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E-Commerce Retail Market to Grow by USD 4.06 Trillion (2024-2028), Advent of Personalized Shopping Boosting the Market, with AI Impacting Market Trends – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global e-commerce retail market size is estimated to grow by USD 4.06 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.2% during the forecast period. Advent of personalized shopping is driving market growth, with a trend towards integration of AI. However, strict regulatory policies related to compliance and customer protection poses a challenge. Key market players include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

E-Commerce Retail Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.2%

Market growth 2024-2028

USD 4061.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.9

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key countries

China, US, Canada, Japan, UK, Germany, South Korea, India, France, and Italy

Key companies profiled

Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc.

Market Driver

E-commerce retail market is thriving with trends like online shopping through smartphones, daily essentials, and luxury products’ sales on cross-border platforms. Mobile technologies and e-commerce platforms are essential for business-to-business (B2B) and consumer-to-consumer (C2C) transactions. Apparel and accessories, groceries, and computer devices are popular categories. Logistics and digital infrastructure are crucial for seamless order processing, payment integration, and delivery services. Data security, cybersecurity, and social media are vital for e-retailers dealing with online transactions. E-commerce technology includes artificial intelligence, machine learning, and data analytics for marketing strategies. Banks and financial institutions facilitate account balances, money transfer, and online trading. E-commerce platforms offer mobile applications and responsive websites for purchasing everyday basics and luxury items. E-commerce trends also include voice recognition, headless e-commerce, and digital devices. Augmented reality provides a personalized shopping experience, while payment gateways and digital wallets ensure security features. E-commerce technology continues to evolve with AI technologies, voice orders, and AR. However, e-commerce retailers must address cybercrime and digital fraud to maintain customer trust. 

The global e-commerce retail market is undergoing a notable shift with the integration of artificial intelligence (AI). This transformation is enhancing the shopping experience for consumers by providing personalized and efficient services. One significant development in this area is the introduction of AI assistants tailored for e-commerce. For instance, Amazon, a leading e-commerce company, launched an AI assistant named Rufus in August 2024, exclusively for its Indian customers. Rufus offers personalized product recommendations, shopping list suggestions, and product comparisons. Furthermore, it grants users access to customer feedback, enabling informed purchasing decisions based on others’ experiences. 

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Market Challenges

E-commerce retail market is experiencing significant growth with the rise of online shopping, especially through smartphones. Daily essentials and luxury products are popular categories, while cross-border trade presents new opportunities and challenges. E-commerce platforms must address data security concerns, ensuring digital infrastructure and cybersecurity. Mobile technologies, including mobile applications and responsive websites, are essential for reaching consumers. B2B and C2C marketplaces, hybrid and pure, offer various business models. Apparel and accessories, groceries, and electronic devices are top-selling categories. Logistics and delivery services are crucial for seamless purchasing experiences. E-commerce technology includes AI, machine learning, and data analytics for effective marketing strategies. Banks and financial institutions facilitate online transactions, while digital payment methods and payment gateways ensure secure money transfer. Voice recognition and headless e-commerce are emerging trends. Convenience shopping through voice orders and AR is the future of retail e-commerce. However, challenges such as cybercrime and digital fraud require constant vigilance.The global e-commerce retail market encounters regulatory challenges, with policies in various regions impacting businesses significantly. In Japan, the Act on Specified Commercial Transactions (ASCT) requires e-commerce operators to disclose specific information to consumers, such as cancellation policies, and prohibits unsolicited emails. The Act on Regulation of Transmission of Specified Electronic Mail (ARTSEM) reinforces this prohibition. The Consumer Contract Act further restricts e-commerce businesses from including unfavorable terms in their service agreements. Compliance with these regulations, coupled with internet-related intellectual property laws, creates a complex legal landscape for e-commerce businesses in Japan.

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Segment Overview 

This e-commerce retail market report extensively covers market segmentation by

Product 1.1 Apparel and accessories1.2 Groceries1.3 Footwear1.4 Personal and beauty care1.5 OthersModality 2.1 Business to business (B2B)2.2 Business to consumer (B2C)2.3 Consumer to consumer (C2C)Geography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Apparel and accessories- The global e-commerce retail market for apparel and accessories is experiencing growth, driven by increasing affluence, the trend toward premiumization, and a shift toward organized retail. In India, the domestic lifestyle industry, including apparel, beauty, accessories, and footwear, is projected to reach USD210 billion by 2028. Gen Z shoppers, heavily influenced by social media trends, are a significant driver of this growth. They prefer online shopping and are willing to spend on the latest fashion trends and premium products. Ajio, the retail fashion arm of Reliance, has capitalized on this trend with the launch of Ajio Street in March 2023. This platform offers a wide range of clothing and accessories at affordable prices, with delivery charges waived and a hassle-free return process. The apparel and accessories segment in e-commerce is diverse, catering to various consumer preferences and price points, from affordable fast fashion to high-end luxury items. Digital marketing and social media influencers play a pivotal role in shaping consumer preferences and driving online sales. E-commerce platforms effectively use these tools to reach a wider audience and create personalized shopping experiences. With the rising influence of Gen Z shoppers, strategic initiatives by major players like Ajio, and the effective use of digital marketing, the apparel and accessories segment in the global e-commerce retail market is poised for substantial growth. The focus on affordability, convenience, and trend-driven products will continue to attract a diverse and expanding customer base.

