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New Dating App “When We First” Revolutionizes Swipe Culture in Time for Valentine’s Day

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Offers a first-to-market approach to finding the one, marrying the art of traditional matchmaking with the science of online dating

NEW YORK, Jan. 30, 2025 /PRNewswire/ — Frustrated with swiping left or right, today’s singles are looking to ditch impersonal algorithms and go beyond the likes. When We First is the first dating app created by a professional matchmaker, offers something entirely different: a hybrid model that combines online dating, traditional offline matchmaking, or both—all backed by expert experience and cutting-edge technology. Launching this Valentine’s Day, When We First offers singles looking for real, meaningful connections a new way to find love.

“When We First is reintroducing dating -just tap the Human Button™ to get real matchmaker support beyond the algorithm.”

Co-founded by professional matchmaker Sandra Hatton and wellness entrepreneur Mariel Filippone, When We First brings 15 years of dating expertise to the digital age. Being proudly female-run and mostly women-funded, the company strives to offer busy professionals and singles everywhere a first-of-its-kind blend of online dating and traditional matchmaking services.

“As a professional matchmaker, I’ve spent over a decade witnessing the frustrations people face with dating apps, particularly with how impersonal they’ve gotten,” says Sandra Hatton, founder and CEO of When We First. “We built When We First to be an entirely new online dating experience designed from a true dating expert’s perspective, merging the best of online dating technology with the human touch of traditional matchmaking for a more modern, effective and intentional approach to dating.”

A New Era in Dating, Just in Time for Valentine’s Day

Valentine’s Day is a turning point for singles seeking connection in a fast-paced world, and When We First is uniquely designed to deliver personalized, curated matchmaking solutions for those tired of endless swiping. Whether users prefer a completely offline matchmaking experience, online dating, or a mix of both, the app offers a tailored approach that aligns with their goals.

What Makes When We First Different?

Flexible Dating Options: Singles can choose from online dating, offline matchmaking, or a combination of both for a hybrid approach that fits their lifestyle and budget with a freemium version in app, subscriptions starting at $59, dating expert reviews and coaching sessions starting at $150, and guaranteed dates with authentic matchmakers starting at $4,000 offering weekly coaching and a highly competitive value compared to other platforms in personalized matchmaking.Verified Profiles: Trust is everything, and users can feel safe knowing that profiles come with photo and identity verification, meaning less wasted time, and better results.Insights You Can Use: Data-driven online tools help users identify their most engaging profile photos and search for the standout attributes and lifestyles they share with potential matches.The Human Button™: A revolutionary feature allowing users to connect with real-life matchmakers for personalized tips and advice, such as profile reviews and setup, 1:1 dating coaching, and curated date guarantees.Guaranteed Dates: The real-life matchmaking experience prioritizes offline, meaningful connections curated by professionals for a personalized and intuitive approach. Utilizing
both an internal private network, and the external dating app network aiding in match selection.Partner Marketplace: Access recommended vendors for dating photos, image consulting, styling, and more to ensure your best self is reflected in every interaction.

Find Love by Valentine’s Day—Special Promotion

For singles ready to take the leap, When We First is offering up to $1,000 off matchmaking memberships through March 15th, 2025. Additionally, new users who download the app will receive complimentary access to all premium features for the first month.

“Best first date I’ve been on,” says Shannon H., a happy client. “There’s a big part of me that wants to skip to the part where I’m married and have a home with someone. But if the journey between here and there includes more dates like this one, I think it will be fun—which is a big step in the right direction!”

For more information, visit www.whenwefirst.com or download the app on the Apple App Store or Google Play today. Join the conversation on Instagram at WhenWe1st, Facebook WhenWe1st,  or on TikTok at @WhenWe1st.

About When We First
Leveraging 15 years of matchmaking expertise, When We First has been in development since 2023. It is the first hybrid platform offering completely offline matchmaking, online dating, or both. Founded by Sandra Hatton who was the Vice President of the largest matchmaking service in the world for over a decade, and Mariel Filippone who has spent her entire career in health and wellness, When We First integrates cutting-edge technology with personalized matchmaking to create meaningful connections. Proudly female-founded and predominately women-funded, the company is reinventing dating by combining human interaction with technology to empower singles.

