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Xero Shoes Introduces the XB+ SmartShoe at CES 2025: Enhancing Running with Sensor-Powered Feedback

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The XB+ SmartShoe leverages sensor technology to guide runners toward optimal form and reduced injuries.

LAS VEGAS, Jan. 6, 2025 /PRNewswire-PRWeb/ — At the Consumer Electronics Show (CES) 2025, Xero Shoes is introducing the XB+ SmartShoe, a new footwear innovation featuring sensor technology that provides real-time feedback designed to address running form and reduce the risk of injuries.

The Challenge Traditional Footwear Has Yet to Overcome

Despite 5 decades of advancements in running shoe design, injury rates among runners have remained consistent, impacting 37-56% of runners annually. Traditional shoe manufacturers often attribute this to inherent high-impact forces during running. However, research suggests otherwise, according to Xero Shoes Co-Founder and Masters All-American sprinter Steven Sashen. “Poor running form, particularly overstriding and improper landing mechanics are the main culprit, sending excessive force into the joints.”

Minimalist Footwear: A Step in the Right Direction

Minimalist shoes are often promoted as a solution to these gait-related issues. They encourage natural movement by making poor running mechanics uncomfortable, leading to instinctive adjustments for many runners. However, minimalist shoes alone may not provide enough feedback to ensure consistent improvements in form.

Introducing the XB+ SmartShoe: Technology Meets Natural Movement

The XB+ SmartShoe combines the benefits of minimalist footwear with advanced sensing technology developed in collaboration with Boogio. According to Jose Torres, Co-Founder of Boogio, “The tech layer integrates a laboratory’s worth of motion testing equipment into a sleek insole with many applications.”

The shoe delivers biofeedback signals, such as audio cues through headphones, to help runners intuitively adjust their gait. By gamifying movement adjustments, the XB+ SmartShoe aims to make learning optimal running patterns engaging and effective.

Experience the XB+ SmartShoe at CES 2025

Attendees at CES 2025 are invited to experience the XB+ SmartShoe firsthand and explore how this innovation can support better running form and injury prevention.

For media inquiries, please contact Alexa Lampasona at alexa@xeroshoes.com or call 813-817-5282.

About Xero Shoes

Xero Shoes is a leading footwear company dedicated to promoting natural, healthy movement through minimalist shoe designs. The company’s mission is to help individuals rediscover the joy of movement, free from pain and injury.

Media Contact

Alexa Lampasona, Xero Shoes, 813-817-5282, alexa@xeroshoes.com, https://xeroshoes.com/

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TPA Technologies Named A Workday Staffing Partner

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BOSTON, Jan. 7, 2025 /PRNewswire/ — TPA technologies, a leading technology consulting firm, today announced that it has signed a partnership agreement with Workday, Inc. (NASDAQ: WDAY), a leading provider of solutions to help organizations manage their people and money. This partnership will expand and enhance TPA technologies’ ability to deliver Workday-certified talent to organizations implementing the Workday platform.

To meet the growing needs of clients, TPA technologies expanded its team of Workday experts to help connect top talent with Workday support opportunities. Led by Michael Wrightington, who brings 10 years of expertise in supporting the Workday ecosystem, its practice continues to thrive. As a Workday Partner, TPA technologies will offer clients the ability to work with a trusted partner that understands their needs and can provide the team needed to support their implementation and use of Workday.

“The need for Workday certified professionals continues, and we have to adapt to serve our clients and consultants,” said TPA technologies president Dan Hinckley. “Our ability to understand technology challenges and find the talent needed to solve them is at the heart of our team.”

Workday Financial Management, Workday Human Capital Management (HCM), and Workday Adaptive Planning support a full range of financial and people-based processes that help provide real-time operational visibility along with the speed and agility to plan for and adapt to business growth and change.

For more information on TPA technologies’ Workday Practice, visit: https://tpatechnologies.com/solutions/workday-services/

About TPA technologies 
TPA technologies is a leading technology consulting firm serving the information technology needs of national and international clients seeking “Staffing Solutions.” TPA is headquartered in Boston MA. www.tpatechnologies.com

View original content:https://www.prnewswire.com/news-releases/tpa-technologies-named-a-workday-staffing-partner-302344579.html

SOURCE TPA technologies

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Elsayed Talaat Appointed President & CEO of Universities Space Research Association

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WASHINGTON, Jan. 7, 2025 /PRNewswire/ — Universities Space Research Association (USRA) announced today that Dr. Elsayed Talaat will join USRA as President and CEO, effective January 27. Dr. Talaat is an accomplished leader with a strong background in Atmospheric and Space Science and well-rounded experience with NOAA, NASA, and JHU/APL. Dr. Talaat has been responsible for programmatic and technical coordination with OSTP, the Department of Defense, other federal agencies, non-Federal agendas/industries, and international partners. Dr. Talaat was selected following an extensive national search undertaken by the USRA Board of Trustees, assisted by the executive search firm of Korn Ferry

Currently, Dr. Elsayed Talaat is the Director of the Office of Space Weather Observations at NESDIS, where he provides leadership and oversight in the development, acquisition, integration, installation, and acceptance of major system elements (spacecraft, instruments, launch services, and ground systems) for NOAA’s operational environmental satellite systems.

