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Vitestro Appoints Bob Gerberich as Chief Commercial Officer for North America

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Seasoned MedTech Executive to Lead U.S. Launch of Vitestro’s Autonomous Robotic Blood-Draw Device

UTRECHT, Netherlands, Jan. 6, 2025 /PRNewswire/ — Vitestro, a pioneer in autonomous robotic venous access and blood drawing, today announced the appointment of Bob Gerberich as Chief Commercial Officer for North America. In this role, Bob will lead the U.S. pre-launch market development, commercial strategy, and execution, driving the adoption of Vitestro’s groundbreaking technology across the U.S. healthcare market.

“We are thrilled to welcome Bob to the Vitestro team,” said Toon Overbeeke, CEO and co-founder of Vitestro. “Bob’s proven track record of launching innovative technologies and building high-growth businesses makes him the ideal leader to drive our U.S. commercialization. His expertise and leadership will be instrumental in bringing our autonomous robotic phlebotomy device to market and redefining the global standard for blood drawing.”

Vitestro is an innovative, venture-backed medical device company that has developed the world’s first and only commercially available autonomous robotic phlebotomy device, which has received CE Mark certification. The device uses near-infrared imaging to identify the ideal starting position for the ultrasound probe and leverages advanced AI-powered, ultrasound-guided technology with deep learning to detect the vein. Combining this with robotic precision, the device seamlessly performs every step of the venipuncture procedure, including applying a tourniquet, preparing the skin, identifying the vein, performing precise venipuncture, filling blood collection tubes, and applying the bandage.

Bob Gerberich brings over 30 years of leadership experience in the medical technology and diagnostics sectors, with a proven track record in launching innovative technologies, creating new markets, and driving sustained growth. As Chief Commercial Officer at Magnolia Medical Technologies, he pioneered the market for ‘Initial Specimen Diversion Devices’, establishing a new standard of care for preventing blood culture contamination and improving sepsis testing accuracy. Under his leadership, Magnolia transformed into a high-growth organization, increasing annual revenues from $2 million to nearly $30 million.

Prior to Magnolia, Bob served as Vice President of Sales and Marketing at Invuity, Inc. where he introduced ‘Intelligent Photonics’—an innovative illumination and visualization technology category that advanced minimal-access and hidden-scar surgery. His leadership drove sales growth from $3 million to $50 million, leading to Invuity’s successful IPO in 2015.

“I’m honored to join Vitestro at such a pivotal time as we prepare to introduce its revolutionary AI-powered, autonomous robotic phlebotomy technology to the U.S. market,” said Gerberich. “This role aligns perfectly with my expertise and passion for laboratory diagnostics, driving innovation, improving patient outcomes, and advancing operational efficiencies in healthcare.”

“Bob’s experience and extensive network present an exceptional opportunity to set a new global standard for drawing blood,” said Brian Joseph, Commercial Director and co-founder of Vitestro, who has been closely involved in Vitestro’s entry into the U.S. market. “We are excited to work with Bob in this role to help hospitals and laboratories improve operational workflows, increase patient throughput, deliver superior-quality samples, and enhance the overall patient experience.”

About Vitestro

Founded in 2017, Vitestro is committed to improving the blood draw experience for patients and clinicians. Its revolutionary autonomous robotic phlebotomy device integrates advanced medical robotics, artificial intelligence, and imaging software to deliver unmatched precision and efficiency. The device has not yet been granted approval by the FDA in the U.S. Backed by a team of more than 80 highly skilled engineers and specialists in healthcare commercialization, Vitestro is redefining standards in blood drawing globally. Headquartered in Utrecht, The Netherlands, the company is a recognized leader in medical robotics innovation and automation.

For more information, visit https://vitestro.com.

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P&R Measurement Debuts at CES 2025: Redefining Industrial Applications and Flexible Manufacturing

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LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — P&R Measurement, a key player in the measurement and control industry, is making its global debut at CES 2025, showcasing breakthrough solutions in AI-driven industrial applications and flexible manufacturing. Highlighting its upgraded brand vision, “Empowering everyone to be an innovator,” the company focuses on “AI-enhanced industrial applications + flexible manufacturing solutions” for modern industrial needs.

