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ASUS ROG Unveils Latest Innovations Forged to Unlock Limitless Gaming Potential at CES 2025

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ROG redefines the future of gaming with its powerful lineup of gaming laptops, desktops, and external graphics.

LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — ASUS Republic of Gamers (ROG) unveiled its groundbreaking 2025 gaming technology lineup today at the Unlock the ROG Lab: For Those Who Dare virtual event for CES 2025. Channeling the innovative spirit of ROG Lab, this year’s products—including cutting-edge laptops, desktops, and external GPUs—are engineered to redefine gaming performance and help every player realize their full potential.

Headlining the range is the 2025 ROG Strix SCAR 16/18 series, featuring next-generation Intel® Core™ Ultra 9 275HX processors and up to NVIDIA RTX™ 5090 laptop GPUs for unrivaled power in both gaming and creative workflows. The ROG Strix G16/G18 models complement this by offering AMD Ryzen™ 9 or Intel® Core™ Ultra 9 HX processors, making them ideal for AAA gaming and content creation.

ROG also introduced the versatile Zephyrus G14/G16, ultrathin laptops combining portability with uncompromising performance, as well as the 2025 Flow Z13—a 2-in-1 gaming tablet powered by up to  AMD Ryzen AI MAX+ 395 and featuring a vibrant ROG Nebula Display. Completing the lineup is the ROG G700 desktop series, equipped with up to Intel® Core™ Ultra 9 285K or AMD Ryzen™ 7 9800X3D processors and up to NVIDIA RTX™ 5090 GPUs.

ROG’s previously revealed ROG Phone 9 series is also available for purchase starting January 7.

CES 2025 attendees can experience these innovations firsthand at The Venetian Expo, Meeting Room #3102, from January 6 to January 9, 2025.

ROG Strix SCAR 16/18: Unleashing Ultimate Power and Precision

The 2025 ROG Strix SCAR 16/18 is powered by the Intel® Core™ Ultra 9 275HX, paired with up to NVIDIA GeForce RTX™ 5090 laptop GPUs. Featuring a MUX Switch and NVIDIA Advanced Optimus, these laptops excel in AAA gaming, high-performance tasks, and multitasking. ROG’s Intelligent Cooling technology, with a custom vapor chamber, Tri-Fan design, and Conductonaut Extreme liquid metal, ensures low temperatures and noise levels, maintaining peak performance even in extended sessions.

The ROG Nebula HDR Display elevates visuals with its 2.5K mini-LED panel, 240Hz refresh rate, 16:10 aspect ratio, 2,000+ dimming zones, and 1200 nits peak brightness. 100% DCI-P3 color coverage and ACR technology enhance contrast and reduce reflections for immersive gameplay.

With up to 64GB DDR5-5600 RAM, a 2TB PCIe Gen4 SSD, and a futureproof upgrade design, the SCAR Series offers exceptional speed, storage, and flexibility. Customizable AniMe Vision and Aura RGB lighting add a personal aesthetic, making this laptop a powerhouse tailored for modern gamers.

ROG Strix G16/G18: Empowering Every Gamer

The ROG Strix G16/G18  redefine gaming and content creation with unmatched performance and cutting-edge design. Powered by AMD Ryzen™ 9 HX or Intel® Core™ Ultra 9 HX processors and paired with NVIDIA RTX™ 50 Series Laptop GPUs, these laptops deliver lightning-fast AAA gaming performance and seamless multitasking for resource-intensive applications. With up to 32GB of DDR5 5600MHz RAM, users can tackle demanding tasks with ease.

Advanced Tri-Fan Technology, a full-width heatsink, and full-surround vents ensure superior thermal management, keeping temperatures low during intense gaming sessions. Whether it’s marathon battles or creative workflows, the ROG Strix G16/G18 maintain peak performance without compromise.

The ROG Nebula Display features a stunning 2.5K resolution, ultra-responsive 240Hz refresh rate, and 3ms response time for smooth, vibrant gameplay. 100% DCI-P3 color coverage and Ambient Contrast Ratio (ACR) technology enhance every detail while reducing reflections for an immersive experience. A built-in 1080p FHD camera and dual Dolby Atmos-enabled speakers make streaming and recording effortless, with crisp visuals and high-quality audio for sharing your victories.

