Technology

HexClad’s “Unidentified Frying Object” Ad Lands At Super Bowl LIX

Published

4 weeks ago

January 31, 2025

Rosewood Creative Spot Features Gordon Ramsay, Pete Davidson Cameo

First Cookware Brand To Advertise In Big Game History

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ — HexClad, the most innovative kitchenware brand in the world, today unveiled “Unidentified Frying Object”, its first-ever Super Bowl commercial that will air during the big game on February 9. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand’s “out-of-this-world” technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade.

The “Unidentified Frying Object” ad marks another milestone in HexClad’s meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51’s high-tech test kitchen, this groundbreaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad’s hybrid technology as an otherworldly discovery. Through surprise and delight, the ad takes viewers on an adventure that suggests the company’s revolutionary cookware might just be too advanced to have originated on Earth.

“Breaking barriers and pushing innovation is what HexClad does best,” said Daniel Winer, HexClad Co-Founder and CEO. “Being the first cookware brand in the Super Bowl is a watershed moment for us and I’m thrilled to share it with Gordon, Pete, Rosewood Creative and our talented global team as we continue reaching for the stars.”

Breaking new ground as the first cookware brand, and one of the few ever DTC brands, to advertise in the Super Bowl, HexClad launched its most ambitious campaign to date. “Unidentified Frying Object” kicked off weeks before the game with a viral social media strategy, featuring Gordon Ramsay’s mysterious Area 51 visit and corroborating “evidence” from various sources, building intrigue around the unprecedented Super Bowl debut. It will be further supported with congruent creative across their e-commerce site, an Area 51 Test Kitchen landing page, special sales promotions, and an integrated social media campaign.

“Unidentified Frying Object” was brought to life by Rosewood Creative, a dynamic full-service creative agency known for seamlessly bridging social and traditional advertising to drive lasting cultural impact. From the outset, their creative philosophy has been anchored in the belief that stories gain more traction and drive deeper engagement when they transcend traditional channels and conventional 30-second spots. With deep expertise in culture-first narratives and social behavior, Rosewood Creative was uniquely equipped to craft a compelling and cohesive thread for the entire HexClad campaign—one that not only showcases the brand’s innovative edge and drives product sales but also provides genuine value and entertainment to audiences across multiple touchpoints.

Renowned for its signature stainless steel hexagon pattern, hybrid technology and proprietary TerraBond™ ceramic surface, HexClad has been disrupting the traditional cookware business since their invasion in 2016. Responsible for spawning an entirely new “hybrid” category, HexClad continues to elevate the industry with award-winning innovation across cookware, kitchen tools, cutlery, accessories and more.

About HexClad
HexClad is a global premium kitchenware brand renowned for its innovation. Headquartered in Los Angeles, HexClad designs and sells branded kitchenware products including cookware, cutlery, cutting boards, aprons and pioneering kitchen tools through direct-to-consumer channels and strategic retail relationships. Founded in 2016, HexClad disrupted the industry with its patented hybrid technology, combining stainless steel with non-stick, delivering exceptional performance, durability and ease of use. The company’s mission is to empower cooks of all levels with revolutionary products that break rules and challenge convention. This ethos has built a following of engaged brand loyalists worldwide. In 2023 and 2024, HexClad was recognized on the Inc. 5000 as one of the fastest growing brands in America. To learn more, visit www.hexclad.com.

Video – https://www.youtube.com/watch?v=2cK-v7sSiUI

Logo – https://mma.prnewswire.com/media/2609445/HexClad_Logo.jpg

View original content:https://www.prnewswire.com/apac/news-releases/hexclads-unidentified-frying-object-ad-lands-at-super-bowl-lix-302364897.html

SOURCE HexClad

Technology

DermRays Celebrates International Women’s Day with the Launch of the FusionGlow and Exclusive Discounts for Women

Published

11 minutes ago

March 1, 2025

PLEASANTON, Calif., March 1, 2025 /PRNewswire/ — In honor of International Women’s Day, DermRays is excited to announce the launch of its latest innovation, the FusionGlow Multi-Functional Microcurrent Facial Toning Device.

The FusionGlow is designed to revolutionize at-home skincare routines, combining advanced microcurrent technology with multi-functional features to tone, lift, and rejuvenate the skin. It combines cutting-edge microcurrent technology with a sleek, user-friendly design, empowering women to achieve salon-quality facial toning and rejuvenation from the comfort of their own homes. Its advanced features work to lift, firm, and smooth skin, reducing the appearance of fine lines and promoting a more youthful complexion. Whether you’re targeting fine lines, sagging skin, or dullness, the FusionGlow delivers professional-grade results in the comfort of your home.

“At DermRays, we believe in empowering women to feel confident and radiant in their own skin,” said a spokesperson for the brand. “This International Women’s Day, we’re thrilled to introduce the FusionGlow and offer exclusive discounts to celebrate the incredible women who inspire us every day. We invite women everywhere to join us this March and take advantage of these exclusive offers to enhance their skincare routines.”

