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Mobile Gaming Market to Grow by USD 82.4 Billion (2025-2029), Rising Popularity of Multiplayer Games Boosts Growth, Report with the AI Impact on Market Trends – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global mobile gaming market size is estimated to grow by USD 82.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11.3% during the forecast period. Rising popularity of multiplayer mobile games is driving market growth, with a trend towards growth in availability of free-to-play mobile games. However, increasing cost of mobile gaming development poses a challenge. Key market players include Activision Blizzard Inc., Behold Studios, CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Larva Game Studios, Microsoft Corp., Modern Times Group MTG AB, NetEase Inc., Netmarble Corp., NEXON Co. Ltd., Niantic Inc., Nintendo Co. Ltd., Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Ubisoft Entertainment SA.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Mobile Gaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 11.3%

Market growth 2025-2029

USD 82.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.9

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 55%

Key countries

US, China, Japan, India, Germany, Canada, UK, France, Italy, and Brazil

Key companies profiled

Activision Blizzard Inc., Behold Studios, CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Larva Game Studios, Microsoft Corp., Modern Times Group MTG AB, NetEase Inc., Netmarble Corp., NEXON Co. Ltd., Niantic Inc., Nintendo Co. Ltd., Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Ubisoft Entertainment SA

Market Driver

The mobile gaming market is experiencing significant growth, driven by increased advertising investment in the gaming industry. Smartphones are at the heart of this trend, with product differentiation and advertisement strategies capitalizing on smartphone hardware capabilities. Unity Technologies and other game engines enable developers to create high-quality games, but battery drain and screen resolution are key challenges. 5G and 5G connectivity are revolutionizing mobile gaming, offering ultra-low latency and higher data speeds. Geopolitical tensions and economic conditions impact mobile subscribers’ access to cellular services. In-game purchases and cloud gaming services, like Amazon App Store and Google Play, are driving revenue growth. Smartphone penetration and smartphone ownership continue to rise, particularly among digital frontrunners with higher income levels. Mobile chipsets and battery power are crucial for running AAA-caliber mobile games, including Action or Adventure, Casino, Sports, Role Playing, and Casino gambling. Platforms like Android and iOS dominate the mobile gaming sector, with Google Play Store, Apple App Store, and Amazon App Store leading the way. In-app purchases and advertisements are essential monetization strategies, with social connectivity and multiplayer gaming experiences enhancing user engagement. Smart devices, including tablets and handheld gaming devices, are expanding the mobile gaming landscape. The mobile gaming revolution is transforming the industry, attracting potential players and challenging traditional gaming formats like PC games and consoles. 

Free-to-play mobile games, part of the freemium business model, offer gaming providers a platform to showcase their products and convert free users into paying customers. These games are accessible for download on the Google Play Store and Apple App Store at no cost. In-game transactions involve the use of virtual currencies to purchase virtual goods, such as clothing, models, and other items. Users may opt to spend real money on virtual products, including coins, magic wands, houses, guns, and swords. Notable free-to-play mobile games include Clash of Clans, Pokemon GO, The Sims FreePlay, and Brawl Stars. 

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Market Challenges

The mobile gaming market is a rapidly growing industry, with smartphones becoming the go-to device for gaming. However, there are several challenges for game developers and publishers. Advertising investment is crucial for reaching potential players, but smartphone hardware capabilities, such as battery drain and screen resolutions, can impact advertising strategies. Unity Technologies and other game engines help overcome performance limitations, but 5G connectivity and ultra-low latency are essential for high-quality mobile gaming experiences. Geopolitical tensions and economic conditions can also impact the market. In-game purchases and cloud gaming services offer new revenue streams, but battery power and processing power are key considerations for mobile chipsets. With the increasing penetration of smartphones and 5G technology growth, the mobile gaming sector is projected to surpass PC games. Game publishers and indie developers must adapt to these challenges and leverage social connectivity, multiplayer gaming experiences, and personal digital assistance to engage players. Platforms like Google Play Store, Apple App Store, Amazon App Store, and others play a crucial role in app discovery and monetization through in-app purchases and advertisements. The future of mobile gaming lies in the convergence of smartphone technology, wireless bandwidth, and the mobile revolution.The mobile gaming market experiences a significant rise in development costs due to increasing consumer demand for enhanced game content. Complex graphics, custom characters, intricate objects, and advanced visual effects necessitate the employment of skilled artists and use of specialized software. Consequently, expenses related to art creation have escalated. To stay competitive, mobile gaming companies hire actors from the film industry to voice virtual characters, further increasing production costs.

