Technology

New Gen Z Research Reveals a Shift Toward Credible, Expert-Driven Open Web Content

Published

9 hours ago

January 14, 2025

“DECODING GEN Z: The New Rules of Digital Trust and Influence” from Raptive Reveals How GenZ is Outgrowing TikTok

NEW YORK, Jan. 14, 2025 /PRNewswire/ — Raptive, the creator media company, today published new research called DECODING GEN Z: The New Rules of Digital Trust and Influence. Based on responses from over 1,000 Gen Z consumers, the survey uncovers a surprising evolution of the so-called “TikTok Generation” as members mature into adulthood. They prioritize credible, expert-driven information to navigate complex responsibilities and are redefining their engagement with digital content.

“Gen Z is rapidly outgrowing their label as the ‘TikTok generation,'” said Erika Leone, Raptive’s EVP of Marketing. “While social platforms remain avenues for quick entertainment, they don’t provide this maturing demographic with the trustworthy expertise they seek. As this generation navigates significant life milestones, from homeownership to career advancement, they are proving to be discerning, pragmatic individuals who value authenticity and expertise over flashy distractions. Their changing behavior is a wake-up call for marketers, creators, and brands: meet them where they are—on platforms and with content that delivers substance, credibility, and real-world value.”

Key findings from the report:

The open web is a hub for credible content: Nearly 49% of Gen Z respondents actively conduct independent research to validate online information. And 55% of Gen Z trust content from established experts, while 68% use online content to explore personal interests and hobbies, seeking depth over quick fixes.Gen Z focus shifts from entertainment to expertise: 73% of Gen Z respondents are saving for the future, and 51% identify as “do-it-yourselfers,” reflecting a strong focus on adult responsibilities like homeownership and financial planning.Critical thinking is at work. With 37% of Gen Z viewing most online content as suspect until proven otherwise, they rank among the most critically minded generations. They actively seek trustworthy sources and validate information through multiple channels.A redefined digital trust economy: While TikTok remains an entertainment staple, trust in TikTok is significantly lower than that of sites on the open web. 39% of Gen Z respondents question the credibility of social posts, signaling a shift toward the open web for reliable, expert-led insights.

As the future of platforms like TikTok remains uncertain, Gen Z’s growing reliance on the open web signals a profound shift in digital engagement. Trusted digital spaces—from long-form articles to forums and tutorial-driven content—are now essential for addressing their needs. This discerning generation emphasizes fact-checking and diverse sources, further establishing itself as one of the most critically minded groups online.

“Gen Z has an unparalleled sense for online authenticity, and they’re seeking reliable, expert-driven resources that align with their values—whether they’re building financial security, pursuing a passion, or creating a home,” Leone continued. “Our research shows that aligning with this generation’s priorities through credible content from trusted sources, actionable insights, and transparent practices is essential. Marketers must recognize that Gen Z’s trust is earned, not given, and brands that prioritize transparency, credibility, and purpose-driven content will capture their attention and build lasting relationships with this discerning generation.”

For more information and to access the full survey report, visit Raptive.com.

About Raptive
Raptive is a new kind of media company built for content creators and is home to one of the internet’s largest and most diverse audiences. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. This creator-first model has paid creators $3 billion and propelled Raptive to become a top 10 online media property globally and #1 in Food, Family, Home, and Lifestyle. Raptive is the premium partner to advertisers seeking authentic engagement with diverse and passionate audiences. To learn more about Raptive’s efforts to build a sustainable future for the internet, visit Raptive.com.

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SOURCE Raptive

Technology

2025 Sunhak Peace Prize: Honoring Global Leaders in Peace innovation

Published

5 minutes ago

January 15, 2025

SEOUL, South Korea, Jan. 15, 2025 /PRNewswire/ — The Sunhak Peace Prize Committee, chaired by José Manuel Barroso, former President of the European Commission, proudly announces the laureates to be honored at the 2025 Sunhak Peace Prize Award Ceremony that takes place on April 11, 2025: Patrick Awuah Jr.(Ghana), Hugh Evans(Australia), and Wanjira Mathai(Kenya).

Patrick Awuah Jr., Founder and President of Ashesi University in Ghana, has transformed higher education in Africa. His pioneering efforts have established Ashesi University as a model for cultivating ethical leadership and innovation. With a 90% graduate employment rate and a student body comprising 50% women, Awuah has empowered a new generation of African leaders to address the continent’s most critical challenges.

Hugh Evans, Co-founder and CEO of Global Citizen, has mobilized a remarkable $43.6 billion to combat poverty and advance global development. Through his advocacy, more than 1.3 billion lives worldwide have been positively impacted, with improved access to healthcare, education, and other essential services. Evans has redefined global activism, bridging grassroots movements with systemic policy changes to tackle inequality on a global scale.

Wanjira Mathai, Regional Director for Africa at the World Resources Institute, is a leading force in environmental restoration and sustainable development. As a driving figure in the Green Belt Movement, she has spearheaded the planting of 51 million trees and leads the AFR100 Initiative, which seeks to restore 100 million hectares of degraded land across Africa by 2030. Mathai’s work integrates ecological restoration with economic empowerment, creating sustainable livelihoods and combating climate change.

In addition, the Sunhak Peace Prize Foundation’s prestigious Founder’s Award will be presented to H.E. Xanana Gusmão, a key leader in East Timor’s struggle for independence. As the nation’s first President and current Prime Minister, Gusmão has championed peace and international solidarity through initiatives such as the g7+, fostering collaboration among fragile states to overcome shared challenges.