At the heart of P&R Measurement’s exhibit is PRIME, its self-developed industrial AI Agent. Designed to integrate testing and manufacturing systems with advanced automation, PRIME simplifies workflows, reduces technical barriers, and empowers non-expert users to confidently handle complex engineering tasks. This transformative technology embodies P&R Measurement’s commitment to innovation, delivering greater value to clients while expanding opportunities for growth.

Flexible Manufacturing and Tailored Solutions

P&R Measurement’s flexible manufacturing innovations also take center stage alongside PRIME. The company offers customized solutions for automated testing and assembly lines, enhancing precision, efficiency, and reliability across industries. In collaboration with a leading home appliance manufacturer, its Smart Lab—an AI and IoT-powered automated laboratory platform—optimized product development by reducing energy consumption by 30%, lowering R&D costs, and boosting testing efficiency in high-energy labs.

Additionally, P&R Measurement is showcasing its A²S Lab, a sensory testing solution, and A²TP, a flexible testing platform, which streamline complex product testing and enhance user experience.

Cross-Industry Collaboration and Market Recognition

Leveraging expertise across AI, information technology, industrial manufacturing, measurement and testing, P&R Measurement creates high-value solutions tailored to the consumer electronics, home appliances, and automotive sectors. Its AI-enhanced visual defect detection system has enabled a pass rate exceeding 99.8% for large automotive parts, while its deep learning model for a consumer electronics client automated sound anomaly detection, ensuring production accuracy and efficiency.

These innovations have addressed critical challenges, including on-time delivery and quality control, earning P&R Measurement widespread market recognition and trust.

Vision for the Future

P&R Measurement continues to transform intelligent manufacturing by integrating AI and advanced testing technologies into industrial and everyday applications. With a flexible, customer-focused approach, the company remains committed to evolving market demands. Following CES 2025, P&R Measurement will showcase its cutting-edge concepts at Design Con on January 28, reinforcing its leadership in shaping the future of global industrial ecosystems.

For more information, visit the P&R Measurement website at
https://prmeasure.com/
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RedBox Storage Appoints Benny Chung as New CEO to Drive Continued Growth and Innovation

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HONG KONG, Jan. 9, 2025 /PRNewswire/ — RedBox Storage is pleased to announce the appointment of Benny Chung as its new Chief Executive Officer, effective January 1, 2025.

Mr Chung brings a wealth of experience to RedBox, having most recently served as the Group Head of Investment at JustCo Group where he successfully led initiatives that drove corporate development, asset management strategies across the APAC region.

His prior experiences included various leadership roles at Shangri-La Group where Mr Chung managed assets exceeding HK$25 billion and oversaw a portfolio of more than 15 assets in South China.  Additionally, he served as Chief of Staff at CapitaLand driving corporate planning and focusing on the operations of CapitaMalls across Asia, which had a market capitalization of US$7 billion.

Since 2022, RedBox Storage has expanded its footprint, now owning and operating six modern facilities with over 400,000 gross floor area (GFA). The recent launch of a new facility on Western Hong Kong Island highlights the strong demand for self-storage solutions.

Redbox Storage Interim CEO Michael Cocozzo said:  “RedBox aims to be the leading self-storage operator in Hong Kong, and we see significant opportunities for further growth. With his extensive expertise in investment and asset management, Mr Chung is well-positioned to drive RedBox’s strategy and innovation in a competitive market. We look forward to collaborating with him as he leads the company through the next phase of development.”

Mr Chung said: “I am honored by the opportunity to lead RedBox Storage. Delivering high-quality customer experiences and innovative solutions is key to achieving success in the dynamic business environment of 2025 and beyond. Together with our talented team, I believe we can deliver exceptional value to our customers and maintain our reputation for reliability and excellence.”

For more information about RedBox Storage, please visit https://www.redboxstorage.com.hk/

About RedBox Storage

RedBox Storage has established itself as a premier storage provider, known for its reliability and personalized services. With ownership and operation of six modern facilities across Hong Kong, RedBox ensures convenient access for customers, boasting a combined space that spans over 400,000 GFA. The company takes pride in its unwavering dedication to security and the pursuit of innovative service solutions designed to meet individual client requirements, emphasizing customer peace of mind. Its consistent record of growth led to a landmark acquisition by global investment giant Brookfield Asset Management in 2022, highlighting the company’s successful expansion and enduring commitment to excellence.

