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E-Commerce Retail Market to Grow by USD 4.06 Trillion (2024-2028), Advent of Personalized Shopping Boosting the Market, with AI Impacting Market Trends – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global e-commerce retail market size is estimated to grow by USD 4.06 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.2% during the forecast period. Advent of personalized shopping is driving market growth, with a trend towards integration of AI. However, strict regulatory policies related to compliance and customer protection poses a challenge. Key market players include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

E-Commerce Retail Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.2%

Market growth 2024-2028

USD 4061.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.9

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key countries

China, US, Canada, Japan, UK, Germany, South Korea, India, France, and Italy

Key companies profiled

Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc.

Market Driver

E-commerce retail market is thriving with trends like online shopping through smartphones, daily essentials, and luxury products’ sales on cross-border platforms. Mobile technologies and e-commerce platforms are essential for business-to-business (B2B) and consumer-to-consumer (C2C) transactions. Apparel and accessories, groceries, and computer devices are popular categories. Logistics and digital infrastructure are crucial for seamless order processing, payment integration, and delivery services. Data security, cybersecurity, and social media are vital for e-retailers dealing with online transactions. E-commerce technology includes artificial intelligence, machine learning, and data analytics for marketing strategies. Banks and financial institutions facilitate account balances, money transfer, and online trading. E-commerce platforms offer mobile applications and responsive websites for purchasing everyday basics and luxury items. E-commerce trends also include voice recognition, headless e-commerce, and digital devices. Augmented reality provides a personalized shopping experience, while payment gateways and digital wallets ensure security features. E-commerce technology continues to evolve with AI technologies, voice orders, and AR. However, e-commerce retailers must address cybercrime and digital fraud to maintain customer trust. 

The global e-commerce retail market is undergoing a notable shift with the integration of artificial intelligence (AI). This transformation is enhancing the shopping experience for consumers by providing personalized and efficient services. One significant development in this area is the introduction of AI assistants tailored for e-commerce. For instance, Amazon, a leading e-commerce company, launched an AI assistant named Rufus in August 2024, exclusively for its Indian customers. Rufus offers personalized product recommendations, shopping list suggestions, and product comparisons. Furthermore, it grants users access to customer feedback, enabling informed purchasing decisions based on others’ experiences. 

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Market Challenges

E-commerce retail market is experiencing significant growth with the rise of online shopping, especially through smartphones. Daily essentials and luxury products are popular categories, while cross-border trade presents new opportunities and challenges. E-commerce platforms must address data security concerns, ensuring digital infrastructure and cybersecurity. Mobile technologies, including mobile applications and responsive websites, are essential for reaching consumers. B2B and C2C marketplaces, hybrid and pure, offer various business models. Apparel and accessories, groceries, and electronic devices are top-selling categories. Logistics and delivery services are crucial for seamless purchasing experiences. E-commerce technology includes AI, machine learning, and data analytics for effective marketing strategies. Banks and financial institutions facilitate online transactions, while digital payment methods and payment gateways ensure secure money transfer. Voice recognition and headless e-commerce are emerging trends. Convenience shopping through voice orders and AR is the future of retail e-commerce. However, challenges such as cybercrime and digital fraud require constant vigilance.The global e-commerce retail market encounters regulatory challenges, with policies in various regions impacting businesses significantly. In Japan, the Act on Specified Commercial Transactions (ASCT) requires e-commerce operators to disclose specific information to consumers, such as cancellation policies, and prohibits unsolicited emails. The Act on Regulation of Transmission of Specified Electronic Mail (ARTSEM) reinforces this prohibition. The Consumer Contract Act further restricts e-commerce businesses from including unfavorable terms in their service agreements. Compliance with these regulations, coupled with internet-related intellectual property laws, creates a complex legal landscape for e-commerce businesses in Japan.