The award ceremony will take place on April 11, 2025, at 3 PM KST in Seoul, Korea, in a hybrid format. Each laureate will receive $200,000, a medal, and a plaque.

For more information, please visit www.sunhakpeaceprize.org.

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Technology

BLUETTI Unveils New Energy Innovations and Brand Identity at CES 2025

Published

5 minutes ago

January 15, 2025

LAS VEGAS, Jan. 15, 2025 /PRNewswire/ — BLUETTI, a trailblazer in clean energy technology, unveiled three new product series—Apex, Elite, and EnergyPro—during its Breaking the Excellence brand refinement event at CES 2025. The highlight included Apex 300 and EnergyPro 6K flagship energy storage systems, reaffirming BLUETTI’s pioneering role in clean energy innovation.

“This year, we’re redefining our brand to solidify our role as a technology pioneer in clean energy,” said Illia Zahnitko, BLUETTI’s spokesman. “With the 3rd-generation product series, we aim to transform energy storage and lead the way toward a sustainable future.”

BLUETTI’s Product Era 3.0: Elite, Aplex, and EnergyPro series

BLUETTI has evolved from its early EB and AC series and entered a new product era with three new product lineups, including:

Elite Series: Compact and portable power stations with outputs under 3kW, tailored for outdoor adventures, light RV use, and short-term home backup.Apex Series: Scalable off-grid power solutions delivering over 3kW power, ideal for off-grid living, commercial applications, and high-demand scenarios.EnergyPro Series: Professional-grade energy storage systems designed for small businesses and large households, offering dependable, long-term backup solutions.

Flagship Products: Apex 300 and EnergyPro 6K

The event spotlighted two groundbreaking products:

BLUETTI Apex 300: A versatile off-grid solution supporting 120V and 240V loads. With an expandable capacity of up to 58kWh and a maximum output of 11.52kW, it provides personalized energy solutions for home backup, RV trips, and off-grid living. It boasts industry-leading energy efficiency and supports up to 30,720W solar input.BLUETTI EnergyPro 6K: An affordable home energy system that seamlessly integrates with existing solar setups, standby generators, and EV power sources. The scalable battery system offers reliable energy storage solutions for whole-home backup and energy cost reduction.

Driving Innovation Through Technology

BLUETTI also introduced its advanced tech ecosystem, comprising BLUEPEAK, BLUELINK, BLUEGRID, and BLUELIFE, which underpin its future product development. By combining innovation with sustainability, BLUETTI continues to set benchmarks in clean energy storage solutions.

About BLUETTI

Founded in 2009, BLUETTI is committed to a sustainable future by providing green and independent energy storage solutions for every household. With a strong focus on innovation and customer needs, BLUETTI has gained the trust of 3.5 million customers across over 110 countries & regions. Through initiatives like the LAAF (Lighting An African Family) Program, BLUETTI aims to bring power to millions of off-grid African families.

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SOURCE BLUETTI ENERGY PTY LTD

Technology

HIXXHOME Smart Birdfeeder and CoolFly App recognized as a House Digest Best of CES 2025

Published

5 minutes ago

January 15, 2025

LAS VEGAS, Jan. 14, 2025 /PRNewswire/ — A new smart birdfeeder from HIXXHOME and its companion app from CoolFly have been recognized by Home Digest as a Best of CES 2025 for their innovative features that enhance backyard birding.

Participating in their first CES, HIXXHOME and CoolFly demonstrated the new products outdoors with real bird visitors during the iMpact Connect Smart Home Showcase event nearby the CES venues.

House Digest named the smart bird feeder and app combination as a “top-tier product” in the recent surge of smart bird feeders that are gaining popularity, and awarded it as one of their Best of CES products.

The HIXXHOME Bird Feeder with camera features 2.5k HD video quality and a wide 150-degree lens for capturing video of the bird from all angles at the feeder. It is powered by a solar panel, has infrared night vision, and uses AI bird identification to provide real time alerts and what type of bird is at your feeder. It even has a repellent button that sounds an alarm to scare away squirrels.

The CoolFly app is the world’s first backyard birding app and works as an extension of the HIXXHOME smart bird feeder that allows you to see pictures and videos from the feeder. CoolFly also enables you to share content with other users as part of a bird-watching community. Multiple people can also see what’s happening at one bird feeder through their own accounts, and can discuss what they see within the app.

A few features make CoolFly standout. It provides free AI-powered bird identification, removing unnecessary expenses for bird identification and making the joy of birding accessible to everyone. It also plugs its users into a vibrant global interactive birder community where birders can share photos and videos, like and comment on posts, and engage with other birders worldwide. Dedicated group chats unite users of the same smart bird feeder in a private space, allowing authorized members to conveniently share bird videos and other special moments. The app also integrates a rich and engaging bird knowledge database, covering characteristics, sounds, size, wingspan, weight, diet and more.

CoolFly CEO and Founder Ryan Zhu said during the CES 2025 iMpact Connect Smart Home Showcase, “At CoolFly, we’re not just building a smart birdwatching tool—we’re creating a global community where nature lovers can connect, share, and enjoy birding together. CoolFly is here to bring birdwatchers closer to nature and each other, no matter what device you use.”

The HIXX Bird Feeder with Camera is priced at $129.99 in a selection of colors, and the CoolFly app is free for 30 days, then $5.99 per month or $59.90 per year.

About CoolFly
CoolFly is a pioneering company dedicated to connecting people with nature and fostering connections among birders worldwide through thoughtful tech innovation. CoolFly aims to create a vibrant global community centered around the joys of backyard birding, encouraging sharing and interaction to make birding an enjoyable experience for all. Learn more at the CoolFly website here.

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SOURCE CoolFly