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Augmented Reality (AR) Market to Grow by USD 461.8 Billion (2024-2028), Boosted by Rising Investments in AR Technology, with Market Evolution Powered by AI – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global augmented reality (AR) market size is estimated to grow by USD 461.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 46.1%  during the forecast period. Increasing investments in AR technology is driving market growth, with a trend towards increasing AR integration in mobile devices. However, privacy concerns over ar technology  poses a challenge. Key market players include Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Augmented Reality (AR) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 46.1%

Market growth 2024-2028

USD 461.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

35.0

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Market Driver

The Augmented Reality (AR) industry is experiencing rapid growth, driven by advancements in 5G technology and the release of AR chipsets from tech players. AR glasses are becoming increasingly popular, with companies like Meta and Livestream Technologies leading the way. The AR technology is making waves in various sectors, including automotive for enhanced driving experiences, industrial & manufacturing for quality control and training, and the education industry for interactive e-learning apps. AR is also revolutionizing industries like defense & aerospace, healthcare with augmented surgeries, and the art & designing industry for virtual staging and designing. AR hardware, such as smart glasses and head-mounted displays, are being adopted by industries like retail for virtual fitting rooms and by law enforcement for safety management. AR technology is also being used in the media industry for virtual walkthroughs and in the gaming sector for experiences. Startups and established tech companies are investing heavily in AR, with Stanford University and Home Depot among those developing and designing AR applications. The future of AR is bright, with applications in professional training, spatial computing, and brand engagement across various industries. 

Several leading smartphone manufacturers, including Apple and Samsung, are integrating hardware and software to establish AR mobile platforms. This trend is also observed among mobile device manufacturers such as smartphones, phablets, and tablets, which are utilizing AR solutions to boost user experience and add value to their products. The AR market is projected to expand during the forecast period due to the growing popularity and penetration of AR technology in these devices. Vendors have developed AR applications for mobile phones to establish a mobile AR ecosystem. Consumers can now experience AR functionality on their mobile devices, thanks to basic computer vision and positional tracking capabilities. With the introduction of Google Tango, advanced features like accurate motion tracking, depth perception, and area learning through a device have become a reality. 

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 Market Challenges

The Augmented Reality (AR) market is experiencing significant growth, with industries like 5G providers and tech players investing heavily in AR technology. However, challenges persist in the form of the need for AR chipsets and affordable AR glasses. The AR industry is transforming various sectors, including automotive, education, and manufacturing, by enhancing brand engagement, design and visualization, and professional training. AR is revolutionizing industries like defense & aerospace, healthcare, and gaming, with applications ranging from augmented surgeries and drug information to interactive showrooms and virtual fitting rooms. Companies like Meta, Livestream Technologies, and Stanford University are leading the way in AR development and designing. The future of AR also includes Mixed Reality (MR) and Spatial computing, with potential applications in law enforcement, safety management, and retail. Engineers, designers, and professionals in various industries are using AR for installation and assembly, quality control, and interactive training and upskilling. AR is also being used in home depots, automotive sectors, media and entertainment, and e-learning apps, providing experiences and improving productivity. AR technology is also being integrated into smartphones and smart glasses, making it accessible to a wider audience. OLED technology is expected to drive the market forward, providing better display quality for AR devices. Startups are also entering the AR space, bringing innovation and competition to the market. Overall, the AR market is poised for growth, with potential applications in various industries and use cases.Augmented Reality (AR) technology presents significant opportunities for businesses, enabling interactive experiences that engage consumers in new and innovative ways. However, privacy concerns pose a major challenge to the global AR market. AR collects and processes vast amounts of user data, raising potential risks to individual privacy. This information can originate from various sources, including social networking accounts, and may be accessed by unauthorized parties if devices are compromised. Furthermore, AR smart glasses, which automatically screen and process users’ environments, can infringe on privacy by capturing and transmitting data from surrounding areas. These concerns may hinder the growth of the AR market during the forecast period, necessitating data protection measures and transparent privacy policies.

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Segment Overview 

This augmented reality (ar) market report extensively covers market segmentation by  

Component 1.1 Hardware1.2 SoftwareEnd-user 2.1 Enterprise2.2 Retail2.3 Healthcare2.4 Media and entertainment2.5 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Hardware-  The augmented reality (AR) market experienced substantial growth in 2022, with the hardware segment leading in terms of revenue share. This dominance is attributed to the increasing adoption of AR devices in various industries such as education, healthcare, construction, and retail. As businesses invest more in advanced AR solutions, the demand for these technologies continues to rise. AR hardware, which includes glasses that merge virtual reality and AR, offers enhanced and experiences. The global AR market is poised for significant expansion during the forecast period due to this growing demand.

