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Retail Market in Philippines to grow by USD 66.35 Billion (2024-2028), driven by rising demand for convenience food products, Report on AI-driven market transformation – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report with the AI impact on market trends – The retail market in philippines size is estimated to grow by USD 66.35 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  11.1%  during the forecast period. Growing demand for convenience food products is driving market growth, with a trend towards in sales through online distribution channels. However, threat from counterfeit products  poses a challenge. Key market players include A.S. Watson Group, Abenson, Amazon.com Inc., Cosco Capital, Fast Retailing Co. Ltd., Golden ABC, Inter IKEA Holding BV, McDonald Corp., Mercury Drug Corp., Metro Retail Stores Group, New City Commercial Corp., Nike Inc., Robinsons Retail Holdings Inc., Seven and i Holdings Co. Ltd., SM Investments Corp., SSI Group, WOW Group, and Wilcon Depot.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Retail Market In Philippines Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.1%

Market growth 2024-2028

USD 66353.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.7

Regional analysis

Philippines

Performing market contribution

APAC at 100%

Key countries

Philippines and APAC

Key companies profiled

A.S. Watson Group, Abenson, Amazon.com Inc., Cosco Capital, Fast Retailing Co. Ltd., Golden ABC, Inter IKEA Holding BV, McDonald Corp., Mercury Drug Corp., Metro Retail Stores Group, New City Commercial Corp., Nike Inc., Robinsons Retail Holdings Inc., Seven and i Holdings Co. Ltd., SM Investments Corp., SSI Group, WOW Group, and Wilcon Depot

Market Driver

The retail market in the Philippines is thriving with various trends shaping the industry. Big-box retailers are expanding their brick-and-mortar stores, while e-commerce and mobile commerce continue to grow. Data analytics and artificial intelligence are being used for personalized marketing and inventory management. Multichannel retailing, online buying, and fast delivery are becoming the norm. Warehouse automation, cross-selling, upselling, and loyalty programs are key strategies for retailers. Food and beverages, including supermarkets and hypermarkets, convenience stores, and specialty food stores, are popular. Motor vehicle dealers, parts dealers, gasoline stations, and miscellaneous store retailers also contribute to the market. Technology trends like AI, machine learning, chatbots, AR, and VR are transforming retail experiences. Healthy eating and convenience in shopping are major consumer preferences. Ecommerce, nonstore retailers, building materials dealers, garden equipment dealers, pharmacies, healthcare stores, sporting goods stores, hobby stores, musical instrument stores, bookstores, and various other retail segments are also part of this dynamic market. 

In the Philippine retail market, there’s a notable growth in online sales of consumer goods. Established and private retailers have capitalized on this trend, selling their merchandise via shopping portals. The elimination of physical stores, inventory, and salespeople through online channels has led retailers to prioritize digital sales. Additionally, the rise in internet and smartphone usage in the country provides a significant opportunity for retailers to expand their online presence. Consumers also prefer online shopping due to its time-saving and practical advantages, particularly for their daily FMCG needs. 

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 Market Challenges

The retail market in the Philippines faces various challenges in today’s dynamic business environment. Traditional brick-and-mortar stores compete with big-box retailers, e-commerce, mobile commerce, and various forms of online buying. Data analytics and artificial intelligence are essential for personalized marketing and multichannel retailing. Fast delivery, inventory management, and last-mile delivery are crucial for customer convenience. Several retail sectors, including supermarkets and hypermarkets, convenience stores, motor vehicle dealers, parts dealers, gasoline stations, and miscellaneous store retailers, are adapting to these trends. E-commerce and nonstore retailers, such as cosmetics stores, clothing stores, electronics stores, appliance stores, furniture stores, home furnishings stores, department stores, general merchandise stores, and online stores, are investing in AI, machine learning, chatbots, augmented reality, and virtual reality for a seamless shopping experience. Food and beverage retailers, including specialty food stores and hobby stores, are focusing on healthy eating and convenience. Pharmacies and healthcare stores, sporting goods stores, and hobby stores are exploring new technologies like robotics, drone deliveries, and omnichannel shopping. Overall, retailers must embrace technology, provide fast and convenient services, and offer personalized experiences to stay competitive in the Philippine market.The retail market in the Philippines faces a considerable challenge from the proliferation of counterfeit goods. Fake products, ranging from Fast-Moving Consumer Goods (FMCG) to electronics, are widely available and pose a significant threat to both retailers and genuine manufacturers. These imitations, often sold through online platforms, are driving down prices with their lower quality and durability. This influx of counterfeits is making it increasingly difficult for customers to distinguish between genuine and fake items, negatively impacting sales for major retailers and damaging the reputation of legitimate brands. To stay competitive, counterfeiters price their products attractively, but the long-term costs to consumers and businesses are substantial.