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Segment Overview 

This e-commerce retail market report extensively covers market segmentation by

Product 1.1 Apparel and accessories1.2 Groceries1.3 Footwear1.4 Personal and beauty care1.5 OthersModality 2.1 Business to business (B2B)2.2 Business to consumer (B2C)2.3 Consumer to consumer (C2C)Geography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Apparel and accessories- The global e-commerce retail market for apparel and accessories is experiencing growth, driven by increasing affluence, the trend toward premiumization, and a shift toward organized retail. In India, the domestic lifestyle industry, including apparel, beauty, accessories, and footwear, is projected to reach USD210 billion by 2028. Gen Z shoppers, heavily influenced by social media trends, are a significant driver of this growth. They prefer online shopping and are willing to spend on the latest fashion trends and premium products. Ajio, the retail fashion arm of Reliance, has capitalized on this trend with the launch of Ajio Street in March 2023. This platform offers a wide range of clothing and accessories at affordable prices, with delivery charges waived and a hassle-free return process. The apparel and accessories segment in e-commerce is diverse, catering to various consumer preferences and price points, from affordable fast fashion to high-end luxury items. Digital marketing and social media influencers play a pivotal role in shaping consumer preferences and driving online sales. E-commerce platforms effectively use these tools to reach a wider audience and create personalized shopping experiences. With the rising influence of Gen Z shoppers, strategic initiatives by major players like Ajio, and the effective use of digital marketing, the apparel and accessories segment in the global e-commerce retail market is poised for substantial growth. The focus on affordability, convenience, and trend-driven products will continue to attract a diverse and expanding customer base.

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Research Analysis

E-commerce retail market is experiencing exponential growth, driven by the increasing popularity of online shopping for various products including daily essentials, luxury items, and computer devices such as smartphones, tablets, and computer devices. Mobile technologies play a significant role in this trend, with mobile applications and responsive websites enabling convenient purchasing on the go. Cross-border e-commerce is also on the rise, allowing consumers to buy from retailers around the world. E-commerce platforms provide inventory management, order processing, and payment integration, ensuring seamless transactions. Digital payment methods offer added security and convenience. Business-to-Business (B2B) and consumer-to-consumer (C2C) transactions are also common, expanding the reach of e-commerce. Internet penetration continues to increase, fueling the growth of electronic commerce (e-commerce). Voice orders and augmented reality are emerging trends, enhancing the shopping experience.

Market Research Overview

E-commerce retail market is experiencing exponential growth, driven by the increasing popularity of online shopping for daily essentials and luxury products. Smartphone devices have become the primary tool for accessing online platforms, leading to the rise of cross-border e-commerce. E-commerce platforms leverage mobile technologies and digital infrastructure to provide a seamless shopping experience. Business-to-Business (B2B) and Consumer-to-Consumer (C2C) transactions are growing, with hybrid marketplaces offering a blend of both. Apparel and accessories, groceries, and computer devices are popular categories. Logistics and delivery services ensure timely product delivery. Digital payment methods, payment gateways, and digital wallets prioritize data security and cybersecurity. Social media integration and voice recognition enhance the shopping experience. E-retailers use artificial intelligence, machine learning, and data analytics for inventory management, order processing, and marketing strategies. Banks and financial institutions facilitate online transactions, while e-commerce technology continues to evolve with headless e-commerce, augmented reality, and personalized shopping experiences. However, concerns over cybercrime and digital fraud persist, necessitating security features and headless architecture.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductApparel And AccessoriesGroceriesFootwearPersonal And Beauty CareOthersModalityBusiness To Business (B2B)Business To Consumer (B2C)Consumer To Consumer (C2C)GeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Innovile Implements INNTELLIGENT Self-Organizing Network Management and INNSPIRE Telecom Network Configuration Management Solutions for Türk Telekom

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IZMIR, Turkey, Feb. 25, 2025 /PRNewswire/ — Innovile, a global leader in telecom network optimization and management solutions, is pleased to announce the deployment and integration of its advanced solutions—INNTELLIGENT Self-Organizing Network Management (SON) and INNSPIRE Telecom Network Configuration Management (CM)—in collaboration with Türk Telekom, one of Turkiye’s leading telecom operators.