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Research Analysis

The Augmented Reality (AR) market is revolutionizing various industries, including media and entertainment, gaming, retail, education, and more. AR technology overlays digital information onto the real world, enhancing user experience. In the gaming sector, AR games offer experiences, merging the physical and digital worlds. Smartphones and 5G providers enable widespread AR adoption, while tech players and startups innovate new applications. AR is transforming operations in industries like manufacturing, with spatial computing enabling remote installation and assembly, training, quality control, and safety management. In retail, AR is used for product visualization and customer engagement. In education, AR enhances learning experiences through interactive visualizations. In the media industry, AR is used for news reporting and content creation. Engineers at Stanford University and other institutions are pushing the boundaries of AR technology, while companies like Home Depot use AR for design and visualization, improving customer experience and streamlining operations. The future of AR is bright, with endless possibilities for innovation and industry disruption.

Market Research Overview

Augmented Reality (AR) is a revolutionary technology that overlays digital information onto the real world, enhancing user experience in various industries. AR technology is poised to transform sectors such as art & designing, automotive, defense & aerospace, education, and manufacturing, among others. AR is driving innovation in areas like brand engagement, design and visualization, and interactive showrooms. AR hardware includes AR glasses, Head-mounted displays, and smart glasses, powered by AR chipsets and OLED technology. AR is revolutionizing industries like automotive for a more driving experience, and healthcare for augmented surgeries and drug information. AR is also transforming education with e-learning apps and professional training. Startups and tech players are leading the charge in AR innovation, with key applications in gaming, media and entertainment, and safety management. AR is set to redefine operations, quality control, and retail experiences, offering virtual fitting rooms and virtual walkthroughs. Spatial computing and mixed reality (MR) are the future of AR, offering a more and interactive user experience. AR is also being explored in areas like law enforcement, industrial manufacturing, and wellbeing, offering potential solutions for safety management and training & upskilling. AR technology is poised to transform the way we live, work, and learn.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentHardwareSoftwareEnd-userEnterpriseRetailHealthcareMedia And EntertainmentOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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BUSINESSNEXT Elevates GenAI Debugging and NLG Capabilities, Setting New Industry Standards

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NOIDA, India, March 5, 2025 /PRNewswire/ — BUSINESSNEXT, a leader in composable enterprise solutions for the enterprises, has reaffirmed its commitment to AI-driven transformation with cutting-edge capabilities in Generative AI (GenAI) debugging and natural language generation (NLG). These advancements position BUSINESSNEXT at the forefront of AI-powered sales force automation (SFA) and analytics, providing unparalleled transparency, performance optimization, and customization.

Ensuring reliability and performance in AI-driven workflows, BUSINESSNEXT’s SFA platform offers advanced debugging for GenAI and LLMs with comprehensive debugging and tracing capabilities for GenAI models and large language models (LLMs). The platform integrates OpenTelemetry (Otel), an AI audit pipeline, and a feedback-driven improvement pipeline to track and analyze AI interactions in real-time.

Through these mechanisms, BUSINESSNEXT enables users to trace user queries, generated responses, invoked tools, actions taken, and knowledge references used in retrieval-augmented generation (RAG) workflows. This granular visibility ensures that errors can be swiftly identified and rectified, optimizing LLM performance and enhancing AI-driven decision-making. These capabilities distinguish BUSINESSNEXT from market competitors, providing enterprises with AI solutions that are transparent, accountable, and continuously improving.

BUSINESSNEXT’s AI-powered analytics platform brings next-generation natural language generation (NLG) capabilities to the enterprises, enabling dynamic and context-aware textual responses.

The system autonomously generates narratives for individual visualizations through charts, dashboards, and data models, offering AI-driven insights into trends, anomalies, and patterns. Users can tailor these narratives through BUSINESSNEXT’s Prompt Studio, selecting tone (formal, analytical, conversational, or concise) and verbosity levels for greater personalization.

BUSINESSNEXT’s AI-driven analytics processes entire dashboards to generate insightful summaries and trend analyses. With a 95% AI-generated response rate, the system provides comprehensive, context-rich explanations that empower business users to interpret complex data with ease. Templatization options ensure consistency, while language customization supports regional and business-specific requirements.