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Research Analysis

E-commerce retail market is experiencing exponential growth, driven by the increasing popularity of online shopping for various products including daily essentials, luxury items, and computer devices such as smartphones, tablets, and computer devices. Mobile technologies play a significant role in this trend, with mobile applications and responsive websites enabling convenient purchasing on the go. Cross-border e-commerce is also on the rise, allowing consumers to buy from retailers around the world. E-commerce platforms provide inventory management, order processing, and payment integration, ensuring seamless transactions. Digital payment methods offer added security and convenience. Business-to-Business (B2B) and consumer-to-consumer (C2C) transactions are also common, expanding the reach of e-commerce. Internet penetration continues to increase, fueling the growth of electronic commerce (e-commerce). Voice orders and augmented reality are emerging trends, enhancing the shopping experience.

Market Research Overview

E-commerce retail market is experiencing exponential growth, driven by the increasing popularity of online shopping for daily essentials and luxury products. Smartphone devices have become the primary tool for accessing online platforms, leading to the rise of cross-border e-commerce. E-commerce platforms leverage mobile technologies and digital infrastructure to provide a seamless shopping experience. Business-to-Business (B2B) and Consumer-to-Consumer (C2C) transactions are growing, with hybrid marketplaces offering a blend of both. Apparel and accessories, groceries, and computer devices are popular categories. Logistics and delivery services ensure timely product delivery. Digital payment methods, payment gateways, and digital wallets prioritize data security and cybersecurity. Social media integration and voice recognition enhance the shopping experience. E-retailers use artificial intelligence, machine learning, and data analytics for inventory management, order processing, and marketing strategies. Banks and financial institutions facilitate online transactions, while e-commerce technology continues to evolve with headless e-commerce, augmented reality, and personalized shopping experiences. However, concerns over cybercrime and digital fraud persist, necessitating security features and headless architecture.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductApparel And AccessoriesGroceriesFootwearPersonal And Beauty CareOthersModalityBusiness To Business (B2B)Business To Consumer (B2C)Consumer To Consumer (C2C)GeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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India’s Bharti Airtel partners Ericsson 5G Core technology to drive 5G evolution

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New agreement spans packet core, signaling, charging & policy solutions

STOCKHOLM, Feb. 25, 2025 /PRNewswire/ — India’s Bharti Airtel and Ericsson (NASDAQ: ERIC) have strengthened their longstanding partnership through a new collaboration to deploy Ericsson’s secure, high-performing 5G Core network offerings to the benefit of Airtel’s millions of customers and enterprises across India.

The collaboration will enable Airtel to seamlessly transition to a commercially live, full-scale 5G Standalone network over time, bringing the high-end capabilities of 5G to their customers.

Randeep Sekhon, CTO, Bharti Airtel, says: “Ericsson’s enduring partnership with Airtel has entered an exciting new phase, marked by the deployment of Ericsson’s 5G Core solutions to support Airtel’s transition to 5G Standalone. This rollout will play a pivotal role in Airtel’s long-term 5G strategy, boosting network capacity and enabling the delivery of innovative, differentiated services to customers.”

Andres Vicente, Head of Market Area Southeast Asia, Oceania and India, Ericsson, says: “As a global 5G leader, Ericsson is committed to providing Bharti Airtel its latest technology solutions. This deployment is a significant step towards making Bharti Airtel’s network 5G Standalone ready and future proof. Ericsson’s dual-mode 5G core enables monetization through network slicing-based services and network API exposure, unleashing new, innovative use cases for consumers and enterprises.” 

As part of this agreement, Ericsson will deploy its Signaling Controller solution within Bharti Airtel’s network. Furthermore, Ericsson’s 5G Standalone-enabled Charging and Policy solution will be introduced. These new capabilities represent a strategic enhancement to Bharti Airtel’s 5G monetization efforts, enabling the development of new business models.

Ericsson is a longstanding Bharti Airtel connectivity partner with a close relationship spanning more than 25 years and covering every generation of mobile communications, including the award of Bharti Airtel’s first 5G contract in India.