Dual PCIe Gen 4.0 SSD slots offer expansive storage, with Intel models supporting PCIe Gen 5 on both slots and AMD models on one. This future-ready design ensures easy upgrades to stay ahead of evolving gaming demands.

The AMD-powered Strix G614/814models feature ROG pixel-pattern aesthetics, a robust armor cap, and a sleek hinge design for durability and style. Meanwhile, the Intel-equipped G615/815 models showcase full-surround Aura RGB lighting, delivering a bold, customizable look that complements any gaming setup.

Customizable hotkeys provide quick access to essential commands, empowering gamers to stay in control during critical moments. Whether you’re leading your squad to glory or diving into creative projects, the ROG Strix G16/G18 are built to help you rise to the top.

Zephyrus G14/G16: Ultra-Portable Gaming at its Best

The ROG Zephyrus G14/G16 deliver portability and performance in a lightweight CNC-milled aluminum chassis. The G16 is powered by up to Intel® Core™ Ultra 9 285H and NVIDIA GeForce RTX™ 5090 laptop GPUs, while the G14 features up to AMD Ryzen AI 9 HX 370 and NVIDIA GeForce RTX™ 5080 laptop GPUs, ensuring seamless gaming and multitasking.

The G14’s ROG Nebula OLED Display offers 3K resolution, 120Hz refresh rate, and 0.2ms response time, while the G16’s 2.5K OLED Display boasts a 240Hz refresh rate with similar responsiveness. Both feature 100% DCI-P3 color coverage and NVIDIA G-SYNC® for smooth, tear-free visuals.

Advanced cooling with 2nd Gen Arc Flow Fans and vapor chamber or heat pipe systems keeps performance optimized during intense gaming. Weighing 3.46lbs (G14) and 4.30lbs (G16) with maximum thicknesses of 0.62″ and 0.58″, these ultrathin laptops offer exceptional portability. Stylish Platinum White and Eclipse Gray options with Slash Lighting add bold aesthetics.

The G14 integrates AI-powered tools like Microsoft Copilot for productivity and NVIDIA DLSS for optimized gaming. Both models include robust I/O options, such as DisplayPort 2.1 and USB-C with 100W power delivery, making the Zephyrus G14/G16 versatile and powerful companions for gamers and creators.

ROG Flow Z13: The Game-Changer in 2-in-1 Gaming

The 2025 ROG Flow Z13 is a versatile 2-in-1 gaming tablet that delivers portability and top-tier performance. Powered by AMD’s Ryzen AI Max+ 395, a cutting-edge chiplet-based design, it offers exceptional performance and power efficiency, perfect for its compact 13-inch form factor. With up to 128GB of unified memory, the Z13 ensures high-speed access for both CPU and GPU needs, boosting performance and responsiveness.

The Z13 features a 2.5K ROG Nebula 180Hz touchscreen with Pantone validation and 100% DCI-P3 color coverage, delivering stunningly accurate visuals. Built from durable CNC aluminum, it weighs slightly more than a standard tablet and includes a 170° kickstand for versatile use. A 70 Wh battery provides up to 10 hours of gaming or productivity on the go.

A revamped stainless steel vapor chamber and 2nd Gen Arc Flow Fans™ ensure quiet, efficient cooling even under heavy loads. The new ROG Command Center offers quick access to system functions, while an enhanced touchpad and keycaps make the Flow Z13 equally suited for work and play.

2025 ROG XG Mobile: More Than Graphics, Less to Carry

The 2025 ROG XG Mobile redefines portable gaming accessories with NVIDIA GeForce RTX™ 5090 laptop GPUs and cutting-edge Thunderbolt™ 5 connectivity. This compact external GPU delivers peak performance in a striking new design, making it the perfect companion for gamers on the go.

A redesigned vapor chamber reduces weight by 30% with a new copper build while maintaining top thermal performance through 50% thicker capillary structures. Combined with an inverted fan outlet, the XG Mobile manages heat efficiently while keeping noise levels low. Advanced active bridge rectifier MOSFETs make it ROG’s smallest and lightest external GPU yet, enhancing portability without compromising power.

