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Software as a Service (SaaS) Market to Grow by USD 562.6 Billion (2025-2029), Driven by Rising Mobile App Usage, with AI Impacting Market Trends – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global software as a service (saas) market size is estimated to grow by USD 562.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 23% during the forecast period. Augmenting use of mobile apps is driving market growth, with a trend towards increasing use of vertical saas. However, issues associated with system integration poses a challenge. Key market players include Accenture PLC, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc..

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Software As A Service (SaaS) Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 23%

Market growth 2025-2029

USD 562.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.5

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 49%

Key countries

US, Canada, UK, Germany, France, Japan, China, Italy, India, and Brazil

Key companies profiled

Accenture PLC, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc.

Market Driver

The SaaS market is experiencing significant growth with major players like Alphabet and Google Cloud Marketplace, Microsoft Cloud, IBM Cloud Integration, and IT companies dominating the scene. Remote work policies and Communication Service Providers are driving the demand for cloud computing technologies. SaaS products, including Human Resource Management, Enterprise Resource Planning, Customer Relationship Management, Artificial Intelligence, and Internet of Things, are leading the way. Trends like hybrid cloud, cloud security, and public/private cloud solutions are shaping the industry. Large enterprises in IT and telecom, healthcare, education, B2B and B2C sectors are major contributors. SaaS growth is fueled by flexibility, investment, and ongoing costs. Time and space are crucial as more employees use laptops, tablets, and mobile devices for work. Experts predict mobile SaaS growth, especially in SMEs, due to the subscription-based business model. However, challenges like downtime issues, competitive environment, and cybersecurity concerns persist. The Cloud Security Alliance reports data breaches and cyber-attacks as major concerns. Employee well-being and operational efficiency are also essential considerations. According to Statista, the market size is projected to grow, with flexibility being a significant factor. Deployment models, application areas, and ongoing costs vary, making it essential for businesses to choose the right SaaS products and partners. 

Vertical Software as a Service (SaaS) refers to cloud computing solutions tailored for specific industries, such as retail, healthcare, or automotive manufacturing. These solutions offer customizable features to cater to the unique needs of each sector. Examples include retail analytics software, healthcare business intelligence tools, and logistics analytics. Enterprises seeking industry specialization find vertical SaaS cost-effective and beneficial. Vertical SaaS enables the generation of industry-specific customer data and intelligence, enhancing operational efficiency and decision-making capabilities. 

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Market Challenges

The SaaS market is witnessing significant growth with major players like Alphabet, Google Cloud Marketplace, Google Workspace, Microsoft Cloud, IBM Cloud Integration, and IT companies offering various cloud software solutions. Remote work policies and communication service providers are driving the demand for cloud computing technologies. SaaS products, including Human Resource Management, Enterprise Resource Planning, Customer Relationship Management, Artificial Intelligence, and Internet of Things, are in high demand among large enterprises in IT and telecom, healthcare, education, B2B and B2C enterprises, and SMEs. Challenges include digitization level, VAT, quarterly earnings, and expert opinions. Public and private clouds, hybrid cloud, and deployment models like PaaS are relevant segments. Main drivers are flexibility, investment, ongoing costs, and time and space savings. Mobile SaaS growth is a major attributing factor, with mobile devices and 3D printing technologies leading the way. However, the competitive environment presents challenges like downtime issues, data security concerns, and employee well-being. Business models, digital transformation, and cybersecurity are ongoing concerns for SaaS providers. Cloud Security Alliance reports reveal data breaches and cyber-attacks as significant challenges. Companies must ensure compliance with current exchange rates and country-specific levels for optimal net returns. SaaS growth is a net positive for businesses, offering subscription-based access to information, applications, and team partnerships via the internet on laptops, tablets, and web browsers.Enterprises are increasingly turning to Software as a Service (SaaS) solutions due to their cost-effectiveness compared to traditional IT deployments. With SaaS, businesses avoid the need to purchase or construct their own IT infrastructures, install software, configure applications, and hire IT staff for maintenance. SaaS offers flexibility and adaptability, enabling enterprises to serve their customers more efficiently and enhance business processes. However, integrating new SaaS systems and IT infrastructure can present challenges. One such issue is connecting to monolithic systems, which combine UI and data access code into a single program from a single platform. Addressing these integration complexities is crucial for successful SaaS implementation.

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Segment Overview

This software as a service (saas) market report extensively covers market segmentation by

Deployment 1.1 Public cloud1.2 Private cloud1.3 Hybrid cloudEnd-user 2.1 Large enterprises2.2 SMEsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Public cloud- The public cloud segment of the Software as a Service (SaaS) market is growing due to its elasticity and scalability, making it an ideal choice for IT-enabled services. Public cloud delivers IT services over the Internet, including software applications like email, sales management, CRM, financial management, HRM, billing, and collaboration. Vendors offer these services on a subscription-basis, providing multi-tenant capabilities, high availability, and reduced complexity. Enterprises benefit from no upfront investments, flexible pricing, and cost agility. Public SaaS solutions, such as Microsoft Office 365 and Slack, are widely adopted by SMEs for their simplicity and ease of implementation. Additionally, public cloud services offer access to advanced platform solutions like AI, big data, data analytics, and IoT. These advantages are driving the growth of the public cloud segment in the global SaaS market.

