Technology
Virtual Reality (VR) Gaming Market to Grow by USD 34.94 Billion (2025-2029), Rising VR Adoption in Home Entertainment Boosts Market, Report on AI Redefining Market Landscape – Technavio
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4 weeks agoon
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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global virtual reality (VR) market in gaming size is estimated to grow by USD 34.94 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 32.5% during the forecast period. Increasing adoption of vr in interactive Home entertainment industry is driving market growth, with a trend towards growing popularity of 360-degree content. However, privacy concerns over gamers information poses a challenge. Key market players include Advanced Micro Devices Inc., Alphabet Inc., bHaptics Inc., Carl Zeiss AG, Electronic Arts Inc., Fallen Planet Studios Ltd, HTC Corp., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corp., Qualcomm Inc., Razer Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Ubisoft Entertainment SA, Unity Technologies Inc., Virtuix Inc., and Wookey Technologies Inc..
Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF
Virtual Reality (VR) Market In Gaming Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2023
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 32.5%
Market growth 2025-2029
USD 34936 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
28.0
Regional analysis
APAC, North America, Europe, Middle East and Africa, and South America
Performing market contribution
APAC at 45%
Key countries
US, China, Canada, Japan, Germany, UK, India, South Korea, France, and Italy
Key companies profiled
Advanced Micro Devices Inc., Alphabet Inc., bHaptics Inc., Carl Zeiss AG, Electronic Arts Inc., Fallen Planet Studios Ltd, HTC Corp., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corp., Qualcomm Inc., Razer Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Ubisoft Entertainment SA, Unity Technologies Inc., Virtuix Inc., and Wookey Technologies Inc.
Market Driver
The Virtual Reality (VR) market in gaming has seen a significant shift in the wake of the worldwide economy’s downturn due to the lockdown. Pre-pandemic levels of sales have declined, but the introduction of advanced gaming consoles like PlayStation VR2 and new hardware like 5G technology offer promising growth opportunities. The gaming industry is investing heavily in technology, with manufacturers ramping up production of devices such as VR headsets, bodysuits, and gloves. However, concerns around adverse health effects like locomotion sickness and mental health are emerging. Companies like Huawei Technologies, Sony Corporation, and Microsoft are leading the charge in VR technology, with competitors including Oculus Rift, PlayStation VR, and Samsung Gear VR. The hardware segment, including optical gaming devices and RAM, is crucial, while software and content remain key drivers. The VR market is not just limited to consoles and PCs; mobile devices like smartphones are also gaining traction with cloud gaming technology. VR accessories, such as VR headsets and motion tracking devices, are essential for an optimal VR experience. Companies like HTC Vive, Meta, Plink, Samsung Gear, Google Daydream, and Oculus VR are leading the way in content creation tools and 3D environment development. Entrepreneurs and investors are also showing interest in VR technology, with startups like Teslasuit and NewGenApps pushing the boundaries of interactive graphics and 3D effects. Overall, the VR market is expected to grow as technology advances and content becomes more diverse and accessible.
The global Virtual Reality (VR) content market has seen significant advancements with the creation of 3D, 4D, and 5D content. In 2020, VR emerged as a major platform for gaming, marking a transformation in the digital world. Notable companies like Facebook, Sony, and HTC have introduced VR devices, such as the Oculus Quest 2 by Facebook in September 2020. This technology’s integration into gaming is revolutionizing the industry and setting new standards for experiences.