Connectivity options include HDMI 2.1, DisplayPort 2.1, dual USB 3.2 Gen2 Type-A ports, and an SD card reader, all accessible via a single Thunderbolt 5 connection. Customizable operating modes and full Aura Sync support let users personalize RGB lighting through its semi-transparent case. With the 2025 ROG XG Mobile, gamers can enjoy flagship performance and portability, transforming portable gaming solutions.

ROG Phone 9 Series

The ROG Phone 9 series, including the ROG Phone 9 and ROG Phone 9 Pro, combines sleek, high-end design with the innovative AniMe Vision mini-LED auxiliary display. Powered by the Qualcomm® Snapdragon® 8 Elite Mobile Platform, these gaming phones deliver unparalleled performance, supported by ROG’s AI-driven gaming features and the advanced GameCool 9 cooling system.

The 3-nanometer Snapdragon 8 Elite Mobile Platform ensures ultrasmooth, lag-free gameplay, with Qualcomm Seamless enabling effortless syncing to Snapdragon X Elite-powered PCs. Enhanced components like the Oryon™ CPU, Adreno™ GPU, and AI-focused Hexagon NPU push performance to new heights, handling even the most demanding titles with ease.

Designed with a unique SoC-centered structure, the ROG Phone 9 series stays cool under pressure, especially when paired with the AeroActive Cooler X Pro clip-on cooler for enhanced heat dissipation. For a console-like experience, the ROG Tessen mobile controller transforms the phone into a professional-grade gaming device, offering exceptional comfort for extended sessions.

ROG G700 Series Desktops: Built for Performance and Flexibility

The 2025 ROG Strix G700 series desktops are built for gaming excellence, featuring AMD Ryzen 7 9800X3D or Intel® Core™ Ultra 9 285K processors and NVIDIA RTX™ 50 Series Desktop GPUs. With up to 64 GB of DDR5 RAM at 6000MHz and high-speed PCIe Gen 5 storage, the G700 ensures exceptional performance and responsiveness.

Designed for durability, the G700 offers both air- and water-cooling configurations, with a quad-fan system optimizing airflow. Tool-less access to the side and front panels simplifies upgrades, while standard-sized components extend the chassis’s lifespan and ease maintenance.

The sleek design features a seamless glass front panel with minimal gaps, accented by ROG’s signature “slash” design and customizable RGB lighting. Aura Sync support allows for a unified aesthetic with other ROG peripherals, while dust filters on the top and bottom panels maintain cleanliness for consistent performance.

With premium ROG-engineered components, the G700 series delivers top-tier gaming performance and flexibility in a sophisticated, durable design.

AVAILABILITY AND PRICING 

Gaming laptops are scheduled for release in Q1 2025, starting in February.

ROG Desktops will soon be available for Configure to Order on the ASUS Store, offering gamers the flexibility to customize their ideal setup. Additionally, multiple pre-built configurations will be available for purchase through major retailers Q1 2025. For more details, please contact your ASUS representative.

The ROG Phone 9 and ROG Phone 9 Pro are now available for purchase through Amazon and ASUS Online Store.

For specific release dates and availability, please reach out to your ASUS representative.

SPECIFICATIONS

2025 ROG Strix SCAR 16/18

Config Model Name

G635L | G835L

Marketing Name

2025 ROG Strix Scar 16/18

Operating System

Windows 11 Pro

Color

Off Black

Weight

18″: 7.67 lbs
16″: 6.28 lbs

Dimensions

18″: 15.71″ x 11.73″ x 0.93″ ~ 1.26″

16″: 13.94″ x 10.55″ x 0.90″ ~ 1.21″

Display

16″ | 18″, ROG Nebula HDR, Mini LED, 240Hz, 2560×1600, 500 nits (SDR), 1200 nits (HDR), 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR, 1200:1 contrast ratio

Processor

Intel Core Ultra 9 275HX

Graphics

Up to NVIDIA RTX 5090, 175W Max TGP, 24GB VRAM

Memory

Up to 64 GB DDR5 5600 Included (2 x SODIMM slots)

Storage

Up to 2TB PCIe 4.0 SSD included (2 x SSD slots, support PCIe 5.0)

Webcam

1080p FHD IR Webcam

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x 2.5G Lan Jack
 2 x Thunderbolt 5 (PD, DP, G-Sync support)
 3 x USB 3.2 Gen 2 Type-A
 1 x HDMI 2.1 FRL
 1 x 3.5 mm Audio Combo Jack

