Connect with us

Technology

SHEIN Ramps Up Denim Production Using Cool Transfer Denim Printing by 90% in 2024

Published

1 day ago

on

Almost 380,000 pieces of denim apparel were produced in 2024 using this process

SINGAPORE, Jan. 6, 2025 /PRNewswire/ — SHEIN is transforming the way its denim is being produced by increasing its adoption of Cool Transfer Denim Printing, a technology that consumes less water and energy compared to traditional denim manufacturing methods, while at the same time creating a more streamlined production process.

Approximately 380,000 pieces of SHEIN’s denim apparel produced in 2024 were made using the Cool Transfer Denim Printing process, saving over 10,000 metric tons of water compared to traditional denim production techniques. This marks a 90% increase from 2023, when 200,000 denim pieces were made using this innovative method. Since introducing Cool Transfer Denim Printing in 2022, SHEIN has saved nearly 19,500 metric tons of water. These milestones illustrate the company’s ability to scale innovation within its supply chain, integrating advanced manufacturing practices, while promoting resource efficiency.

Traditional denim manufacturing is known for being resource-intensive, requiring vast amounts of water and energy for processes such as dyeing, bleaching, and washing. Recognizing these challenges, SHEIN partnered with NTX® in 2021 to introduce Cool Transfer Denim Printing, an innovative process that not only minimizes the use of water and energy but also simplifies the production cycle, ensuring precision and efficiency at every step.

This method of printing involves a digital printer using reactive ink to print denim textures, artwork or patterns onto a transfer film. The designs on the transfer film are then imprinted onto white denim fabric using cold transfer equipment, replicating the effects of washing denim to produce features like faded finishes, whiskering, and retro-worn effects. Verified by Bureau Veritas in October 2023, the process reduces water usage by 70.5% compared to conventional denim washing methods.

In addition to the savings in water and energy, the Cool Transfer Denim Printing process eliminates the need for workers to be in contact with harmful chemicals, such as chlorine and caustic soda, which may be used in traditional denim production. By reducing exposure to these substances, SHEIN aims to foster safer working conditions for workers providing support on denim production.

Innovative On-demand Denim Production Process Aimed at Reducing Water

The integration of Cool Transfer Denim Printing complements SHEIN’s on-demand business model, which leverages a digitalized supply chain to match customer demand with merchandise supply. SHEIN’s process involves launching new products in small initial batches of 100-200 items, assessing customer feedback in real-time, and restocking items based on demand. This approach ensures that suppliers produce what customers want, while helping to reduce overproduction and excess inventory.

Cool Transfer Denim Printing’s streamlined and efficient production process aligns perfectly with this methodology. By simplifying denim manufacturing and enabling precise replication of intricate designs and effects, the technology supports smaller production runs that can be quickly scaled based on customer interest. This synergy allows SHEIN to produce denim pieces to meet demand, while at the same time working towards reducing any additional waste.

Unlocking New Creative Opportunities

Cool Transfer Denim Printing is also a catalyst for creativity and innovation. This technology provides designers with unprecedented flexibility to produce vibrant, intricate, and highly detailed prints that were once challenging to achieve with traditional methods.

The process enables precise replication of denim textures and effects. These capabilities open up limitless possibilities for SHEIN’s design teams, allowing them to craft unique and standout denim pieces that resonate with diverse customer preferences and push the boundaries of modern fashion.

This initiative is part of SHEIN’s broader strategy to accelerate change in manufacturing processes, become more resource-efficient and promote innovation in the future of fashion.

View original content to download multimedia:https://www.prnewswire.com/news-releases/shein-ramps-up-denim-production-using-cool-transfer-denim-printing-by-90-in-2024-302342810.html

SOURCE SHEIN

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

TPA Technologies Named A Workday Staffing Partner

Published

43 minutes ago

on

January 7, 2025

By

BOSTON, Jan. 7, 2025 /PRNewswire/ — TPA technologies, a leading technology consulting firm, today announced that it has signed a partnership agreement with Workday, Inc. (NASDAQ: WDAY), a leading provider of solutions to help organizations manage their people and money. This partnership will expand and enhance TPA technologies’ ability to deliver Workday-certified talent to organizations implementing the Workday platform.

To meet the growing needs of clients, TPA technologies expanded its team of Workday experts to help connect top talent with Workday support opportunities. Led by Michael Wrightington, who brings 10 years of expertise in supporting the Workday ecosystem, its practice continues to thrive. As a Workday Partner, TPA technologies will offer clients the ability to work with a trusted partner that understands their needs and can provide the team needed to support their implementation and use of Workday.

“The need for Workday certified professionals continues, and we have to adapt to serve our clients and consultants,” said TPA technologies president Dan Hinckley. “Our ability to understand technology challenges and find the talent needed to solve them is at the heart of our team.”

Workday Financial Management, Workday Human Capital Management (HCM), and Workday Adaptive Planning support a full range of financial and people-based processes that help provide real-time operational visibility along with the speed and agility to plan for and adapt to business growth and change.

For more information on TPA technologies’ Workday Practice, visit: https://tpatechnologies.com/solutions/workday-services/

About TPA technologies 
TPA technologies is a leading technology consulting firm serving the information technology needs of national and international clients seeking “Staffing Solutions.” TPA is headquartered in Boston MA. www.tpatechnologies.com

View original content:https://www.prnewswire.com/news-releases/tpa-technologies-named-a-workday-staffing-partner-302344579.html

SOURCE TPA technologies

Continue Reading

Technology

Elsayed Talaat Appointed President & CEO of Universities Space Research Association

Published

43 minutes ago

on

January 7, 2025

By

WASHINGTON, Jan. 7, 2025 /PRNewswire/ — Universities Space Research Association (USRA) announced today that Dr. Elsayed Talaat will join USRA as President and CEO, effective January 27. Dr. Talaat is an accomplished leader with a strong background in Atmospheric and Space Science and well-rounded experience with NOAA, NASA, and JHU/APL. Dr. Talaat has been responsible for programmatic and technical coordination with OSTP, the Department of Defense, other federal agencies, non-Federal agendas/industries, and international partners. Dr. Talaat was selected following an extensive national search undertaken by the USRA Board of Trustees, assisted by the executive search firm of Korn Ferry. 