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Segment Overview 

This retail market in Philippines report extensively covers market segmentation by  

Product 1.1 Food and beverages1.2 Personal and household care1.3 Apparel and footwear1.4 Electrical and electronics1.5 OthersDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 APAC

1.1 Food and beverages-  The retail market in the Philippines is witnessing growth in the food and beverages sector due to rising commodity prices and increasing purchasing power in regions like Manila and Calabarzon. Consumers are showing a growing preference for imported goods, particularly processed foods, which is projected to register the highest growth rate. Mini marts are gaining popularity in urban areas and expanding into smaller cities, focusing on instant food and beverage products. Ready-to-eat food products, such as protein balls, trail mix, and chilled ready meals, are popular choices. Freshly prepared hotdogs and steamers are also available daily in retail stores, attracting customers. These trends are expected to fuel the growth of the food and beverages segment in the Philippines during the forecast period.

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Research Analysis

The retail market in the Philippines is a vibrant and diverse sector, encompassing various formats such as big-box retailers, brick-and-mortar stores, e-commerce platforms, and mobile commerce. Consumers in the Philippines increasingly prefer the convenience of online buying, with fast delivery and inventory management being key factors. Retailers are leveraging data analytics, artificial intelligence, and machine learning to offer personalized marketing, cross-selling, and upselling opportunities. Multichannel retailing is gaining popularity, allowing customers to shop seamlessly across different channels. The retail landscape includes various segments such as food and beverages, motor vehicle dealers, parts dealers, gasoline stations, miscellaneous store retailers, cosmetics stores, and personal care stores. Innovative technologies like chatbots, augmented reality, and virtual reality are being adopted to enhance the shopping experience.

Market Research Overview

The retail market in the Philippines is a vibrant and diverse sector, encompassing various formats such as big-box retailers, brick-and-mortar stores, e-commerce, mobile commerce, and nonstore retailers. These channels offer a wide range of products, including food and beverages, electronics, appliances, furniture, clothing, cosmetics, and more. Convenience is a key driver in the Philippine retail industry, with an increasing focus on fast delivery, inventory management, and last-mile delivery solutions. Technology plays a significant role, with data analytics, artificial intelligence, personalized marketing, and multichannel retailing becoming increasingly important. Consumers can now shop online, in-store, or through their mobile devices, and retailers are leveraging tools like cross-selling, upselling, loyalty programs, and chatbots to enhance the shopping experience. Additionally, emerging technologies like augmented reality, virtual reality, and robotics are being explored to create innovative retail solutions. The retail landscape in the Philippines continues to evolve, offering consumers a wide range of convenient and personalized shopping options.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductFood And BeveragesPersonal And Household CareApparel And FootwearElectrical And ElectronicsOthersDistribution ChannelOfflineOnlineGeographyAPAC

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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iValue Partners with eMudhra to Enhance Digital Trust Solutions Across India, SAARC, and SEA Regions

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Strategic Partnership to Drive Adoption of Comprehensive Cybersecurity Solutions Including PKI, Converged Identity Solutions, Certificate Lifecycle Management, and eSignature Workflow Automation

BENGALURU, India, Feb. 25, 2025 /PRNewswire/ — iValue Group, a leading strategic technology advisor specializing in securing and managing digital applications and data, has been appointed as the authorized distributor for eMudhra Limited, a global leader in PKI-driven Digital Transformation solutions. This partnership covers the India, SAARC, and SEA regions, enhancing digital trust and cybersecurity standards across multiple industries.