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Market Challenges
The Virtual Reality (VR) market in gaming has faced challenges in recent times. Pre-pandemic levels of sales have not been reached due to various factors like the worldwide economy and lockdowns. The introduction of advanced gaming consoles like PlayStation VR2 and new hardware like 5G technology and optical gaming devices presents opportunities. However, there are concerns over adverse health effects such as locomotion sickness and mental health. Manufacturing units are ramping up to meet demand for VR devices, including headsets, bodysuits, and gloves from brands like HTC Vive, Oculus Rift, PlayStation VR, and Samsung Gear VR. The software segment, with companies like Meta, Plink, and HTC Viveport, is investing in technology and content creation tools. Investors and entrepreneurs are backing startups like Teslasuit, providing funding for VR accessories and interactive graphics. Huawei Technologies and other tech giants are entering the market with their own VR headsets. The gaming industry is seeing a shift towards cloud gaming technology and VR content on mobile, console/PC, standalone, and VR technology. According to Comscore MMX, VR technology usage has increased, with popular games on NewGenApps offering 3D environments and interactive graphics. The VR market is expected to grow, with companies like Sony Corporation and Microsoft leading the way in the gaming console segment, and the hardware and PC/desktop segments also showing promise. RAM and smartphone segments are also expected to play a role in the growth of VR technology.The cost of virtual reality (VR) hardware is a significant barrier to the growth of the global VR market in gaming. The high price of VR headsets, such as Meta Quest 2 and HTC Vive, which can range from USD399 to USD599, and the requirement for high-performance computers and peripherals, limit the accessibility and usage of VR technology in various industries. This financial hurdle presents challenges for both consumers and enterprises, hindering market expansion and adoption. The substantial investment needed for a high-quality VR experience may deter potential users, making it essential for the industry to explore more affordable solutions to increase market penetration.
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Segment Overview
This virtual reality (vr) market in gaming report extensively covers market segmentation by
ApplicationPCsConsolesMobile DevicesComponentHardwareSoftwareGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America
1.1 PCs- The global virtual reality (VR) market in gaming is anticipated to experience growth due to the launch of console-specific VR headsets, such as Sony’s next-generation headset for the PlayStation 5. These headsets offer improved features, like a wider field of view and new controllers. Game developers are creating exclusive VR content with unique storylines to complement the hardware. However, the high price range of these headsets, between USD500 and USD900, may deter some consumers from investing in them. Despite this challenge, an increasing number of developers are expected to release VR-specific games during the forecast period.
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Research Analysis
Pre-pandemic levels, the Virtual Reality (VR) market in gaming was on an upward trajectory, driven by advancements in 5G technology and the release of new devices like PlayStation VR2. However, the worldwide economy’s downturn due to the lockdown led to a sales decline. Manufacturing units struggled to keep up with demand for VR accessories, such as headsets, bodysuits, and gloves from major players like HTC Vive. Game designers and investors continued to push boundaries with interactive graphics, 3D effects, and NewGenApps in a 3D environment. HTC Vive and Meta, among others, introduced innovative VR headsets, while 3Dinsider reported in interest for VR accessories. With the rollout of 5G and the continued development of motion tracking and haptic feedback technology, the future of VR gaming looks promising. Plink, a new player in the market, is set to disrupt the industry with its unique approach to VR gaming.
Market Research Overview
Pre-pandemic levels, the Virtual Reality (VR) market in gaming was on an upward trajectory, with 5G technology poised to revolutionize the industry. The introduction of advanced gaming consoles like PlayStation VR2 and optical gaming devices brought technology investments, fueling content creation tools and devices. However, the worldwide economy’s sales decline due to the lockdown led to a setback. Hardware and software companies, including Huawei Technologies, invested heavily in VR technology, developing VR accessories such as headsets, bodysuits, and gloves. The gaming industry saw in interest in VR, with investors and entrepreneurs backing new ventures. However, adverse health effects like locomotion sickness and mental health concerns emerged as challenges. VR technology evolved, with NewGenApps offering 3D environments and interactive graphics. VR headsets from companies like HTC Vive, Meta, Plink, Samsung Gear, Google Daydream, and Oculus RV continued to dominate the market. The gaming console segment, led by Sony Corporation and Microsoft, saw competition from the PC/desktop segment, with RAM and smartphone segments also joining the fray. The hardware segment continued to innovate, with standalone VR devices gaining popularity. The VR market in gaming is expected to grow further with the rollout of 5G technologies, offering faster download speeds and lower latency. The future of VR gaming is bright, with game designers and content creators continually pushing the boundaries of what’s possible in virtual reality.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
ApplicationPCsConsolesMobile DevicesComponentHardwareSoftwareGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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Aduna and Bridge Alliance partner to accelerate access to network APIs
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STOCKHOLM, March 1, 2025 /PRNewswire/ — Aduna, a landmark venture between some of the world’s leading telecom operators and Ericsson, is set to partner with Bridge Alliance to accelerate the adoption of CAMARA-based network Application Programming Interfaces (APIs).