By analyzing entire data models, BUSINESSNEXT generates detailed narratives that uncover correlations, anomalies, and trends. Users can further refine outputs with customizable tone and verbosity settings, ensuring alignment with organizational goals and audience preferences.

With a strong emphasis on AI-driven automation, BUSINESSNEXT’s NLG capabilities ensure that AI powered enterprises can leverage data-driven insights for strategic decision-making while maintaining control over customization and business alignment.

“Our continued investment in AI-driven automation ensures that enterprises can trust our solutions to provide both transparency and accuracy in GenAI workflows,” said Sushil Tyagi, Executive Director at BUSINESSNEXT. “By embedding deep debugging capabilities and intelligent NLG within our SFA and analytics platforms, we are enabling institutions to enhance customer engagement, optimize operations, and drive strategic growth.”

As a recognized leader in enterprise CRM, BUSINESSNEXT continues to push the boundaries of AI innovation, equipping enterprises with next-generation capabilities that redefine customer engagement and operational efficiency.

For more information about BUSINESSNEXT’s GenAI debugging and NLG capabilities, visit www.businessnext.com.

 

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Slovakia and Texas Join Forces for Innovation and STEM Growth at “Going BIG in TEXAS” Event

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AUSTIN, Texas, March 4, 2025 /PRNewswire/ — As the U.S. faces a growing shortage of skilled STEM professionals, one woman is building a transatlantic bridge to solve it. Andrea Hrusovska – visionary businesswoman, HR strategist and founder of HR4U Solutions, and leader of Slovak PRO Austin, is spearheading efforts to connect Slovakia’s top tech talent with Texas’s booming innovation economy while championing STEM education for the next generation.

This mission will take center stage at “Going BIG in TEXAS,” during SXSW festival. This will be the largest business event ever organized by Slovakia in the United States, happening in Austin on March 9, 2025. The event will showcase Slovak companies specializing in AI, cybersecurity, and Industry 4.0 automation, all seeking strategic partnerships, investment, and growth opportunities in Texas.

Register for the event: https://lu.ma/hc5gepdn

Empowering Future Innovators

In addition to bridging international business, Andrea Hrusovska is deeply committed to strengthening America’s talent pipeline. Through her company, HR4U Solutions, she partners with universities, school districts, and women’s leadership organizations to support underrepresented groups in STEM and prepare students for high-demand careers in technology and engineering.

“I believe the future of innovation depends on creating opportunity, both across borders and within our communities,” said Hrusovska. “By connecting Slovakia’s world-class talent with Texas’s ecosystem, and by inspiring more young people to pursue STEM careers, we’re building something truly global.”

Andrea Hrusovska’s commitment to this mission is also reflected in her Amazon #1 new release, Born to Be Successful, a motivational guide for students, parents, and educators focused on navigating STEM pathways.

A Gateway for Global Talent

After successfully leading seven Slovak companies to SXSW in 2024, Hrusovska and her partners at SARIO (Slovak Investment and Trade Development Agency) and Slovak PRO have doubled participation for 2025. “Going BIG in TEXAS” will not only feature rapid-fire startup pitches and industry panels, but also high-level networking to unlock new transatlantic partnerships.

As the ties between Slovakia and Texas grow stronger, the opportunities for international collaboration, workforce development, and innovation have never been greater.

Media Contact:

Andrea Hrusovska
Founder HR4U Solutions
andrea@hr4usolutions.com
512-608-1501
LINK: LinkedIn

Jozef Hrusovsky
Founder HR4U Solutions
jozef@hr4usolutions.com
512-592-1171
LINK: LinkedIn

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SOURCE HR4U Solutions

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IGEL partnership with SentryBay delivers endpoint protection with Armored Client for IGEL

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SentryBay’s Armored Client solution now available on IGEL OS-powered devices

FORT LAUDERDALE, Fla., March 4, 2025 /PRNewswire/ — IGEL, a leading provider of the secure endpoint OS for now and next, and SentryBay, the global leader in endpoint isolation protection, today announced the availability of Armored Client for IGEL on the IGEL App Portal. The Armored Client for IGEL solution, which secures all data from keystroke logging and screen capture threats on the endpoint, has been validated via the IGEL Ready technology partner program for use on IGEL OS-powered devices. As a result, the best-in-class endpoint protection used by leading businesses over several years is now available via the IGEL App Portal Cloud Service for fast, efficient app delivery to IGEL OS-powered devices.