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Research Analysis

The Software as a Service (SaaS) market is experiencing unprecedented growth due to the increasing shift towards remote work and digital transformation. SaaS products, including those for communication, collaboration, and productivity, have become essential for businesses of all sizes. The relevance of this segment is further amplified by the current global situation, which has accelerated the adoption of cloud-based solutions. Key drivers for the SaaS market include the level of digitization, time and cost savings, and the ability to access information, devices, and team partnerships from anywhere, at any time. Communication service providers and B2C enterprises are major consumers of SaaS solutions. The SaaS market is not limited to IT companies, with many other industries also adopting these services. Quarterly earnings reports and expert opinions provide insights into the financial health and future prospects of SaaS providers. The European Union’s Value-Added Tax (VAT) regulations also impact the SaaS market, adding complexity to pricing and billing structures. Main drivers of growth include the increasing use of laptops and tablets, as well as the integration of cloud consulting services and IBM Cloud Integration. Current exchange rates also play a role in the global SaaS market, with fluctuations impacting pricing and revenue for providers. The SaaS market is expected to continue its growth trajectory in the coming years, as more businesses embrace the benefits of cloud-based solutions.

Market Research Overview

The Software as a Service (SaaS) market is experiencing unprecedented growth, driven by the increasing digitization of businesses across various industries. SaaS products, delivered over the internet on a subscription basis, offer flexibility, cost savings, and ease of use for businesses of all sizes. SMEs and large enterprises in sectors like IT and telecom, healthcare, education, B2B and B2C, are adopting SaaS solutions for human capital management, operations management, communication, and more. Key drivers include the level of digitization, remote work policies, and the availability of cloud computing technologies. SaaS offerings span various application areas such as Enterprise Resource Planning, Customer Relationship Management, Artificial Intelligence, Internet of Things, and Robotic Process Automation. The market is competitive, with various solutions available for time, space, and information management. SaaS growth is majorly attributed to mobile SaaS, cloud-based software services, and team partnerships. However, businesses face challenges such as downtime issues, ongoing costs, data security concerns, and the need for employee well-being in the digital transformation era. SaaS solutions are available on public and private clouds, with hybrid cloud offerings gaining popularity. Main drivers of SaaS market growth include the flexibility of subscription models, ongoing investment, and the availability of various SaaS products. Statistics show that the market is expected to continue growing, with experts predicting significant expansion in the coming years. However, businesses must carefully consider the costs of hosting data, electricity, and employee fees when adopting SaaS solutions. Competitive environment and cybersecurity concerns are also major considerations. In conclusion, the SaaS market offers numerous benefits for businesses, but careful consideration is required when selecting a solution. Factors such as deployment, application area, and ongoing costs must be taken into account. With the right solution, businesses can streamline operations, improve efficiency, and stay competitive in today’s digital landscape.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentPublic CloudPrivate CloudHybrid CloudEnd-userLarge EnterprisesSMEsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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BUSINESSNEXT Elevates GenAI Debugging and NLG Capabilities, Setting New Industry Standards

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NOIDA, India, March 5, 2025 /PRNewswire/ — BUSINESSNEXT, a leader in composable enterprise solutions for the enterprises, has reaffirmed its commitment to AI-driven transformation with cutting-edge capabilities in Generative AI (GenAI) debugging and natural language generation (NLG). These advancements position BUSINESSNEXT at the forefront of AI-powered sales force automation (SFA) and analytics, providing unparalleled transparency, performance optimization, and customization.

Ensuring reliability and performance in AI-driven workflows, BUSINESSNEXT’s SFA platform offers advanced debugging for GenAI and LLMs with comprehensive debugging and tracing capabilities for GenAI models and large language models (LLMs). The platform integrates OpenTelemetry (Otel), an AI audit pipeline, and a feedback-driven improvement pipeline to track and analyze AI interactions in real-time.

Through these mechanisms, BUSINESSNEXT enables users to trace user queries, generated responses, invoked tools, actions taken, and knowledge references used in retrieval-augmented generation (RAG) workflows. This granular visibility ensures that errors can be swiftly identified and rectified, optimizing LLM performance and enhancing AI-driven decision-making. These capabilities distinguish BUSINESSNEXT from market competitors, providing enterprises with AI solutions that are transparent, accountable, and continuously improving.

