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Anti-PR Strategist at JOTO PR Reveals Playbook for Startups to Stand Out in Crowded Funding Arena

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With intense competition and high failure rates, startups can no longer rely on technology alone to stand out. Credibility and industry expertise are now key differentiators. At Localogy 25, Karla Jo Helms will unveil Anti-PR strategies that help startups control their narrative, build influence, and secure long-term success in a shifting market.

TAMPA BAY, Fla., March 18, 2025 /PRNewswire-PRWeb/ — With more than 3.5 million ventures, the U.S. leads the world in startup activity, but in a crowded market, the competition is fierce: 20% of new businesses fail within the first year. (1-2) This makes securing funding particularly challenging, and technological advancement alone no longer provides an edge. According to a recent report by Gartner, enterprise buyers consider trustworthiness and industry knowledge the biggest differentiators. (3) “Startups can’t afford to rely on hype—credibility is the new currency. Investors, customers, and partners are looking for value,” explains Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “The companies that survive—the ones that change the world—aren’t just the best innovators, they’re the ones who control their own narrative and build undeniable influence.”

“Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management” — Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™

To dive deep into these issues, Helms will present at Localogy 25 (L25) on Sunday, March 23rd, at Ohio State University in Columbus, Ohio. Her session, “Anti-PR: The New Playbook for Controlling Your Narrative and Winning Market Domination,” will provide actionable insights for entrepreneurs navigating today’s competitive landscape.

The Key Challenges Holding Tech Startups Back in 2025

Tech Talent War: The growing demand for specialized technology roles has intensified the talent war, with startups struggling against Big Tech corporations that offer higher salaries, and robust benefits. Deloitte’s 2025 technology industry outlook highlights that tech providers face the “build-or-buy” dilemma as developer talent remains scarce. (4) While some companies may turn to acquisitions to secure specialized expertise, startups often lack the resources to do the same.Partnership Pitfalls: Tech partnerships offer startups a pathway to accelerated growth, providing access to industry expertise, expanded customer bases, and enhanced product capabilities. However, as competition intensifies, enterprises are becoming more selective, carefully evaluating startups. As industry experts warn, developing products around short-lived trends can lead to major setbacks. Without well-defined collaboration agreements, startups risk having their ideas absorbed, rebranded, or sidelined by bigger players. (5)Risk Management Blind Spots: Startups often overlook risk management in their early stages, focusing on speed over security. But in 2025, enterprise buyers are demanding proof of compliance, regulatory readiness, and operational resilience. Without a solid risk mitigation strategy, startups risk losing deals and damaging their credibility.

The Anti-PR Advantage: How Startups Can Win in 2025
In this evolving landscape, startups need more than traditional PR to succeed. JOTO PR’s Anti-PR approach offers strategies rooted in transparency and credibility, helping companies navigate scrutiny, stand out from competitors, and establish themselves as reliable, long-term players in their industries. “The reality is this—whether you choose to play the PR game or not, you’re already in it. The only question is: are you in control or is someone else pulling the strings?” emphasizes Helms.

At L25, Helms will break down five key strategies to help businesses take charge of their narrative and gain consistent third-party credibility:

1. How traditional PR lost its way—and how to turn it to your advantage.
2. Why media isn’t about truth—it’s about control (and how to take it back).
3. The Anti-PR method—making your company impossible to ignore.
4. How disruptors build influence without waiting for permission.
5. Real-world success stories of companies turning PR battles into market dominance.

Beyond messaging, Anti-PR helps startups navigate risk and protect their long-term interests. Whether it’s securing value-driven partnerships that align with company goals or tailoring crisis communication to different audiences, Anti-PR ensures that startups maintain trust even in times of uncertainty. “Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1. Mohammadi.L, Naiyer. (2024). Overview of Startups Developing Artificial Intelligence for the Energy Sector. Applied Sciences. 14. 8294. 10.3390/app14188294.
2. Howarth, Josh. “What Percentage of Startups Fail? 80+ Statistics (2022).” Exploding Topics, 3 Nov. 2023, explodingtopics.com/blog/startup-failure-stats.
3. Zimmerhans, Sabine. “3 Trends Startup CEOs Should Know about in 2025 | Gartner.” Gartner, 2025, gartner.com/en/articles/2025-trends-for-startup-ceos.
4. Fineberg, Steve, et al. “2025 Technology Industry Outlook.” Deloitte Insights, Deloitte, 10 Feb. 2025, deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/technology-industry-outlook.html.
5. Bradbury, Rosie. “3 Charts: The US Has More Startups than VCs Can Support.” PitchBook, 15 Apr. 2024, pitchbook.com/news/articles/venture-capital-trends-charts-q1-2024.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™

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Transforming Customer Experiences: Insights from Team Marksmen’s CX Transformation Conclave

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Industry leaders converge to explore technology-driven strategies for enhancing customer experiences

BANGALORE, India, March 26, 2025 /PRNewswire/ — In a world where customer experience (CX) is increasingly defining business success, the Bengaluru edition of Team Marksmen Network’s CX Transformation Conclave 2025, scheduled for 21st March, 2025 at Taj Vivanta, Bengaluru, proved to be a beacon of insight and innovation. Bringing together an array of industry stalwarts and forward-thinking leaders, the event delved into the transformative power of technology in shaping exceptional customer journeys, offering actionable strategies to future-proof businesses.