Currently, Dr. Elsayed Talaat is the Director of the Office of Space Weather Observations at NESDIS, where he provides leadership and oversight in the development, acquisition, integration, installation, and acceptance of major system elements (spacecraft, instruments, launch services, and ground systems) for NOAA’s operational environmental satellite systems.

Before joining NOAA, Dr. Talaat was the Chief Scientist of the Heliophysics Division at NASA Headquarters. In this role, he directed overall development efforts for the Heliophysics space science program in Solar, Heliospheric, Magnetospheric, and Ionospheric, Thermospheric, and Mesospheric physics. Previously, he was a Program Scientist at NASA Headquarters where he served as Program Scientist for the Living with a Star mission and science line, grant research lines, and Heliophysics and Planetary missions.

Prior to joining NASA, he was Supervisor of the Earth and Planetary Atmospheres Section at the Johns Hopkins University Applied Physics Laboratory (APL), where his research focused on developing remote sensing techniques and data analysis and modeling of geophysical and planetary phenomena.

 “We are excited to welcome Dr. Talaat as the next CEO of USRA. We firmly believe he is the ideal leader to guide the organization into its next phase of growth and success,” said Gen Lester Lyles, Chair of the Board of Trustees. “Dr. Talaat brings extensive leadership experience and a strong track record of success from his time at NOAA, NASA, and APL, which will enhance USRA’s credibility and collaboration with these key agencies and with our University Association. He has demonstrated an exceptional ability to build coalitions with both existing and prospective partners, always with a focus on addressing future customer needs. Additionally, his forward-thinking vision for leveraging USRA’s unique University Association value proposition positions the organization for continued success. We are excited to see how Dr. Talaat will build upon Dr. Isaacson’s remarkable legacy and drive USRA towards an even brighter future.”

Dr. Talaat received his Bachelor of Science in Aeronautics and Astronautics Engineering from the University of Washington, and a Master of Science and Doctorate from the University of Michigan in Atmospheric and Space Sciences. He has authored or collaborated on over 60 journal papers and over 250 conference papers.

About USRA

Founded in 1969, under the auspices of the National Academy of Sciences at the request of the U.S. Government, the Universities Space Research Association (USRA) is a nonprofit corporation chartered to advance space-related science, technology, and engineering. USRA operates scientific institutes and facilities and conducts other major research and educational programs. It is an association with 121 university members. It engages the broader university community, employs in-house scientific talent, and offers innovative research, development, and project management expertise. More information about USRA is available at www.usra.edu.

PR Contact:
Suraiya Farukhi
sfarukhi@usra.edu 
443-812-6945

View original content to download multimedia:https://www.prnewswire.com/news-releases/elsayed-talaat-appointed-president–ceo-of-universities-space-research-association-302344812.html

SOURCE Universities Space Research Association

Continue Reading

Technology

Neusoft Showcases Comprehensive AI-powered Solutions for Intelligent Mobility at CES 2025

Published

44 minutes ago

on

January 7, 2025

By

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — Neusoft Corporation (Neusoft, SSE:600718), an industry-leading information technology, products and solutions company for global market, attended the Consumer Electronics Show 2025 (CES) and showcased a comprehensive range of intelligent automotive products, solutions and services powered by AI and driven by data. Under the theme “Dive In”, CES 2025 highlights the rapid advancement of AI technologies and their infiltration into various industries. Having launched its intelligent solutions strategy early last year, Neusoft attracted great attention at CES, demonstrating its steadfast commitment to global cooperation in driving the digital and intelligent transformation of the automotive industry.

At the exhibition, Neusoft showcased its intelligent cockpit systems, intelligent communication terminals, global navigation, AR-HUD, as well as its full-stack, all-domain automotive software engineering services. Among the highlights of Neusoft’s display was its OneCoreGo Global In-vehicle Intelligent Mobility Solution 5.0. With “One Map, One Sight, and One Store” product system, this innovative solution integrates Neusoft’s years of software technology expertise, its Navigation Product Family (Global Navigation, EHP, ISA, DR), AR For Car products, and global ecosystem partners’ resources, to build a comprehensive and intelligent one-stop solution, enabling global automakers to cater to the diverse mobility demands of users worldwide and deliver exceptional in-vehicle intelligent mobility experience.

As a key technology and innovation partner of automakers in the era of Software-Defined Vehicle (SDV), Neusoft possesses over 30 years of experience in automotive software R&D and provides a comprehensive range of automotive products, solutions and services to automakers & tier1 suppliers for their SDV transformation. With a global R&D and delivery network centered in China, Germany, Japan, US, and Malaysia, Neusoft’s automotive products and services have been applied to 1,800+ vehicle models, across 100+ countries, serving 50+ globally renowned automakers.

Looking into the future, Neusoft will stay aligned with the latest industry trends and evolving customer demands, continuously innovate in technology and products, collaborate with global ecosystem partners, to drive the mobility experience towards a future of unparalleled connectivity and intelligence.

For more information about Neusoft, please visit www.neusoft.com.

View original content:https://www.prnewswire.com/news-releases/neusoft-showcases-comprehensive-ai-powered-solutions-for-intelligent-mobility-at-ces-2025-302344837.html

SOURCE Neusoft Corporation

Continue Reading

Trending