Contact: Sandra Hatton
Company: When We First
Email: Sandra@whenwefirst.com
Phone: 1-866-645-9977
Website: www.whenwefirst.com

Look Beyond the Likes and Find Love Today

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Celebrating Thailand’s First Smart Hotel: A New Era in Hospitality with KEENON Robotics

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CHIANGMAI, Thailand, Feb. 22, 2025 /PRNewswire/ — Thailand’s hospitality industry has reached a new milestone with Furama Hotel Chiang Mai, the first hotel in the country to deeply integrate smart technology into its operations. Powered by KEENON Robotics’ advanced service robots, this transformation marks a significant leap in enhancing guest experiences and operational efficiency in the hotel sector.

The official launch ceremony on 20 February 2025, brought together industry leaders, government officials, including Former MP Suraphol Kietchaiyakorn, Advisor to the Minister of Tourism and Sports, and Mr. Wiraphong Ritrod, Deputy Governor of Chiang Mai Province. The event highlighted the role of KEENON’s robotic solutions in streamlining hotel services, from autonomous delivery to smart cleaning.

Smart Technology Elevating Hospitality

Located in the heart of Chiang Mai, Furama Hotel Chiang Mai is the first in Thailand to integrate smart technology into its operations. With KEENON Robotics’ solutions, the hotel enhances operation efficiency while maintaining personalized service. Key innovations include:

Smart Delivery Solutions: KEENON’s DINERBOT and BUTLERBOT series manage meal delivery, table bussing, room service, guest guidance, and more. The BUTLERBOT, equipped with an elevator interface, enables smooth cross-floor delivery with enclosed cabins for increased hygiene and privacy, ensuring timely service.Smart Cleaning Solutions: The KLEENBOT C30 ensures a hygienic and comfortable environment by maintaining public areas with precision. Offering a 3-in-1 waterless cleaning solution, it efficiently sweeps, dust mops, and vacuums while operating quietly, making it an invaluable asset to the hotel’s cleaning operations.Heavy Load Delivery Solution: The KEENON S100, with its heavy-duty capacity of over 100 kg, handles bulky items such as hotel linens, luggage, and supplies. It streamlines both back-of-house logistics and guest-facing deliveries, ensuring uninterrupted, end-to-end delivery for a seamless guest experience.

Paving the Way for Smarter Hotel Operations

The integration of smart technology at Furama Chiang Mai underscores the growing role of automation in the hospitality sector. With the global service robot market projected to reach $90 billion by 2030, hotels are increasingly turning to automation to improve service and management, aligning with Thailand’s digital transformation goals.

At the event, Mr. Wiraphong Ritrod, Deputy Governor of Chiang Mai Province, said, “Partnerships like this between technology innovators and the hospitality sector set a strong example of how we can move forward together, making our city an even more attractive destination for tourists and investors.”

“We are thrilled to support this transition to smart hospitality,” said Mr. Bin Wan, COO of KEENON Robotics. “Our solutions are designed to help optimize hotel operations while ensuring an elevated guest experience. This marks the beginning of a new era in smart hospitality.”

Thailand’s tourism and hospitality sector is a key driver of the country’s economy, and the introduction of smart hotel technology is expected to further boost its competitiveness on the global stage. The integration of KEENON Robotics’ solutions aligns with Thailand’s broader goals of embracing digital transformation and sustainable tourism.

About KEENON Robotics

A global leader in commercial service robots and solutions, KEENON Robotics has been at the forefront of the advanced service robot market since 2010. Harnessing cutting-edge technologies in robotics and cloud computing, the company is trusted by businesses worldwide. KEENON Robotics is dedicated to creating value, fostering innovation, and contributing to industry growth across various sectors.

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CULTURE+ Group Strengthens Leadership with Industry Veteran and Agency Founder Roberto Ramos as Group President to Expand its Cultural Intelligence® Offerings

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Group Also Welcomes Cultural Foresight & Branding Boutique Ideatelier+ into Its Growing Network, And Officially Launches CIEN + HEALTH

NEW YORK, Feb. 21, 2025 /PRNewswire/ — CULTURE+ GROUP has appointed Roberto Ramos Group President & Chief Brand Officer, a new position. Bringing extensive experience from leading agencies and as the founder of The Ideatelier, a global cultural foresight and branding boutique, Ramos joins the executive leadership team where he will guide strategic planning, creative direction, and growth initiatives across all member companies while integrating Ideatelier’s capabilities into the network, including creative capabilities from around the world, including Brazil.