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Segment Overview

This mobile gaming market report extensively covers market segmentation by

Platform 1.1 Online1.2 OfflineType 2.1 Casual gaming2.2 Professional gamingGeography 3.1 APAC3.2 North America3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Online- The mobile gaming market’s online segment is experiencing significant growth due to the increasing usage of mobile devices and internet penetration worldwide. Many online mobile games are free to download from application stores, allowing gamers to play from anywhere, anytime. Social interaction is a key factor, with games like chess enabling community building and chat features. Massively multiplayer online (MMO) games, which allow multiple players to game simultaneously, also contribute to the segment’s growth. In-app purchases and microtransactions for virtual goods, such as weapons, potions, and avatars, are a significant revenue driver. Popular games like Candy Crush Saga and Pokémon GO utilize this business model. With more time spent on mobile devices for gaming than on consoles or PCs, the likelihood of in-app purchases is high, fueling the online segment’s expansion and the overall mobile gaming market’s growth.

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Research Analysis

The mobile gaming market is experiencing explosive growth, driven by the widespread use of smartphones and tablets. Advertising investment in the gaming industry, with advertisers recognizing the vast potential audience reach. Product differentiation is key, as developers leverage advanced smartphone hardware capabilities like Unity Technologies to create gaming experiences. 5G and ultra-low latency are revolutionizing mobile gaming, offering faster downloads and smoother gameplay. However, challenges remain, such as battery drain and geopolitical tensions impacting app stores like Google Play Store and Apple App Store. In-app purchases and social connectivity are essential for monetization and multiplayer gaming experiences. Game developers, from indies to industry giants like Electronic Arts, continue to innovate, with cloud gaming services like Google Play offering hyper-scale cloud capabilities. Screen resolutions and smartphone penetration also influence the market’s direction.

Market Research Overview

The mobile gaming market is experiencing explosive growth, fueled by the widespread adoption of smartphones and the advancement of smartphone hardware capabilities. Unity Technologies and other game engines enable product differentiation, while advertisement strategies cater to mobile subscribers. Advertising investment in the gaming industry is on the rise, with in-game purchases and cloud gaming services driving revenue. 5G and hyper-scale cloud capabilities offer ultra-low latency and higher data speeds, enhancing the mobile gaming experience. Geopolitical tensions and economic conditions may impact the sector, but the mobile gaming sector continues to thrive, with game developers and publishers releasing AAA-caliber mobile games across various genres, including Action or Adventure, Casino, Sports, Role Playing, and Casino gambling. The mobile gaming market is a dynamic and innovative space, with new technologies and platforms, such as Android and iOS, driving growth and engaging potential players, including Tablet users and Smartphone owners.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformOnlineOfflineTypeCasual GamingProfessional GamingGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Innovile Implements INNTELLIGENT Self-Organizing Network Management and INNSPIRE Telecom Network Configuration Management Solutions for Türk Telekom

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IZMIR, Turkey, Feb. 25, 2025 /PRNewswire/ — Innovile, a global leader in telecom network optimization and management solutions, is pleased to announce the deployment and integration of its advanced solutions—INNTELLIGENT Self-Organizing Network Management (SON) and INNSPIRE Telecom Network Configuration Management (CM)—in collaboration with Türk Telekom, one of Turkiye’s leading telecom operators.

This collaboration underscores a commitment to maximizing customer experience through enhanced efficiency, automation, and optimization in Türk Telekom’s network operations. While Turk Telekom has long maintained robust operational capabilities, integrating the Energy Saving (ES) module within the INNTELLIGENT SON platform was tailored to complement its existing strengths, fostering a shared focus on sustainable and customer-centric network management.