This collaboration underscores a commitment to maximizing customer experience through enhanced efficiency, automation, and optimization in Türk Telekom’s network operations. While Turk Telekom has long maintained robust operational capabilities, integrating the Energy Saving (ES) module within the INNTELLIGENT SON platform was tailored to complement its existing strengths, fostering a shared focus on sustainable and customer-centric network management.

Integrating Innovile’s solutions has empowered Türk Telekom to deliver a superior customer experience while achieving significant operational enhancements. By seamlessly integrating Self-Organizing Network (SON) and Configuration Management (CM) platforms, Türk Telekom has streamlined workflows, enabling cohesive operations and seamless data flow. Using an integrated vendor solution has simplified processes for Türk Telekom’s Network Operations Center (NOC), driving operational efficiency and reducing complexity. Additionally, the unified platform has accelerated implementation timelines and improved resource allocation, ensuring optimal utilization of IT infrastructure and cost-effective network management.

The deployment featured 19 modules from the INNTELLIGENT SON platform and over 60 modules from the INNSPIRE CM solution. Among the key modules are the Energy Saving (ES) module, Interference Management, Load Balancing, Capacity Optimization, SDK (Software Development Kit), and Special Event Management (SEM). Each module addressed specific network challenges, ensuring enhanced performance and operational efficiency for Türk Telekom. These solutions collectively contribute to a superior user experience by delivering seamless connectivity, faster speeds, and reliable service, even during high-demand events.

Partner Statements

“Innovile’s solutions have supported our efforts to enhance operational efficiency and deliver a superior network experience,” said Muhammet Yılmaz Çelik, Mobile Network Optimization Group Manager at Türk Telekom. “The Energy Saving module, tailored through collaboration with Innovile, exemplifies the value of customized solutions in achieving our sustainability goals.”

“Working alongside Türk Telekom has been a rewarding experience,” said Erdal Köklü, CEO at Innovile. “Our joint efforts to align the ES module with their specific needs highlight the importance of customer-focused innovation in telecom solutions.”

Future Outlook

By adopting INNTELLIGENT and INNSPIRE platforms, Türk Telekom is well-equipped to manage the complexities of modern telecom networks, including the transition to 5G. These solutions provide robust automation and optimization capabilities, ensuring readiness for future demands.

About Innovile

Innovile is a global leader in telecom network optimization and management solutions, empowering mobile network operators with cutting-edge software to enhance performance, operational efficiency, and customer experience. With its flagship platforms, INNTELLIGENT Self-Organizing Network Management and INNSPIRE Telecom Network Configuration Management, Innovile enables robust network automation, driving seamless optimization and resilience while prioritizing customer-focused innovations.

With a proven track record of delivering tailored solutions for Tier-One operators worldwide, Innovile specializes in Self-Organizing Networks (SON), network configuration, fault management, performance management, and beyond. Committed to driving innovation, Innovile partners with operators to tackle today’s challenges while preparing for future technologies like 5G and autonomous networks.

For more information, visit Innovile’s website.

About Türk Telekom

With over 180 years of history, Türk Telekom is Turkiye’s first integrated telecommunications operator. In 2015, Türk Telekomünikasyon A.Ş. adopted a customer-oriented structure to address rapidly evolving communication and technology needs. The company offers various services across mobile, internet, phone, and TV, unifying these under the “Türk Telekom” brand since 2016.

For more details, visit Türk Telekom’s website.

Contact: Güliz Öztürk Yenigün, 05309626473, guliz.yenigun@innovile.com 

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PikMyCar Launches Transportation Services with Free Offer for People of Determination in Dubai and Abu Dhabi: A Step Towards Giving Back to Society

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DUBAI, UAE, Feb. 25, 2025 /PRNewswire/ — PikMyCar, a premium transportation service, is proud to announce the launch of its services in Dubai and Abu Dhabi with a special initiative to give back to society. As part of its launch, PikMyCar is offering free transportation services for People of Determination, reinforcing its commitment to inclusivity, social responsibility, and enhancing the community’s well-being.