Ramos joins CULTURE + GROUP at a pivotal moment, as the organization redefines the traditional agency model to include data analytics, business transformation, organizational design, and agile creative and innovation solutions and campaigns. This approach enables client partners and brands to leverage cultural and demographic shifts, using data to inspire creative solutions and drive incremental growth. Additionally, with the rapid expansion of CIEN+ in healthcare, Roberto will lead the formal launch and growth of CIEN+ Health as part of this broader transformation.

A co-founder of multicultural ad agency Vox Collective, which was acquired by IPG, Ramos also led innovation at the Doneger Group, a leading cultural foresight and fashion and lifestyle consultancy. At The Ideatelier, he has provided cultural foresight and branding expertise for global clients like Hugo Boss, Bruno Magli, Target and Macy’s, among others, across categories including fashion, luxury, tech, and wellness.

“As we welcome Roberto as Group President, I’m excited about the leadership and vision he brings to CULTURE+ Group,” said Lili Gil Valletta, Co-Founder and CEO. “Roberto’s ability to address the evolving needs of clients and CMOs is exactly what this moment demands. He will ensure we stay true to our core values and expertise, while expanding the Cultural Intelligence® solutions frameworks central to our and our clients’ success. With his leadership, we’re excited to expand our offerings and respond rapidly to client challenges and market shifts, keeping pace with culture through data, agility, and relevance.”

“Modern day CEO, CMOS have spoken, and they want a different marketing innovation services model that reflects the changing face of culture and swift speed of marketing innovations. I am excited to join CULTURE+ as it is intentionally built with agility, data-backed clarity and precision, and Cultural Intelligence® at the core, enabling us to move faster, more confidently and creatively to help our client partners become future-proof and culture ready to grow and win.” said Roberto Ramos.

First announced in the fall of 2023, the Culture+ Group ecosystem marks a new chapter of growth, building on decades of expertise as cultural specialists and AOR partners to some of the world’s most iconic brands. The network’s structure enables expansion through strategic joint ventures and acquisitions, enhancing capabilities and industry knowledge to keep pace with cultural shifts. The founders, Lili Gil Valletta and Enrique Arbelaez, are currently actively engaging capital partners and prospect member companies and agencies to continue augmenting sectors and regions with complementary capabilities.

The CULTURE+ Group family of companies includes:

CIEN+, an integrated marketing, strategy, and creative agency founded in 2010, specializing in leveraging cultural trends and high-growth diverse segments to drive commercial growth.CIEN+ HEALTH, a specialized marketing and strategy division within CIEN+ that was formally launched in October 2024 and operates at the intersection of culture and health. From patient journey mapping to shaping health ecosystems and launching impactful campaigns, CIEN+ Health delivers inclusive insights, community engagement, and marketing solutions to empower people and communities, driving better outcomes for all.The Choice+ is a shopper-focused digital performance and experiential agency connecting online and in-person shopper journeys. Using data insights and immersive experiences, we drive strategies that influence key moments, create consumer connections, and optimize conversions across all channels.Human Dot Plus, founded in 2015 and formerly known as CulturIntel, is a tech-enabled market research and insights company that combines human and artificial intelligence to capture the voice of the people. Using its proprietary technologies, the firm is evolving into a fully integrated innovation consultancy, offering human-centered insights that help companies anticipate trends and shape products, branding, and customer experiences through an inclusive lens on a global scale.The Ideatelier+ (www.theideatelier.com), a future-forward luxury and lifestyle creative and innovation agency identifying cultural foresights in style and design trends worldwide. New member as of October 2024.

The group is also expanding its successful offerings, including the Cultural Intelligence® Accelerator suite—a comprehensive system for business innovation, inclusive marketing training, transformation, and go-to-market execution, trusted by industry leaders like Kellanova and Novartis. It features executive and C-suite primers that have impacted organizations such as the NFL and its owners group, among others. This offering is evolving from capability training, to include Cultural Intelligence® Whispers, business acceleration sprints, idea hackathons and agile insights delivery embedded throughout the process.

The group plans to expand by adding new members through acquisitions and joint ventures in sports marketing, media and content, healthcare marketing, and new product development/ design—all with a focus on serving high-growth, diverse audiences and embracing a culture-first approach.