As India continues to climb the global CX maturity ranks — standing third worldwide and leading the Asia-Pacific region, according to an industry report — the conclave highlighted the immense potential that lies in crafting thoughtful, technology-enabled customer experiences.

However, despite 79% of Indian firms acknowledging CX as a revenue driver, only 17% have achieved the elusive goal of providing ‘exceptional’ customer service. The event set out to bridge this gap, serving as a platform for industry experts to exchange ideas and chart a path toward customer-centric innovation.

The day featured a series of engaging keynote addresses, panel discussions, and interactive sessions that covered diverse facets of CX transformation. Attendees gained insights into the power of omnichannel strategies, where the seamless integration of digital and physical touchpoints ensures continuity and consistency in every customer interaction. The role of emerging technologies such as artificial intelligence, machine learning, and predictive analytics was also explored, with experts showcasing how these innovations can unlock personalised, real-time experiences that resonate deeply with consumers.

One of the key takeaways was the importance of balancing innovation with empathy. While technology offers endless possibilities for personalisation and efficiency, the human element remains crucial. Speakers emphasised that businesses must strive to forge genuine connections with customers, understanding their needs, emotions, and expectations to deliver experiences that are not just satisfying but truly memorable.

Throughout the event, the importance of measuring and optimising CX investments was underscored. Experts shared frameworks for tracking the impact of CX initiatives on key metrics such as customer lifetime value, retention rates, and revenue growth, ensuring that businesses can continually refine their approaches for maximum impact.

This industry-centric platform was brought to life by its industry partners, namely Presenting Partner NICE, AI Transformation Partner Exotel, and Associate Partner Ubona Technologies.

The CX Transformation Conclave also saw a select cross-section of eminent organisations lauded for their trailblazing CX efforts. This included:

Ather Energy LimitedBrick and Bolt – home and commercial constructionCashfree PaymentsElectrolux India Private LimitedFirstsourceFlipkartForce PointInfosys FinacleITC InfotechITC LimitedKapiva AyurvedaLTIMindtreePrestige GroupXiaomi Technology India Private Limited

Reflecting on the event’s impact, Rajesh Khubchandani, Co-Founder and MD, Team Marksmen Network, said, “The insights shared at the CX Transformation Conclave reaffirmed that customer experience is more than just a business strategy — it’s the heart of every successful organisation. Technology is an incredible enabler, but true transformation lies in embracing a customer-first mindset at every level. Our goal with this event was to bring together brilliant minds to explore the future of CX and empower businesses to harness innovation in creating meaningful, lasting connections with their customers.”

As the curtains closed on yet another successful edition of the CX Transformation Conclave, one thing was clear: the future of customer experience lies in a harmonious blend of technology, empathy, and continuous evolution. The insights shared and connections forged at the event are sure to inspire a new wave of customer-centric innovation, positioning businesses to thrive in the ever-evolving experience economy.

To know more about this unique initiative, write to Team Marksmen at contact@teammarksmen.com.

About Team Marksmen 

Through an array of bespoke industry-centric knowledge platforms, using a variety of formats, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of critical importance and informs their world-view for better decision-making. 

Team Marksmen has successfully executed more than 50 events that have featured 1500+ brands, helping businesses across industries create opportunities to engage audiences through on-ground and virtual experiences.  

The organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fits their unique industry and context. Through content shared via its flagship website, Marksmen Daily, and print magazine ‘in Focus‘ focused on business, leadership, and lifestyle, they help advance the practice of management. Meanwhile, through strategic initiatives like Marksmen Media, it helps organisations achieve their objectives through a plethora of bespoke digital and content strategies.

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View original content:https://www.prnewswire.co.uk/news-releases/transforming-customer-experiences-insights-from-team-marksmens-cx-transformation-conclave-302411768.html

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Delixi Electric Unveils “Towards Net Zero” Guide, Paving the Way for a Zero-Carbon Future

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BEIJING, March 26, 2025 /PRNewswire/ — On March 24, 2025, Delixi Electric, in cooperation with Xinhua Publishing House, hosted a press conference in Beijing to unveil “Towards Net Zero: A Practical Guide to Green and Sustainable Development Strategies.” The event marked the official release of the industry’s first comprehensive model guide on green and sustainable development practices.