With a mission to make the world a better place, PikMyCar introduces a comprehensive range of services, including airport transfers, car pick-up and drop-off, safe drivers, RTA vehicle testing and car towing service. By offering these services free of charge to People of Determination, PikMyCar is ensuring that everyone has access to quality transportation.

Although the fleet comprises regular vehicles, PikMyCar is committed to making the travel experience comfortable and accessible for all. This effort to serve People of Determination reflects the company’s broader goal of fostering inclusivity and giving back to society by offering equal access to its premium services.

“At PikMyCar, we believe that a truly successful business is one that cares for its community and contributes to making the world a better place,” said Mohamed Ghouse Abdul Rahaman, CEO of PikMyCar. “This initiative is our way of giving back—by offering free transportation to People of Determination, we’re helping break down barriers and ensure that everyone can access the services they need, when they need them. It’s not just about providing a service; it’s about creating an environment of care, compassion, and accessibility for all.”

PikMyCar Services:

Airport Transfers
PikMyCar offers free, comfortable, and reliable airport transfers between Dubai International Airport (DXB) and Abu Dhabi International Airport (AUH) for People of Determination, ensuring stress-free travel to and from the airports.

Car Pick-Up and Drop-Off Service
Avoid the hassle of driving the car to the service center. With PikMyCar Car Pick-Up and Drop-Off service, a professional driver will collect the user’s car from home or office and take it for maintenance, saving them time and effort.

Safe Driver Service
PikMyCar Safe Driver service provides a professional driver to take people and their car to the desired location. Whether one has been drinking or simply needs a safe, reliable ride, PikMyCar ensures they and their vehicle get to the destination worry-free.

RTA Vehicle Testing Services
PikMyCar also provides free pick & drop services for People of Determination who need assistance with RTA vehicle testing for Vehicle renewal, offering a hassle-free solution to an important requirement.

Car Towing Service
PikMyCar offers reliable Car Towing services to safely transport people’s vehicle to a desired location, whether it’s a service center or another destination. PikMyCar team ensures the vehicle is handled with care during transit.

A Commitment to Community and Social Impact

PikMyCar believes that businesses should serve as forces for good in society. By providing free services to People of Determination, the company is helping to ensure that transportation remains a bridge to opportunity, not a barrier. This initiative is part of PikMyCar’s ongoing efforts to create positive social change and give back to the communities it serves.

These free services will be available for a limited time and can be booked through Whatsapp.

For more information or to book a service, whatsapp +971585378990, visit www.pikmycar.com or download the PikMyCar app Android / iOS.
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About PikMyCar

PikMyCar is a customer-focused transportation service offering a variety of transportation solutions across Dubai and Abu Dhabi. With a focus on reliability, service excellence, and inclusivity, PikMyCar is dedicated to making transportation more accessible and providing high-quality service for all.

Media Contact:

Mohamed Ghouse Abdul Rahaman
Phone: +97144598100
Email: contact@pikmycar.com  
Website: www.pikmycar.com

Logo: https://mma.prnewswire.com/media/2626118/PikMyCar_Logo.jpg

 

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SynaXG and Kyocera Implement World’s First Software-Defined, mmWave 5G vRAN on the NVIDIA AI Aerial Platform

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Open-RAN compliant, high-performance, energy-efficient 5G vRAN solution leverages the NVIDIA GH200 Grace Hopper™ Superchip, accelerating AI-RAN commercialization for public and private wireless networks

BARCELONA, Spain, Feb. 25, 2025 /PRNewswire/ — MWC Barcelona 2025SynaXG, a leading provider of AI-RAN solutions, in collaboration with Kyocera and NVIDIA, unveiled the world’s first data transmission and reception over mmWave radios utilizing the NVIDIA GH200 Grace Hopper™ Superchip. This industry-first milestone marks a transformative leap toward AI-native wireless communications, enabling operators worldwide to unlock new AI-based monetization opportunities and achieve significant gains in wireless network performance and efficiency with AI.

Pioneering AI-Native Wireless Infrastructure
The solution combines advanced radio technology (PHY) with network control units (CU and DU) for a complete 5G mmWave system, based on the NVIDIA AI Aerial™ platform. This full-stack AI-RAN solution enables both AI-and-RAN and AI-for-RAN capabilities, running Layer 1 to Layer 3 functions on the NVIDIA GH200 Grace Hopper™ Superchip.