BUSINESSNEXT’s AI-powered analytics platform brings next-generation natural language generation (NLG) capabilities to the enterprises, enabling dynamic and context-aware textual responses.

The system autonomously generates narratives for individual visualizations through charts, dashboards, and data models, offering AI-driven insights into trends, anomalies, and patterns. Users can tailor these narratives through BUSINESSNEXT’s Prompt Studio, selecting tone (formal, analytical, conversational, or concise) and verbosity levels for greater personalization.

BUSINESSNEXT’s AI-driven analytics processes entire dashboards to generate insightful summaries and trend analyses. With a 95% AI-generated response rate, the system provides comprehensive, context-rich explanations that empower business users to interpret complex data with ease. Templatization options ensure consistency, while language customization supports regional and business-specific requirements.

By analyzing entire data models, BUSINESSNEXT generates detailed narratives that uncover correlations, anomalies, and trends. Users can further refine outputs with customizable tone and verbosity settings, ensuring alignment with organizational goals and audience preferences.

With a strong emphasis on AI-driven automation, BUSINESSNEXT’s NLG capabilities ensure that AI powered enterprises can leverage data-driven insights for strategic decision-making while maintaining control over customization and business alignment.

“Our continued investment in AI-driven automation ensures that enterprises can trust our solutions to provide both transparency and accuracy in GenAI workflows,” said Sushil Tyagi, Executive Director at BUSINESSNEXT. “By embedding deep debugging capabilities and intelligent NLG within our SFA and analytics platforms, we are enabling institutions to enhance customer engagement, optimize operations, and drive strategic growth.”

As a recognized leader in enterprise CRM, BUSINESSNEXT continues to push the boundaries of AI innovation, equipping enterprises with next-generation capabilities that redefine customer engagement and operational efficiency.

For more information about BUSINESSNEXT’s GenAI debugging and NLG capabilities, visit www.businessnext.com.

 

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Slovakia and Texas Join Forces for Innovation and STEM Growth at “Going BIG in TEXAS” Event

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AUSTIN, Texas, March 4, 2025 /PRNewswire/ — As the U.S. faces a growing shortage of skilled STEM professionals, one woman is building a transatlantic bridge to solve it. Andrea Hrusovska – visionary businesswoman, HR strategist and founder of HR4U Solutions, and leader of Slovak PRO Austin, is spearheading efforts to connect Slovakia’s top tech talent with Texas’s booming innovation economy while championing STEM education for the next generation.

This mission will take center stage at “Going BIG in TEXAS,” during SXSW festival. This will be the largest business event ever organized by Slovakia in the United States, happening in Austin on March 9, 2025. The event will showcase Slovak companies specializing in AI, cybersecurity, and Industry 4.0 automation, all seeking strategic partnerships, investment, and growth opportunities in Texas.

Register for the event: https://lu.ma/hc5gepdn

Empowering Future Innovators

In addition to bridging international business, Andrea Hrusovska is deeply committed to strengthening America’s talent pipeline. Through her company, HR4U Solutions, she partners with universities, school districts, and women’s leadership organizations to support underrepresented groups in STEM and prepare students for high-demand careers in technology and engineering.

“I believe the future of innovation depends on creating opportunity, both across borders and within our communities,” said Hrusovska. “By connecting Slovakia’s world-class talent with Texas’s ecosystem, and by inspiring more young people to pursue STEM careers, we’re building something truly global.”

Andrea Hrusovska’s commitment to this mission is also reflected in her Amazon #1 new release, Born to Be Successful, a motivational guide for students, parents, and educators focused on navigating STEM pathways.

A Gateway for Global Talent

After successfully leading seven Slovak companies to SXSW in 2024, Hrusovska and her partners at SARIO (Slovak Investment and Trade Development Agency) and Slovak PRO have doubled participation for 2025. “Going BIG in TEXAS” will not only feature rapid-fire startup pitches and industry panels, but also high-level networking to unlock new transatlantic partnerships.

As the ties between Slovakia and Texas grow stronger, the opportunities for international collaboration, workforce development, and innovation have never been greater.

Media Contact:

Andrea Hrusovska
Founder HR4U Solutions
andrea@hr4usolutions.com
512-608-1501
LINK: LinkedIn

Jozef Hrusovsky
Founder HR4U Solutions
jozef@hr4usolutions.com
512-592-1171
LINK: LinkedIn

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SOURCE HR4U Solutions

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IGEL partnership with SentryBay delivers endpoint protection with Armored Client for IGEL

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SentryBay’s Armored Client solution now available on IGEL OS-powered devices

FORT LAUDERDALE, Fla., March 4, 2025 /PRNewswire/ — IGEL, a leading provider of the secure endpoint OS for now and next, and SentryBay, the global leader in endpoint isolation protection, today announced the availability of Armored Client for IGEL on the IGEL App Portal. The Armored Client for IGEL solution, which secures all data from keystroke logging and screen capture threats on the endpoint, has been validated via the IGEL Ready technology partner program for use on IGEL OS-powered devices. As a result, the best-in-class endpoint protection used by leading businesses over several years is now available via the IGEL App Portal Cloud Service for fast, efficient app delivery to IGEL OS-powered devices.