Integrating Innovile’s solutions has empowered Türk Telekom to deliver a superior customer experience while achieving significant operational enhancements. By seamlessly integrating Self-Organizing Network (SON) and Configuration Management (CM) platforms, Türk Telekom has streamlined workflows, enabling cohesive operations and seamless data flow. Using an integrated vendor solution has simplified processes for Türk Telekom’s Network Operations Center (NOC), driving operational efficiency and reducing complexity. Additionally, the unified platform has accelerated implementation timelines and improved resource allocation, ensuring optimal utilization of IT infrastructure and cost-effective network management.

The deployment featured 19 modules from the INNTELLIGENT SON platform and over 60 modules from the INNSPIRE CM solution. Among the key modules are the Energy Saving (ES) module, Interference Management, Load Balancing, Capacity Optimization, SDK (Software Development Kit), and Special Event Management (SEM). Each module addressed specific network challenges, ensuring enhanced performance and operational efficiency for Türk Telekom. These solutions collectively contribute to a superior user experience by delivering seamless connectivity, faster speeds, and reliable service, even during high-demand events.

Partner Statements

“Innovile’s solutions have supported our efforts to enhance operational efficiency and deliver a superior network experience,” said Muhammet Yılmaz Çelik, Mobile Network Optimization Group Manager at Türk Telekom. “The Energy Saving module, tailored through collaboration with Innovile, exemplifies the value of customized solutions in achieving our sustainability goals.”

“Working alongside Türk Telekom has been a rewarding experience,” said Erdal Köklü, CEO at Innovile. “Our joint efforts to align the ES module with their specific needs highlight the importance of customer-focused innovation in telecom solutions.”

Future Outlook

By adopting INNTELLIGENT and INNSPIRE platforms, Türk Telekom is well-equipped to manage the complexities of modern telecom networks, including the transition to 5G. These solutions provide robust automation and optimization capabilities, ensuring readiness for future demands.

About Innovile

Innovile is a global leader in telecom network optimization and management solutions, empowering mobile network operators with cutting-edge software to enhance performance, operational efficiency, and customer experience. With its flagship platforms, INNTELLIGENT Self-Organizing Network Management and INNSPIRE Telecom Network Configuration Management, Innovile enables robust network automation, driving seamless optimization and resilience while prioritizing customer-focused innovations.

With a proven track record of delivering tailored solutions for Tier-One operators worldwide, Innovile specializes in Self-Organizing Networks (SON), network configuration, fault management, performance management, and beyond. Committed to driving innovation, Innovile partners with operators to tackle today’s challenges while preparing for future technologies like 5G and autonomous networks.

For more information, visit Innovile’s website.

About Türk Telekom

With over 180 years of history, Türk Telekom is Turkiye’s first integrated telecommunications operator. In 2015, Türk Telekomünikasyon A.Ş. adopted a customer-oriented structure to address rapidly evolving communication and technology needs. The company offers various services across mobile, internet, phone, and TV, unifying these under the “Türk Telekom” brand since 2016.

For more details, visit Türk Telekom’s website.

Contact: Güliz Öztürk Yenigün, 05309626473, guliz.yenigun@innovile.com 

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SOURCE Innovile

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PikMyCar Launches Transportation Services with Free Offer for People of Determination in Dubai and Abu Dhabi: A Step Towards Giving Back to Society

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DUBAI, UAE, Feb. 25, 2025 /PRNewswire/ — PikMyCar, a premium transportation service, is proud to announce the launch of its services in Dubai and Abu Dhabi with a special initiative to give back to society. As part of its launch, PikMyCar is offering free transportation services for People of Determination, reinforcing its commitment to inclusivity, social responsibility, and enhancing the community’s well-being.

With a mission to make the world a better place, PikMyCar introduces a comprehensive range of services, including airport transfers, car pick-up and drop-off, safe drivers, RTA vehicle testing and car towing service. By offering these services free of charge to People of Determination, PikMyCar is ensuring that everyone has access to quality transportation.