Expanding Digital Trust with eMudhra’s Comprehensive Cybersecurity Portfolio

eMudhra, accredited by WebTrust as the first and only Indian company, offers a comprehensive cybersecurity portfolio that goes beyond SSL certificates. This includes Public Key Infrastructure (PKI) solutions, Converged Identity Solutions, Certificate Lifecycle Management, and eSignature Workflow Automation. These solutions are fully developed in India, ensuring compliance with local data residency requirements while delivering a secure and seamless digital experience. By leveraging advanced PKI technology and Zero Trust Architecture, eMudhra empowers organizations to safeguard digital interactions, maintain regulatory compliance, and enhance operational efficiency.

Multi-Tier Distribution Model to Accelerate Market Adoption

Under this strategic alliance, iValue Group will operate in a multi-tier distribution model, offering eMudhra’s comprehensive digital trust solutions directly to customers and indirectly through its extensive channel partner network. This model is designed to enhance market penetration and accelerate the adoption of advanced cybersecurity solutions across sectors, including BFSI, Government, Healthcare, and Enterprise.

Commenting on the partnership, R Venkatesh, Co-Founder and VP Business Management, iValue Group, stated, “This partnership with eMudhra aligns with iValue’s vision of delivering state-of-the-art cybersecurity solutions that combine local innovation with global standards. Our extensive partner network and expertise in the digital security domain will help drive adoption across multiple industries, empowering businesses to enhance their digital interactions with confidence.”

Kaushik Srinivasan, Co-Founder, eMudhra, added, “At eMudhra, our mission is to secure digital transactions and empower organizations to build digital trust. Partnering with iValue Group, with its deep-rooted presence and vast channel ecosystem, enables us to reach a broader audience and accelerate digital transformation in the region. This collaboration reinforces our commitment to delivering secure, locally compliant, and future-ready cybersecurity solutions.”

Empowering Organizations with End-to-End Digital Security Solutions

By joining forces with eMudhra, iValue Group significantly enhances its cybersecurity portfolio, offering a comprehensive suite of digital identity, authentication, encryption, and workflow automation solutions. This partnership enables businesses to safeguard digital interactions, comply with global security standards, and maintain local data residency, thereby reducing dependency on foreign entities.

About iValue Group

iValue Group is the fastest-growing strategic technology advisor specializing in securing and managing digital applications and data for enterprises in hybrid-cloud environments. With 16 years of expertise, iValue provides customized solution stacks and associated services, collaborating closely with 80+ OEMs, 1000+ partners, and system integrators. Backed by a 500+ strong team, including over 50% technical experts, iValue delivers comprehensive Professional and Managed Services. Its cloud-based Center of Excellence features 25+ integrated solutions, streamlining technology adoption for partners and enterprises.

With a significant presence in SAARC and Southeast Asia, iValue Group blends local insights with global best practices, addressing the business and technical needs of its partners to enhance enterprise security and digital transformation.

For more information, visit www.iValueGroup.com or follow @iValueGroup on LinkedIn.

About eMudhra

eMudhra is a global leader in digital identity and cybersecurity, offering a full suite of digital trust solutions, including Public Key Infrastructure (PKI), Converged Identity Solutions, Certificate Lifecycle Management, and eSignature Workflow Automation. With a focus on ensuring secure digital transactions and information safety, eMudhra serves governments, financial institutions, and enterprises worldwide, with a strong presence in India. Leveraging advanced technologies such as Post Quantum Ready Cryptography and Zero-Trust Identity Governance, eMudhra is at the forefront of future-proof cybersecurity solutions, empowering organizations to build digital trust and achieve compliance with global security standards.

For more information, visit www.emudhra.com | Follow on LinkedIn: https://www.linkedin.com/company/emudhra

 

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Exterro Wins ‘Best GRC Platform’ Award at FutureCrime Summit 2025

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Award Win Validates the Benefits of Approaching Data Risks and Compliance Challenges Holistically

NEW DELHI, Feb. 25, 2025 /PRNewswire/ — Exterro, Inc., the leading provider of data risk management software solutions for e-discovery, digital forensics, and data privacy, security, and governance professionals, has been awarded the ‘Best GRC Platform’ for its Governance, Risk, and Compliance (GRC) solutions at the FutureCrime Summit 2025.