“Together, IGEL and SentryBay are protecting against credential theft and data leakage threats for IGEL OS users,” said Jim Airdo, senior vice president of strategic alliances at IGEL. “By making Armored Client for IGEL available via the IGEL App Portal, we are giving our mutual customers access to proactive, proven technology that prevents data loss from keyloggers and screen capture, with cloud-direct download efficiency.”

“The availability of Armored Client for IGEL on the IGEL App Portal extends SentryBay’s commitment to protecting the entire corporate desktop within our customers. This groundbreaking partnership with IGEL extends our existing Windows and Mac support to ensure that managed as well as unmanaged devices, including BYOD and third parties, can now be fully protected from keylogging and screen capture attack vectors,” commented Tim Royston-Webb, CEO, SentryBay.

SentryBay’s Armored Client is an enterprise-grade solution that provides kernel mode anti-keylogging and anti-screen capture protection on the endpoint, which fully protects corporate applications and the data entered at the endpoint.

Armored Client nullifies the threats posed by malware and insider threats by assuming that the endpoint is compromised and proactively blocks these threats from harvesting company data. This provides end-to-end zero-day threat protection against malware threats, coupled with an enforcement component that ensures without doubt that every device connected has a critical layer of zero-day security running at the system level.

Key features of the Armored Client solution include:

OS-Level Anti-Keylogging Technology: Substitutes actual keystrokes with randomized text to thwart keyloggers.OS-Level Anti Screen Capture: Blocks unauthorized screen capture attempts, preserving data confidentiality.Allow Screen Sharing On: Selectively permits trusted applications to capture screens while maintaining overall protection.Device-Wide Protections: Delivers a unified security layer across all IGEL endpoints.Ease of Deployment: Can be easily set up and managed through the IGEL Universal Management Suite (UMS).

With this integration, organizations will benefit from:

Zero-Day Threat Protection: Defends against novel attacks before vulnerabilities can be exploited.AI Polymorphic Malware Defense: Thwarts advanced malware that morphs to evade traditional detection.Data Leakage Prevention: Secures sensitive information – credentials, PII, financial records, intellectual property, and trade secrets – by preventing unauthorized screen capture data extraction.Universal Coverage: Protects every session – whether VDI, DaaS or SaaS – ensuring consistent security across your IGEL ecosystem.

With its inclusion in the IGEL App Portal, SentryBay’s Armored Client solution is now available as a service to provide enterprises with faster, more timely application availability and seamless updates for extensive IT efficiency gains and a superior digital experience (DEX) for end users. To learn more about the Armored Client app available on the IGEL App Portal, click here.

For more information:

Visit the IGEL App PortalLearn about IGEL ReadyJoin us at IGEL Now & NextMarch 24-27 in Miami Beach. Click here for event details. 

About SentryBay

SentryBay, the OEM at the heart of Citrix App Protection, now mitigates against credential theft and data leakage threats securing VDI, DaaS and Web environments. Armored Client from SentryBay delivers proven preventative controls, securing all data from keylogging and screen capture threats on the endpoint. Endpoint data protection is essential to provide a secure, cloud-based IT ecosystem that avoids the weaknesses inherent in both technology and users. SentryBay’s confined environments within which applications can run – underpinned by multi-layered anti-malware technology – allows these weaknesses to be overcome. The company’s Armored Client solution is used by some of the world’s largest enterprises – from global FI’s to small, medium and large enterprises across all verticals. For more information, visit www.sentrybay.com or follow us on LinkedIn.

About IGEL Ready

Established in July 2020, IGEL Ready is a growing ecosystem of more than 100 technology partners providing hardware, software and peripheral solutions that have been verified for use with IGEL OS to deliver a powerful, productive and secure end-user computing experience. For more information on the IGEL Ready Program, please visit the IGEL Ready Showcase or contact the IGEL Ready team at ready@igel.com.

About IGEL

IGEL is the leading secure endpoint OS for enterprises now and next. Designed for VDI, DaaS, SaaS and secure browsing, IGEL OS delivers a first-class user experience that is seamless to manage – saving money, fueling growth, advancing sustainability and driving organizations forward. IGEL OS takes a zero-trust approach to security through the unique IGEL Preventative Security Model, removing the attack vectors that are often exploited by bad actors. Trusted by leading healthcare, financial services, retail, manufacturing and government leaders worldwide, IGEL has a growing ecosystem of more than 100 integrated IGEL Ready ecosystem partners in more than 50 countries. For more information on what IGEL can do for you, visit www.igel.com.

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