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Virtual Cards Market to Grow by USD 428.6 Billion from 2025-2029, Driven by Focus on Customer Satisfaction and AI-Driven Market Transformation – Technavio

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NEW YORK, Jan. 13, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global virtual cards market size is estimated to grow by USD 428.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  17.1%  during the forecast period. Focus on high customer satisfaction is driving market growth, with a trend towards emergence of nfc-based payment technology. However, regulations on contactless payment transactions  poses a challenge. Key market players include Adyen NV, American Express Co., BTRS Holdings Inc., Caxton FX Ltd., Citigroup Inc., Edenred SE, Green Dot Corp., HSBC Holdings Plc, JPMorgan Chase and Co., Marqeta Inc., Mastercard Inc., Paysafe Ltd., Stripe Inc., Travelex International Ltd., U.S. Bancorp, Visa Inc., Walmart Inc., Western Union Holdings Inc., WEX Inc., and Wise Payments Ltd..

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Virtual Cards Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 17.1%

Market growth 2025-2029

USD 428.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.6

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 29%

Key countries

US, China, Germany, Canada, and Japan

Key companies profiled

Adyen NV, American Express Co., BTRS Holdings Inc., Caxton FX Ltd., Citigroup Inc., Edenred SE, Green Dot Corp., HSBC Holdings Plc, JPMorgan Chase and Co., Marqeta Inc., Mastercard Inc., Paysafe Ltd., Stripe Inc., Travelex International Ltd., U.S. Bancorp, Visa Inc., Walmart Inc., Western Union Holdings Inc., WEX Inc., and Wise Payments Ltd.

Market Driver

NFC (Near Field Communication) technology enables data exchange between devices within a short range, typically a few centimeters. NFC chips are required in both devices for this technology to function. One-way communication involves a reader or powered device, such as a phone or credit card terminal, reading and writing data on the NFC chip. Two-way communication allows both devices to read and write data. Many retailers, including Target, Macy’s, and Walgreens, use NFC-based contactless pay terminals for mobile payments. In 2021, over 40% of POS terminals installed globally were NFC-ready. Countries like the US, UK, China, Canada, Brazil, and India have high adoption rates for NFC-based contactless payments. The increasing demand for cashless transactions is driving the growth of the global NFC-based POS terminals market. Verifone’s VX 520 countertop POS terminal is an example of an NFC-enabled device. The market is expected to grow due to the rise in contactless payment usage. 

The Virtual Cards market is witnessing significant growth due to the increasing trend of electronic payment systems and online purchases. Cutting-edge features such as touchless payments and biometrics are driving the adoption of virtual cards. With the rise of virtual banks and 5G/4G technology, the use of virtual cards for electronic transactions is becoming more common. However, concerns around data leakage and e-commerce fraud persist, making security a top priority. Millennials and fintech firms are leading the digital transformation in the payment technology industry. The market is also seeing strategic alliances between digital wallets and virtual card providers. The Credit and Debit card segments, as well as the Business use segment, are major contributors to the market. Virtual Card systems are also gaining traction in the Consumer use segment. Incorrect labels and low-quality products are challenges for the market. The MasterCard Payment Index and QR code are other trends shaping the market. Tokenization and contactless payment solutions are expected to further boost growth. Digital currencies are also an emerging trend. Overall, the Virtual Cards market is poised for growth in the B2B transactions space. 

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 Market Challenges

Regulations play a significant role in shaping the virtual cards market, particularly in contactless payment transactions. In the European Union, the Revised Payment Services Directive 2 (PSD2) and General Data Protection Regulation (GDPR) ensure security, privacy, and reliability in digital transactions. The PCI DSS in the US outlines security requirements for handling cardholder information. Regulations often set a limit on single contactless transactions, such as HDFC Bank’s USD127 daily cap and ICICI Bank’s USD254 daily limit. These regulations may negatively impact the adoption of virtual cards and, consequently, the growth of the market.The Virtual Cards market is experiencing significant growth due to the increasing trend of electronic payments and online purchases. With the rise of virtual banks and digital payment systems, consumers and businesses are embracing touchless payments and digital transactions. However, challenges persist, such as data leakage, e-commerce fraud, and incorrect labels on virtual cards. Cutting-edge features like biometrics, tokenization, and QR codes are being adopted to enhance security and user experience. Venture-capital firms and fintech companies are investing heavily in this space, driven by millennials’ preference for digital wallets and 5G/4G technology. The market includes various segments like credit card, debit card, business use, and consumer use. MasterCard Payment Index indicates a positive shift towards digital transactions. Despite these advancements, challenges like ACH payments, low-quality products, and strategic alliances remain. Virtual cards offer convenience, but security remains a top priority.