Although the fleet comprises regular vehicles, PikMyCar is committed to making the travel experience comfortable and accessible for all. This effort to serve People of Determination reflects the company’s broader goal of fostering inclusivity and giving back to society by offering equal access to its premium services.

“At PikMyCar, we believe that a truly successful business is one that cares for its community and contributes to making the world a better place,” said Mohamed Ghouse Abdul Rahaman, CEO of PikMyCar. “This initiative is our way of giving back—by offering free transportation to People of Determination, we’re helping break down barriers and ensure that everyone can access the services they need, when they need them. It’s not just about providing a service; it’s about creating an environment of care, compassion, and accessibility for all.”

PikMyCar Services:

Airport Transfers
PikMyCar offers free, comfortable, and reliable airport transfers between Dubai International Airport (DXB) and Abu Dhabi International Airport (AUH) for People of Determination, ensuring stress-free travel to and from the airports.

Car Pick-Up and Drop-Off Service
Avoid the hassle of driving the car to the service center. With PikMyCar Car Pick-Up and Drop-Off service, a professional driver will collect the user’s car from home or office and take it for maintenance, saving them time and effort.

Safe Driver Service
PikMyCar Safe Driver service provides a professional driver to take people and their car to the desired location. Whether one has been drinking or simply needs a safe, reliable ride, PikMyCar ensures they and their vehicle get to the destination worry-free.

RTA Vehicle Testing Services
PikMyCar also provides free pick & drop services for People of Determination who need assistance with RTA vehicle testing for Vehicle renewal, offering a hassle-free solution to an important requirement.

Car Towing Service
PikMyCar offers reliable Car Towing services to safely transport people’s vehicle to a desired location, whether it’s a service center or another destination. PikMyCar team ensures the vehicle is handled with care during transit.

A Commitment to Community and Social Impact

PikMyCar believes that businesses should serve as forces for good in society. By providing free services to People of Determination, the company is helping to ensure that transportation remains a bridge to opportunity, not a barrier. This initiative is part of PikMyCar’s ongoing efforts to create positive social change and give back to the communities it serves.

These free services will be available for a limited time and can be booked through Whatsapp.

For more information or to book a service, whatsapp +971585378990, visit www.pikmycar.com or download the PikMyCar app Android / iOS.
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About PikMyCar

PikMyCar is a customer-focused transportation service offering a variety of transportation solutions across Dubai and Abu Dhabi. With a focus on reliability, service excellence, and inclusivity, PikMyCar is dedicated to making transportation more accessible and providing high-quality service for all.

Media Contact:

Mohamed Ghouse Abdul Rahaman
Phone: +97144598100
Email: contact@pikmycar.com  
Website: www.pikmycar.com

Logo: https://mma.prnewswire.com/media/2626118/PikMyCar_Logo.jpg

 

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SynaXG and Kyocera Implement World’s First Software-Defined, mmWave 5G vRAN on the NVIDIA AI Aerial Platform

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Open-RAN compliant, high-performance, energy-efficient 5G vRAN solution leverages the NVIDIA GH200 Grace Hopper™ Superchip, accelerating AI-RAN commercialization for public and private wireless networks

BARCELONA, Spain, Feb. 25, 2025 /PRNewswire/ — MWC Barcelona 2025SynaXG, a leading provider of AI-RAN solutions, in collaboration with Kyocera and NVIDIA, unveiled the world’s first data transmission and reception over mmWave radios utilizing the NVIDIA GH200 Grace Hopper™ Superchip. This industry-first milestone marks a transformative leap toward AI-native wireless communications, enabling operators worldwide to unlock new AI-based monetization opportunities and achieve significant gains in wireless network performance and efficiency with AI.

Pioneering AI-Native Wireless Infrastructure
The solution combines advanced radio technology (PHY) with network control units (CU and DU) for a complete 5G mmWave system, based on the NVIDIA AI Aerial™ platform. This full-stack AI-RAN solution enables both AI-and-RAN and AI-for-RAN capabilities, running Layer 1 to Layer 3 functions on the NVIDIA GH200 Grace Hopper™ Superchip.