“I first met Roberto over 15 years ago when he was CEO of the Vox Collective. From day one, I was inspired by his forward-thinking vision and exceptional leadership. This full circle represents the power of relationships—our belief in building meaningful partnerships and honoring those connections to create something greater together. Bringing Roberto into Culture+ Group feels like the natural evolution of that philosophy. At our core, we believe in being stronger together and inviting the brightest minds to join us on this higher mission, and today, we’re living up to that promise,” said Enrique Arbelaez, Co-Founder, Culture+ Group.

About Culture+ Group

Culture+ Group is an independent marketing solutions network built to help brands thrive in a fast-changing, diverse world where culture drives growth. With decades of expertise in Cultural Intelligence®, the group fuses business transformation, organizational design, and agile creative and innovation strategies. Its ecosystem of specialized agencies—CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing)—positions Culture+ Group to tackle business challenges at the speed of culture. By blending cultural insights, strategic foresight, and data-driven clarity, the group empowers brands to adapt, evolve, and seize new growth opportunities.

As a certified minority- and woman-owned business and NMSDC Corporate Plus® Member, Culture+ Group is committed to advancing inclusion and innovation across all industries. The group has teams based across the U.S., Latin America and Europe. For more information, visit: www.cultureplusgroup.com.

For more information, please contact:
Media Relations
Email: media@cultureplusgroup.com

Press Contact:

Amalia Toro
(972) 791-8792
http://www.cultureplusgroup.com

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Lifetech Resources Celebrates the Successful Unveiling of Its State-of-the-Art Solar Power Energy System

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MOORPARK, Calif., Feb. 21, 2025 /PRNewswire/ — On Tuesday, January 21 Lifetech Resources proudly hosted the unveiling of its groundbreaking Solar Power Energy System, marking a significant step in the company’s journey toward sustainability and environmental responsibility. Held at the company’s headquarters at 700 Science Dr, Moorpark, CA, the event brought together community members, stakeholders, and media representatives to celebrate these important milestones.

The newly installed Solar Power Energy System features 1,090 high-efficiency monocrystalline panels with a capacity of 599.5 kW, generating 948,465 kWh annually. This clean energy output will offset 7,918.56 tons of CO2 emissions each year—the equivalent of removing 42 cars from the road annually or conserving 18,330 barrels of oil.

“This event was an incredible success,” said Shaffiq Rahim, CEO of Lifetech Resources. “It was inspiring to see so many individuals come together to celebrate our shared commitment to renewable energy. The unveiling of this system reflects our optimism for the future and reaffirms our dedication to creating a cleaner, more sustainable environment for our employees, community, and beyond.”

The event featured an opening speech by Chairwoman Janet Carieri, an overview of the solar project by CEO Shaffiq Rahim, and a ribbon-cutting ceremony. Local dignitaries, including representatives from Senator Henry Stern’s office and Mayor Chris Enegren, joined the celebration, recognizing Lifetech’s sustainability milestone with the following certificates:

Board of Supervisors, 4th District: Janice S. Parvin, Chair, presented a Certificate of Appreciation for Lifetech’s commitment to sustainability.U.S. House of Representatives: Congresswoman Julia Brownley presented a Certificate of Congressional Recognition in appreciation of the company’s role in innovative product development and manufacturing through dedicated efforts toward environmental sustainability.City Council of the City of Moorpark: Mayor Chris Enegren, along with Council Members Chris Barrett, Renee Delgado, Dr. Antonio Castro, and Tom Means, presented a Certificate of Recognition.Office of Senator Henry Stern: Senator Henry Stern presented a Certificate of Recognition for our dedication towards environmental sustainability.

Attendees enjoyed refreshments and networking opportunities as they celebrated this milestone. This state-of-the-art system is the first initiative launched by Lifetech’s newly formed Sustainability Committee, which aims to implement innovative solutions to reduce the company’s carbon footprint and support global renewable energy efforts.

About Lifetech Resources

Since 1991, Lifetech Resources has been at the forefront of innovation in the beauty and personal care industry. By anticipating trends, advancing sustainable practices, and delivering cutting-edge solutions, Lifetech continues to shape the future for brands worldwide. From raw material research to comprehensive product development and supply chain optimization, Lifetech empowers brands to achieve their vision while prioritizing environmental stewardship.

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