Battery

90 Whr

AC Adapter

Rectangle Conn, 380W AC Adapter, Output: 20V DC, 19A, 380W, Input: 100-240V AC, 50/60Hz universal

 

2025 ROG Strix G16/G18 (Intel)

Config Model Name

G615L | G815L

Marketing Name

2025 ROG Strix G 16/18 (Intel)

Operating System

Up to Windows 11 Pro

Color

Off Black

Weight

18″: 7.54 lbs
16″: 6.02 lbs

Dimensions

18″: 15.71″ x 11.73″ x 0.93″ ~ 1.26″
16″: 13.94″ x 10.55″ x 0.90″ ~ 1.21″

Display

16″ | 18″, Up to ROG Nebula, IPS, 240Hz, 2560×1600, 500 nits, 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR

Processor

Intel Core Ultra 9 275HX

Graphics

Up to NVIDIA RTX 5080, 175W Max TGP, 16GB VRAM

Memory

Up to 64 GB DDR5 5600 Included (2 x SODIMM slots)

Storage

Up to 2TB PCIe 4.0 SSD included (2 x SSD slots, support PCIe 5.0)

Webcam

1080p FHD IR Webcam

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

IO Ports

Up to 1 x 2.5G Lan Jack*
 Up to 2 x Thunderbolt 5 (PD, DP, G-Sync support)**
 3 x USB 3.2 Gen 2 Type-A
 1 x HDMI 2.1 FRL
 1 x 3.5 mm Audio Combo Jack

Battery

90 Whr

AC Adapter

Rectangle Conn, Up to 380W^ AC Adapter, Output: 20V DC, 19A, 380W, Input: 100-240V AC, 50/60Hz universal

Notes

*2.5G or 1G Lan Jack depending on the configuration
 ** 2 x Thunderbolt 5 or 1x Thunderbolt 4 + 1x USB 3.2 Gen 2 Type-C depending on the configuration
 ^ 380W or lower depending on the GPU

 

2025 ROG Strix G16/G18 (AMD)

Config Model Name

G614F | G814F

Marketing Name

2025 ROG Strix G 16/18 (AMD)

Operating System

Windows 11 Home

Color

Eclipse Gray

Weight

18″: 6.61 lbs
16″: 5.51 lbs

Dimensions

18″: 15.71″ x 11.57″ x 0.91″ ~ 1.21″
16″: 13.94″ x 10.39″ x 0.89″ ~ 1.20″

Display

16″ | 18″, Up to ROG Nebula, IPS, 240Hz, 2560×1600, 500 nits, 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR

Processor

Up to AMD Ryzen 9 9955HX3D

Graphics

Up to NVIDIA RTX 5070Ti, 140W Max TGP, 12GB VRAM

Memory

Up to 32 GB DDR5 5600 Included (2 x SODIMM slots)

Storage

Up to 1TB PCIe 4.0 SSD included (2 x SSD slots, support for PCIe 5.0 on one slot)

Webcam

1080p FHD IR Webcam

Wi-Fi

Wi-Fi 6E + BT 5.3

IO Ports

1 x 1G Lan Jack
 1 x USB 4.0 (PD, DP, G-Sync support)
 1 x USB4 (DP, G-Sync support)
 1 x HDMI 2.1 FRL
 1 x 3.5 Audio Combo Jack

Battery

90 Whr

AC Adapter

ø6.0, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100~240C AC 50/60Hz universal

 

2025 Zephyrus G16

Config Model Name

GU605C

Marketing Name

2025 Zephyrus G16

Operating System

Up to Windows 11 Pro

Color

Platinum White | Eclipse Gray

Weight

4.3 lbs

Dimensions

13.94″ x 9.69″ x 0.59″ ~ 0.69″

Display

16″, Up to ROG Nebula, OLED, 240Hz, 2560×1600, 500 nits, 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR

Processor

Intel Core Ultra 9 285H

Graphics

Up to NVIDIA RTX 5090, 175W Max TGP, 24GB VRAM

Memory

Up to 64 GB LPDDR5X 7467 (on board)

Storage

Up to 2TB PCIe 4.0 SSD included (2 x SSD PCIE 4.0)