The integration of NVIDIA GH200 into SynaXG’s AI-RAN solution represents a paradigm shift towards AI-native wireless infrastructure, enabling lightning-fast data transmissions, ultra-reliable performance, real-time intelligent operations, and dynamic resource optimization. These innovations coupled with a fully software-defined, O-RAN compliant vRAN solution, help lay the groundwork for the seamless evolution to 6G networks.

Exceptional Energy Efficiency and Performance
In recent laboratory trials, the solution showcased impressive mmWave performance by supporting five carriers, each with 400 MHz of bandwidth, on a single NVIDIA GH200 superchip. This setup achieved an aggregate peak throughput of up to 30 Gbps per GH200. This performance is comparable to custom ASIC-based solutions while offering significantly greater flexibility and upgradability.

These early trials set the stage for creating one of the world’s most energy-efficient AI-RAN solutions, redefining how networks are optimized for cost and sustainability. In particular, the use of AI algorithms in radio signal processing, such as for frequency selection and power optimization, deliver significant gains in cell throughput, cell edge throughput and overall power consumption, as observed through simulation in lab environments. In addition, the ability of mmWave technology to transfer large amounts of data at minimal energy consumption underscores its transformative potential in wireless networks. 

“This achievement lays the foundation for AI to improve and run on super-fast mmWave networks,” said Mantosh Malhotra, Chief Business Officer, SynaXG. “Together with Kyocera and NVIDIA, we have demonstrated how these technologies can converge to help redefine AI-native wireless communications and pave the way for smarter, more efficient networks that meet the demands of both carriers and enterprises globally.”

“Kyocera is proud to partner with SynaXG and NVIDIA on this world-first innovation,” said Masaaki Hori, Deputy General Manager, Kyocera Corporate KWIC (Wireless Innovation Center) Division. “With Kyocera’s strengths in mmWave technology, our collaboration with SynaXG and NVIDIA is a testament to the power of teamwork in driving meaningful advancements in telecommunications technology, starting with AI-RAN.”

“AI-RAN represents the next frontier for wireless networks, taking 5G, 5G Advanced, and O-RAN to new heights and paving the way for 6G as the future of connectivity,” said Soma Velayutham, Vice President of Telecoms, NVIDIA. “This implementation by SynaXG and Kyocera using NVIDIA AI Aerial demonstrates that software-defined AI-RAN can deliver high performance, optimized costs, and improved sustainability for next-generation networks.”

Enabling Industrial Innovation
The AI-RAN solution transforms industries by combining ultra-reliable, high-bandwidth connectivity with edge AI processing. Kyocera and SynaXG envisions widespread deployment of this technology across smart manufacturing, logistics, smart spaces, hospitality and healthcare. In high-density environments like stadiums, the AI-RAN platform can simultaneously process both connectivity needs and local AI inferencing for applications such as real-time video queries or live player analytics, enhancing the spectator experience.

Trials with select partners and mobile carriers for the AI-RAN solution are targeted for the end of 2025. Industry partners and customers are invited to experience this groundbreaking solution firsthand at the SynaXG booth (Hall 5, Stand 5F21) and the Kyocera booth (Hall 5 Stand 5E12) during Mobile World Congress 2025.

About SynaXG’s AI-RAN Solutions
SynaXG’s AI-RAN solution integrates advanced AI algorithms to deliver optimized network performance and energy efficiency. Leveraging real-time insights for mobility management, load balancing, and traffic optimization, SynaXG enables smarter and more adaptive networks for both public and private networks.

About SynaXG
SynaXG is a leader in AI-driven RAN solutions, delivering scalable, energy-efficient platforms for mobile carriers and private networks. By integrating advanced AI algorithms with carrier-grade RAN software, SynaXG drives digital transformation across industries, enabling smarter, faster, and more reliable wireless networks. Follow us on Linkedin or learn more at www.synaxg.com.

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