Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences.

AUSTIN, Texas, Jan. 8, 2025 /PRNewswire/ — Contentstack, the composable digital experience platform (DXP) leader, today announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community. 

The acquisition of Lytics distances Contentstack from pure-play headless CMS vendors who cannot deliver on the promise of activating customer data in real time for personalization. It also signals to the legacy suites that there is now a new breed of modern and composable DXP, one that puts the power of choice and agility in the hands of customers.

“We’ve been on a decade-plus long journey to build the world’s best Composable DXP for brands – and data was the missing link,” said Neha Sampat, founder and CEO of Contentstack. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences.”

In June of 2024, Contentstack paved the way for brands to deliver next-generation content personalization at scale with its native personalization engine combined with brand-aware, genAI-content creation and automation technology.

With the Lytics acquisition, Contentstack solves the actionable first-party data activation side of the equation. The technology gives brands:

Real-time engagement data and audience insights for both known and unknown visitors.The ability to easily create audience profiles and segments out-of-the box.A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

“We have solved a major problem for brands – capturing, connecting and enriching first-party data and making it actionable,” said James McDermott, founder and former CEO of Lytics and Contentstack’s new Global Head of Data Products. “Ultimately, the vision is to turn data into meaningful digital experiences, but that requires access to content. With Contentstack, we’re now delivering on that vision, with the world’s best Composable DXP.”

Lytics was co-founded in 2013 by McDermott and Aaron Raddon. The company is known as a pioneer of the CDP category and has been recognized by organizations including Adweek and Deloitte for its innovation. Its composable approach aligns with Contentstack’s vision for the future of enterprises: flexible and modular technology that seamlessly grows and changes as the business evolves.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees. More information can be found here.

Follow Contentstack:
Web: https://www.contentstack.com
Blog: https://www.contentstack.com/blog
Podcast: People Changing Enterprises
Community: https://community.contentstack.com/
LinkedIn: https://www.linkedin.com/company/contentstack
Twitter: @Contentstack

About Contentstack
Contentstack is the creator of the Headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi and Walmart invest in Contentstack to rise above the noise in today’s crowded and competitive digital markets and gain their unique Experience Edge.

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.

Learn more at http://www.contentstack.com.

Media Contact:
Peyton Kelgard, Carve Communications for Contentstack
peyton@carvecomms.com

View original content:https://www.prnewswire.co.uk/news-releases/contentstack-acquires-lytics-the-leading-real-time-customer-data-platform-powering-hyper-personalization-302345859.html

Robotics system to automate onsite data analytics generation with higher accuracy, throughput, and economics compared to human operators

BRANFORD, Conn., Jan. 8, 2025 /PRNewswire-PRWeb/ — Ancera, creator of the world’s first food defense system, is announcing its newest technology innovation – APOLLO – at the International Production & Processing Expo (IPPE). APOLLO is a mobile command center for food defense, generating large volumes of actionable data to drive better decisions around food safety and production efficiency. Compared to manual methods, Apollo automates 75% of the touch points needed, all while ensuring more accurate and timely results. The APOLLO system was developed in response to concerns from poultry industry’s rising costs around labor, anti-microbials, and diagnostics. Ancera will showcase the technology at its IPPE booth #B38033 in Atlanta from January 28-30, offering demos and tours to attendees.

“It’s 2025, but poultry companies are still relying on outdated diagnostics and delayed reporting systems,” said Arjun Ganesan, Founder and CEO of Ancera, the data analytics software company helping poultry producers monitor pathogens, enhance food safety, and increase profit margins. “Apollo brings cutting-edge automation and analytics together, giving producers the data they need to predict and prevent risks, maximize productivity, and improve their bottom line. This is a food defense command center delivered right to their doorstep.”

The food industry is challenged by a lack of infrastructure to support modern technology integrations for safety monitoring, despite its considerable spend of billions of dollars to enhance safety. The ability to have this new, automated lab equipment on-site with the rapid testing methods is a significant advancement in protecting the food supply and consumers. Precise monitoring reduces the spread of pathogens and allows companies to zero in on the origin to quickly and effectively apply interventions, reduce downtime, minimize the risk of recalls, and better protect consumer health. The advanced traceability and visibility offered by Ancera’s system create actionable pathways for companies to make operational improvements.

Fast access to actionable data has significant cost-savings implications for processing plants. Ancera data are already in use at processing plants to efficiently apply PAA and improve food safety around Salmonella Serotypes of Human Health Concern (HHC). As poultry companies aim to reduce their downtime, optimize use of anti-microbials, and accelerate compliance-readiness, Apollo will serve as critical infrastructure to enable data-driven decisions with actionable and complete information.