Webcam

1080p FHD IR Webcam

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x Thunderbolt 4 (PD, DP support)
 1 x USB 3.2 Gen Type-C (PD, DP, G-Sync support)
 2 x USB 3.2 Gen 2 Type-A
 1 x HDMI 2.1 FRL
 1 x 3.5 Audio Combo Jack

Battery

90 Whr

AC Adapter

Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal

 

2025 Zephyrus G14

Config Model Name

GA403W

Marketing Name

2025 Zephyrus G14

Operating System

Up to Windows 11 Pro

Color

Platinum White | Eclipse Gray

Weight

3.46 lbs

Dimensions

12.24″ x 8.66″ x 0.63″ ~ 0.72″

Display

14″, Up to ROG Nebula, OLED, 240Hz, 2880 x 1800, 500 nits, 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR

Processor

AMD Ryzen AI 9 HX 370

Graphics

Up to NVIDIA RTX 5080, 175W Max TGP, 16GB VRAM

Memory

Up to 32 GB LPDDR5X 7500 (on board)

Storage

Up to 2TB PCIe 4.0 SSD included (1 x SSD PCIE 4.0)

Webcam

1080p FHD IR Webcam

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x USB 4.0 (PD, DP support)
 1 x USB 3.2 Gen Type-C (PD, DP, G-Sync support)
 2 x USB 3.2 Gen 2 Type-A
 1 x HDMI 2.1 FRL
 1 x 3.5 Audio Combo Jack

Battery

90 Whr

AC Adapter

Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal

 

2025 Flow Z13

Config Model Name

GZ302EA-XS96

GZ302EA-DS96

Marketing Name

Flow Z13 (2025)

Flow Z13 (2025)

Operating System

Windows 11 Pro

Windows 11 Home

Color

Off Black

Off Black

Weight

2.64 lbs

2.64 lbs

Dimensions

11.81 x 8.03 x 0.51 inches

11.81 x 8.03 x 0.51 inches

Display

ROG Nebula Display, 13.4″, IPS, 180Hz, 3ms response times, 2560×1600, 100% DCI-P3, Pantone Validated, Touch and Pen support, 1500:1 contrast ratio, Corning Gorilla Glass 5

ROG Nebula Display, 13.4″, IPS, 180Hz, 3ms response times, 2560×1600, 100% DCI-P3, Pantone Validated, Touch and Pen support, 1500:1 contrast ratio  Corning Gorilla Glass 5

Processor

AMD Ryzen AI Max+ 395

AMD Ryzen AI Max 390

Graphics

RDNA 3.5

RDNA 3.5

Memory

32GB LPDDR5X

32GB LPDDR5X

Storage

1TB PCIe 4.0 SSD

1TB PCIe 4.0 SSD

Webcam

Front Camera: 3DNR + 5M IR Camera
 Rear Camera: 13M Camera

Front Camera: 3DNR + 5M IR Camera
 Rear Camera: 13M Camera

Wi-Fi

Wi-Fi 7

Wi-Fi 7

IO Ports

2 x USB4 (PD, DP support)
 1 x USB-A 3.2 Gen 2
 1 x HDMI 2.1
 1 x microSD card reader (UHS-II)
 1 x Audio Combo Jack

2 x USB4 (PD, DP support)
 1 x USB-A 3.2 Gen 2
 1 x HDMI 2.1
 1 x microSD card reader (UHS-II)
 1 x Audio Combo Jack

Battery

70Whr

70Whr

AC Adapter

200W

200W

 

NOTES TO EDITORS
ASUS USA Pressroom: https://www.asus.com/us/news/      
ASUS USA Facebook: https://www.facebook.com/asus.n.america/  
ASUS USA X (Twitter): https://twitter.com/ASUSUSA  

About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.

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SOURCE ASUS Computer International

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Retail’s New Revenue Frontier: SOLUM Showcases AI-Enhanced Display Solution for In-Store Advertising

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January 8, 2025

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — As retailers seek new revenue streams, in-store digital displays are emerging as powerful advertising platforms. According to Statista, the retail media network market is projected to reach $156 billion globally by 2026. Leading retailers are transforming their physical stores into advertising platforms – Insider Intelligence reports that Walmart Connect, Walmart’s retail media arm, has become the company’s fastest-growing revenue segment.