This prestigious award recognizes Exterro’s pioneering work in helping organizations streamline compliance, mitigate risk, and enhance governance by integrating privacy, legal, forensic, and regulatory processes into a single platform. It also highlights Exterro’s role in addressing the evolving threats posed by criminals in an increasingly digital and interconnected global economy.

At the FutureCrime Summit 2025, Exterro showcased how organizations can leverage its Data Risk Management platform to stay ahead of regulatory compliance requirements, cyber risks, and forensic investigations. From addressing regulatory compliance to tackling cybersecurity threats and enterprise investigations, Exterro’s participation underscored its commitment to advancing the industry through innovation and collaboration.

Exterro’s Long-Term Commitment to India

“Winning this award is not just a recognition of Exterro’s innovation—it’s a reminder of the responsibility we carry in today’s high-stakes digital world. Organizations don’t just need compliance solutions; they need intelligence, foresight, and the ability to act before risks become crises. India is at the epicenter of this transformation, and we are here for the long haul—investing, innovating, and collaborating to ensure businesses and law enforcement have the most advanced tools to fight cyber threats and navigate regulatory complexities with confidence. Our new R&D center in Chennai is just the beginning—we’re building the future of digital trust, right here,” said Bobby Balachandran, CEO & Founder, Exterro.

With India emerging as a global hub for cybersecurity, digital forensics, and regulatory innovation, Exterro is deepening its commitment by expanding investments, strengthening partnerships, and driving AI-powered innovation. Recognizing the growing need for advanced compliance and risk management solutions, Exterro is making India a strategic center for its global vision.

As part of this commitment, Exterro has doubled its investment in R&D with the launch of one of India’s most advanced AI-powered Digital Forensics Labs at its state-of-the-art R&D center in Chennai, equipping law enforcement and enterprises with next-generation tools to combat cyber threats with forensic precision. By integrating AI-driven automation, Exterro ensures that organizations can proactively address emerging risks and regulatory complexities with confidence.

Beyond technology, Exterro is building a strong ecosystem of collaboration, working closely with Indian law enforcement, enterprises, and regulatory bodies. The company is not just providing cutting-edge solutions but also investing in skills development, offering advanced training and capacity-building programs for forensic investigators, compliance leaders, and cybersecurity professionals to stay ahead of evolving threats.

With AI-driven automation at its core, Exterro is simplifying compliance and risk mitigation for organizations of all sizes, helping businesses navigate regulatory complexities with confidence. As India plays a pivotal role in shaping the global digital economy, Exterro is committed to enabling a secure, resilient, and future-ready digital ecosystem for the region.

Bringing Trust to a World Where Digital Risk Grows Every Day

Exterro’s Data Risk Management solutions help organizations navigate the increasing complexities of privacy, legal operations, cybersecurity, and compliance. Powered by automation, AI, and workflow optimization, these solutions enable proactive risk management and regulatory adherence.

Trusted by corporations, law firms, and government agencies worldwide, Exterro streamlines compliance, minimizes risks, and ensures alignment with DPDPA, PDPL, GDPR, and other global regulations. Its AI-driven insights optimize data discovery, retention, and governance, ensuring businesses stay compliant, secure, and future-ready in an evolving digital landscape.

About FutureCrime Summit 2025

Organized by the Future Crime Research Foundation (FCRF), the FutureCrime Summit is a leading platform for discussions on cybersecurity, digital forensics, and risk management.

The 2025 edition, held at Dr. Ambedkar International Centre, New Delhi, brought together global cybersecurity leaders, law enforcement, compliance experts, and technology innovators to address emerging threats, regulatory challenges, and advancements in cybercrime investigation.

The event also featured India’s largest Digital Forensics Hackathon, highlighting the rising demand for advanced forensic capabilities—an area where Exterro continues to lead with cutting-edge solutions.

About Exterro

Exterro empowers organizations to manage data risks with a complete platform for e-discovery, data privacy, cybersecurity and governance, and digital forensics. Unlike any other software provider, Exterro makes it easy for organizations to understand their data and take swift action. Exterro’s AI-driven solutions provide accurate, actionable insights, enabling businesses to ensure compliance, reduce risks, and streamline operations while lowering costs. With Exterro, organizations gain the clarity and confidence needed to address their most critical data challenges. For more information, visit www.exterro.com.