“Together, IGEL and SentryBay are protecting against credential theft and data leakage threats for IGEL OS users,” said Jim Airdo, senior vice president of strategic alliances at IGEL. “By making Armored Client for IGEL available via the IGEL App Portal, we are giving our mutual customers access to proactive, proven technology that prevents data loss from keyloggers and screen capture, with cloud-direct download efficiency.”

“The availability of Armored Client for IGEL on the IGEL App Portal extends SentryBay’s commitment to protecting the entire corporate desktop within our customers. This groundbreaking partnership with IGEL extends our existing Windows and Mac support to ensure that managed as well as unmanaged devices, including BYOD and third parties, can now be fully protected from keylogging and screen capture attack vectors,” commented Tim Royston-Webb, CEO, SentryBay.

SentryBay’s Armored Client is an enterprise-grade solution that provides kernel mode anti-keylogging and anti-screen capture protection on the endpoint, which fully protects corporate applications and the data entered at the endpoint.

Armored Client nullifies the threats posed by malware and insider threats by assuming that the endpoint is compromised and proactively blocks these threats from harvesting company data. This provides end-to-end zero-day threat protection against malware threats, coupled with an enforcement component that ensures without doubt that every device connected has a critical layer of zero-day security running at the system level.

Key features of the Armored Client solution include:

OS-Level Anti-Keylogging Technology: Substitutes actual keystrokes with randomized text to thwart keyloggers.OS-Level Anti Screen Capture: Blocks unauthorized screen capture attempts, preserving data confidentiality.Allow Screen Sharing On: Selectively permits trusted applications to capture screens while maintaining overall protection.Device-Wide Protections: Delivers a unified security layer across all IGEL endpoints.Ease of Deployment: Can be easily set up and managed through the IGEL Universal Management Suite (UMS).

With this integration, organizations will benefit from:

Zero-Day Threat Protection: Defends against novel attacks before vulnerabilities can be exploited.AI Polymorphic Malware Defense: Thwarts advanced malware that morphs to evade traditional detection.Data Leakage Prevention: Secures sensitive information – credentials, PII, financial records, intellectual property, and trade secrets – by preventing unauthorized screen capture data extraction.Universal Coverage: Protects every session – whether VDI, DaaS or SaaS – ensuring consistent security across your IGEL ecosystem.

With its inclusion in the IGEL App Portal, SentryBay’s Armored Client solution is now available as a service to provide enterprises with faster, more timely application availability and seamless updates for extensive IT efficiency gains and a superior digital experience (DEX) for end users. To learn more about the Armored Client app available on the IGEL App Portal, click here.

For more information:

Visit the IGEL App PortalLearn about IGEL ReadyJoin us at IGEL Now & NextMarch 24-27 in Miami Beach. Click here for event details. 

About SentryBay

SentryBay, the OEM at the heart of Citrix App Protection, now mitigates against credential theft and data leakage threats securing VDI, DaaS and Web environments. Armored Client from SentryBay delivers proven preventative controls, securing all data from keylogging and screen capture threats on the endpoint. Endpoint data protection is essential to provide a secure, cloud-based IT ecosystem that avoids the weaknesses inherent in both technology and users. SentryBay’s confined environments within which applications can run – underpinned by multi-layered anti-malware technology – allows these weaknesses to be overcome. The company’s Armored Client solution is used by some of the world’s largest enterprises – from global FI’s to small, medium and large enterprises across all verticals. For more information, visit www.sentrybay.com or follow us on LinkedIn.

About IGEL Ready

Established in July 2020, IGEL Ready is a growing ecosystem of more than 100 technology partners providing hardware, software and peripheral solutions that have been verified for use with IGEL OS to deliver a powerful, productive and secure end-user computing experience. For more information on the IGEL Ready Program, please visit the IGEL Ready Showcase or contact the IGEL Ready team at ready@igel.com.

About IGEL

IGEL is the leading secure endpoint OS for enterprises now and next. Designed for VDI, DaaS, SaaS and secure browsing, IGEL OS delivers a first-class user experience that is seamless to manage – saving money, fueling growth, advancing sustainability and driving organizations forward. IGEL OS takes a zero-trust approach to security through the unique IGEL Preventative Security Model, removing the attack vectors that are often exploited by bad actors. Trusted by leading healthcare, financial services, retail, manufacturing and government leaders worldwide, IGEL has a growing ecosystem of more than 100 integrated IGEL Ready ecosystem partners in more than 50 countries. For more information on what IGEL can do for you, visit www.igel.com.

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