“The retail landscape is evolving beyond traditional product displays,” said Sungho Jeon, CEO at SOLUM. “Our integrated digital display solution helps retailers transform their physical spaces into dynamic advertising platforms while delivering personalized customer experiences.”

At CES 2025, SOLUM demonstrates how its Vision AI-enabled digital signage and Electronic Shelf Labels (ESL) can create new advertising opportunities within physical stores. The system analyzes customer behavior patterns in real-time to display targeted advertisements. When a customer shows interest, connected ESL tags illuminate to drive purchase conversion through synchronized product information and promotions.

Recent privacy regulations have made first-party data collected from physical stores increasingly valuable for retailers. SOLUM’s solution addresses this shift by enabling real-time measurement of advertising effectiveness and customer engagement in physical stores, providing metrics previously only available in digital commerce.

”Our solution turns retail spaces into dynamic advertising platforms, enhancing the customer experience with personalization,” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.”

Early adopters of SOLUM’s retail solution have reported remarkable results. A major convenience store chain reported a 7% increase in purchase conversion rates after implementing the synchronized digital signage and ESL system. The solution not only improved operational efficiency by eliminating manual price updates but also created new revenue streams through targeted advertising capabilities.

Visit SOLUM at CES 2025

– Location: Las Vegas Convention Center, West Hall #9615

– Exhibition Highlights:

Recreated retail environment demonstrating advertising platform capabilitiesVision AI-powered digital signage with real-time customer behavior analyticsBar-type digital signage synchronized with ESL tagsInteractive Touch Finding solution that guides shoppers to their desired products instantly

About SOLUM

SOLUM, established in 2015 as a spin-off from Samsung Electro-Mechanics, operates three core business divisions: power solutions, display technologies, and Electronic Shelf Labels (ESL). Building on its technological foundation, the company continues to expand its portfolio into smart lighting, sensors, and healthcare sectors.

Since its inception, SOLUM has pursued excellence through continuous innovation and quality enhancement, establishing itself as a trusted global enterprise. The company maintains market leadership through advanced technologies aligned with sustainable energy and digital transformation initiatives. SOLUM’s commitment to customer success is reflected in its delivery of customized solutions and premium products that maximize value through innovative development.

Media Contact
SOLUM
Sophia Shim
sjh@solu-m.com (+82) 31-8006-7723

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Industry leaders define deliverable benefits and digital transformation best practices in latest season of video series

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January 8, 2025

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Executive interviews feature innovators and visionaries explaining the critical role that digital technologies play in sustainability, growth, and employee empowerment

BRUSSELS, Jan. 8, 2025 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has extended its highly informative ROKStudios video series, looking at how digital technologies are proving essential to realizing business-critical outcomes across multiple applications.

From exciting sustainability start-ups, through established chocolate and steel production, and on to digitally transformed pharmaceutical operations, the new ROKStudios episodes are a compendium from the company’s Automation Fair 2024 event. The discussions include interviews with founders, managing directors, CEOs, business development managers and team leaders, all of whom face unique challenges, but still unite under a common drive towards more sustainable operations – not just for them, but for their customers, too.

“Digital technologies, by their very nature, are highly adaptable and create firm, yet scalable foundations from which all elements of a business can flourish and grow,” said Gustavo Zecharies, president, Europe, Middle East and Africa, Rockwell Automation. “The diverse range of attendees at Automation Fair highlighted how every facet of the global manufacturing universe sees digitalization as the future, and these ROKStudios interviews showcase how industry leaders and visionaries have achieved their outcomes.”

Eloisa de Castro and Dr. Samer Nameer explain how their company, Enerpoly, is set to have a huge impact in the renewable energy market thanks to innovative, more sustainable and easily accessible battery chemistry, in combination with highly scalable automation solutions that cater for rapid growth across a global footprint.

Also under the sustainability banner, Nicolas Heuzé, CEO of Sweetch Energy, talks about the huge potential of his company’s osmotic energy technology, which will revolutionize clean-energy production. Heuzé goes on to explain how scalable automation and control is critical for start-ups as they leave the lab and head out on their journey to commercialization.

Antonio Ambra, managing director of AIC Group, North America, explains how his company, a leading systems integrator for the steel industry, is helping traditional steel companies leverage modern technologies and how they can bring these technologies and people together to not just address sustainability challenges, but also drive real-time improvement through data capture and analytics.