The integration of NVIDIA GH200 into SynaXG’s AI-RAN solution represents a paradigm shift towards AI-native wireless infrastructure, enabling lightning-fast data transmissions, ultra-reliable performance, real-time intelligent operations, and dynamic resource optimization. These innovations coupled with a fully software-defined, O-RAN compliant vRAN solution, help lay the groundwork for the seamless evolution to 6G networks.

Exceptional Energy Efficiency and Performance
In recent laboratory trials, the solution showcased impressive mmWave performance by supporting five carriers, each with 400 MHz of bandwidth, on a single NVIDIA GH200 superchip. This setup achieved an aggregate peak throughput of up to 30 Gbps per GH200. This performance is comparable to custom ASIC-based solutions while offering significantly greater flexibility and upgradability.

These early trials set the stage for creating one of the world’s most energy-efficient AI-RAN solutions, redefining how networks are optimized for cost and sustainability. In particular, the use of AI algorithms in radio signal processing, such as for frequency selection and power optimization, deliver significant gains in cell throughput, cell edge throughput and overall power consumption, as observed through simulation in lab environments. In addition, the ability of mmWave technology to transfer large amounts of data at minimal energy consumption underscores its transformative potential in wireless networks. 

“This achievement lays the foundation for AI to improve and run on super-fast mmWave networks,” said Mantosh Malhotra, Chief Business Officer, SynaXG. “Together with Kyocera and NVIDIA, we have demonstrated how these technologies can converge to help redefine AI-native wireless communications and pave the way for smarter, more efficient networks that meet the demands of both carriers and enterprises globally.”

“Kyocera is proud to partner with SynaXG and NVIDIA on this world-first innovation,” said Masaaki Hori, Deputy General Manager, Kyocera Corporate KWIC (Wireless Innovation Center) Division. “With Kyocera’s strengths in mmWave technology, our collaboration with SynaXG and NVIDIA is a testament to the power of teamwork in driving meaningful advancements in telecommunications technology, starting with AI-RAN.”

“AI-RAN represents the next frontier for wireless networks, taking 5G, 5G Advanced, and O-RAN to new heights and paving the way for 6G as the future of connectivity,” said Soma Velayutham, Vice President of Telecoms, NVIDIA. “This implementation by SynaXG and Kyocera using NVIDIA AI Aerial demonstrates that software-defined AI-RAN can deliver high performance, optimized costs, and improved sustainability for next-generation networks.”

Enabling Industrial Innovation
The AI-RAN solution transforms industries by combining ultra-reliable, high-bandwidth connectivity with edge AI processing. Kyocera and SynaXG envisions widespread deployment of this technology across smart manufacturing, logistics, smart spaces, hospitality and healthcare. In high-density environments like stadiums, the AI-RAN platform can simultaneously process both connectivity needs and local AI inferencing for applications such as real-time video queries or live player analytics, enhancing the spectator experience.

Trials with select partners and mobile carriers for the AI-RAN solution are targeted for the end of 2025. Industry partners and customers are invited to experience this groundbreaking solution firsthand at the SynaXG booth (Hall 5, Stand 5F21) and the Kyocera booth (Hall 5 Stand 5E12) during Mobile World Congress 2025.

About SynaXG’s AI-RAN Solutions
SynaXG’s AI-RAN solution integrates advanced AI algorithms to deliver optimized network performance and energy efficiency. Leveraging real-time insights for mobility management, load balancing, and traffic optimization, SynaXG enables smarter and more adaptive networks for both public and private networks.

About SynaXG
SynaXG is a leader in AI-driven RAN solutions, delivering scalable, energy-efficient platforms for mobile carriers and private networks. By integrating advanced AI algorithms with carrier-grade RAN software, SynaXG drives digital transformation across industries, enabling smarter, faster, and more reliable wireless networks. Follow us on Linkedin or learn more at www.synaxg.com.

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