Meet Apollo: Live Automated Lab Demonstrations
Ancera invites poultry producers to be among the first to witness Apollo in action. Live, 15-minute demonstrations of the system’s capabilities will take place at IPPE, led exclusively by Ancera’s lab engineering team. As space is limited, attendees are encouraged to register for a demo ahead of IPPE at cluck.ancera.com/IPPE.

Apollo integrates robotics, novel assays, and Ancera’s data science expertise to tackle the industry’s most pressing challenges:

Automated Threat Detection: Tracks and analyzes threats faster and more accurately.Profit-Driven Insights: Provides real-time, actionable data to eliminate inefficiencies and boost margins.Scalability: Deploys seamlessly across operations, generating massive datasets economically and effectively.

Ancera’s Food Defense System
Ancera will also spotlight its proven software solutions designed to address key industry challenges:

Downtime Management – Tailors treatment strategies to optimize costly farm downtime, unlocking operational savings at every location.Salmonella Compliance Readiness – Equips producers with a proactive, data-driven approach to navigate evolving government regulations and safeguard profitability.Product Efficacy Monitoring – Measures the real-world ROI of vaccines, feed additives, antimicrobials, and other treatments to reduce procurement budgets and improve product performance.

In addition to the lab demos and tours, Ancera’s Matt Zwilling, Director of Engineering and Operations, will present a Tech Talk at IPPE on January 28 at 12:30 p.m. in Theater B. The talk, “Autonomous Labs: Raising Data Quality, Lowering Labor Costs,” is open to all conference attendees.

About Ancera
Ancera delivers the world’s first food defense system that improves the productivity, profitability, and compliance-readiness of the poultry supply chain. Its full scope AI-powered solution provides objective datasets in near real-time, managing risks and offering custom interventional solutions to defend against microbial, geopolitical, and climate threats. Backed by advanced microbiology, data science, novel assays, and industry expertise, Ancera makes complex data accessible and easier to understand, providing clear actionable pathways at all operational stages to enhance consumer safety and protect the food chain’s resilience. For more information, visit ancera.com.

Media Contact

Allie Rosen, 983 Group, 267.319.6611, allie@983group.com, https://983group.com/ 

View original content to download multimedia:https://www.prweb.com/releases/ancera-unveils-innovative-apollo-food-defense-system-at-ippe-2025-302344567.html

SOURCE Ancera

Flower Mound, Texas, Jan. 8, 2025 /PRNewswire/ — New technology is helping organizations address critical challenges in talent mobility.

Corporate Relocation International (CRI) and Pivt are launching “Blueprint”, a cutting-edge retention solution that leverages advanced AI and analytics to empower companies to boost enhance employee retention, optimize relocation investments, and drive measurable ROI.

“Today’s competitive landscape demands smarter strategies for hiring and retaining top talent,” said Bryan O’Connell, CFO/CTO of CRI. “Blueprint equips companies with the critical insights they need to evaluate and improve talent retention strategies. It’s a game-changer for understanding and optimizing relocation programs.”

Based on insights from more than 100 global mobility leaders, Blueprint directly tackles these key challenges:  

Improving employee experience Assessing and addressing the needs of relocating employees and their families  Benchmarking retention against competitorsProviding detailed industry comparisons to refine mobility strategies Reducing costs and maximizing ROI with actionable, cost-effective program recommendations

“As CEO, I was genuinely surprised to learn how little detail or process we have to track relocated employee retention,” said CRI CEO Anthony Horton. “I was equally surprised to see the research on how uncommon this is across multiple industries, even though relocation is a significant expense for most companies our size. We need to ensure our relocation investment dollars lead to successful outcomes.”

73% of organizations don’t track the critical success factor of relocation retention, but 95% expressed a clear need for insight-driven solutions; even a small improvement can save a 10,000-employee company $13.5 million a year in operational costs. 

“Blueprint is specifically designed to address the priorities of global HR professionals,” says Carlos Huereca, CC/CHRO of CRI.  “By providing data-driven insights, we’re empowering leaders to enhance employee satisfaction, streamline strategies, and achieve cost efficiencies.”

“At Pivt, we believe successful relocations go beyond logistics—they’re about ensuring employees and their families feel supported, connected, and set up to succeed,” said Lynn Greenberg, CEO of Pivt. “Blueprint reflects our dedication to reshaping talent retention strategies. By providing actionable insights, we’re empowering companies to turn relocation challenges into opportunities for meaningful impact and measurable ROI.”

Blueprint launches January 8, 2025, and will include a full year of post-relocation support for employees—a first in the industry.

View original content:https://www.prnewswire.com/news-releases/new-tech-solution-tackles-talent-retention-blueprint-leverages-ai-predictive-analytics-to-drive-roi-302342893.html

SOURCE Corporate Relocation International