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Segment Overview 

This virtual cards market report extensively covers market segmentation by  

Product 1.1 B2B virtual cards1.2 B2C remote payment virtual cards1.3 B2C POS virtual cardsService 2.1 Business use2.2 Consumer useGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 B2B virtual cards-  The B2B virtual cards segment led the global virtual cards market in 2023, with significant value and size. This dominance is attributed to the increasing adoption of real-time digital disbursements on mobile platforms due to the widespread internet penetration. Major contributors to market growth include banking, financial services, and insurance (BFSI), e-commerce, healthcare and life sciences, education, utilities, retail, and other industries. Vendors integrate near-field communication (NFC) chips into devices for contactless payments and applications. Virtual cards offer opportunities for suppliers to generate and track leads, fostering relationships with business clients. Innovations, such as partnerships between OPay and MasterCard, and Mastercard’s collaboration with Taulia, introduce advanced features for cash flow optimization and working capital management, fueling B2B virtual cards’ demand and expanding the global virtual cards market.

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Research Analysis

The Virtual Cards market is experiencing exponential growth as digital transactions continue to dominate the economic landscape. The MasterCard Payment Index reveals that contactless payment solutions, QR codes, and biometrics are driving this shift. Digital currencies are also making waves, offering users more convenience and security. Virtual Card systems, a type of electronic payment system, are becoming increasingly popular for online purchases. These cards offer cutting-edge features like tokenization and user-friendly interfaces. However, with the rise of virtual transactions comes the threat of fraud. Data leakage and e-commerce fraud are major concerns for consumers and businesses alike. Virtual banks and fintech firms are addressing these issues with advanced security measures and innovative solutions. ACH payments are another area of focus, offering a faster and more efficient alternative to traditional payment methods. Despite these advancements, it’s crucial to avoid incorrect labels and low-quality products in the market.

Market Research Overview

The Virtual Cards market is experiencing exponential growth due to the increasing trend of digital transactions. The MasterCard Payment Index indicates a significant shift towards electronic payment systems, with virtual cards becoming increasingly popular. Biometrics, digital currencies, QR codes, and tokenization are key features of virtual cards, enhancing user experience and security. However, concerns around fraud, particularly in contactless payment solutions, remain a challenge. The credit card and debit card segments are major contributors to the market, with business use and consumer use segments also showing strong growth. Virtual banks and fintech firms are driving innovation with cutting-edge features, while venture-capital firms invest heavily in this space. Millennials, driven by smartphones and 5G/4G technology, are leading the digital transformation. However, issues around data leakage, e-commerce fraud, and incorrect labels persist, requiring strategic alliances and partnerships to address these challenges. ACH payments and B2B transactions are also expected to fuel market growth. Despite the potential risks, the benefits of virtual cards, including touchless payments and convenience, far outweigh the challenges.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductB2B Virtual CardsB2C Remote Payment Virtual CardsB2C POS Virtual CardsServiceBusiness UseConsumer UseGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Southwestern Electric Cooperative Contracts with Landis+Gyr for Advanced Metering and Grid Edge Intelligence Platform

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Revelo® platform will provide high resolution data and access to energy management applications for both the utility and its members

ATLANTA, Jan. 14, 2025 /PRNewswire/ — Southwestern Electric Cooperative (SWECI) and Landis+Gyr (SIX: LAND) have signed an agreement to install a grid intelligence platform for the utility and its members featuring cutting-edge grid sensing technology and advanced metering for managing energy reliability and efficiency.

By deploying Landis+Gyr’s Revelo grid sensing meter, SWECI will have access to a variety of software applications driven by high resolution grid data to enable real-time load disaggregation, voltage management, outage management and overall situational awareness.

“As an independent cooperative, we’re responsible for managing energy supply, reliability and costs for members,” said Bobby Williams, Chief Executive Officer at SWECI. “We needed better information across our system to design demand management programs that work for customers and can utilize smart thermostats and water heaters in the process. We chose the Revelo platform for the ability to expand our grid edge connectivity and offer more energy engagement opportunities for our members.”

Additionally, SWECI is hoping to utilize distribution automation and grid edge applications for monitoring the health of distribution assets and to assist with planning to lower capital expenses. With 8 megawatts of solar generation on its system, SWECI is also looking at integrations with its DERMS platform to help operate two-way power flows.