From March 1 to 31, 2025, the new device will be available at a special introductory price of $150 OFF. From March 1 to March 8, women can also enjoy $120 OFF on DermRays’ best-selling devices, including the V4S, V6S, V8S, S5 laser systems and LED mask devices. These cutting-edge tools are perfect for achieving smooth, hair-free skin and enhancing your skincare routine.

Join DermRays in celebrating International Women’s Day and discover the future of at-home skincare. Visit DermRays’ website starting March 1 to explore the FusionGlow and take advantage of these exclusive offers.

About DermRays:
DermRays is a leading innovator in at-home skincare technology, dedicated to providing advanced, professional-grade solutions for beauty enthusiasts worldwide. With a focus on empowering customers, DermRays creates products that help people look and feel their best from the inside out.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dermrays-celebrates-international-womens-day-with-the-launch-of-the-fusionglow-and-exclusive-discounts-for-women-302385777.html

SOURCE DermRays

Technology

Huion Turns 14: Building Tomorrow with Generations of Innovation

Published

12 minutes ago

March 1, 2025

LOS ANGELES, March 1, 2025 /PRNewswire/ — Huion, known as a global leader in creating high-quality digital drawing tablets, displays, and accessories, has entered its 14th year this March 12th. To commemorate the day, Huion will host a series of events, including drawing contests, giveaways, and incredible offers, across its official websites and social media platforms to share the excitement.

Looking back over the past 14 years, Huion has continuously pushed the boundaries of technology, evolving to meet the needs of the digital art community. The launch of the Kamvas Gen 3 series pen displays marked a significant upgrade to the brand’s product lineup. With breakthroughs in pen experience and color accuracy, the Gen 3 series raises the bar for creative possibilities.

The Gen 3 family, which includes Kamvas Pro 27, Kamvas Pro 19, Kamvas 16 (Gen 3), and Kamvas 13 (Gen 3), offers a range of options and a one-stop digital creative solution for artists at various levels, from beginners to professionals.

Exciting Events You Won’t Want to Miss

As one of the grandest drawing competitions in the industry, the “Amazing Creatures” drawing contest offers a platform for artists to showcase their skills and improvements while sharing tips and tricks with others. To motivate participants, Kamvas Pro 27, valued at $1,999, was set as the top prize.

Additionally, you can visit the official website and spin the prize wheel for a chance to win prizes such as Kamvas 16 (Gen 3), Kamvas 13 (Gen 3), Kamvas Slate 10, Inspiroy Frego M, and 50% off discount vouchers!

Becoming an active member of the Huion community is another great way to win a Kamvas Pro 27, as there will be a raffle event within the community. Who knows? You might just walk away with this highly coveted display!

For those who find the theme of the “Amazing Creatures” contest challenging, there is also a Brand Image Drawing Contest, only available in March. A Kamvas 16 (Gen 3) is part of the prize pool. You’ll have a greater chance of winning!

Lastly, the Huion US site is offering discounts of up to 43% on select products (discounts may vary depending on country/region) during the entire month. It’s the perfect time to upgrade your creative tools!

https://www.huion.com/subject/huion-14th-anniversary.html

Huion will continue to focus on technology, remaining a reliable brand that offers both quality and cost-effectiveness, trusted by artists worldwide.

SOURCE Huion

Technology

Master Traders Wanted: Bybit Launches Half-Million USDT Crypto Challenge

Published

12 minutes ago

March 1, 2025

DUBAI, UAE, March 1, 2025 /CNW/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched an exclusive derivatives trading challenge featuring USDT—the leading USD-denominated stablecoin—with a substantial prize pool of 500,000 USDT.

Throughout March, advanced crypto traders participate in the Bybit USDT Derivatives Trading Challenge for a share of the half-million USDT prize pool. The tiered benefits are as accessible as USDT itself—participants will receive USDT bonuses proportional to their contribution to the event’s total trading volume, regardless of PnL% performance. This inclusive approach ensures both individual qualified traders and institutional participants can earn supplementary rewards beyond their potential trading gains.

From now to Mar. 31, participants may sign up for the event and start accumulating eligible trading volume in USDT derivatives products on Bybit. The more they trade, the larger their share of the prize pool.

“This Bybit-exclusive trading challenge demonstrates USDT’s instrumental role in powering sophisticated trading opportunities that were once limited to traditional finance. By fusing Bybit’s professional-grade trading infrastructure with USDT’s stability, we’re empowering traders to unleash their full potential and earn additional rewards while navigating the dynamic world of derivatives trading,” said Joan Han, Sales and Marketing Director at Bybit.

With a market cap exceeding $140 billion, USDT has held its throne as the most traded stablecoin since its launch in 2014. By maintaining a steady one-to-one peg with the US dollar, USDT is blockchain’s answer to the need for a stable, borderless medium of exchange. In the fast-moving derivatives markets, USDT offers a trusted anchor for agile trading strategies with the reliability of the US dollar. The central role of USDT in this trading challenge reflects both its dominance in the digital economy and its success in expanding access to sophisticated trading instruments like options and futures, particularly in regions underserved by traditional financial infrastructure.

Users may find more about the event, eligibility requirements and other terms and conditions: [USDT Festival] Derivatives Trading Challenge: Trade to Win a Share of 500,000 USDT

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

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