The partnership with Bridge Alliance marks another first for Aduna by expanding its global ecosystem through partner program agreements. As growing numbers of Bridge Alliance members embrace network APIs, the new agreement will form the basis for Aduna to work with Bridge Alliance members.
In return, enterprise customers of Bridge Alliance members working with Aduna will be able to tap the benefits of Aduna’s global reach and rapidly growing mobile operator ecosystem. Aduna developer platform partners – including Google Cloud, InfoBip, Sinch and Vonage – will enjoy direct access to Bridge Alliance partner networks working with Aduna.
The new partnership will build on Aduna’s rapid momentum to drive and deliver true global scale in the network API ecosystem for developers and enterprises. In addition to vastly increasing the market reach for developers already working with Bridge Alliance – and adding substantial numbers to Aduna’s global developer ecosystem – the new partnership will also increase market reach for the millions of developers already in the Aduna ecosystem.
Dr. Ong Geok Chwee, CEO, Bridge Alliance, says: “This collaboration demonstrates the spirit of partnership that Bridge Alliance stands for. Together with Aduna, we are enabling a broader ecosystem of APIs. Enterprise customers will be able to consume telco APIs for their regional business with ease. More importantly, all parties benefit from our streamlined technical and commercial framework when working with network APIs.”
Anthony Bartolo, CEO, Aduna, says: “Aduna is at the forefront of changing the mobile connectivity industry and creating new monetization opportunities. Providing developers with ubiquitous access to open, programmable network functionality through common APIs will empower them to innovate at hyperscale. This partnership with Bridge Alliance accelerates Aduna’s aims by offering telecom operators and developers unparalleled access to harmonized network APIs across partners’ networks, while offering all Bridge Alliance members access to network APIs across Aduna global partner network.”
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Network APIs are key to driving a new era of opportunity in the telecom industry. Easily accessible advanced network capabilities are empowering developers to create new use cases across multiple sectors.
Notes to editors:
Media Contact:
Email: MediaRelations@adunaglobal.com
Tel: +46 10 719 69 92
About Aduna
Aduna is a landmark venture between some of the world’s leading telecom operators and Ericsson, dedicated to enabling developers worldwide to accelerate innovation by leveraging networks to their full potential via common network Application Programming Interfaces (APIs). Its venture partners include: América Móvil, AT&T, Bharti Airtel, Deutsche Telekom, KDDI, Orange, Reliance Jio, Singtel, Telefonica, Telstra, T-Mobile, Verizon and Vodafone. Aduna’s developer partner platforms include Google Cloud, Infobip, Sinch and Vonage. By combining network APIs from multiple operators globally under a unified platform based on the CAMARA open-source project, driven by the GSMA and the Linux Foundation, Aduna provides a standardized platform to foster collaboration, enhance user experiences, and drive industry growth.
About Bridge Alliance
Bridge Alliance, the leading mobile alliance for premier operators and their customers in Asia Pacific, Europe, Middle East and Africa, celebrated its 20th anniversary in 2024. Our alliance today covers 35 members who serve over 1 billion customers collectively across these regions. Our goal is to build group capabilities and create value for our members by enabling compelling roaming services and experience, offering multi-market enterprise and IoT solutions, and delivering savings and benefits through leveraging group economies.
Bridge Alliance’s members and partners include: Airtel (India, Sri Lanka, and the Airtel subsidiaries in Africa: Chad, Condo, Democratic Republic of the Congo, Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Tanzania, Uganda, and Zambia), AIS, China Telecom, China Unicom, CSL, CTM, Deutsche Telekom, Globe, Maxis, Metfone, MobiFone, Optus, Singtel, SK Telesom, stc (Saudi Arabia, Bahrain, Kuwait), Softbank Corp, Taiwan Mobile, and Telkomsel.
For more information, visit www.bridgealliance.com
For media enquiries, please contact media@bridgealliance.com
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Developer working on a laptop outdoors.
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