Dermot Carragher and Peter McGinnity, founders of Irish company ControlSoft Automation Systems, discuss how outdated systems can hinder progress and share how a transition to solutions that unify people and technology is essential for modernization and growth, and how this single-plan-based collaboration is just as critical in the supply chain too.

A global confectionery company representative explains how essential digitalization is in business continuity, not just for handling supply-chain disruptions and the effects of global events, but also for absorbing the pressures of organic and inorganic expansion. He goes onto explain his company’s digital transformation mindset.

Finally, Marti Cortada, U.S. business development manager for Adasoft, a company that specializes in factory management and industry 4.0, explains what best-in-class pharmaceutical operations look like and how his company’s mantra “because people empower factories” makes a real impact.

These video interviews – and more than 100 others – are available at the ROKStudios portal, which contains inspirational insights from industry leaders, technology experts, domain specialists and visionary innovators.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

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Seeing Machines to showcase world-leading interior sensing solutions at CES 2025

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January 8, 2025

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CANBERRA, Australia, Jan. 8, 2025 /PRNewswire/ — Seeing Machines Limited (AIM: SEE), the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, will showcase its world-leading interior sensing technology at the Consumer Electronics Show (CES) 2025 in Las Vegas.

CES, the biggest event in the consumer technology calendar, runs from 7 January through 10 January 2025. Seeing Machines’ immersive technology demonstrations will be held by appointment at a private suite in the Westgate Las Vegas Resort and Casino and in a purpose built test car, showcasing the Company’s next generation software and algorithm developments for its FOVIO driver and occupant monitoring system (DMS/OMS) technology. In addition, following the Company’s recent announced collaboration agreement with Mitsubishi, both companies will be presenting the growth opportunities created by the strategic combination of technologies at the official Seeing Machines suite.

Seeing Machines’ DMS and OMS technology can be found integrated into a range of Tier 1 customer and partner demonstrations, who will also be showcasing at CES. This includes the Company’s Guardian Generation 3 software which will be featured at Ambarella’s invitation-only exhibition. Seeing Machines’ next-generation aftermarket driver-safety solution leverages Ambarella’s CV25 AI SoC to deliver an industry-leading AI performance per watt, enabling the Company to enhance the overall performance of Guardian for commercial vehicles, while improving road safety globally and helping its customers meet emerging regulations, including those now in effect in Europe.

Working with QNX, Seeing Machines is integrating its interior sensing technology with QNX® Cabin, where the Company’s advanced algorithms will be leveraged to enable OEMs to monitor for driver drowsiness and distraction, mitigating risks associated with unsafe driving and enabling compliance with international safety regulations.

As new laws come into place across a range of jurisdictions mandating the use of technology inside the vehicle to monitor drivers for distraction and fatigue, Seeing Machines continues to leverage this building regulatory momentum, having won a total of 18 automotive programs for 11 individual OEMs, underpinned by over 18 billion kilometers of driving data and delivered with some of the world’s leading automotive manufacturers. Seeing Machines also leads the way as a trusted partner in discussions with regulators and consumer safety bodies around the globe with the Company’s world class human factors team and AI-powered data as part of its relentless determination to reduce road fatalities to zero.

Seeing Machines’ leadership and technical subject matter experts will be on hand throughout CES to explain how new regulations are driving innovation toward enhanced road safety and what this means for the future of the automotive industry.

Seeing Machines (AIM:SEE) is revolutionising global transport safety, developing and licensing proprietary technology to some of the world’s leading automotive manufacturers and partnering with some of the largest automotive and aviation industry brands. The Company uses advanced machine vision technology to precisely measure and analyse head pose, eyelid movements and eye gaze under a full spectrum of demanding lighting conditions, including through sunglasses. This data is processed to interpret driver attention state, drowsiness and impairment levels to provide critical inputs in real-time to advanced driver assistance systems (ADAS), as well as to vehicle cockpit, comfort and convenience systems.  Seeing Machines continues to expand its growing list of occupant monitoring features as Tier-1 and OEM customers add new safety and comfort and convenience functions with the move to higher resolution wide field of view cameras. www.seeingmachines.com 

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