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SOURCE RedBox Storage

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Touch the Future: Hanvon Unveils the World’s First EMC-Touch Chip & Penstar Brand at CES 2025

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — Hanvon Technology, a pioneer in China’s artificial intelligence industry, made a significant splash at the CES 2025 Global Consumer Electronics Show, held at the Las Vegas Convention Center. Under the theme “Touch the Future,” Hanvon showcased a range of innovative technologies and products, including the world’s first EMC-Touch chip, HW0888, the Penstar digital notebook brand, biomimetic flying robots, digital signature, input method and OCR solutions. The event highlighted Hanvon’s key original technologies and its extensive industrial layout.

EMC-Touch Chip: Touch the Future Together
Since its founding in 1993, Hanvon has been deeply involved in the field of electromagnetic touch technology and is one of only two companies globally holding wireless passive electromagnetic patents. In 2010, Hanvon expanded into the capacitive touch field. Combining 30 years of expertise in electromagnetic technology with 15 years in capacitive touch technology, Hanvon has innovatively introduced the world’s first EMC-Touch chip, HW0888. This chip, along with a single layer of sensors, perfectly realizes the EMC solution, supporting both passive electromagnetic pens and capacitive touch. It features 8192 levels of pressure sensitivity and multi-finger touch functionality.

Penstar: Redefining the Digital Notebook Market
To tap into the large and steadily growing global market, Hanvon has developed a new brand strategy for Penstar, actively expanding into overseas e-commerce channels. The Penstar eNote digital notebook opened for sales in the North American market in August 2024 and has quickly gained popularity among users in North America.

The Penstar eNote is equipped with Hanvon’s revolutionary PureView™ ePaper screen technology, which eliminates accidental touches and enhances screen clarity. Since its launch, it has received widespread acclaim. Penstar’s debut at CES marks the accelerated global expansion of Hanvon’s digital notebook offerings, both online and offline, and highlights the company’s ambition in the global digital notebook market.

The New GoGoBird 3010: Soaring Globally
Hanvon’s GoGoBird is the world’s first commercialized autonomous flying biomimetic robot with flapping wings. Since its launch in 2019, it has quickly gained traction in markets across North America, Australia, Europe, Japan, and South Korea. The GoGoBird 3010, also known as “Golden Eagle,” is Hanvon’s latest model. It integrates biomimetic flight, intelligent sensing, and AI technology, offering features such as autonomous obstacle avoidance and high-definition real-time image transmission.

Profound Technological Accumulation and Deep Industry Expertise
At CES, Hanvon also showcased industry-leading solutions in digital signatures, input methods, and OCR, promoting global digital sustainable development.

Hanvon’s input method, integrated with Hanvon’s handwriting recognition, supports multiple languages with high recognition accuracy, low resource consumption, and high security. This method is closely integrated with in-vehicle applications, optimizing input efficiency based on specific scenarios, and is customized for multi-screen input, voice recognition, and multi-terminal screen responses, enabling a more comfortable and secure human-vehicle interaction.

With more than 20 years of experience in OCR, Hanvon has solved world-class challenges, such as recognizing freehand manuscripts, achieving a handwriting recognition rate of over 95%. Hanvon’s OCR solution has been successfully applied in scenarios such as financial bills, cards and certificates, vehicle driving licenses, reimbursement vouchers, and batch data recognition, helping businesses reduce costs and improve efficiency.

Leading AI Innovation and Industrial Development
Hanvon has long been at the forefront of artificial intelligence innovation and industrial development. The introduction of the world’s first EMC-Touch chip, the Penstar digital notebook, GoGoBird, and other groundbreaking applications at CES demonstrates Hanvon’s leadership in AI-driven interactions.

“Hanvon will continue to prioritize original innovation, striving to fulfill the mission of ‘machines understanding you better.’ Together, we will touch the future in this new era of artificial intelligence,” said a Hanvon spokesperson.

 

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SOURCE Hanvon

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