VAB analysis of MRI-Simmons)

Audiences enjoy a mix of network-produced shows, blockbuster movies and streaming originals. (Source: The Ankler, Streaming Libraries: Next War in the Retention Economy, 1/23/25)

Streaming now accounts for over 40% of total TV time as the shift in viewership has increased over the last year. (Source: VAB analysis of Nielsen, ‘The Gauge’, February 2023, January 2024 & January 2025)

FAST services are achieving meaningful scale as viewership becomes more habitual and advertising opportunities increase. (Source: VAB analysis of MRI-Simmons)

Read the report here.

ABOUT VAB
The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB is fiercely advocating for the changes that bring about a more innovative and transparent marketplace. VAB also provides the insights and thought leadership that enables marketers to develop business-driving marketing strategies. Visit VAB online and access its continuously growing content library at thevab.com.

CONTACT: jacob@rosengrouppr.com

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SOURCE VAB

isolved’s Fifth-Annual HR Leaders Report Reveals How 2,000+ HR Leaders Are Navigating Power Shifts, Hiring Challenges and AI in 2025

CHARLOTTE, N.C., March 18, 2025 /PRNewswire/ — As artificial intelligence (AI) continues to reshape workplaces, HR leaders find themselves at the forefront of this transformation. The evolving workforce landscape is bringing a shift in power dynamics, and according to isolved®, the most trusted human capital management (HCM) partner, that shift is tilting back toward employers.

In its newly released fifth-annual HR leaders study, “The Evolution of HR in the Age of AI“, isolved surveyed over 2,000 HR decision-makers to understand their biggest challenges and priorities in 2025. A key finding? Sixty-five percent of HR leaders believe the balance of power is returning to employers. This shift is expected to drive a stronger focus on cost-saving strategies and operational efficiencies as organizations adjust to changing workplace expectations.

Click to explore the full findings and download isolved’s Fifth-Annual HR Leaders Report

AI is poised to play a large role within the human capital management function, with 64% of HR leaders believing that the technology will impact their department positively and 69% reporting that they’re already leveraging AI in key areas like payroll, recruitment and data analytics to enhance efficiency and improve decision-making. This technology is also evolving the role of recruiters as AI-driven automation shifts the focus from traditional talent sourcing to a more strategic, business-oriented approach.

Retaining top talent and fostering an inclusive workplace remain key priorities for HR leaders, with 53% reporting an increased focus on diversity, equity, inclusion and belonging (DEI&B) in 2024—despite ongoing discussions on the topic.

“As they say, with great power comes great responsibility, and while the balance is shifting back to employers, HR leaders understand that providing positive employee experiences remains a critical driver of retention and productivity. In fact, a third (33%) report that improving employee experience is still top of mind and a key differentiator,” said Amy Mosher, Chief People Officer at isolved. “To stay competitive, employers must get creative, leveraging data-driven strategies, optimizing talent management and reimagining workforce engagement to attract, retain and empower top talent while driving operational efficiency.”

According to isolved’s report, 94% of HR leaders now recognize HR as a key business driver, a significant increase from 70% in 2022. This reflects notable growth compared to Sapient Insights Group’s 2024 data, which found that only 52% of HR professionals felt their organizations were perceived as strategic by business leaders. However, the evolution of HR into a more strategic and powerful function will not come without challenges. In fact, 69% of HR leaders expect hiring challenges to persist in 2025, and nearly half (48%) of HR decision-makers acknowledged a skills gap within their workforce—one that is often self-inflicted.

Despite anticipated challenges in the industry, the outlook is positive with 51% of HR leaders reporting that they are optimistic about the future of their industry, while 33% are feeling highly positive. Moving forward, it’s critical for HR departments to embrace its change management role to ensure organizational agility—all while balancing the power shifts within the employer-employee relationship and delivering personalized experiences that make a difference in careers, companies and cultures.

About isolved®

isolved is the most-trusted HCM technology leader, providing the best combination of software and services to meet the needs of today’s People Heroes – HR, payroll, and benefits professionals. From talent acquisition to workforce management to talent management, our solutions are delivered directly or through our HRO partner network to more than 7 million employees and 189,000 employers across all 50 states – who use them every day to increase productivity, accelerate decision-making and ensure performance, while reducing risk. isolved People Cloud™, our intelligently connected platform, automates the entire employee experience by design, so that organizations can engage, empower, and energize their talent while freeing their People Heroes to exceed their goals and grow their careers. Visit www.isolvedhcm.com  to learn more and explore how isolved can help transform your HR strategies for 2025.

Media Contact:
Christine Allen
Director of Communications
CAllen@isolvedhcm.com
603-743-4534

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SOURCE isolved