Before joining NOAA, Dr. Talaat was the Chief Scientist of the Heliophysics Division at NASA Headquarters. In this role, he directed overall development efforts for the Heliophysics space science program in Solar, Heliospheric, Magnetospheric, and Ionospheric, Thermospheric, and Mesospheric physics. Previously, he was a Program Scientist at NASA Headquarters where he served as Program Scientist for the Living with a Star mission and science line, grant research lines, and Heliophysics and Planetary missions.

Prior to joining NASA, he was Supervisor of the Earth and Planetary Atmospheres Section at the Johns Hopkins University Applied Physics Laboratory (APL), where his research focused on developing remote sensing techniques and data analysis and modeling of geophysical and planetary phenomena.

 “We are excited to welcome Dr. Talaat as the next CEO of USRA. We firmly believe he is the ideal leader to guide the organization into its next phase of growth and success,” said Gen Lester Lyles, Chair of the Board of Trustees. “Dr. Talaat brings extensive leadership experience and a strong track record of success from his time at NOAA, NASA, and APL, which will enhance USRA’s credibility and collaboration with these key agencies and with our University Association. He has demonstrated an exceptional ability to build coalitions with both existing and prospective partners, always with a focus on addressing future customer needs. Additionally, his forward-thinking vision for leveraging USRA’s unique University Association value proposition positions the organization for continued success. We are excited to see how Dr. Talaat will build upon Dr. Isaacson’s remarkable legacy and drive USRA towards an even brighter future.”

Dr. Talaat received his Bachelor of Science in Aeronautics and Astronautics Engineering from the University of Washington, and a Master of Science and Doctorate from the University of Michigan in Atmospheric and Space Sciences. He has authored or collaborated on over 60 journal papers and over 250 conference papers.

About USRA

Founded in 1969, under the auspices of the National Academy of Sciences at the request of the U.S. Government, the Universities Space Research Association (USRA) is a nonprofit corporation chartered to advance space-related science, technology, and engineering. USRA operates scientific institutes and facilities and conducts other major research and educational programs. It is an association with 121 university members. It engages the broader university community, employs in-house scientific talent, and offers innovative research, development, and project management expertise. More information about USRA is available at www.usra.edu.

PR Contact:
Suraiya Farukhi
sfarukhi@usra.edu 
443-812-6945

View original content to download multimedia:https://www.prnewswire.com/news-releases/elsayed-talaat-appointed-president–ceo-of-universities-space-research-association-302344812.html

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Neusoft Showcases Comprehensive AI-powered Solutions for Intelligent Mobility at CES 2025

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LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — Neusoft Corporation (Neusoft, SSE:600718), an industry-leading information technology, products and solutions company for global market, attended the Consumer Electronics Show 2025 (CES) and showcased a comprehensive range of intelligent automotive products, solutions and services powered by AI and driven by data. Under the theme “Dive In”, CES 2025 highlights the rapid advancement of AI technologies and their infiltration into various industries. Having launched its intelligent solutions strategy early last year, Neusoft attracted great attention at CES, demonstrating its steadfast commitment to global cooperation in driving the digital and intelligent transformation of the automotive industry.

At the exhibition, Neusoft showcased its intelligent cockpit systems, intelligent communication terminals, global navigation, AR-HUD, as well as its full-stack, all-domain automotive software engineering services. Among the highlights of Neusoft’s display was its OneCoreGo Global In-vehicle Intelligent Mobility Solution 5.0. With “One Map, One Sight, and One Store” product system, this innovative solution integrates Neusoft’s years of software technology expertise, its Navigation Product Family (Global Navigation, EHP, ISA, DR), AR For Car products, and global ecosystem partners’ resources, to build a comprehensive and intelligent one-stop solution, enabling global automakers to cater to the diverse mobility demands of users worldwide and deliver exceptional in-vehicle intelligent mobility experience.

As a key technology and innovation partner of automakers in the era of Software-Defined Vehicle (SDV), Neusoft possesses over 30 years of experience in automotive software R&D and provides a comprehensive range of automotive products, solutions and services to automakers & tier1 suppliers for their SDV transformation. With a global R&D and delivery network centered in China, Germany, Japan, US, and Malaysia, Neusoft’s automotive products and services have been applied to 1,800+ vehicle models, across 100+ countries, serving 50+ globally renowned automakers.

Looking into the future, Neusoft will stay aligned with the latest industry trends and evolving customer demands, continuously innovate in technology and products, collaborate with global ecosystem partners, to drive the mobility experience towards a future of unparalleled connectivity and intelligence.

For more information about Neusoft, please visit www.neusoft.com.

View original content:https://www.prnewswire.com/news-releases/neusoft-showcases-comprehensive-ai-powered-solutions-for-intelligent-mobility-at-ces-2025-302344837.html

SOURCE Neusoft Corporation

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