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Standyou’s platform offers a fully funded Scholarship to Study MBBS in Italy

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JAIPUR, India, Feb. 25, 2025 /PRNewswire/ — Standyou, a leading scholarship-based admission processing platform, is processing fully funded scholarship-based admissions to Study MBBS in Italy at the Top Public Universities of Italy. The fully funded scholarship covers Tuition Fees, Accommodation, Food and Other living expenses.

Studying MBBS in Italy is an attractive option due to the country’s emphasis on high-quality medical education and research. Italian medical universities offer MBBS courses taught in English that cater to international students. MBBS course program in Italy is 6 years with 1-year internship included and is well-structured, combining theoretical knowledge with practical skills through extensive clinical training. Italy’s historic universities, some of which are among the oldest in the world, bring prestige and depth to their MBBS courses, making study in Italy an ideal choice for students worldwide.

Italy, known for its high-quality medical education, advanced healthcare system, and zero tuition fees in public universities, is an attractive destination for aspiring medical students. Recognizing the challenges international students face in navigating the admission process, Standyou is committed to simplifying their journey with a comprehensive support system from application to enrollment. Many Top Universities in Italy are more than 300 years old and provide one of the world’s best education systems for studies.

The International Medical Admissions Test (IMAT) is a required examination for non-European students who wish to enrol in an English-taught MBBS program in Italy. Developed by the Italian Ministry of Education, Universities and Research (MIUR) in collaboration with Cambridge Assessment, the IMAT evaluates candidates on logical reasoning, critical thinking, and scientific knowledge. This exam is typically held annually in various locations worldwide, including New Delhi in India. Adequate preparation for the IMAT is crucial, as it significantly influences a student’s likelihood of admission into the MBBS program in Italy.

The IMAT comprises 60 questions totalling 90 marks, each offering five possible answers. The test spans 100 minutes, during which candidates must select the correct option for each question. The exam includes 4 questions on reading skills and general knowledge, 5 on logical reasoning, 23 on biology, 15 on chemistry, and 13 on physics and mathematics. Each question is valued at 1.5 marks. For every correct answer, a student earns 1.5 marks, while 0.4 marks are deducted for each incorrect answer. The typical cut-off score for the IMAT is around 70 out of 90. The IMAT is conducted online every September, with the exam centre located in New Delhi.

Standyou, a brand under Standyou Data Info Labs Private Limited, a company recognised under the Ministry of Commerce and Industry, Government of India, is India’s premier comprehensive platform for scholarship-based admissions. It enables global students to access scholarships at international educational institutions, along with grants and cost-effective educational opportunities worldwide. Through Standyou’s platform, students can access detailed information on eligibility criteria, scholarship opportunities, application procedures, and deadlines. The platform’s intuitive design and extensive database ensure that students are matched with programs that best suit their academic profile and career aspirations.

Standyou has been a catalyst in transforming educational dreams into reality since 2016. With a remarkable record of facilitating over 4,500 student admissions and conducting more than 14,000 scholarship sessions in the last 9 years, Standyou continues to lead with its expertly tailored approach.

“Standyou is committed to making top-tier global education accessible,” said Mr. Priyank Shrivastava, CEO of Standyou. “We believe that every student deserves the chance to pursue their academic dreams without financial constraints, which is why our program has successfully secured scholarships and grants worth over $200 million awarded directly by our efforts.”

The Standyou program boasts an unrivalled scholarship success rate of 100%, supporting students across 22 study destinations and affiliating with over 5,000 institutions worldwide. This expansive reach covers 20,000-course programs and more than 30,000 scholarships, highlighting Standyou’s broad impact on global educational opportunities.

“Standyou provides comprehensive solutions to every challenge students face on their journey to affordable education,” said Mr. Rajan Sharma, COO of Standyou. “Our platform not only simplifies the application process but also maximises students’ chances of securing fully funded scholarships, thereby reducing the financial burden of pursuing an MBBS degree from Italy.”

 

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