“Utilities like SWECI have been instrumental in modernizing distribution planning and management. The real-time data Revelo provides from both sides of the meter will play an expanding role in keeping electricity reliable and affordable as new energy resources are adopted,” said David Chris, Senior Director of Distribution Sales for Landis+Gyr.

Revelo’s unique features support a variety of next generation AMI use cases to assist utilities with flexible grid management, including support for transportation electrification, distributed energy resources and circuit level capacity management. More than 5 million Revelo sensing meters are under contract and being deployed in North America.

About SWECI

Based in Greenville, Ill., Southwestern Electric Cooperative is a not-for-profit, member-owned utility serving more than 24,500 residential, commercial, agricultural and industrial members in 11 counties along the I-70 corridor between St. Louis, Mo., and Effingham, Ill.

About Landis+Gyr

Landis+Gyr is a leading global provider of integrated energy management solutions. We measure and analyze energy utilization to generate empowering analytics for smart grid and infrastructure management, enabling utilities and consumers to reduce energy consumption. Our innovative and proven portfolio of software, services and intelligent sensor technology is a key driver to decarbonize the grid. Having avoided around 9 million tons of CO2 in FY 2023, Landis+Gyr manages energy better – since 1896. With sales of USD 2.0 billion in FY 2023, Landis+Gyr employs around 6,700 talented people across five continents. For more information, please visit our website www.landisgyr.com.

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AMERICAN GREETINGS JOINS THE AMERICAN CANCER SOCIETY IN ENCOURAGING LOVED ONES TO GET CANCER SCREENINGS

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New digital greeting card collaboration launches to encourage friends and family to prioritize their health

CLEVELAND, Jan. 14, 2025 /PRNewswire/ — American Greetings and the American Cancer Society are collaborating on a collection of customizable digital greeting cards designed to encourage loved ones to seek out life-saving cancer screenings. The all-new Creatacard™ greetings feature a range of heartfelt messages in both English and Spanish and aim to promote the importance of early detection. Senders can add personal touches by customizing the designs with photos or video, a personalized message, digital envelope liner and stamp, and more.

“Having conversations with your loved ones about serious topics like cancer can be difficult, but discussions like this can save lives,” said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. “We are proud to work with the American Cancer Society on this collection of digital greeting cards that give people a new, easy, and thoughtful way to encourage family and friends to seek cancer screenings. Together, we can make a difference.”

Cancer is the second most common cause of death in the US, and over 2 million new cancer cases are expected to be diagnosed in 2024. Regular screening can find cancer before symptoms appear and keep a person informed about the state of their health. To learn more about screening recommendations and resources, visit cancer.org/getscreened.

“Early detection is a key factor in changing cancer outcomes,” said Dr. Arif Kamal, chief patient officer at the American Cancer Society. “The American Cancer Society is working with multiple organizations to deliver that message and remove barriers to cancer screening. We appreciate American Greetings using its platform to help spread this message and we encourage everyone to use these cards to save lives.”

The new cards with the American Cancer Society add to American Greetings portfolio of digital greetings related to health and wellness topics, which include the recently released Creatacards™ with singer and songwriter Jelly Roll that focus on mental health, as well as offerings released with the Cleveland Clinic around the topics of heart health, Alzheimer’s disease, and cancer research. 

Creatacard™ greetings are available on www.americangreetings.comwww.bluemountain.com, and on the Creatacard™ offerings, American Greetings and Blue Mountain ecard apps for iPhone and Android. They can be shared via email, text, or on social media. Users can sign up for a monthly, yearly, or two-year American Greetings account to have the ability to send an unlimited number of Creatacard™ greetings —as well as all American Greetings digital offerings—over the course of their membership period. Membership costs range from $6.99$39.99, depending on the length of membership. For the latest news from Creatacard™ offerings, follow @americangreetingsdigital on Instagram and @americangreetingsdigital on Facebook.

ABOUT AMERICAN GREETINGS:
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by a mission to “make the world a more thoughtful and caring place every single day.” American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company’s brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.

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POWER SUSTAINABLE CLOSES CAD $85M TERM LOAN INVESTMENT IN CANADIAN FIBER OPTICS CORPORATION (“CFOC”)

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CFOC aims to provide rural and remote communities with reliable and fast fiber optic internet

MIAMI, FLA, Jan. 14, 2025 /PRNewswire/ – Power Sustainable Infrastructure Credit (“PSIC”) recently closed on a CAD $85M financing for Canadian Fiber Optics Corporation (“CFOC”), a fiber optics company based in Calgary, to support the build-out of broadband internet in rural Western Canada.