Addressing Business Transformation Challenges: A Blueprint for Sustainable Practices

Amid escalating global climate change and resource limitations, manufacturing companies are under mounting pressure to transform and upgrade their operations. As a leader in the low-voltage electrical industry, Delixi Electric acknowledges that adopting green and low-carbon practices is not only a corporate social responsibility but also essential for ensuring sustainable growth. Consequently, the company is leading efforts to drive change and exploring pathways for green transformation.

The Guide covers multiple areas such as green product research and development, low-carbon supply chain management, and cultivating a green culture among employees. It features real-world cases from Delixi Electric, offering a comprehensive view of the company’s top-level design strategy and practical transformation efforts. The release of the Guide aims to provide both theoretical support and practical guidance for companies seeking sustainability transformation, ultimately enhancing the quality-driven development of the industry.

Advancing Green Ecology: Showcasing the Latest Innovation at Launch Event

Delixi Electric has long implemented its green growth strategy by expanding its practical efforts since 2018, focusing on initiatives such as zero-carbon factories, green supply chains, and the integration of solar storage and charging. These efforts have yielded impressive results. At the launch event, Sun Guangqing, Vice President of Supply Chain at Delixi Electric, announced that the company achieved full operational carbon neutrality by the end of 2024. The event also included a certification awarding ceremony by the Ti Testing and Certification Group, during which Delixi Electric unveiled the industry’s first carbon neutral product. This milestone signifies a new phase in the company’s ongoing efforts to develop green technologies.

Lou Feng, President of Delixi Electric, stated, “The Practical Guide is not merely an overview of Delixi Electric’s green initiatives in recent years; it aspires to serve as a methodology that can be shared and adapted by our industry peers. We place significant emphasis on collaborating with partners from all sectors, leveraging technological expertise to support and accelerate sustainable growth. Our goal is to collectively build a green ecosystem and, through our influence, lead the industry in advancing towards a greener, low-carbon future.”

Delixi Electric remains committed to its sustainability philosophy, driven by innovation, and will continue to deliver comprehensive, high-quality and eco-friendly solutions to its users. Simultaneously, the company is calling on industry partners to engage in open collaboration to expedite the construction of a sustainable ecosystem.

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Discovering the Latest Consumer Product Trends at Shenzhen’s Premier Gifts & Home Sourcing Fair in April

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SHENZHEN, China, March 26, 2025 /PRNewswire/ — 4,500+ Suppliers: Inspire the Gifts & Home Industry
The 33rd China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair (SZ Gift Fair), organized by RX Huabo, will take place from April 25 to 28 at the Shenzhen World Exhibition & Convention Center. It will kick off the peak of global sourcing season, serving as a ‘vital bridge’ between Chinese manufacturers and global buyers. The fair will bring together over 4,500 suppliers and showcase an impressive 1 million new products, highlighting the strengths of Design in China.

Green, ESG, Sustainability Pioneering in Promotional Products Trends
In today’s consumer-driven market, where sustainability is a priority, leading companies across various sectors are embracing the green transformation. The SZ Gift Fair will set an eco-friendly zone, featuring SCG coffee cups, rPET wireless charging phone stands, wheat straw notebooks, and biodegradable packaging. An increasing number of companies, especially SMEs, are adopting advanced green technologies to reduce their carbon footprint and enhance their competitiveness in a consumer goods market driven by sustainability.

1,000+ Suppliers Make Their Debut with New Products
As global trade continues to reshape, suppliers are pushing the boundaries of innovation products. The SZ Gift Fair is dedicated to fulfilling the market’s sourcing demands, drawing a multitude of esteemed industry brands to converge. IKEA, the world’s largest furniture retailer, will make its debut at the event, presenting its signature Swedish-style office furniture and highlighting modern workplace of the new era. At the fair, IKEA will offer attractive, accessible, and affordable products, as well as services and solutions that enable people to live healthier, more sustainable lives.

About RX Huabo
With over 30 years of industry experience, RX Huabo has become the largest and most influential exhibition organizer in the Gift & Home sector in the Asia-Pacific region and is part of RX, the global leader in events and exhibitions. It organizes 16 professional B2B exhibitions at home and abroad each year, bringing together over 10,000 exhibitors and 1 million products to meet the purchasing needs of 3 million buyers. And through the online platform Limaotong, the new media matrix to build an omni-channel B2B online and offline trading platform to help quality suppliers, for millions of professional buyers to provide a year-round, efficient procurement platform.

For more information, please visit www.rxhuabo.com.cn/en
Visitor/Exhibitor Contact: lisa.li@rxhuabo.com.cn 

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