Related link:

Ericsson 5G Core: Evolve your core network for 5G

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Equiduct Welcomes Martin Andersson as Head of Nordics

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STOCKHOLM, Feb. 25, 2025 /PRNewswire/ — Equiduct is pleased to welcome Martin Andersson as our new Head of Nordics. Martin has over 25 years of experience in financial markets, bringing invaluable expertise that will strengthen our presence and drive expansion in the Nordics.

Martin joins Equiduct with over two decades of experience in securities trading, brokerage, and capital markets. He has held senior roles at IG Group Holdings Plc and Nordnet Bank AB, where he was responsible for securities trading, strategic development, and market expansion. Martin’s deep understanding of the Nordic financial markets, along with his leadership in business development and regulatory strategy, makes him a perfect fit for Equiduct’s vision and goals.

“We are thrilled to have Martin on board,” said Wail Azizi, Chief Strategy Officer at Equiduct. “His extensive experience and strategic thinking will be crucial as we continue to grow in the Nordic markets. Martin’s leadership will play a key role in helping us deliver innovative and cost-effective trading solutions to investors in the region.”

Martin will join Tiffany Souresrafil’s team as one of three regional business leads, focusing on driving Equiduct’s growth strategy in the Nordic region. He will work closely with clients and partners to further develop our growth in the Nordics.

“Equiduct has seen promising growth in the Nordics,” said Tiffany Souresrafil, Head of Business Development at Equiduct. “Martin is a great addition to the team, and his experience will be invaluable in strengthening our presence in the region.”

“I am excited to join Equiduct and contribute to the company’s expansion in the Nordics,” said Martin Andersson. “Equiduct has a strong commitment to providing efficient and innovative trading solutions, and I look forward to playing a part in driving that mission forward.”

Please join us in welcoming Martin to the Equiduct team!

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Longsys Pioneers Innovation in Wearable Storage with Ultra-thin 0.6mm ePOP4x

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SHENZHEN, China, Feb. 25, 2025 /PRNewswire/ — Building on the innovation of ultra-compact 7.2mm x 7.2mm eMMC, Longsys (SZ.301308) now presents its latest advancement ideal for wearable storage use cases—the ultra-thin 0.6mm (max) ePOP4x, which enables a more streamlined and efficient device layout.

Ultra-thin Package, High-integration Design

With a maximum thickness of just 0.6mm, it is nearly 25% thinner than its predecessor (0.8mm), making it one of the slimmest ePOP products available on the market. Compared to conventional storage solutions, ePOP4x utilizes cutting-edge packaging technology and a highly integrated design.

The ePOP4x integrates eMMC and LPDDR4x into a single package, offering mainstream capacities of 32GB+16Gb and 64GB+16Gb. This Flash + DRAM combo, paired with a high-performance controller that supports LDPC error correction, meets the diverse storage and memory demands of wearable devices.

A package on package (PoP) design allows the chip to be directly mounted onto the SoC, significantly reducing the PCB footprint and providing a highly efficient embedded storage solution for space-constrained wearables.

In-house Firmware, Proprietary Packaging & Testing

Longsys’ ePOP4x is powered by in-house firmware, delivering fast boot times, ultra-low power consumption, and optimized SoC compatibility for enhanced performance and battery life. Additionally, the ePOP4x offers customizable versions tailored to specific customer requirements, ensuring greater flexibility and precise storage solutions for various applications.

Backed by its own advanced packaging and testing (OSAT) facilities in Suzhou, Longsys provides cutting-edge packaging technology and specialized production lines for storage products. This dedicated manufacturing approach ensures stable supply, improves production efficiency, and enables highly customized solutions that meet the diverse needs of wearable device manufacturers.

Through the Product Technology Manufacturing (PTM) business model, Longsys seamlessly integrates proprietary storage chips, firmware, hardware, and advanced packaging technologies, delivering storage solutions with a foundry-like model that accelerates product development and market deployment.

From Ultra-compact eMMC to Ultra-thin ePOP4x

From standardized storage to customized innovations, Longsys continues to push the boundaries of wearable storage—from the 7.2mm ultra-compact eMMC to the 0.6mm ultra-thin ePOP4x. These advancements equip wearable devices with thinner, higher-performance, and more efficient storage solutions.

Every incremental technological breakthrough has the potential to drive transformative innovation in wearable devices. Moving forward, Longsys remains committed to exploring the frontiers of storage technology, continuously challenging physical limits to provide optimized storage solutions for next-generation wearables.

About Longsys

Founded in 1999, Longsys (301308.SZ) is a globally leading branded semiconductor memory enterprise, integrating R&D, design, packaging and testing, manufacturing, and sales services. Longsys upholds the corporate vision of “Everything for memory.” With memory technology innovation at its core, Longsys provides high-end, flexible, and efficient full-stack customized services to global customers. For more information please visit https://www.longsys.com/, and follow Longsys on LinkedInFacebook and Twitter.

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