CFOC designs, builds, and operates fiber optic networks to provide high speed internet services to residential, commercial and enterprise customers in rural or remote communities. Since 2017, CFOC has built 1,000km of fiber, passing 16k+ premises with over 4k subscribers as of December 31, 2024. CFOC’s current ownership group includes funds managed by Tikehau Star Infra and the Bloomer Family Office.

CFOC intends to utilize the financing provided by Power Sustainable to contribute towards improved rural connectivity for communities that often lack basic internet. According to a report1 by the Alberta Government, 67% of rural Albertans and 80% of Indigenous Communities have unreliable access to high-speed internet at federal target speeds. Addressing this gap has been frequently cited as a key lever to support economic growth and productivity.

Tom Murray, Managing Partner of Power Sustainable Infrastructure Credit, said: “We are thrilled to be partnering with CFOC as it executes on a robust pipeline of growth opportunities throughout Western Canada. The company and ownership team’s focus on building reliable, high speed, fiber networks for underserved communities in an environmentally responsible manner is highly aligned with our financial and sustainability objectives.”

Launched in 2023, PSIC has now completed four transactions across North America. The strategy aims to provide creative and highly tailored financing solutions to infrastructure companies within the energy and decarbonization; transportation and logistics; digital infrastructure; social infrastructure, and utilities and recycling sectors.

“Tikehau Star Infra is excited to partner with PSIC and the CFOC team in the next chapter of growth for the company” said Christophe Petit, Head of Tikehau Star Infra. “With this commitment from PSIC, CFOC will have the funding needed to continue to deliver high speed fiber internet services to rural Alberta and beyond. We look forward to working with the PSIC team on this critical infrastructure investment.” 

“CFOC is proud of the investments we have made across rural Alberta over the last eight years. The critical infrastructure will positively impact the communities and regions we service for generations to come. In partnership with PSIC, Tikehau Star Infra, the Bloomer Family Office and our team, CFOC will further expand our services to underserved communities in rural Alberta and beyond” said Arjen Kaput, Co-Founder and CEO.

“Together, we will become Canada’s most trusted connectivity provider” said Jodi Bloomer, Co-Founder and President of Development. “The partnership underscores CFOC’s dedication to bridging the digital divide and driving economic growth.”

Orrick, Herrington & Sutcliffe LLP served as New York legal counsel and Osler, Hoskin & Harcourt LLP served as Canadian legal counsel to PSIC. Broadband Success Partners served as independent engineer, Cartesian as market consultant, and American Global as insurance advisor to PSIC. Pinpoint Capital Advisors served as financial advisor, Paul Hastings LLP served as New York legal counsel and Bennett Jones LLP served as Canadian legal counsel to CFOC. Stikeman Elliott LLP served as legal counsel to Tikehau Star Infra.

About Power Sustainable

Power Sustainable is an alternative asset manager which finances companies and projects that aim for both competitive returns and positive sustainability outcomes. The firm offers institutional investors exposure to alternative assets, which aim to accelerate and scale sustainable solutions across multiple industries. Power Sustainable is a subsidiary of Power Corporation of Canada (TSX: POW), an international management and holding company that focuses on financial services in North America, Europe, and Asia.

With CAD 4.0B in assets under management (as of September 30, 2024), Power Sustainable’s mission is to catalyze capital towards clean global solutions. Learn more on Power Sustainable’s LinkedIn and Website.

About Canadian Fiber Optics Corporation

Canadian Fiber Optics Corporation is a builder, owner, and operator of fiber optic networks, providing high bandwidth, internet services to rural residences and businesses in Western Canada since 2017. For more information about Canadian Fiber Optics Corporation please visit https://canadianfiberoptics.ca/ 

About Tikehau Star Infra

Tikehau Star Infra, a subsidiary of Tikehau Capital, a global alternative asset management group, is a U.S. headquartered developer and manager of infrastructure assets in North America. With an investor base that includes large institutional investors such as insurance companies and pension funds, Tikehau Star Infra has access to hundreds of millions in capital.

The focus of Tikehau Star Infra is primarily delivering infrastructure projects across the transportation, social, environmental and telecommunications sectors. With investments in projects which have a total asset value of more than $10 billion (as of December 31, 2023), Tikehau Star Infra is one of the leading infrastructure developers in the U.S. Leveraging decades of collective experience in design, construction and finance, the Tikehau Star Infra team is well positioned to strive to achieve strong results for our clients, partners and investors.

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1 Alberta Broadband Strategy, “Connecting Albertans, growing the economy” (2022)

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